Mobile monetization benchmark report drops by SOOMLA
Tuesday, July 24, 2018 by Richard Harris
SOOMLA released the second part in their Monetization Benchmarks series for Q2. The report provides an in-depth comparison of Monetization levels collected from hundreds of apps and a ranking of monetization providers in the mobile industry.
The majority of mobile apps already utilize advertising as a monetization channel. However most publishers only know the averag...
10 years of apps but over 95 percent of them are invisible to users
Wednesday, July 18, 2018 by Richard Harris
I've been developing software since before the Apple App store existed, so I have a before and after picture of what the app store has done for me in terms of being a developer, and what it's done for consumers alike.
If I were to sum up the last ten years of the App store experience as a developer, put simply in a Haiku-like format - "Apps have changed ...
The iOS app store sales data app AppSalesTrends gets an update
Tuesday, June 5, 2018 by Christian Hargrave
Finnish indie developer, Esa Helttula announces AppSalesTrends 2.30, the update to his iOS and Mac App Store sales tracking application for macOS. The app allows iOS and macOS developers to download and analyze tracking information about their apps. Users can track an unlimited number of apps and bundles, view daily sales reports, sales graphs, and much more. Version 2....
PacketZoom launches Mobile IQ performance analytics for free
Tuesday, September 12, 2017 by Christian Hargrave
PacketZoom, the company re-defining mobile application performance via in-app mobile networking technology, today announced the launch of Mobile IQ, a free mobile analytics tool that enables app developers to analyze, troubleshoot and control app performance in real-time. Integrated with Mobile ExpresslaneTM as part of the PacketZoom platform, Mobile IQ makes PacketZoom...
So this is what everyone is doing on their mobile
Monday, September 11, 2017 by Richard Harris
Mobile Posse will announce at Mobile Future Forward a new research paper titled “A New Lens on Mobile: Gratification Beats Personalization In the Quest of Mobile Ad Revenue,” the first of an ongoing series of original research analytics about the mobile user journey in partnership with Phoenix Marketing International (PMI), a marketing research firm.Unlike traditional m...
Inferior analytics may make your app extinct
Thursday, December 8, 2016 by Josh Martin
Every worker is now a knowledge worker. Employees on the manufacturing floor are increasingly responsible for tracking production yield. Front line retail employees are expected to use data to be aware of inventory levels. Analysts must keep up-to-date with real-time data to make better decisions. We are all increasingly judged on how we use data to more effectively do ...
Tenjin just updated it's platform so you can help yourself to analytics, attribution, and aggregation
Monday, November 28, 2016 by Richard Harris
Tenjin has introduced significant enhancements to its platform enabling app developers to implement mobile analytics, attribution and ad network data aggregation as a full-featured self-service solution. Starting today, app developers of any size can get up and running with Tenjin in minutes and immediately begin tracking, analyzing and optimizing their app ma...
Sailthru Adds Mobile Messaging Automation with Purchase of Carnival.io
Tuesday, April 19, 2016 by Stuart Parkerson
Sailthru has acquired Carnival.io, a mobile marketing automation company. This acquisition will provide the ability to offer new functionality by adding mobile marketing automation to the Sailthru Customer Retention Cloud.Carnival’s mobile marketing automation suite includes push notifications, in-app messaging and a customizable message stream which provides the abilit...
Complete the Feedback Loop and Go Mobile with DevOps
Monday, April 18, 2016 by Sam Guckenheimer
There’s no doubt technology is more mobile than ever. Across the globe, people are spending more time with mobile devices than PCs. Businesses are optimizing their processes for a mobile world and devices have become the primary means of connecting to that rich new flow of information. Simply put, we have passed the tipping point with mobility and there is no going back...
Pyze Mobile App Analytics Business Intelligence Emerges from Stealth
Wednesday, March 30, 2016 by Richard Harris
We recently visited with Dickey Singh, co-founder and CEO of Pyze which recently emerged from stealth to introduce Pyze Growth Intelligence, a business intelligence platform for mobile app publishers. The platform provides publishers with a “Data Scientist in a Box” to maximize app growth and personalize engagement.ADM: Pyze just emerged from stealth with a new business...
Amplitude Releases Web and Mobile Analytics Update to Identify Specific User Behaviors
Friday, March 11, 2016 by Stuart Parkerson
Amplitude Analytics has updated the company’s behavioral analytics platform with the launch of Compass, which helps pinpoint specific user behaviors that drive long-term retention. Compass scans through all of a company’s available user data and reveals which behaviors lead users to long term engagement. The Amplitude analytics platform segments users by properties...
Study Shows That Games Are Still Top Performers for iOS and Android Apps
Tuesday, October 20, 2015 by Richard Harris
In its Q3 2015 Mobile Benchmarks report adjust, a mobile analytics company, is reporting that that app users are typically spending 2-10 times more time in games than any other type of app. Over 10,000 apps were included in the study, which is now available publicly on the company website.Other insights from the study show that books and magazines retain more users afte...
