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In-App-advertising-prices-are-on-the-rise-says-new-report

In-App advertising prices are on the rise says new report


Wednesday, September 4, 2019 by

Want to know why it's costing you more to advertise on the mobile platform? Smaato has released results in a new report based on its platform data from the first half of 2019. The Global In-App Advertising Trends report reveals valuable new insights into the programmatic growth of in-app advertising. Smaato found that in-app advertising volumes and prices are soarin...


Mobile-app-ad-pricing-and-performance-report-shows-what-converts-best

Mobile app ad pricing and performance report shows what converts best


Monday, June 3, 2019 by

Smaato, in partnership with Liftoff, published a new study on in-app ad pricing and performance. Buyers can use the data and insights to optimize their in-app ad campaigns by pinpointing the specific ad formats that will allow them to maximize engagement rates and drive conversions. The report analyzes activity across three trillion ad requests on the Smaato platform in...


Header-bidding-is-fake-news-according-to-app-advertising-expert

Header bidding is fake news according to app advertising expert


Wednesday, December 19, 2018 by

Some mobile ad / marketing companies have announced they now offer "header bidding" for their mobile advertisers and publishers. But Freddy Friedman, the CPO at Smaato, says it's fake news and header bidding doesn't really exist yet. He says what they are really offering is mediated auctions, not "real" header bidding. We recently spoke ...


About-that-new-AdMob-open-bidding-platform

About that new AdMob open bidding platform


Wednesday, March 21, 2018 by

Great games are magical. They allow players to escape to new worlds, turn into superheroes, and boost their puzzle-solving powers. And with mobile, billions of people across the world are experiencing the magic of games. Global interactive gaming is becoming mainstream, with 2.6 billion gamers in 2017 versus 100 million in 1995. Global gaming revenue is estimated to be ...


About-the-explosive-growth-of-mobile-video-advertising

About the explosive growth of mobile video advertising


Tuesday, September 19, 2017 by

Smaato has released its Q2 2017 Global Trends in Mobile Advertising Report. Smaato conducted an in-depth analysis of the 1.5+ trillion ad impressions delivered on its platform in the second quarter of 2017, and found new data to support the massive growth of video advertising globally, and particularly in-app, which is growing faster over mobile web as a share of digita...


Weather-apps-have-the-highest-mobile-ad-eCPM-finds-new-report

Weather apps have the highest mobile ad eCPM finds new report


Thursday, June 8, 2017 by

A new Q1 2017 report from Smaato was just released. Titled the "Global Trends in Mobile Advertising Report",  data was analyzed from 300 billion mobile ad impressions served on its exchange each month and found that mobile ad space is more valuable than ever before as global eCPMs grew almost 50 percent year-over-year.Fueled by explosive growth in the Asia-Pacific ...


AOL-says-you-need-to-diversify-your-ad-strategy

AOL says you need to diversify your ad strategy


Monday, May 22, 2017 by

For mobile developers with scale, performance-based advertising has been a massive revenue opportunity. Performance pricing now accounts for 65 percent of all ad revenue achieved in digital, including desktop and mobile. Advertisers and marketers understand the obvious benefits of cost per install (CPI) campaigns, for example, which comprises more than 25 percent of tod...


ImmuniWeb-Mobile-launches-to-offer-better-mobile-security-testing

ImmuniWeb Mobile launches to offer better mobile security testing


Wednesday, March 15, 2017 by

High-Tech Bridge announces the launch of ImmuniWeb Mobile as part of ImmuniWeb Application Security Testing Platform. The new offering will provide comprehensive assessment of iOS and Android mobile applications, mobile infrastructure backend and data channel encryption. All ImmuniWeb Mobile packages are provided with a zero false-positives SLA. The mobile application s...


Big-Nerd-Ranch-developers-to-talk-at-Georgia-World-Congress-Center

Big Nerd Ranch developers to talk at Georgia World Congress Center


Wednesday, February 22, 2017 by

Big Nerd Ranch, an immersive application development bootcamp and app development learning service announced today that four of their training staff will be featured speakers at DevNexus, The Professional Developer Conference, being held February 22 and 23, 2017, at the Georgia World Congress Center in Atlanta, Georgia."We are very pleased that Big Nerd Ranch is well re...


PlanGrid-for-Windows-is-out-of-beta

PlanGrid for Windows is out of beta


Monday, February 6, 2017 by

PlanGrid, developer of construction software for the field, is used by tens of thousands of contractors, designers, owners, and architects to finish their projects on time and under budget. Lightning fast, easy to use, and loaded with shortcuts, it delivers thousands of plans right to users’ fingertips - helping field teams edit, share, and manage blueprints, spec...


Mobile-games-market-generated-$40.6-billion-in-worldwide-revenue-in-2016-

Mobile games market generated $40.6 billion in worldwide revenue in 2016


Thursday, February 2, 2017 by

First ever joint look at mobile, mobile VR and VR markets by SuperData Research and Unity Technologies shows the category equaling that of global box office sales during that time The mobile games market generated $40.6 billion in worldwide revenue in 2016 - a sum equivalent to all global box office sales during the same time period - and grew 18% over the year bef...


Android-ad-revenue-beats-iOS-for-the-first-time-in-new-report-from-Smaato

Android ad revenue beats iOS for the first time in new report from Smaato


Thursday, January 12, 2017 by

As apple cuts iPhone production, Android beats iOS in mobile ad revenue for 1st time.Smaato has released its Q3 2016 Global Trends in Mobile Advertising Report. They analyzed data from billions of mobile ad impressions served on its exchange during the third quarter of 2016 and found the extent to which mobile advertising spend is now heavily weighted toward in-app...


