smaato

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Mobile Ad Network  

Founded Employees Social Traffic
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Smaato is a mobile real-time advertising platform that specializes in the monetization of apps, helping app developers and mobile publishers maximize their ad revenues.


Address Info

240 Stockton St, 10th Floor

San Francisco, CA 94108

US


Contact Info

+1 (650) 286-1198



smaato developer news


InApp advertising prices are on the rise says new report

Marketing & Promotion

InApp advertising prices are on the rise says new report


  • Wednesday, September 4, 2019
  • By Freeman Lightner

Smaato's report on in-app advertising shows major growth - across the US, globally and some key topics of interest like data targeted impressions and private marketplaces. ...


Mobile app ad pricing and performance report shows what converts best

Marketing & Promotion

Mobile app ad pricing and performance report shows what converts best


  • Monday, June 3, 2019
  • By Richard Harris

Liftoff and Smaato published new in-app advertising research this morning finding in-app interstitials and video actually convert best. The new mobile app ad pricing and performance report also find while display might seem like a bargain, the big ti...


Header bidding is fake news according to app advertising expert

Marketing & Promotion

Header bidding is fake news according to app advertising expert


  • Wednesday, December 19, 2018
  • By Richard Harris

Freddy Friedman from Smaato offers up some explanation on why the companies in the mobile industry are saying they have an in-app header bidding solution, when in fact, they may just be fronting nothing more than mediated auctions....


About that new AdMob open bidding platform

Marketing & Promotion

About that new AdMob open bidding platform


  • Wednesday, March 21, 2018
  • By Christian Hargrave

Google announces AdMob's new Open Bidding platform for ad networks to bid on advertisements....


About the explosive growth of mobile video advertising

Monetize

About the explosive growth of mobile video advertising


  • Tuesday, September 19, 2017
  • By Richard Harris

Rewarded videos ad impressions implies that ad marketing companies quickly moving towards the video ad format in Smaato's latest report....


Weather apps have the highest mobile ad eCPM finds new report

Marketing & Promotion

Weather apps have the highest mobile ad eCPM finds new report


  • Thursday, June 8, 2017
  • By Richard Harris

High eCPM coming from weather apps says new global ad report from Smaato....


AOL says you need to diversify your ad strategy

Marketing & Promotion

AOL says you need to diversify your ad strategy


  • Monday, May 22, 2017
  • By Patrick McCormack

Mobile advertising strategies should become more diversified says AOL....


ImmuniWeb Mobile launches to offer better mobile security testing

Security

ImmuniWeb Mobile launches to offer better mobile security testing


  • Wednesday, March 15, 2017
  • By Richard Harris

Test your iOS and Android app security and encryption with a new mobile testing solution from High-Tech Bridge....


Big Nerd Ranch developers to talk at Georgia World Congress Center

Events

Big Nerd Ranch developers to talk at Georgia World Congress Center


  • Wednesday, February 22, 2017
  • By Richard Harris

Georgia World Congress Center to have 4 Big Nerd Ranch instructors talk on stage....


PlanGrid for Windows is out of beta

Windows Mobile

PlanGrid for Windows is out of beta


  • Monday, February 6, 2017
  • By Rebeca Ayala

PlanGrid, developer of construction software for the field, is used by tens of thousands of contractors, designers, owners, and architects to finish their projects on time and under budget. Lightning fast, easy to use, and loaded with shortcuts, it d...



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