mobile marketers

mobile marketers news search results

Developer news items we found relating to mobile marketers

35 results
OTT-media-opportunities-to-grow-in-2021

OTT media opportunities to grow in 2021


Thursday, January 7, 2021 by

2020 as the “great acceleration” towards an app-focused world  The pandemic has really highlighted the utility that apps offer both brands and consumers — not to mention the many governments who have built COVID-tracing apps — in 2020. This has led to a ‘great acceleration’ toward a more app-focused world. In 2021, it&rsq...


Mobile-marketing-2019-landscape-unmasked-via-Adjust-Benchmarks

Mobile marketing 2019 landscape unmasked via Adjust Benchmarks


Tuesday, September 10, 2019 by

Adjust’s Global Benchmarks 2.0 is designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as retention and fraud data, publicly available. The insights are based on Adjust’s aggregated database and analyze a combination of over 7,000 apps. The tool can ...


Women-are-using-financial-apps-more-than-men-says-Liftoff-report

Women are using financial apps more than men says Liftoff report


Friday, April 12, 2019 by

Liftoff released a new report in partnership with Leanplum uncovering new insights into the world of mobile finance. Specifically, it found that women are more engaged than ever with finance apps, meaning it’s prime time for marketers to double-down on investments in the traditionally underserved demographic. The report also shows the Asia-Pacific region (APAC) co...


Marketing-experts-say-data-analytics-was-a-good-bet

Marketing experts say data analytics was a good bet


Friday, February 15, 2019 by

Industry analysts and market experts alike have predicted data would play a central role in mobile marketing during 2019. In an effort to better understand its impact, YouAppi has reached out to more than 540 of the world’s top in-house and agency marketers to find out how critical data has become for the brands they represent. A full 98 percent of respondents sai...


American-dating-app-registrations-drop-almost-500-percent

American dating app registrations drop almost 500 percent


Friday, February 15, 2019 by

Liftoff released its third annual dating apps research and analysis. The most comprehensive and longitudinal study of its kind, the data reveals sweeping demographic and regional changes in the world of dating apps that mobile marketers need to know to succeed in 2019. Chief among the insights are the rise of Latin America (LATAM), a drop-off in North America (NAR), and...


Old-school-banner-ads-outperforming-video

Old school banner ads outperforming video


Monday, February 4, 2019 by

Liftoff has unveiled its first Creative Ad Index report of the year. Released the same year when mobile is projected to eclipse television in consumer attention, effective mobile advertising has never been more important. Key findings that could change the way mobile advertisers allocate their spend in 2019 include: the one major mistake marketers make when it comes to ...


Mobile-ad-campaign-company-to-be-bought-by-Adjust

Mobile ad campaign company to be bought by Adjust


Wednesday, December 12, 2018 by

Adjust has announced that it has entered into a definitive agreement to acquire data aggregation platform Acquired.io. The comprehensive SaaS solution automates and simplifies multi-channel campaign management for mobile user acquisition. Started in San Francisco in 2016 by Andrey Kazakov and Max Gannutin, Acquired.io’s SaaS solution automates multi-channel cam...


Key-insights-into-app-performance-and-competition-from-Adjust

Key insights into app performance and competition from Adjust


Wednesday, December 5, 2018 by

Adjust recently launched the second iteration of its Global Benchmarks tool - offering an overview of the mobile marketing landscape and bringing more transparency to the industry. Based on the company’s aggregated database, Adjust’s Global Benchmarks 2.0 analyzes data from over 7,000 apps and billions of installs. It allows mobile marketers to see t...


Mobile-marketing-benchmark-tool-by-Adjust-brings-light-to-marketers

Mobile marketing benchmark tool by Adjust brings light to marketers


Monday, November 26, 2018 by

Adjust announced the second version of its free mobile benchmarking tool - updated with even more sophisticated metrics and a wider range of data than before. Designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as session data, publicly available. With time spent ...