Developers Need to Embrace Artificial Intelligence
Wednesday, September 23, 2015 by Aaron Rudger
Artificial Intelligence – Developers must embrace the technology, but how?Artificial Intelligence (AI) is making waves. From robots that manage your home life, a la Amazon’s Echo, to smartphones that understand our every word, AI technology is making huge technological leaps – and fast. This year alone, Qualcomm has announced the Zeroth platform, the company’s firs...
Twitter Opens Registration for Second Flight Mobile Developer Conference
Friday, September 4, 2015 by Richard Harris
Twitter has opened registration for its second Flight developer conference which will be held on October 21 at San Francisco’s Bill Graham Civic Auditorium.In addition to the keynotes from Twitter executives, Twitter product team leaders, and apps and brands active with Titter’s Fabric platform there will be four technical tracks:- The Main Hall Track is scenario-focuse...
AWS Creates Competency Program for Third Party Mobile Services
Monday, August 24, 2015 by Richard Harris
As part of its AWS Partner Network (APN), AWS has recently launched a new APN Mobile Competency designation which recognizes partners that have demonstrated experience and competency with mobile development in helping AWS customers build, test, analyze, and monitor mobile apps.APN is a tiered program comprised of consulting and technology partners, who graduate through ...
Kochava Adapter Framework Offers Developers an Omniview Glance at Marketing
Thursday, July 16, 2015 by Richard Harris
The Kochava mobile attribution analytics and optimization platform will now offer a new class of integration through the Kochava Adapter Framework, integrating push and in-app messaging insight from Localytics and other providers. Kochava has also introduced a new Audience Attribution service that provides the ability to view and correctly attribute installs to ads serv...
Kony Launches MobileFabric Backend Mobile Infrastructure on AWS
Monday, July 13, 2015 by Stuart Parkerson
Kony has released new versions of its Kony MobileFabric backend mobile infrastructure in the AWS Marketplace, including a free Developer Edition. The new release caters to developers who are building mobile and IoT apps on AWS by providing access to Kony MobileFabric to address their backend infrastructure needs while developing a mobile front-end with support for ...
Oracle Releases 24 New Cloud Services
Tuesday, July 7, 2015 by Richard Harris
Oracle has expanded its Oracle Cloud Platform offerings with more than 24 new cloud services for SaaS, PaaS and IaaS. These include Oracle Database Cloud - Exadata, Oracle Archive Storage Cloud, Oracle Big Data Cloud, Oracle Integration Cloud, Oracle Mobile Cloud, and Oracle Process Cloud.The Oracle Cloud Platform helps customers build new applications, extend existing ...
Resources to Help You Make Mid Year App Marketing Adjustments
Thursday, June 11, 2015 by Stuart Parkerson
Can you believe it, we’re almost at the halfway point of 2015! And for me, that means taking a quick peak at business operations to see if there are any tweaks/adjustments we need to make in response to the overall business environment we operate in.One of the things that I noticed from an editorial standpoint is that since the beginning of the year, we’ve tended to gra...
General Availability of MicroStrategy 10 Secure Enterprise Offers Enhanced Data Discovery, Mobile Analytics and Enterprise Security
Thursday, June 11, 2015 by Richard Harris
MicroStrategy has announced the general availability of MicroStrategy 10 Secure Enterprise offering new business intelligence functionality with data discovery, mobile analytics and enterprise security. Available for Mac and PC, the MicroStrategy 10 Desktop is a new self-service data discovery tool. With built-in templates and support for hundreds of 3rd-party vis...
How to Avoid the Pitfalls of Poor Localization
Wednesday, April 22, 2015 by Françoise Henderson
The appetite for mobile and desktop apps is just as strong internationally as it is in the United States, as consumers and businesses rely on software for both work and play. Data from the mobile analytics firm Flurry found that mobile web users in 2014 spent up to 86 percent of their time on apps – an increase from 80 percent the year before.Of course, that only covers...
Moving Beyond Basic Mobile Analytics – How to Dive Deep in Your Data to Create Advanced Marketing Strategies
Monday, February 9, 2015 by Stuart Parkerson
Most publishers have a basic understanding of how to track and interpret app analytics. That’s great, but to really be successful you have to go beyond the basics to learn how to effectively measure, translate and optimize this data to truly unlock the power your data provides.Its important to recognize the fact that - before you dive into the deep end of your analytics...
Show Me the Money! A Look at the Profitable App Publishing Models
Wednesday, February 4, 2015 by Kaushal Amin
The app explosion on mobile has been impressive. Smartphones have been adopted faster than any other technology in living memory. The leading platform, Android, boasts around 1.4 million apps in the Play Store, and Apple's iOS, in second place, is not far behind with 1.1 million apps. The potential opportunity is huge, but numbers don't tell the whole story. Prospe...
Demystifying Location Analytics: A Brave New World of User Engagement and Monetization Opportunities
Wednesday, January 21, 2015 by Stuart Parkerson
I still don’t think that we truly realize the power of the smart phone – a device that has become ubiquitous in virtually every society across the globe. I’m talking about everyone – not the people using this technology nor the manufacturers, connectivity providers, app publishers – and the list goes on. It is a technology that has changed our world in a tenth of a...
