1. Secrets for Android Developers on Launching Apps on Google Play
11/16/2014 8:00:30 AM
Secrets for Android Developers on Launching Apps on Google Play
App Discoverability,Converting Installs,User Retention,Monetization,Google Analytics,Launch Apps
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App Developer Magazine

Secrets for Android Developers on Launching Apps on Google Play



Richard Harris Richard Harris in Android Sunday, November 16, 2014
22,123

The numbers are hard to ignore - 50 billion apps and games downloaded and $5 billion over the last year to developers. So what is the secret to success launching apps on Google Play? 

I don’t imagine Google is giving away insider company secrets, however they have put together a new publication called “The Secrets to App Success on Google Play.” They are promoting the publication as a detailed playbook on the best practices and tools developers can use to maximize the reach, retention, and revenue of a new app.

The guide can be download the guide in English as a PDF and it also can be found on Google Play. There are plans to release the guide in more languages in the coming months. As a bonus for living in the US or the UK, Google also has a limited number of printed copies that they are offering to send for free.

The guide is separated into the following sections:

- Publishing on Google Play: Using the Google Play Developer Console to distribute your app to over 1 billion Android users worldwide.

- Quality: The fundamentals of building a great app and an insight into the Google Play guidelines and policies.

- Discoverability & reach: Maximizing app discoverability and reaching the widest audience possible.

- Engagement & retention: Converting installs into active users and improving user retention.

- Monetization: Monetization strategies to generate ongoing, growing revenue streams.

- Measurement with Google Analytics: Understanding your users and improving your app experience, conversions, and marketing.

- Going global: Launch apps in local markets around the world.


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