The-subscription-based-app-model-is-working-and-here

The subscription based app model is working and here's proof


Monday, November 5, 2018 by

Liftoff released its annual Mobile App Engagement Index, describing trends in consumer app engagement and ways mobile marketers can adapt to thrive in the changing landscape. Specifically, the report reveals that mobile users are head over heels for the subscription model, with considerable momentum gained from last year. Additionally, the Index highlights a shift in ge...


Amazon-prime-day-2018-data-is-out-from-Liftoff

Amazon prime day 2018 data is out from Liftoff


Monday, August 6, 2018 by

Liftoff released new data around Amazon’s fourth annual Prime Day and how the day-and-a-half long sale affected the world of e-commerce. The data reveals a significant change this year, with Prime Day itself offering a dramatically larger lift to other mobile commerce businesses than previous years, but with a steep drop-off late in the week. Amazon Prime Day i...


Best-mobile-gaming-apps-will-share-$300K-in-prizes-from-new-contest

Best mobile gaming apps will share $300K in prizes from new contest


Wednesday, July 18, 2018 by

AppLovin announced the launch of Lion Studios, a media division of AppLovin that works with mobile developers to publish and promote their apps. To celebrate the launch, AppLovin also announced a contest in which the company will award $300K in prizes for the four best mobile gaming apps submitted. Lion Studios furthers AppLovin’s mission by fueling growth of t...


Facebook-starts-testing-for-playable-ads

Facebook starts testing for playable ads


Monday, April 23, 2018 by

Facebook has recently announce that they have begun testing playable ads to let users get a better feel for the app they are about to download. Video ads are constantly growing and will continue to grow with 79% of consumers preferring to watch a video to learn about a product than read text on a page. On mobile, the momentum with video is predicted to by some to increa...


About-that-new-AdMob-open-bidding-platform

About that new AdMob open bidding platform


Wednesday, March 21, 2018 by

Great games are magical. They allow players to escape to new worlds, turn into superheroes, and boost their puzzle-solving powers. And with mobile, billions of people across the world are experiencing the magic of games. Global interactive gaming is becoming mainstream, with 2.6 billion gamers in 2017 versus 100 million in 1995. Global gaming revenue is estimated to be ...


Mobile-ad-standards-and-their-impact-on-advertising

Mobile ad standards and their impact on advertising


Tuesday, March 20, 2018 by

Publishers that have a genuine respect for the experience of their readers have long avoided disruptive ad experiences such as pop-ups and flashing ads. This new initiative is attempting to change the approach of those publishers that continue to display disruptive ads which negatively impact the reader experience while generating ill-will toward online ads in general.G...


Urban-Airship-launches-in-app-automation-engine

Urban Airship launches in app automation engine


Friday, March 16, 2018 by

Fast-following the announcement of AI Marketing Orchestration for cross-channel messaging coordination, Urban Airship has unveiled an in-app automation engine. In-app messaging is a proven lifeline for apps to engage all users, but limitations in triggering and delivery timing meant there was always the possibility for messages to be seen as irrelevant, annoying or inte...


Mobile-marketers-should-use-video-more-report-finds

Mobile marketers should use video more report finds


Tuesday, March 6, 2018 by

YouAppi has announced the results of its second annual CMO Mobile Marketing Guide, which highlights opportunities for mobile marketers over the next 12 months. Video emerged the clear winner, with 85 percent of marketers planning to increase their investment in video during 2018, up a full 10 percent from 2017. Over three-quarters of respondents cited video as very or c...


Apps-with-subscriptions-should-read-this-report-about-pricing

Apps with subscriptions should read this report about pricing


Thursday, August 17, 2017 by

Liftoff, a mobile app marketing and retargeting company, has released a report dedicated entirely to trends around subscription apps. The surprising data shows that setting subscription costs too low might actually lose otherwise-loyal app users. Additionally, the report looks into which price group converts users fastest, and highlights untapped potential in the male s...


