Developer edition of Incognia fraud prevention solution has launched
Tuesday, May 4, 2021 by Brittany Hainzinger
Incognia announced the launch of its Developer Edition, a free version of Incognia’s mobile fraud prevention solution for mobile app developers. The offering allows mobile developers to add frictionless fraud prevention to fintech and mcommerce apps, enabling superior UX design and account security within their apps. Developers benefit from Incognia’s rapid ...
PubMatic has announced OpenWrap OTT
Tuesday, June 16, 2020 by Brittany Hainzinger
Digital technology company PubMatic announced the launch of OpenWrap OTT, a header bidding solution that centralizes 100% of direct and programmatic demand while preserving a seamless TV-like viewer experience. PubMatic has delivered more than 8 years of header bidding technology, and Prebid Server-based OpenWrap OTT helps both publishers and advertisers realize the ful...
iOS developer changes in iOS 13 you missed
Friday, October 25, 2019 by Richard Harris
We recently caught up with George Deglin, CEO and Co-Founder at OneSignal who says the team at OneSignal has been tracking code changes in iOS 13 since June, and they identified several technical changes that Apple had not formally announced elsewhere. In Xcode 11 Apple changed the results of a function that many developers were using to get push tokens. More unann...
Mobile user behavior is changing quickly says new Appnostic report
Monday, June 3, 2019 by Christian Hargrave
Mobile Posse in conjunction with Phoenix Marketing International released a study entitled, “The Appnostic Journey: How Changing Behavior is Creating New Opportunities,” that examines the intent and motivations of mobile device users - from the moment they begin the user journey.
Consumers unlock their smartphones an average of 70 times a day - and each t...
AI enabled mobile capture SDK from ABBYY lands
Monday, May 6, 2019 by Richard Harris
ABBYY has introduced ABBYY Mobile Capture, a software development kit (SDK) to enable end-to-end point-and-capture mobile experience where the user data is instantly captured via the camera to be used within an app or extracted and sent to back-end processes for self-service scenarios. The AI-enabled SDK frees the mobile user from manual data entry, which improves custo...
Mobile ad campaign company to be bought by Adjust
Wednesday, December 12, 2018 by Richard Harris
Adjust has announced that it has entered into a definitive agreement to acquire data aggregation platform Acquired.io. The comprehensive SaaS solution automates and simplifies multi-channel campaign management for mobile user acquisition.
Started in San Francisco in 2016 by Andrey Kazakov and Max Gannutin, Acquired.io’s SaaS solution automates multi-channel cam...
The subscription based app model is working and here's proof
Monday, November 5, 2018 by Richard Harris
Liftoff released its annual Mobile App Engagement Index, describing trends in consumer app engagement and ways mobile marketers can adapt to thrive in the changing landscape. Specifically, the report reveals that mobile users are head over heels for the subscription model, with considerable momentum gained from last year. Additionally, the Index highlights a shift in ge...
The differences between web apps and native apps
Thursday, October 18, 2018 by Richard Harris
Even in 2018, years past the origional question, the debate rages on across the land, in office spaces and conference rooms every day - should we build a full-blown native mobile app, or is distributing over the web good enough?
By now everyone knows the “mobile-first” mentality because statistics like 50% of web searches being done from a mobile dev...
To make a progressive web app or not
Thursday, September 6, 2018 by Richard Harris
Mobile users are spending 80 to 94 percent of their mobile use time in apps, so you’d think the mobile web would be a thing of the past right? But the average mobile user also visits 100 different websites each month, and only half of all mobile users don’t download any new apps during that same period.
In order to achieve the speed and ease of use p...
Retarget mobile users by remembering the day 0 dilemma
Wednesday, August 22, 2018 by Alexei Chemenda
Imagine you owned a restaurant and hired an agency to help you increase sales. The agency tells you they can drive revenue by as much as 20 percent by changing your menu and training your waiters to upsell wine during the lunch rush. They test the strategy by splitting your tables into two groups. Group A receives the special menu and wine pitch. For Group B, it is busi...
How to calculate app lifetime value
Tuesday, July 24, 2018 by Jonathan Raveh
It’s safe to say that one of the most common struggles of any mobile-first company is understanding the value of their customers. With this in mind, user Life Time Value (LTV) is not only one of the most powerful business KPIs, but also serves two more roles - a great tool to plan for future growth, and a constant reminder of the ever-growing importance of user lo...
Predict the value of the user behind each new app install with RTP
Thursday, February 22, 2018 by Richard Harris
Winclap will be exhibiting its latest product, Real-Time Pricing (RTP), at the upcoming Mobile World Congress taking place in Barcelona, Spain on February 26 through March 1 at booth #8.1E60 in the App Planet Hall.RTP is a pricing tool introduced to the mobile ecosystem offering a new approach to the mobile user acquisition strategy. Unlike the fixed-rate CPI/CPA model,...