AMASE Analogy: This Is What a Profitable App Looks like
Monday, January 19, 2015 by Josh Cline
Mobile-app development, marketing, and monetization are all extremely difficult to do well – it’s why very few mobile apps end up being successful.In this article from The Cline Group (I’m the President and CEO), my goal is to provide end-to-end insights into the mobile-user lifecycle. Let’s start by defining a successful mobile app as one that has achieved sustained pr...
Phunware Launches New Initiatives for 2015 to Help Companies Engage the Complete Mobile Application Life Cycle
Tuesday, January 13, 2015 by Stuart Parkerson
If you want success in mobile, you have to have the ability to quickly adapt to the reality that is the lightning fast evolution of the mobile ecosystem. Phunware has shown a unique ability to do just that as they have grown and evolved since the company was founded in 2009. To help its customers keep pace with today’s mobile realities, Phunware has announced several ne...
Let’s Get Ready to Rumble! How WWE Used Phunware’s Location Aware Technology Platform to Engage Fans at WrestleMania 30 in New Orleans
Monday, December 22, 2014 by Stuart Parkerson
For World Wrestling Entertainment (WWE), it’s all about giving fans the most cutting edge experience possible. At this year’s WrestleMania 30 in New Orleans, WWE was able to do just that in a new, meaningful, and decidedly interactive way.WWE hosted three WrestleMania-related events in New Orleans: WrestleMania Axxess (an event featuring autograph signings, live matches...
built.io Offers Flow Early Access Program to IoT Platform
Thursday, December 18, 2014 by Stuart Parkerson
flow.built.io is offering sign up now for early access to the unveiling of it's platform. Developers and businesses can access the developer tools which lead to the future of Internet of APIs (IoA). The company’s developer tools are letting users utilize sophisticated IoA workflows which are unique to monetizing IoA use cases. The Internet of APIs may even be ...
Finding a Mobile App Monetization Strategy That Fits Your Business Model
Thursday, December 18, 2014 by Stuart Parkerson
Have you ever bought a pair of those socks that say “fits foot sizes 6 – 12”? Really - one sock fits all those sizes? My nephew’s foot size is a 12, mine is an 8, no way is one sock size going to work for both of us.So if it doesn’t work for something as simple as your feet, why do so many app publishers think that “one size fits all” works for monetizing their mobile a...
Upsight Releases DataMine As Mobile Platforms Continue To Take Off
Monday, December 8, 2014 by Richard Harris
Upsight has released an overhaul of Upsight DataMine. Upsight DataMine is an enterprise-grade business intelligence platform which now runs twice as fast. The platforms is a next-generation cloud data mining solution where enterprise organizations can better understand user behaviors through tapping into 3rd party data or across any channel.The platforms is crucial...
HP Introduces New HP Mobile Center for Testing Mobile Application Functionality and Performance
Friday, October 31, 2014 by Stuart Parkerson
HP has launched the HP Mobile Center, a new on-premise software solution for testing mobile application functionality and performance across real-world network conditions on real-devices. The HP Mobile Center provides integration with the components of HP’s Application Lifecycle Management suite including HP Application Lifecycle Management (ALM), HP Sprinter, HP U...
GA Release of AWS Mobile SDK Now Available
Friday, October 17, 2014 by Richard Harris
The AWS Mobile SDK for iOS, Android, and Fire OS has been released out of developer preview and is now generally available. The AWS Mobile SDK provides access to AWS services specifically designed to help mobile app developers with identity management & sync (Amazon Cognito), analytics (Amazon Mobile Analytics), and push notifications (Amazon SNS Mobile Push). ...
Salesforce Introduces New Cloud Analytics Platform
Monday, October 13, 2014 by Stuart Parkerson
Salesforce has launched a new analytics platform named Wave - the Salesforce Analytics Cloud. Wave is a cloud analytics platform designed to allow companies to deploy sales, service and marketing analytics, or build custom mobile analytics apps, using any data source. The Wave Analytics Cloud was developed to help companies explore any data source, uncover insights...
Netbiscuits Offers Cross Platform Mobile Web Analytics Reporting Tools
Thursday, October 9, 2014 by Stuart Parkerson
Netbiscuits has launched a series of smart dashboards and reporting tools in its mobile analytics software to help make it easy for developers to track web visitors from smartphone, tablet and PC through one dashboard. Netbiscuits has also developed a number of dashboards to track web visitors’ bounce and conversion KPIs against attributes, including screen size, O...
An App Developers Starter Guide To Mobile Analytics
Thursday, October 9, 2014 by Stuart Parkerson
Mobile analytics as a business has exploded recently and there are a number of reasons why. One primary reason is that companies who serve the app development industry are learning how to squeeze out every bit of information available from a variety of sources: the mobile devices themselves as well as from outside influencers such as WiFi vs. carrier connections, i...
