real time bidding

real time bidding news search results

Developer news items we found relating to real time bidding

31 results
Get-more-app-advertising-revenue-with-header-bidding-advertisements

Get more app advertising revenue with header bidding advertisements


Monday, December 3, 2018 by

An app publisher deciding to monetize using advertisements is making the smart choice is indicated by a recent study that says 76% of all mobile app revenues come from ads. Another factor boosting the advertising potential of apps is the time spent by users in-app. This has made apps the most effective channel to engage users which has enticed advertisers to direct thei...


Better-programmatic-ads-and-fraud-protection-come-from-YouAppi-upgrade

Better programmatic ads and fraud protection come from YouAppi upgrade


Wednesday, August 1, 2018 by

YouAppi, a growth marketing platform for premium mobile brands, just announced upgrades to its 360 Platform, initially launched last year. The 360 Platform hopes to address five critical needs for today’s marketers: user acquisition, brand video, rewarded video, re-engagement and social media.  Moshe Vaknin, CEO of Youappi had this to say; &ldquo...


Mobile-gaming-and-header-bidding

Mobile gaming and header bidding


Wednesday, July 11, 2018 by

When ad mediation first began - as a direct solution to the problem of too many demand sources / SDKs – one of the promises it delivered for publishers was a way to manage how to allocate their ad inventory among various mobile ad networks. This was key because it gave them the ability to maximize yield by working with multiple ad networks, prioritizing network...


Reengage-mobile-app-users-with-the-latest-YouAppi-solution

Reengage mobile app users with the latest YouAppi solution


Monday, January 29, 2018 by

YouAppi has announced the launch of its Re-Engagement solution, created to maximize the value of all mobile users, whether acquired organically or through the YouAppi platform. Re-Engagement was designed to work in tandem with YouAppi’s User Acquisition (UA) solution as part of its 360 Platform. The solution offers access to YouAppi’s Real-time Bidding (RTB), social and...


Immersv-VR-and-Mobile-360-marketing-firm-nabs-$10.5M-in-Series-A

Immersv VR and Mobile 360 marketing firm nabs $10.5M in Series A


Wednesday, August 23, 2017 by

Immersv, an interactive advertising platform for Mobile 360 and Virtual Reality, has completed a $10.5 million Series A round of financing. The Series A financing builds on a year of significant product and market momentum for Immersv, which combines interactive 360 advertising with a programmatic real time bidding platform. The company has recently signed programmatic ...


ONE-by-AOL:-Mobile:-Selfserve-capabilities-for-mobile-SSP

ONE by AOL: Mobile: Selfserve capabilities for mobile SSP


Wednesday, January 25, 2017 by

AOL has announced new self-serve capabilities for its programmatic mobile supply-side platform, ONE by AOL: Mobile (ONE), which launched in 2016. The new self-serve functionality meets the monetization needs of mobile-first app developers and publishers by maximizing mobile ad inventory and providing complete transparency and control. Through the platform, app economy p...


Cross-channel-game-advertising-and-the-holistic-approach

Cross channel game advertising and the holistic approach


Thursday, December 1, 2016 by

Surprisingly for a mobile-centric world and an industry dominated by mobile games, game marketers are still spending a hefty amount of marketing dollars on television ads. TV isn’t dead yet, but ‘cord-cutting’ is a phenomenon among the millennial generation that can’t be denied. For those still tuned in to TV programming, their attention is increasingly divided bet...


Enhance-by-FGL-now-features-Appodeal-support

Enhance by FGL now features Appodeal support


Tuesday, November 15, 2016 by

Appodeal has announced that Enhance by FGL now features Appodeal support. This will enable app creators to bring to market products that are already optimized for ad-driven revenues, with absolutely no additional code work required.Enhance works by allowing developers to inject SDK code into their already compiled iOS and Android apps. App creators can upload their comp...


