In-game audio ads are coming to MENA
Monday, June 10, 2024 by Christian Hargrave
Odeeo has announced a game changing partnership with Evolution Media Group, MENA’s most prominent in-game advertising business with a reach of 2.5bn users, that will bring in-game audio ads to the region.
The new partnership will help MENA-based brands and publishers make waves with regionally relevant in-game audio ads. 50% of app downloads in MENA are attribu...
Gaming app insights report from AppLovin and Adjust
Monday, April 1, 2024 by Freeman Lightner
Adjust released The Gaming App Insights Report, a first-of-its-kind resource for studios, developers, and mobile marketers, pairing global mobile gaming app data with expert insights from AppLovin and its in-house creative agency SparkLabs. Notable growth in gaming app installs and in-app revenue in 2023 continued into 2024 reveals a resurgence across many subverticals ...
Publisher Portal for in game audio ad monetization from Odeeo
Tuesday, March 26, 2024 by Richard Harris
Odeeo has launched its new Publisher Portal which gives games publishers access to industry first comprehensive features, such as analytics and reporting tools previously only available for traditional display and video ads, including impressions, revenue and engagement rates.
Previously across the in-game audio ad industry, publishers had limited control over ad pla...
App developer trends for 2024 according to Kochava
Tuesday, December 12, 2023 by Richard Harris
Ethan Lewis is the CTO of Kochava, the real-time data solutions company for omnichannel attribution and measurement, and Vaunt, an open-source community engagement tool that helps organizations grow their developer communities. He discusses the rapid growth of the app industry and what’s next for application developers.
What’s next for software developers...
Standards based operator cloud demonstration at Network X
Friday, October 27, 2023 by Freeman Lightner
The CloudCO demonstration to be led by the Broadband Forum at this year’s Network X will show how network operators can unlock network efficiencies and new service delivery from a disaggregated and virtualized software-defined broadband network.
CloudCO’s service delivery automation focus is fundamental for operators to help reduce their operational costs...
Mobile gaming ad platform AdInMo expands product team
Monday, October 23, 2023 by Richard Harris
AdInMo has expanded its product team with the appointment of Samuel Siqueira as Director of Data Science and Meraj Kunarajah as Strategic Advisor. Both come from DSP MediaMath and boast years of adtech and buy-side expertise.
The appointments are timed perfectly as AdInMo’s platform pulls further ahead to enrich both its targeting and pioneering audience insigh...
GPT 3 cognitive test results from Max Planck Institute
Thursday, March 16, 2023 by Richard Harris
Researchers at the Max Planck Institute for Biological Cybernetics in Tubingen have examined the general intelligence of the language model GPT-3, a powerful AI tool. Using psychological tests, they studied competencies such as causal reasoning and deliberation and compared the results with the abilities of humans. Their findings, now published in the journal Proceeding...
Unified Analytics launches from BigPanda Inc
Friday, June 24, 2022 by Richard Harris
BigPanda, Inc. has launched Unified Analytics, a revamped feature that gives IT Ops teams new self-service analytic capabilities to create new and highly interactive dashboards and reports from complex IT Ops alert data. BigPanda is the only AIOps platform that also delivers a complete library of ready-to-use operational and value dashboards that allow users to rapidly ...
Bridging marketing gaps with data cleanrooms
Friday, June 10, 2022 by Charles Manning
If you have been following the advertising technology (adtech) ecosystem and all things privacy, measurement, and targeting, you know that the only thing that has remained unchanged is that everything is in a state of change every 6-12 months.
In the past two years, Google announced its third-party cookie news, phasing them out now in 2023. More recently, Google anno...
Advanced analytics solution Datascape from Adjust
Friday, April 8, 2022 by Brittany Hainzinger
Adjust launched Adjust Datascape, a new advanced analytics solution designed to deliver business-critical KPIs and performance metrics faster and easier. With unified data and expanded visual context, mobile app marketers can extract meaningful insights and make smarter strategic marketing decisions in real-time.
Agility is more important than ever as app market...
Verify dirt levels with drone LiDAR
Wednesday, March 23, 2022 by Richard Harris
Monitoring pre and post-development projects from start to finish is key to ensuring the accuracy and success of the overall design plan. Adams Surveying, out of Richardson Texas, has increased its workload and bottom line, by using drone LiDAR to quickly gather data for project analysis and volume measurements. See how their drone surveying services help keep their cus...
How accurate are the self attributing network install numbers
Monday, February 14, 2022 by Malachi Dunn
The integrity of your media mix is a big deal in a rapidly growing advertising ecosystem. Knowing where your users are coming from (a.k.a. third-party attribution) is a new animal, and not many know exactly how to accredit ad spend to attributed traffic.
What is a Self-Attributing Network?
A SAN, or Self-Attributing Network, is an ad network that attributes its tr...
