Gaming website launches from Swifty
Wednesday, September 7, 2022 by Brittany Hainzinger
Swifty has soft-launched its gaming site. The site offers all major sporting events including pre-match and in-play bets across 90% of the global market and it will offer more than 200 casino games. Leveraging over 150 years of industry knowledge and experience gained by acquiring top international agents and traders to manage and grow the Swifty Gaming sportsbook and c...
John Choi has joined as Vice President of User Acquisition (UA)
Friday, January 24, 2020 by Brittany Hainzinger
ConsumerAcquisition.com announced that John Choi has joined as Vice President of User Acquisition (UA). Choi joins the company with a wealth of experience in user acquisition from his most recent role as Head of UA at Zynga overseeing games like Words With Friends, CSR Racing, Zynga Poker, and his previous UA roles at Kabam, Glu Mobile and CAPCOM. Choi will b...
Mobile gaming industry benchmarks offer fresh look on industry
Wednesday, September 18, 2019 by Christian Hargrave
Mobile game industry benchmarks report has been released by GameAnalytics, offering a fresh look at how gamers play and pay on their smartphones. The report highlights performance benchmarks for key metrics across the top 16 genres, including retention, session length, stickiness, conversion rate, ARPPU, and ARPDAU. In this report, GameAnalytics has also partnered with ...
Get your hyperlocal news fix with the Patch
Wednesday, November 21, 2018 by Richard Harris
Patch has launched a new app for iOS and Android. The Patch app allows users to subscribe to a personalized newsfeed from multiple cities and towns across the U.S. Following a soft launch earlier this year, the app already has over 233,000 downloads and averages a 4.5-star rating on both the Apple and Android app stores.
“Everyone has a different idea of ...
PacketZoom Increasing the network performance for apps in Asia
Thursday, November 16, 2017 by Richard Harris
PacketZoom, the company re-defining mobile application performance through in-app mobile networking technology, announced today that several mobile applications in Asia have used its app acceleration technology to significantly increase app performance. Apps from Sephora, Inshorts and Netmeds reported speed increases of up to 2x and disconnection rate decreases of over ...
Drawing app Da Vinci Eye releases for iOS
Friday, September 8, 2017 by Richard Harris
The “Da Vinci Eye: Anyone Can Draw” app is now available on the Apple app store. Da Vinci Eye allows people of all ages and skill levels to learn to draw by tracing a picture projected through their iPhone screen. The app includes three different settings called classic, step-by-step and lesson of the day. “After years of hearing family and friends explain to me t...
New ad exchange auction platform from Appodeal launches
Wednesday, June 14, 2017 by Richard Harris
Appodeal, an ad mediation platform for mobile developers, is entering programmatic market and launching its own ad exchange - AppodealX. The new product allows Appodeal to work with DSPs (demand side platforms) directly and provide app developers with premium advertisements offered by more than 100 ad demand sources. The ad exchange is a platform which buys and s...
StartApp Adds New Programmatic Video Exchange
Thursday, December 24, 2015 by Stuart Parkerson
StartApp has added a new programmatic video exchange as part of a new partnership with Inneractive, a mobile ad exchange that specializes in native and video ads.With this new functionality, StartApp will utilize Inneractive’s mobile video technologies, such as low-latency real time auctions, video transcoding and granular reporting. StartApp’s video inventory is now av...
GameAnalytics Runway Helps Mobile Game Developers with Soft Launches
Friday, July 17, 2015 by Richard Harris
GameAnalytics is now offering a new service called Runway, which helps mobile game publishers refine games through soft launches. Citing the success the big players such as Supercell and Kings have had with testing games in test markets, GameAnalytics is hoping to bring the same type of opportunity to small publishers.The Runway platform helps developers plan, monitor a...
Analyzing an App’s Potential Using App Annie
Tuesday, June 3, 2014 by Artyom Dogtiev
Questions such as “How do I find a profitable app” and “How much profit does an app bring” are key when investors are making a decision about adding new apps to their portfolio. The fact is, there is no way to figure out how much income an app makes directly, unless you have access to the app’s sales numbers. In this article, we will show you the best way to get in...
App Developers Should Consider Using a Soft Launch to Test App Market Readiness
Friday, May 23, 2014 by Richard Harris
We have to make a lot of assumptions in life, both in our business and personal lives. A lot of these assumptions are based on our experiences, however are you truly sure that your previous experience with app promotion and marketing is enough to successfully launch your app in a market that rapidly changes as quickly as mobile? And so you should consider conductin...
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