Secrets for Android Developers on Launching Apps on Google Play
|Richard Harris in Android Sunday, November 16, 2014|
The numbers are hard to ignore - 50 billion apps and games downloaded and $5 billion over the last year to developers. So what is the secret to success launching apps on Google Play?
I don’t imagine Google is giving away insider company secrets, however they have put together a new publication called “The Secrets to App Success on Google Play.” They are promoting the publication as a detailed playbook on the best practices and tools developers can use to maximize the reach, retention, and revenue of a new app.
The guide can be download the guide in English as a PDF and it also can be found on Google Play. There are plans to release the guide in more languages in the coming months. As a bonus for living in the US or the UK, Google also has a limited number of printed copies that they are offering to send for free.
The guide is separated into the following sections:
- Publishing on Google Play: Using the Google Play Developer Console to distribute your app to over 1 billion Android users worldwide.
- Quality: The fundamentals of building a great app and an insight into the Google Play guidelines and policies.
- Discoverability & reach: Maximizing app discoverability and reaching the widest audience possible.
- Engagement & retention: Converting installs into active users and improving user retention.
- Monetization: Monetization strategies to generate ongoing, growing revenue streams.
- Measurement with Google Analytics: Understanding your users and improving your app experience, conversions, and marketing.
- Going global: Launch apps in local markets around the world.
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