Virtual world predictions for 2022
Wednesday, January 19, 2022 by Freeman Lightner
Paul Dix is the creator of InfluxDB. He has helped build software for startups, large companies, and organizations like Microsoft, Google, McAfee, Thomson Reuters, and Air Force Space Command. He is the series editor for Addison Wesley’s Data & Analytics book and video series. In 2010 Paul wrote the book Service-Oriented Design with Ruby and Rails for Addison ...
Future of digital business in 2022
Tuesday, January 18, 2022 by Richard Harris
Subrah Iyar, CEO and Co-Founder, and Stanley Huang, CTO, and Co-founder from Moxtra share their 2022 predictions about digital interactions, why customer-centric business models will become the norm, how to combat the pain points of backend management, and much more.
Subrah Iyar, CEO, and Co-founder, Moxtra on the future of digital business:
“...
2022 development productivity predictions
Monday, January 17, 2022 by Richard Harris
Brian Rue is the CEO and Co-founder of Rollbar, an SF-based provider of real-time error monitoring Software as a Service, where he leads the company’s overall strategy and direction. Brian founded the company with Cory Virok in 2012. Prior to Rollbar, Brian was the CTO and Co-founder of Lolapps, a leading publisher of independent games on social networks and mobil...
Building Better SDKs
Friday, January 14, 2022 by Nathan Darst
Nathan Darst is the Director of SDK Engineering for Kochava, a real-time data solutions company offering the leading omnichannel measurement and attribution solutions for data-driven marketers. Darst talks about building better SDKs, integrating them, using an SDK in code, what good APIs look like, and a ton more.
You've written some amazing code; so amazing...
Developer platform Haystack launches Enterprise solution
Tuesday, November 16, 2021 by Russ Scritchfield
Engineering productivity company Haystack Analytics reported continued strong business performance as it introduces its enterprise offering less than 6 months after announcing seed funding. Revenues have increased by an average of over 35% month-over-month as demand amongst high-profile customers has grown.
Haystack provides a platform providing technology leade...
nCode release highlights
Tuesday, August 24, 2021 by Brittany Hainzinger
HBK’s latest version of nCode 2021.1 provides a new way to easily transform power measurements on electric motors into actionable insights and improves techniques for test-CAE correlation, visualizing engineering data, and frequency-based fatigue analysis.
nCode release highlights:
• In the latest release of nCode 2021.1, engineers can achieve a greater...
Growing your gaming app by looking at the data
Tuesday, August 10, 2021 by Andrey Kazakov
The world changed a lot in 2020. And in the mobile app industry, we saw our data reflect shifts in consumer behaviors and accelerated transformations of entire industries. People flocked to their mobile devices to do everything from getting a little Facetime with distant family to buying groceries. In fact, mobile outperformed 2020 expectations, with consumers spending ...
2 pillars of privacy: the app developers guide
Thursday, July 1, 2021 by Alex Ritchie
Now that iOS 14.5 has finally made its grand appearance (and shortly thereafter, 14.5.1… then 14.6), everyone seems to be taking stock of its long-awaited and predicted impact on the mobile advertising industry.
How has iOS 14.5 affected your company?
Developers are taking stock and trying to figure out how the change will ultimately affect their bott...
Adjust joins TikTok for business marketing program
Thursday, February 4, 2021 by Brittany Hainzinger
Following another banner year for TikTok, app marketing platform Adjust announced it has joined the TikTok For Business Marketing Partner Program. As a mobile measurement partner, Adjust will help advertisers create, optimize, target, and measure their ad campaigns on the leading destination for short-form mobile video.
The partnership includes an integration for Adj...
VSM predictive analytics move to the forefront in 2021
Wednesday, January 20, 2021 by Richard Harris
Progressive delivery is a unified lifecycle for improving products, encapsulating planning changes, writing and deploying code, testing safely, and releasing and measuring impact. Next year, the pieces will finally come together to make progressive feature delivery not just a reality, but commonplace throughout the enterprise market. In 2021, we will see several rising ...
Mobile app growth and revenue to remain strong in 2021
Tuesday, January 5, 2021 by Richard Harris
Making predictions for mobile advertising in 2021 is challenging, given how much the industry has changed in 2020 and the uncertainty ahead. Lockdowns and social distancing in 2020 accelerated the rise of digital, allowing many mobile apps to increase downloads and revenue.
Even if the COVID-19 crisis comes to an end in 2021, mobile app growth and rev...
AppsFlyer releases mobile attribution solution for Apple’s App Clips
Monday, November 2, 2020 by Brittany Hainzinger
AppsFlyer released a mobile attribution solution for Apple’s App Clips, Apple’s shortcut to completing a single app function or task quickly and seamlessly.
The pandemic is driving increased use of mobile devices from shopping online to hybrid shopping experiences like BOPIS and curbside pickup. With the holiday season upon us, brands have an opportunity ...
