key performance indicators

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Developer news items we found relating to key performance indicators

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Mobile-app-ad-pricing-and-performance-report-shows-what-converts-best

Mobile app ad pricing and performance report shows what converts best


Monday, June 3, 2019 by

Smaato, in partnership with Liftoff, published a new study on in-app ad pricing and performance. Buyers can use the data and insights to optimize their in-app ad campaigns by pinpointing the specific ad formats that will allow them to maximize engagement rates and drive conversions. The report analyzes activity across three trillion ad requests on the Smaato platform in...


Game-developer-tips-and-insight-for-2019

Game developer tips and insight for 2019


Thursday, January 24, 2019 by

2019 offers promising new opportunities for game developers to reach new markets. But how can developers best capture diverse users’ attention and loyalty? Webpals Mobile, a performance-driven mobile-app user acquisition company, recently conducted a study comparing advertising driving gaming app downloads in the United States and Asia. Drawing on insights from th...


DevSecOps-showcase-by-Sumo-Logic-unravels-all-their-new-changes

DevSecOps showcase by Sumo Logic unravels all their new changes


Monday, September 17, 2018 by

Sumo Logic announced a number of new solutions and enhancements to its platform to empower enterprises to "win in the analytics economy." These innovations, as well as those from DevSecOps ecosystem partners, will be showcased this week at Sumo Logic’s user conference, Illuminate, in Burlingame, Calif. Illuminate will gather over 600 experts in machine d...


The-marketing-secrets-of-the-most-popular-apps

The marketing secrets of the most popular apps


Tuesday, April 11, 2017 by

Editors note: Guest submission by Stefan Benndorf, Managing Director & COO, AppLiftThe most successful apps are engaging and well-designed, but that is not the only reason why they’re popular. The Angry Birds and Pokémon GO's of the world owe much of their success to masterful marketing. Americans spend nearly 80 percent of their time on mobile phones in their three...


Being-smart-about-competitor-mobile-ads-could-increase-your-eCPM

Being smart about competitor mobile ads could increase your eCPM


Monday, January 9, 2017 by

You've worked hard to build a cool app with great user engagement, and a market for yourself, but you don't want someone else's poor ad or competitive call to action to mess that up, right? This concern causes some developers to keep advertising blacklist settings on auto-pilot, or avoid ads from competitors altogether, but that's a mistake  -  the odds a...


All-you-ever-wanted-to-know-about-The-Cisco-Business-Cloud-Advisor

All you ever wanted to know about The Cisco Business Cloud Advisor


Monday, November 28, 2016 by

It’s no secret - business cloud utilization is exploding today. In fact, Gartner recently predicted that by 2020, a corporate “No-Cloud” policy will be as rare as a “No-Internet” policy is today. A new Cisco-sponsored global cloud adoption study just released found further thought-provoking trends in cloud adoption. The research, spanning more than 6,100 organ...


4-steps-to-mobile-app-engagement-for-developers

4 steps to mobile app engagement for developers


Friday, October 7, 2016 by

The publisher world is becoming a very hyper-competitive environment. There are over 2.2 million apps between Google Play and the App Store across all industries competing for the same audience. Look at the money involved, and it’s easy to see why – App Annie predicts that in 2016 the global mobile app market will expand 24 percent to reach $51 billion in gross revenue ...


CA-Technologies-says-digital-transformation-is-paying-off

CA Technologies says digital transformation is paying off


Tuesday, October 4, 2016 by

A new report from CA Technologies says that there is a significant impact digital transformation is having on enterprises worldwide. The survey – "Keeping Score: Why Digital Transformation Matters", demonstrates the strong connection between business performance and the technologies and practices that underpin digital transformation, yet reveals a significant opportunit...


The-Intersection-of-Big-Data-Analytics-and-Software-Development:-Why-You-Should-Be-There

The Intersection of Big Data Analytics and Software Development: Why You Should Be There


Tuesday, September 27, 2016 by

Despite the proven value of collecting raw software project data and analyzing it to create actionable, easily digested key performance indicators (KPIs), many firms still struggle to extract, analyze, and organize this data into reports—let alone dashboards or scorecards. If this sounds like your organization, don’t be surprised. In my experience, only a handful of fir...