5-app-monetization-strategies-to-remember-in-2016

5 app monetization strategies to remember in 2016


Monday, October 31, 2016 by

Thanks to advances in artificial intelligence, deep learning and user interfaces, our mobile devices are more accessible and user-friendly than ever before. People are downloading more apps and spending more time in those apps. There are now over four million apps in the Apple and Google app stores – Apple received 75,000-80,000 app submissions per month in last few mon...


From-installs-to-value:-three-trends-in-the-age-of-app-marketing

From installs to value: three trends in the age of app marketing


Thursday, October 20, 2016 by

Mobile apps are ubiquitous. We live in a world where there are over four million apps to choose from and where attention spans are shorter than ever before. As a result, it is becoming increasingly more important for marketers to understand the critical moments of engagement that are happening in the palms of users’ hands.Over the past decade, app developers banked on t...


Mobile-ad-spending-still-on-the-rise-says-new-Smaato-report

Mobile ad spending still on the rise says new Smaato report


Thursday, October 20, 2016 by

Smaato just published its quarterly Global Trends in Mobile Advertising Report. The report offers key insights and trends geared toward mobile advertisers and developers, which helps them make smarter decisions when building out their monetization strategies. Smaato's platform receives over 300 billion ad impressions each month, which are auctioned through a networ...


Why-China-Has-a-1000-Percent-Increase-in-Mobile-Ad-Spending

Why China Has a 1000 Percent Increase in Mobile Ad Spending


Tuesday, July 5, 2016 by

Smaato has released its Q1 2016 Global Trends in Mobile Advertising report which provides insights from data taken from billions of mobile ad impressions served on its exchange during the first quarter of 2016. One of the top insights from the report is that China saw an incredible +1,198% rise in ad spendingIn the report the company shows continued growth for mobile vi...


Smaato-Adds-New-Management-API-to-its-Mobile-Monetization-Platform

Smaato Adds New Management API to its Mobile Monetization Platform


Friday, June 3, 2016 by

Smaato has released updates to its SPX publisher platform adding a new management API to better facilitate mobile publishers and app developers ability to access and use Smaato to monetize their apps and mobile websites.With programmatic access to all SPX functions, the SPX Management API, along with the existing SPX Reporting API, provides the ability to connect Smaato...


Latin-America-and-Asia-Pacific-Are-Leading-Growth-Markets-for-Mobile-Advertising

Latin America and Asia Pacific Are Leading Growth Markets for Mobile Advertising


Monday, November 16, 2015 by

According to a recent report, emerging markets in Latin America and Asia Pacific continue to offer high growth mobile advertising opportunities but the traditional powerhouses of the United States, India, United Kingdom, Russia and Germany are still dominating ad dollars.The data comes from Smaato’s Q3 2015 Global Trends in Mobile Programmatic Report which analyzed data...


Smaato-Updates-RTB-Ad-Platform-With-New-App-Monetization-Tools

Smaato Updates RTB Ad Platform With New App Monetization Tools


Thursday, September 17, 2015 by

Smaato is providing developers with new app monetization tools as the company has extended the functionality of its SPX real-time advertising publisher platform to include a native advertising builder and private marketplace functionality.Smaato offers a real-time advertising platform for mobile publishers and app developers. Smaato’s new “point-and-click” native mobile...


New-App-Monetization-Capabilities-With-Microsoft-Universal-Ad-Client-SDK

New App Monetization Capabilities With Microsoft Universal Ad Client SDK


Thursday, August 20, 2015 by

Microsoft is releasing several new capabilities that allow developers the opportunity to enhance app advertising revenues. These include a new Microsoft Universal Ad Client SDK for Windows 10; additional support for video interstitials on Windows 8.1, Windows Phone 8.1 and Windows 10; and  ad mediation for Windows 8.1 and Windows 10 apps to manage multiple ad SDKs ...


Windows-Mobile-App-Ad-Mediation-Solution-Now-Available

Windows Mobile App Ad Mediation Solution Now Available


Tuesday, November 11, 2014 by

The Windows Mobile team has announced the availability of Windows Ad Mediation, a solution designed to help Windows Phone developers manage multiple in-app advertising SDKs.The solution allows developers to increase fill rates by deploying multiple ad networks in a way that when one ad network is unable to deliver ad inventory, the app calls a second or third ad network...


Smaato-Updates-Windows-Phone-SDK-Now-Supports-XAML-Apps

Smaato Updates Windows Phone SDK Now Supports XAML Apps


Tuesday, September 9, 2014 by

Smaato, a mobile RTB ad exchange and supply side platform, has announced an SDK update for Windows Phone, now supporting XAML applications on Microsoft’s new Windows Phone 8.1 and Windows 8.1 platforms on phone, tablet and desktop.What’s new with Smaato’s Windows SDK:- Supports Windows Phone 8.1 and Windows 8.1.- Ad size handling has been improved, ensuring more consist...


Smaato-Offers-Beta-Dynamic-Demand-Mobile-Ad-Server

Smaato Offers Beta Dynamic Demand Mobile Ad Server


Wednesday, July 23, 2014 by

Smaato has releases the beta version of its Smaato Publisher Platform (SPP), an enterprise-grade, infinite scale SaaS platform ad server. SPP features Smaato’s Dynamic Demand technology that moves beyond sequential ad server selection instead allowing direct sold, RTB, indirect, and programmatic buys to all compete within SPP on an impression-by-impressio...


Placecast-Debuts-Location-Based-Mobile-DSP

Placecast Debuts Location Based Mobile DSP


Thursday, September 12, 2013 by

App developers could see increased revenue with the launch of Placecast’s new product, the PlaceAD location based demand-side platform (DSP). With the new service, marketers will be able to launch location based mobile app campaigns with the added benefit of further segmenting their audience by age, gender, interests, device type/operating system, time of day, and we...