Why brands will pay top dollar for your inapp inventory
Thursday, June 8, 2017 by Dan Laughlin
Ad fraud is expected to cost brands over $16 billion this year. The industry is on edge, and brand safety is a top concern. This is especially true after Fortune 500 advertisers discovered their ads appearing next to inappropriate content on Google’s Youtube.The industry has been working on solutions to curb ad fraud and increase brand safety, and yet the problem grows ...
The Growing Benefits of Cross Platform App Development With VPlay
Saturday, August 20, 2016 by Richard Harris
We recently visited with Christian Feldbacher, co-founder and CEO of V-Play, to discuss the growing benefits of cross-platform development and how V-Play aims to make it easier than ever for developers to bring their apps to market.ADM: Who is V-Play? What does the company do?Feldbacher: V-Play provides a cross-platform development tool for mobile app and game developer...
Software AG New webMethods DevOps Edition
Monday, May 30, 2016 by Richard Harris
Software AG has released a new webMethods DevOps Edition for continuous development, testing, integration and deployment. The platform offers an enterprise service bus (ESB) to help developers write and launch apps in shorter lead times, with a faster mean-time to recovery, while working more closely together. With the webMethods DevOps platform developers can deve...
Learn How to Transfer Web Marketing Tactics to Grow Your Mobile App Users
Tuesday, March 10, 2015 by Stuart Parkerson
Many mobile app developers don’t realize that much of the wealth and depth of marketing tactics that have been created for the web transfer well to mobile app marketing.Take for example these different analytics terms for the web and the equivalents for mobile:- Web visitors = app users- Web pageviews = app sessions- Web pages = app screens- Time on website = app sessio...
Secrets for Android Developers on Launching Apps on Google Play
Sunday, November 16, 2014 by Richard Harris
The numbers are hard to ignore - 50 billion apps and games downloaded and $5 billion over the last year to developers. So what is the secret to success launching apps on Google Play? I don’t imagine Google is giving away insider company secrets, however they have put together a new publication called “The Secrets to App Success on Google Play.” They are promoting t...
There Are 506,742 Mobile Developers in the Three Major App Stores: And They Don’t Play Together
Tuesday, July 29, 2014 by Stuart Parkerson
Google Play has 292,796 developers. The iOS App Store has 271,509 developers. The Amazon Appstore has 31,247 developers. That’s a lot of developers - 506,742 to be exact.Where did we get those numbers? They came from appFigures, a company that offers an app tracking platform for app developers and publishers. In a recent report, the company released the details of ...
LG Launches New webOS TV SDK Developer Site
Monday, July 14, 2014 by Stuart Parkerson
LG has launched a new webOS TV Developer Site to provide a one-stop resource center for all developer requirements for webOS TV applications. Developers can learn how to plan, design, develop and publish webOS application for the LG Smart+ TV.About the New WebsiteDevelopers can download and install the webOS TV SDK and set up the development environment. The S...
Developers May Have Opportunity to Launch Apps with Android or Windows Device OEMs
Monday, May 19, 2014 by Stuart Parkerson
SweetLabs has launched a new app install platform consisting of cloud-based services and client-side software to help manufacturers of any Android or Windows device (“OEMs”) better monetize and differentiate their products through apps.The app install platform is a product of the app solutions SweetLabs has provided to users and developers over the years. Thei...
People Who are Mobile Addicts Launch at least 17 Apps Per Day Says New Flurry Report
Thursday, May 1, 2014 by Richard Harris
We know they're out there. We know them personally and we see them shoot apps up the top of the charts. And they are the subject of a new report from Flurry Analytics in an attempt to analyze the behavior of consumers that heavily use their smartphones or tablets, a segment Flurry refers to as the “Mobile Addict.”Using data from Flurry Analytics, the company has defined...
Google Believes it Will Rule Smart Wearable App Market With New SDK
Thursday, March 13, 2014 by Stuart Parkerson
Sundar Pichai with Google has dropped the news that Google will release an SDK for the wearable’s market in a couple of weeks. He discussed the SDK during a presentation at SWSX on Sunday.It’s the latest salvo in the war for app domination by the two biggest players in the market. Last week Apple launched CarPlay with Ferrari, Mercedes-Benz, Honda, Hyunda...
Localytics Predicts Huge App Marketing Opportunities for Developers in Europe
Friday, February 21, 2014 by Stuart Parkerson
Localytics has recently posted its insight into opportunities to market apps to the European market. Localytics data from both European and US markets reveals that the European user base represents a huge opportunity for companies with a mobile presence.The report was posted on the Localytics’ website by Allison Averill, a business analyst and content marketing spe...
App Developers Will Find it a Little Easier to Submit Apps for Smart TVs
Sunday, January 12, 2014 by Stuart Parkerson
We reported in September that the Smart TV Alliance was creating a single app developer submission process to launch apps across a number of Smart TV formats as well as releasing a new SDK 2.5 that will facilitate multi-screen app development.The companies behind the Alliance, led by LG Electronics, TP Vision and Toshiba, realize that the battle for developers...
Smart TV Alliance Releases App SDK, Offers Integrated Porting Across Manufacturers
Saturday, September 7, 2013 by Richard Harris
The Smart TV Alliance has announced a single app developer submission process to launch apps across a number of Smart TV formats. Also announced is the release a new SDK 2.5 that will facilitate multi-screen app development.
These new offerings are packaged into the Alliance’s Developer Support Program, which allows app developers to build once and run everywhere in th...
Unity3D Is Leading The Way For Windows Phone And Blackberry Developers
Friday, August 9, 2013 by Richard Harris
The recent announcement by Unity 3D that it had released Unity 4.2, which introduced support of Windows Phone 8, Windows Store apps and BlackBerry 10, is another indication that more third party mobile app development tools and services are migrating to the Windows and Blackberry mobile platforms.
Why does this matter? No matter how hard Microsoft and Blackbe...