AppDynamics-Releases-New-Microservices-to-Help-You-Deliver-Better-Apps

AppDynamics Releases New Microservices to Help You Deliver Better Apps


Monday, August 1, 2016 by

In its Summer 2016 release, AppDynamics has introduced its new Microservices iQ solution, which offers a new performance engine as part of the AppDynamics App iQ Platform. The new addition provides the ability to monitor, manage and optimize microservices architectures, providing the ability for Agile teams to continuously build, test and monitor microservices.Microserv...


Expect-to-See-Large-Companies-Ramp-Up-Investment-in-Mobile-Development-for-2016

Expect to See Large Companies Ramp Up Investment in Mobile Development for 2016


Thursday, January 14, 2016 by

Red Hat recently concluded a mobile development measurement survey which polled the views of IT decision makers from 200 private sector companies with at least 2,500 employees across the U.S. and Western Europe. The survey was completed in October 2015, and was carried out online.One of the most significant findings from the report is that 90 percent of companies antici...


Metrics-Versus-KPIs--Putting-Numbers-in-Their-Places

Metrics Versus KPIs Putting Numbers in Their Places


Thursday, December 31, 2015 by

As a quality assurance professional who has been involved with process improvement for nearly two decades, I continue to be surprised by the number of developers, testers, and other software team members who do not recognize the difference between metrics and key performance indicators (KPIs).This is not surprising, because in the business world - especially in the real...


Study-Shows-Companies-Want-Apps-to-Directly-Impact-Their-Bottom-Line

Study Shows Companies Want Apps to Directly Impact Their Bottom Line


Tuesday, December 29, 2015 by

We recently visited with Mark Lorion, Chief Marketing Officer & Head of Product at Apperian, about the ramifications of the results of Apperian’s recently published the 2015 Enterprise Mobile App Trend Report, which analyzed nearly two million app deployments across hundreds of thousands of enterprise users.Lorion is the CMO and Head of Product, whose responsibility...


Software-AG-Apama-Streaming-Analytics-Platform-Offers-New-IoT-Functionality

Software AG Apama Streaming Analytics Platform Offers New IoT Functionality


Tuesday, November 10, 2015 by

Software AG has announced the availability of Release 9.9 of its Apama Streaming Analytics platform built for streaming analytics and conducting intelligent, automated action for the IoT and Big Data. It combines event processing, messaging, in-memory data management and visualization to manage large, fast-moving data streams.The new enhancements in the release will hel...


Developers-Need-to-Embrace-Artificial-Intelligence

Developers Need to Embrace Artificial Intelligence


Wednesday, September 23, 2015 by

Artificial Intelligence – Developers must embrace the technology, but how?Artificial Intelligence (AI) is making waves. From robots that manage your home life, a la Amazon’s Echo, to smartphones that understand our every word, AI technology is making huge technological leaps – and fast. This year alone, Qualcomm has announced the Zeroth platform, the company’s firs...


Developing-a-Functional-Reporting-Framework-for-Software-Testing

Developing a Functional Reporting Framework for Software Testing


Thursday, August 27, 2015 by

In software development and testing, an important element for continual improvement is proactive, repetitive measurement of key metrics, documented through well-designed and executed reports that enable organizations to effect positive change. Yet, many organizations either struggle to identify the most meaningful metrics and KPIs (key performance indicators), or they a...


Targeting-Your-Way-to-Successful-App-User-Acquisition

Targeting Your Way to Successful App User Acquisition


Tuesday, August 25, 2015 by

“Build it and they will come” just doesn’t work when it comes to mobile applications. With 1.2 million apps available to download in the iTunes App Store, the competition is fierce. And to generate revenue via advertising, app developers must first drive users to download their apps. But when developers don’t have multi-million dollar advertising budgets, a few bas...


BlazeMeter-Releases-New-Test-Automation-Platform-for-DevOps

BlazeMeter Releases New Test Automation Platform for DevOps


Monday, May 25, 2015 by

BlazeMeter, a continuous testing as a service platform provider, has announced a new Test Automation Platform for DevOps offering new capabilities such as KPI Trends, Organizations and Projects, On-Premise Load Generator and Single Sign-On.The new platform is part of the company's portfolio which enables engineers to run performance tests on any mobile app, website, or ...