Reengage mobile app users with the latest YouAppi solution
Monday, January 29, 2018 by Richard Harris
YouAppi has announced the launch of its Re-Engagement solution, created to maximize the value of all mobile users, whether acquired organically or through the YouAppi platform. Re-Engagement was designed to work in tandem with YouAppi’s User Acquisition (UA) solution as part of its 360 Platform. The solution offers access to YouAppi’s Real-time Bidding (RTB), social and...
Making inapp purchase whales is more expensive than you think
Friday, December 1, 2017 by Xavier Cramer
Not so long ago, businesses would drive traffic to websites without any concept of what people did once they got there. This traffic could be paid for on a cost-per-click basis and it was relatively cheap. Then we clued into the fact it was possible to track what visitors actually did on websites and equate that in terms of value to the business. The real value of websi...
Why your app is getting uninstalled and how to prevent it
Wednesday, November 22, 2017 by Simon Spaull
App developers have a tough job managing the marketing life cycle. Before an app is released, app developers must have plans for user acquisition and they must be agile enough to adapt in those first hectic weeks. But as you gain traction and grow comfortable with how your app is doing, there is a huge worry that looms over you: what if users stop using your app and uni...
Smart mobile marketing during the holidays
Tuesday, November 21, 2017 by Itamar Benedy
The holiday season is often glorified as the “App Developers’ days”, with dream conditions to send people to the app store and download new apps. The numbers don’t lie. 2016 was the best year yet for apps, with over half a million dollars being spend on mobile apps over the holiday - a 52% increase from the year prior (Sensor Tower). This holiday bump can be attributed ...
Unlocking your phone to kill time You're not alone
Monday, November 13, 2017 by Christian Hargrave
A study of 900 mobile phone users - conducted by Phoenix Marketing International and Mobile Posse - analyzed consumer phone usage, attitudes, why and when people unlock their devices to determine their interest in “Proactive Content Discovery.” Proactive Content Discovery can be described as the automatically opening of relevant content when a phone is unlocked, making...
Low code does not mean simple or isolated
Monday, September 18, 2017 by Richard Harris
As automation and rapid development are increasingly becoming the order of the day, a clear pattern has begun to form between two key enterprise practices. That it is to say that low code development platforms are now often offering services for Enterprise Information Management. The new partnership between the two technologies being motivated by companies' constant dri...
So this is what everyone is doing on their mobile
Monday, September 11, 2017 by Richard Harris
Mobile Posse will announce at Mobile Future Forward a new research paper titled “A New Lens on Mobile: Gratification Beats Personalization In the Quest of Mobile Ad Revenue,” the first of an ongoing series of original research analytics about the mobile user journey in partnership with Phoenix Marketing International (PMI), a marketing research firm.Unlike traditional m...
Make better apps to get enterprise users engaged
Wednesday, August 30, 2017 by Natalie Lambert
Think about all the big (and little) moments that can make or break your business. Like when managers are prioritizing their spending for the coming year. Or when sales reps are pitching to your biggest client. These moments of engagement are the vital times when employees need instant access to insights that will help them make smarter decisions and perform at the top ...
Apps with subscriptions should read this report about pricing
Thursday, August 17, 2017 by Richard Harris
Liftoff, a mobile app marketing and retargeting company, has released a report dedicated entirely to trends around subscription apps. The surprising data shows that setting subscription costs too low might actually lose otherwise-loyal app users. Additionally, the report looks into which price group converts users fastest, and highlights untapped potential in the male s...
Kendo UI Builder v2 is now compatable with Electron Shell framework
Monday, August 7, 2017 by Richard Harris
Progress has announced the latest version of Progress Kendo UI Builder, a responsive web UI toolkit for rapidly delivering beautiful and intuitive web experiences. The new release introduces browser compatibility with Electron Shell, an extended library of built-in templates, the ability to customize screens with Blank View and enhanced data connectivity.“Today, the ult...
This native SDK helps you boost your mobile audience
Saturday, July 22, 2017 by Richard Harris
Spot.IM, a technology startup that builds global communities around the web, has announced the launch of its native Software Development Kit (SDK), enabling publishers of all sizes to significantly boost audience engagement, drive traffic, and earn meaningful revenue across mobile apps. By making Spot.IM's community solutions available to the public in a native SDK, iOS...
Why Texas Humor selected the Shopgate mobile commerce platform
Thursday, July 20, 2017 by Richard Harris
Shopgate has announced Texas Humor, a clothing brand that emphasizes Texas pride, selected their mobile commerce platform solution to develop an enhanced mobile shopping application for its customer base. The mobile app allows Texas Humor to further connect with customers through advanced features including push notifications, abandoned cart reminders and exclusive mobi...