Three-ways-programmatic-is-changing-mobile-app-monetization

Three ways programmatic is changing mobile app monetization


Monday, October 3, 2016 by

Earlier last month digital marketers from around the world flocked to Germany for DMEXCO, one of the largest digital marketing events in the world. Traditionally, a buy-side focused show, the event now attracts more developers and publishers as programmatic real time bidding (RTB) is becoming a bigger part of mobile app monetization strategies. In fact, the move towards...


MobFox-to-Start-Using-Pixalate-Blacklists-to-Help-Mobile-Advertisers-Against-Fraud

MobFox to Start Using Pixalate Blacklists to Help Mobile Advertisers Against Fraud


Thursday, August 11, 2016 by

MobFox has announced that it will start using Pixalate’s IP/User Agent Blacklists to measure fraud type and volume to optimize away from fraudulent traffic. The new IAB-approved Advertising Fraud Protection addition to the MobFox mobile advertising platform will help decrease the chances of ineffective ad spending for mobile and programmatic advertisers using the platfo...


Matomy-Media-Creates-New-mtmy-Mobile-Advertising-Agency

Matomy Media Creates New mtmy Mobile Advertising Agency


Thursday, July 28, 2016 by

The Matomy Media Group has created a new mobile advertising agency offering a fully-managed service. The new agency is called mtmy and it utilizes Matomy’s Data Management Platform (DMP), offering targeting of global media with cross-channel ad optimization. The mtmy services generates data on app-specific user behavior and applies these insights across multiple ch...


Smaato-Adds-New-Management-API-to-its-Mobile-Monetization-Platform

Smaato Adds New Management API to its Mobile Monetization Platform


Friday, June 3, 2016 by

Smaato has released updates to its SPX publisher platform adding a new management API to better facilitate mobile publishers and app developers ability to access and use Smaato to monetize their apps and mobile websites.With programmatic access to all SPX functions, the SPX Management API, along with the existing SPX Reporting API, provides the ability to connect Smaato...


CEO-of-Manage-Mike-Ng-Discusses-the-Evolution-of-Mobile-Advertising

CEO of Manage Mike Ng Discusses the Evolution of Mobile Advertising


Tuesday, May 31, 2016 by

We recently chatted with Mike Ng, CEO of Manage, to discuss the mobile advertising marketplace and the changes undergoing the industry.ADM: I understand Manage has been around for about 5 years as a mobile DSP. How has the company evolved over the years? Ng: When Manage was founded 5 years ago, we decided to focus primarily on mobile in-app marketing. We were one o...


MobFox-Releases-New-Ad-SDK-in-Multiple-Sizes-for-App-Publishers

MobFox Releases New Ad SDK in Multiple Sizes for App Publishers


Tuesday, May 24, 2016 by

MobFox has released a new “built-to-fit" SDK for mobile app publishers, making its SDK available in multiple sizes - from 90K to 350K - to fit a publisher’s needs depending on the ad format they choose and other requirements. The full SDK offers enhanced support for video and audio ads and the lighter SDK reduces the time it takes for the publisher to install, thus maki...


Two-Case-Studies-On-How-Programmatic-Ad-Mediation-Maximize-Revenues

Two Case Studies On How Programmatic Ad Mediation Maximize Revenues


Friday, February 26, 2016 by

Programmatic ad mediation is quickly becoming the standard in the next level evolution in monetization strategies for app publishers.Programmatic ad mediation works by giving publishers access to the whole marketplace, including traditional ad networks and mediators as well as RTB marketplaces - providing an expanded number of ad networks competing for ad inventory. Pro...


Yahoos-BrightRoll-Exchange-Adds-Programmatic-Mobile-Native-Advertising

Yahoos BrightRoll Exchange Adds Programmatic Mobile Native Advertising


Monday, January 25, 2016 by

Yahoo’s BrightRoll Exchange is now offering programmatic mobile native advertising for native mobile inventory facilitated through a new API that aligns with the IAB OpenRTB 2.3 standard. The BrightRoll Exchange is currently integrated with more than 100 DSPs providing access to thousands of sites and apps via real-time bidding (RTB). Advertisers can continue to ac...