Mobile-video-challenges-most-app-marketers-new-report-says

Mobile video challenges most app marketers new report says


Wednesday, June 28, 2017 by

If Digital Video 1.0 was characterized by the repurposing of TV content for the PC, then the current growth in Mobile Video is anything but repurposing Web or TV video content for mobile devices, according to research commissioned by mobile growth platform YouAppi.The research conducted by Dimensional Research found that 94% of the 218 global mobile marketer and agency ...


The-best-words-to-use-in-push-alerts-that-boost-engagement

The best words to use in push alerts that boost engagement


Thursday, May 4, 2017 by

With the space constraints and urgency required in a mobile push notification, every word counts. Leanplum has released a new report, "Push Notification Power Words". Based on a text analysis of more than 2.6 billion push notifications, the report identifies highly effective “power words” to help mobile marketers break through the noise and drive b...


Repealing-and-replacing-excel-for-marketers-with-AppsFlyer

Repealing and replacing excel for marketers with AppsFlyer's new Pivot


Monday, March 27, 2017 by

Match Group (the world’s leading provider of dating products, with over 45 brands including Match, OkCupid, Tinder and more) found that they were wasting lots of marketing team time trying to align front-end and back-end data to make spend optimization decisions for their app marketing campaigns. They approached AppsFlyer to develop a tool to he...


Increase-user-engagement-with-emojis-inside-push-alerts

Increase user engagement with emojis inside push alerts


Tuesday, February 28, 2017 by

Leanplum has announced a new Mobile Marketing Trends report that confirms the effectiveness of emoji push notifications in mobile communications. This growth is driven by consumer love for emojis and the emotions they evoke, and it is clear from the data - provided by Leanplum and App Annie - that emojis are more likely to influence conversions. The report provides a bl...


Vungle-mobile-video-ads-platform-hits-$300-million-in-annual-revenue

Vungle mobile video ads platform hits $300 million in annual revenue


Wednesday, February 15, 2017 by

Following a year of significant global expansion and customer momentum, Vungle, a marketing platform for in-app video ads, has announced record company growth, reaching a $300 million annual revenue run rate (ARR), a milestone very few companies have reached in the ad-tech industry. The company has also significantly increased adoption of its software development kit (S...


Women-are-the-most-serious-about-mobile-dating-apps

Women are the most serious about mobile dating apps


Wednesday, February 8, 2017 by

Liftoff has released an infographic (below) illuminating trends in mobile dating behavior. The data shows that North Americans are the most “swipe-happy” when it comes to mobile dating apps, with women in general being the most profitable users. The infographic also showcases trends around engagement and examines geographical differences between North America, Euro...


Mobile-language-localization-now-available-from-Smartling

Mobile language localization now available from Smartling


Thursday, February 2, 2017 by

Smartling, a global language translation and content localization solutions company, has announced the widespread availability of its proprietary Mobile Delivery Network, building on the company’s comprehensive Mobile Localization Solution. The Smartling Mobile Delivery Network solves what traditionally has been a problematic interdependency between mobile app rele...


Mobiquity-and-Insert-come-together-to-help-with-inapp-engagement

Mobiquity and Insert come together to help with inapp engagement


Wednesday, December 21, 2016 by

Mobiquity and Insert just formed a new partnership to deliver real-time, in-app personalization to mobile users. The partnership brings together Mobiquity's end-to-end mobile services with Insert's technology for rapidly deploying in-app engagement features, allowing app owners and mobile marketers to develop more meaningful customer relationships.As enterprise brands i...


Help-for-app-marketers-during-the-coming-holiday-rush-in-the-app-store

Help for app marketers during the coming holiday rush in the app store


Friday, October 14, 2016 by

AppsFlyer has released their study, App Marketing Best Practices for the 2016 Holiday Season, to guide app marketers' strategies to win the holiday rush. The study focuses on two key app categories: shopping and gaming, and highlights the differences in behaviors between iOS and Android users. The data to inform the study was pulled from 50 million app installs in the U...