Acquired.io wants to help small app publishers
Thursday, July 6, 2017 by Richard Harris
The founders of mobile marketing company AppScotch, acquired by AppAnnie, have launched their newest venture, Acquired.io. The company has created a centralized platform to manage user acquisition across dozens of channels like Snapchat, AdColony, Chartboost, and others. Acquired.io has raised $2 million in funding from investors, many in the mobile gaming space. N...
10 years after the iPhone launch here is how people feel now
Thursday, June 29, 2017 by Richard Harris
To coincide with the 10th anniversary of the launch of iPhone, Axway has published results from a survey that examines the role that smartphones play in enhancing consumer lives with improved services and experiences, and how consumers would like to see the smartphone evolve in future. The survey of 1,200 U.S. consumers found that consumers value data security and priva...
Mobile video challenges most app marketers new report says
Wednesday, June 28, 2017 by Richard Harris
If Digital Video 1.0 was characterized by the repurposing of TV content for the PC, then the current growth in Mobile Video is anything but repurposing Web or TV video content for mobile devices, according to research commissioned by mobile growth platform YouAppi.The research conducted by Dimensional Research found that 94% of the 218 global mobile marketer and agency ...
The best month to acquire users is in September finds new report
Wednesday, June 21, 2017 by Christian Hargrave
Liftoff, a mobile app marketing and retargeting company, has released a new report providing surprising insight into behaviors and trends in the rapidly growing world of mobile shopping. The data reveals the best month to acquire users is in September, ahead of the holiday shopping frenzy, and also examines geographical differences in mobile user engagement between Nort...
The mobile ad fraud pandemic and what developers should know
Tuesday, June 13, 2017 by Galia Reichenstein
Mobile ad fraud is a big concern in the mobile space. Unfortunately, we have seen this before in ad tech - players looking to make a quick buck by following revenue via monetizing it in an illegal way. Mobile ad fraud has created a dark ripple in the space, resulting in a lot of mistrust. The challenge is that fraud is widespread, and fraudsters are getting more and mor...
PacketZoom speeds up Photofy app by nearly 2x
Friday, June 9, 2017 by Richard Harris
Performance is a crucial contributor to a dependable mobile app user experience. While stunning visuals attract customers by making a great first impression, a long-lasting relationship depends on the quality of each encounter, which is heavily influenced by how an app performs. According to Compuware research, most consumers expect mobile apps to launch within two seco...
How app developers are failing in user engagement
Thursday, May 18, 2017 by Paul Brody
Editors note: Paul Brody is the Chief Product Officer at CleverTapIn the app world, do or die comes down to how well you engage your users, and if abysmal click-throughs and open rates are any indication, most apps aren't doing that very well. But it's not the fault of the product developers, nor is it an issue with the marketing department. It's how the two work, or to...
AppOnboard raises $4M in a seed round
Wednesday, May 10, 2017 by Richard Harris
The app economy is larger than ever - mobile revenues grew 40 percent in 2016 with app developers grossing $37 billion, excluding any advertising revenue. Roughly half of that goes back in the ecosystem for User Acquisition (UA) - or paying for downloads.AppOnboard Inc, mobile app demo maker, has raised $4M from Troy Capital Partners, London Venture Partners (“LVP) and ...
Jeremy Strauser joins Lucktastic as VP of Product
Monday, May 8, 2017 by Christian Hargrave
Jeremy Strauser has joined Lucktastic, a free app lottery rewards app, as VP of Product. Jeremy brings extensive game and app development experience from leading companies that include Electronic Arts, Zynga, and Topps, where he was responsible for products such as Madden NFL Football, Zynga Poker, Topps Bunt, and Star Wars Card Trader. The announcement was made by Tony...
How to earn more revenue from your Android apps
Wednesday, May 3, 2017 by Claudia Dreier-Poepperl
When you hear that Android app revenues are set to top iOS revenue in 2017 and that global app revenue is also set to reach $102 billion by 2020, you can be forgiven for thinking that everyone in the app economy is smiling to the bank. However, according to Vision Mobile, 64 per cent of Android app developers are operating under a ‘poverty threshold’ of $500 per month i...
It's getting cheaper to buy installs but users don't stick around says Fiksu
Wednesday, March 1, 2017 by Richard Harris
January indexes from Fiksu DSP have revealed decreasing costs to drive installs across both iOS and Android devices, and increasing costs to acquire a user that makes a purchase. The data from Fiksu DSP tracks more than 38 trillion marketing events including impressions, clicks, downloads, registrations, purchases and other loyal user actions across 4.1 billion devices....