Adobe-Marketing-Cloud-Announces-Updates-for-Programmatic-Ad-Buying

Adobe Marketing Cloud Announces Updates for Programmatic Ad Buying


Thursday, March 12, 2015 by

Adobe as announced a new algorithmic engine and advances in its Adobe Marketing Cloud Audience Core Services to bring together the worlds of data-driven marketing and ad tech. The company says these updates are in response to the challenges in programmatic ad buying facing today’s advertisers, with too much focus placed on display ad bidding and multiple data vendors pr...


Phunware-Launches-New-Initiatives-for-2015-to-Help-Companies-Engage-the-Complete-Mobile-Application-Life-Cycle

Phunware Launches New Initiatives for 2015 to Help Companies Engage the Complete Mobile Application Life Cycle


Tuesday, January 13, 2015 by

If you want success in mobile, you have to have the ability to quickly adapt to the reality that is the lightning fast evolution of the mobile ecosystem. Phunware has shown a unique ability to do just that as they have grown and evolved since the company was founded in 2009. To help its customers keep pace with today’s mobile realities, Phunware has announced several ne...


The-Long-and-Winding-(Mobile-Media-Buying)-Road

The Long and Winding (Mobile Media Buying) Road


Thursday, November 13, 2014 by

App developers and mobile media buyers have long struggled with the maze that is mobile advertising – and for good reason. Vast amounts of ad space are sprawled out across hundreds of thousands of mobile apps, websites and games. There are several ways to buy media (RTB, ad networks, Google, etc.), numerous types of ads (video ads, rich media, native ads, display a...


Millennial-Media-Grows-Mobile-Ad-Real-Time-Bidding-(RTB)-Offerings-with-Acquisition-of-Nexage-

Millennial Media Grows Mobile Ad Real Time Bidding (RTB) Offerings with Acquisition of Nexage


Wednesday, September 24, 2014 by

Millennial Media has announced is acquiring Nexage. Based in Boston, privately held Nexage is a provider of Real-Time-Bidding (RTB) technology for mobile ads. Millennial Media says that Nexage will bolster the company’s services in three areas.Increasing yield for developers via expertise and scaleNexage’s offerings will complement Millennial Media’s demand from ag...


Beachfront-Media-Now-Offers-Programmatic-Video-Advertising-Technology-for-Mobile-Gaming

Beachfront Media Now Offers Programmatic Video Advertising Technology for Mobile Gaming


Wednesday, September 24, 2014 by

Beachfront Media has introduced a new ad mediation platform, Beachfront.io, which offers programmatic video advertising technology for mobile gaming. The Beachfront.io platform provides mobile game developers and advertisers with a real-time bidding (RTB) platform for public and private marketplaces, helping improve fill rates and achieve higher CPMs. Wit...


Demystifying-the-Buying-and-Selling-of-Mobile-Ads

Demystifying the Buying and Selling of Mobile Ads


Saturday, September 6, 2014 by

Whether you’re an app developer looking to monetize your app through advertising, or an advertiser interested in reaching a mobile audience, the business of buying and selling mobile ads may seem overwhelmingly complex, with many ad tech solutions and buy-sell platforms offering different ways of doing business.  Here’s a simple overview of the benefits of each typ...


Phunware-Opens-New-York-City-Office-for-its-TapIt-App-Monetization-Platform

Phunware Opens New York City Office for its TapIt App Monetization Platform


Wednesday, July 23, 2014 by

Phunware is taking its Multiscreen as a Service (MaaS) platform to the Big Apple announcing it has opened a New York office for its TapIt by Phunware advertising division to serve the eastern United States.Phunware’s new office is located in the heart of Manhattan, near Times Square at 1441 Broadway, Suite 5001, New York, NY 10018 (646 569-5758), and is led by...