Shopping-apps-that-target-women-will-see-better-profits-says-new-report

Shopping apps that target women will see better profits says new report


Wednesday, October 12, 2016 by

Liftoff has released its annual Mobile App Engagement Index, highlighting trends in how consumers engage with apps and mobile marketers acquire new users. The report highlights gender differences in mobile shopping and gaming in-app purchase behavior, plus other general findings such as seasonality trends. The major takeaway from the data in Liftoff’s App Engagement Ind...


Tinder-Outage-and-Key-Takeaways-for-Mobile-Marketers-and-Developers

Tinder Outage and Key Takeaways for Mobile Marketers and Developers


Friday, March 18, 2016 by

You probably heard that popular dating app Tinder had an outage recently that prevented some (but not all) of its lovelorn customers from logging in or seeing their existing matches and messages. What a shame. And not only because potential love connections are now lost, but from a marketing perspective, a high-profile outage can be a real heartbreaker for a wildly...


Leveraging-ContextDriven-Mobile-Advertising-to-Drive-User-Engagement

Leveraging ContextDriven Mobile Advertising to Drive User Engagement


Monday, February 8, 2016 by

URX recently launched its AppView Carousel solution, which dynamically extracts information from the page a mobile user is engaging with and provides those users with relevant, product-level content and a direct path to product purchase via deep linking. We visited with Mike Fyall, Head of Product at URX, to discuss how the platform works. ADM: What are the biggest...


Mobile-Advertising-Predictions-for-2016

Mobile Advertising Predictions for 2016


Wednesday, January 6, 2016 by

We recently hosted a Q&A with members from Fiksu’s executive team who offered their predictions on mobile advertising for 2016. Included in the Q&A were Fiksu’s Tom Caputo, Chief Product Officer; Benjamin Hansz, VP of Client Management; Claire Oliverson, Director of Product Marketing; Craig Palli, CSO; Pat Eichmann, Senior Director of Sales West; and...


Apps-World-Introduces-a-New-Event-in-Berlin-for-2015

Apps World Introduces a New Event in Berlin for 2015


Tuesday, January 13, 2015 by

Apps World is continuing to expand its mobile event brand as it heads to Berlin for 2015 Apps World Germany, bringing together over 150 exhibitors and an expected 6,000 attendees from across the app ecosystem in Europe and beyond. The event offer exhibits and content for developers, mobile marketers, mobile operators, device manufacturers, platform o...


Apps-World-Europe-Offering-Early-Bird-Pricing

Apps World Europe Offering Early Bird Pricing


Thursday, August 28, 2014 by

The next rendition of Apps World will be held in London on November 12-13 and developers interested in attending can purchase their passes now and receive a discounted price. The early bird pricing is good through September 12.Now in its 5th year, the Apps World Developer Conference & Exhibition has grown to over 350 exhibitors and 12,000 plus attendees across the a...


May-2014-Issue-of-ADM-is-Here!

May 2014 Issue of ADM is Here!


Friday, May 2, 2014 by

Okay first a little gloating, I'm proud to announce the 12 issue of App Developer Magazine, May 2014! The issue is over 80 pages and contains some excellent resources including everything from using Facebook to help promote your app, to knowing where to invest in the mobile industry, it's all right here!Here is the complete lineup:FEATURESGuide: Using Facebook To G...


Celtra-Introduces-Smart-Mobile-Video-Ad-Formats-&-Responsive-Ad-Design-for-Mobile-Marketers

Celtra Introduces Smart Mobile Video Ad Formats & Responsive Ad Design for Mobile Marketers


Wednesday, April 9, 2014 by

Celtra, a provider of mobile display ad creation, serving and analytics, has launched a family of new Smart Video Ad Formats for all mobile devices. These formats use a new developed video technology created by Celtra and leverage newly developed responsive ad design capabilities.Companies participating in the launch include Skype, Opera Mediaworks, and A...