IBM-Adds-Services-to-Bluemix-Cloud-Development-Platform

IBM Adds Services to Bluemix Cloud Development Platform


Monday, May 18, 2015 by

IBM has introduced several new services designed to help developers create analytics-driven cloud applications on the Bluemix cloud development platform.The services are designed to make it easier for developers to create cloud applications for mobile, Internet of Things (IoT), supply chain analytics and intelligent infrastructure solutions. This most recent releas...


Insider’s-View-of-a-Real-World-Project-and-The-Role-of-User-Modeling-in-Performance-Test-Development

Insider’s View of a Real World Project and The Role of User Modeling in Performance Test Development


Friday, March 27, 2015 by

Developing a composite application can be a complex and convoluted process, but when a company needs to test that system, the task is even more daunting. When development and testing teams operate with a mindset that favors siloed processes, the challenge increases.I was recently involved with a project where a resort management firm was attempting to migrate its antiqu...


Taptica-Releases-New-Data-Analytics-Tool-for-Mobile-Ad-Campaign-Targeting

Taptica Releases New Data Analytics Tool for Mobile Ad Campaign Targeting


Friday, February 6, 2015 by

Taptica, a mobile user acquisition and targeting technology provider, has launched a new mobile data analytics tool to deliver insights into mobile user behavior and demographics for mobile ad campaign targeting.Taptica’s new customizable analytics tool provides a transparent view of anonymized user behavior data, including impressions, clicks, conversions, purchases an...


YouAppi-Launches-Its-OneRun™-Mobile-Customer-Acquisition-Solution

YouAppi Launches Its OneRun™ Mobile Customer Acquisition Solution


Friday, December 12, 2014 by

With the current complaints in the  industry about the meager budgets in mobile marketing, YouAppi had just released its OneRun Mobile Customer Acquisition solution in efforts to make mobile more effective. The efforts to gain effectiveness is mobile will help the industry develop greater budgets toward mobile.YouAppi’s is created with proprieta...


App-Analytics-Solutions-Are-The-Answer-For-Mobile-Developers

App Analytics Solutions Are The Answer For Mobile Developers


Saturday, December 6, 2014 by

App analytics solutions is the answer to better engage and monetize an application when everything is in question. Venture Beat’s latest insights surveyed 250 million users. The research conducted had asked 230 app developers with 250 million currently active users how they track app data, what works best for them, and what doesn't work. Venture Beat also...


Study-Shows-CTR-is-Inaccurate-to-Measure-Mobile-App-Advertising

Study Shows CTR is Inaccurate to Measure Mobile App Advertising


Monday, October 20, 2014 by

xAd recently released part one of its 2014 mobile ad measurement study, Defining Benchmarks for Mobile Success, which analyzed 80 mobile ad campaign for 12 major brands to determine the most accurate benchmarks for measuring campaign success.One of the most interesting results to come out of the study is that Click-Through-Rate (CTR), is an inaccurate way to measure the...


Kontagent-and-PlayHaven-Are-No-More:-Merger-is-Now-Named-“Upsight”-Offering-Analytics-and-Marketing-for-App-Developers

Kontagent and PlayHaven Are No More: Merger is Now Named “Upsight” Offering Analytics and Marketing for App Developers


Tuesday, March 18, 2014 by

The merger between Kontagent and PlayHaven is now officially complete with the two combined companies rebranding under the name Upsight. The new company is offering an analytics and marketing platform for app developers with an integrated product including one dashboard and one SDK with a number of new features. According to a reelase, “Kon...


Playnomics-Launches-User-Segmentation-Service-to-Help-iOS,-Android-and-Other-App-Developers-Segment-Users

Playnomics Launches User Segmentation Service to Help iOS, Android and Other App Developers Segment Users


Wednesday, February 12, 2014 by

Add the small screen and big data together and you get the potential to transform how app developers interact with their app users.Playnomics has launched another salvo in helping developers understand user behavior with its User Segmentation Service (USS) which utilizes the company’s big data technology as a service to the developer. The USS API allows lower level...