Adjust hires Ville Mikkola as Head of CAAF
Monday, March 23, 2020 by Brittany Hainzinger
Adjust announced a new senior hire to spearhead its Coalition Against Ad Fraud (CAAF). Ville Mikkola joins as Head of CAAF, the industry-wide alliance founded by Adjust to tackle ad fraud.
Ad fraud stands as one of the biggest threats to marketing success, having claimed an estimated $42 billion of ad dollars in 2019. Founded by Adjust in 2017, CAAF is a coalit...
Bill Kiriakis And Silvia Buermann get new roles with Adjust
Tuesday, January 28, 2020 by Brittany Hainzinger
Adjust announced two new senior appointments to its global sales teams. Bill Kiriakis joins as SVP Global Sales, and Silvia Buermann as VP Global Sales Operations. They each bring over 20 years of sales experience in digital marketing analytics from leadership positions at several big tech companies including Adobe, Coremetrics, Omniture, Oracle, and Salesforce.
An e...
Global gaming industry in 2019
Thursday, January 9, 2020 by Christian Hargrave
Mobile is on track to dominate the estimated $152 billion global gaming industry in 2019, accounting for 45% of the market. To help app developers and advertisers take advantage of this meteoric growth, Adjust, the industry leader in mobile measurement, fraud prevention, and cybersecurity, has become the first mobile measurement partner in Unity Technologies’ Veri...
Why you are losing app customers
Wednesday, November 6, 2019 by Freeman Lightner
A new report from AppsFlyer reveals marketers are missing opportunities to convert users to paying customers. On average, the share of paying users is lower than 10% based on app install-to-purchase ratio (a mere 3-5% in gaming apps and double that rate in non-gaming apps).
App marketers losing app customers due to measurement blindspots
In a space domin...
ALS app bringing patient progression research trials across the U.S.
Monday, November 4, 2019 by Richard Harris
The ALS Never Surrender Foundation, a volunteer-based, non-profit organization seeking to cure Motor Neuron Disease (MND) and Amyotrophic Lateral Sclerosis (ALS), announced a $300,000 grant from the ALS Association to bring its ALS iNVOLVE/eNGAGE app to MND/ALS patient progression research trials across the U.S. The precision point mobile technology app allows...
Monitor air pollution with an app and developer API
Friday, September 27, 2019 by Christian Hargrave
Monitoring your exposure to pollution due to wildfires just got much easier with the release BreezoMeter, an application helping users to plan ahead by utilizing the fire alerts functionality provided by their free mobile app. The movement of wildfire smoke is hard to predict. It's only recently been discovered that wildfire pollution travels much further than accou...
MAPS software improves efficiency and shortens development time
Thursday, August 29, 2019 by Freeman Lightner
ADLINK Technology announces a new generation of all-in-one software solutions: Measurement, Automation, and Platform Suite (MAPS). To improve process efficiency and shorten development time and effort, developers working with DAQ and PXI modules may immediately begin work with MAPS software packages such as ADLINK Connection Explorer (ACE), diagnostic tools, and easy-to...
Google incorporates OM SDK into inapp offering
Tuesday, August 20, 2019 by Christian Hargrave
Advertisers can now more easily verify their Google in-app investment at scale with their vendor of choice through the integration of the IAB Tech Lab’s Open Measurement Software Development Kit (OM SDK).
The Open Measurement initiative, led by the IAB Technology Laboratory and Open Measurement Working Group, works to create a universal standard for app p...
Warnings for aircraft cybersecurity
Thursday, August 1, 2019 by Brittany Hainzinger
The Department of Homeland Security issued a security alert for small planes, warning that modern flight systems are vulnerable to hacking if someone manages to gain physical access to the aircraft. Engine readings, compass data, altitude and other readings “could all be manipulated to provide false measurements to the pilot,” according to the DHS alert.&nbs...
The future of AI in advertising for mobile could be audiocentric
Friday, July 19, 2019 by Richard Harris
Instreamatic is bringing an entirely new kind of ad type to mobile apps. The platform enables AI-backed dialogue advertising. Imagine you're listening to Pandora (who they just partnered with a few weeks ago) and you hear an ad asking if you want to learn about a brand's product. You can verbally respond to the ad - yes to get more info, or no to skip and return...
New mobile ads SDK lands from Verizon Media to replace Flurry Ads
Tuesday, February 26, 2019 by Brittany Hainzinger
Verizon Media launched Verizon Ads recently, a new mobile SDK that is a single and modular SDK for app developers that aims to bring together the best monetization assets of AOL and Yahoo, and can provide access to complete mobile demand across Oath Ad Platforms. The SDK integrated with the IAB Tech Lab Open Measurement SDK. It will replace the Flurry Monetization ...