The-End-of-Incentivized-App-Downloads-Will-Bring-New-Opportunities-to-Indie-App-Developers

The End of Incentivized App Downloads Will Bring New Opportunities to Indie App Developers


Thursday, July 3, 2014 by

Apple is introducing a revamped iOS App Store with iOS 8 and with that, according to some news that has spread across the Internet, the end of incentivized app downloads, incentivized ad watching and social media sharing. In their defense, Apple has said that incentivized app downloads were driving inaccurate rankings in the App Store, because paying consumers to d...


Airpush-and-OpenX-Launches-AirX,-a-New-Private-Mobile-Ad-Exchange

Airpush and OpenX Launches AirX, a New Private Mobile Ad Exchange


Monday, February 10, 2014 by

Airpush and OpenX have announced a partnership to launch AirX, a new private mobile ad exchange. AirX combines OpenX’s global, Real-Time Bidding (RTB) exchange with Airpush’s ad network of more than 120,000 active Android apps. The new partnership creates one of the largest pools of mobile apps that can be accessed programmatically.With the combination of Airpush’s scal...


It’s-a-Strange-Marriage-Between-Two-Fierce-Rivals-as-Facebook-and-Google-Join-Forces

It’s a Strange Marriage Between Two Fierce Rivals as Facebook and Google Join Forces


Wednesday, October 23, 2013 by

Show me the money! You hear that a lot on our website and it’s what drives the mobile economy. Companies might compete hard in the mobilesphere, but if there is a way to make money working with a rival, they might not be thrilled about it, but more cash is more cash. Google and Facebook are doing just that with the announcement that DoubleClick Bid Manager has joined w...


App-Marketing-Done-Right:-How-to-Market-Your-App-in-Today

App Marketing Done Right: How to Market Your App in Today's Crowded App Stores


Wednesday, October 23, 2013 by

Most advertising industry long-timers remember the infographic that was the first to comprehensively detail the landscape of interactive advertising in a somewhat organized fashion. I remember seeing it and thinking “It’s getting a bit crowded in here.” Over the last decade, the era of the ad network has come – and almost gone. Around the turn of this century, prospect...


Inneractive-SSP-Debuts-Video-in-a-Box-for-Mobile-Publishers

Inneractive SSP Debuts Video in a Box for Mobile Publishers


Monday, September 16, 2013 by

Inneractive has added to its SSP services with “Video in a Box,” allowing app developers and mobile publishers to serve full screen video ads in their mobile/web apps or in-stream properties. Video in a Box enables display and video and includes an integrated video player. Video ads play natively and can be skipped, without forcing the user to close or leave the curren...


Amobee-Acquires-Gradient-X-Mobile-App-Marketing-Platform

Amobee Acquires Gradient X Mobile App Marketing Platform


Friday, September 6, 2013 by

Industry consolidation and acquisition continues with the announcement that Amobee has snaped up Gradient X. Few details were released by either company, with dual news releases available on each site. What does each company bring to the table? Amobee brings its global presence and mobile marketing solutions/services for advertisers, publishers and operators and a...


Mocean-Mobile-Debuts-Mocean-Mobile-Exchange

Mocean Mobile Debuts Mocean Mobile Exchange


Sunday, July 21, 2013 by

Mocean Mobile has announced the Mocean Mobile Exchange to connect customers on both supply and demand sides. The new exchange will integrate the demand-side sources within the Mocean Mobile platform in a parallel bid environment. Apps, publishers and ad networks will have the ability to access each other in real time using the Mocean Mobile Exchange dashboard via real ...


Day-one-at-AppsWorld-North-America-2013

Day one at AppsWorld North America 2013


Thursday, February 7, 2013 by

A HUGE thank you to Kate Williams of AppsWorld for the invitation to cover the event. It has been nothing short of amazing, and has been great to meet everyone in person, and tell them all about our new magazine. Here is a condensed rundown of our day:SendDroid talked to us about their app monetization network offered to Android developers that is offering high CPMs and...