How to measure ux and design impact with insights from Vitaly Friedman
Wednesday, October 30, 2024 by Freeman Lightner
In the evolving landscape of digital design, the ability to measure the effectiveness and impact of user experience (UX) and design decisions is becoming increasingly crucial. Vitaly Friedman, a renowned expert in the field, emphasizes the importance of moving beyond subjective design choices to a more data-driven approach. His insights form the foundation of a new vide...
Secrets revealed from developers with over 20 mobile game hits
Monday, September 5, 2022 by Freeman Lightner
My Little Universe, Squad Alpha, Johnny Trigger, Jelly Shift, and Knife Hit are just a few of the successful mobile games created by Baltic game developer Estoty. The company is known for more than 20 hit mobile games that have attracted a total of 2 billion players. So what are the key ingredients for a successful mobile game? Estoty’s experts name the following ...
Automated testing in 2022
Friday, January 14, 2022 by Richard Harris
Ajay Dawar, Alok Kulkarni, James Isaacs, and Linda Chen from Cyara discuss their 2022 predictions about real-time quality assurance, adopting automated testing, balancing employee experience and innovation, how to deliver innovative customer experiences, why AI won't displace humans for customer support, how enterprises can achieve digital transformation success, an...
Value Stream Management solution announced by LeanIX
Monday, November 8, 2021 by Russ Scritchfield
LeanIX announced LeanIX Value Stream Management (VSM) as the de facto standard for managing technology landscapes, LeanIX adds VSM capabilities to its platform to connect code to business outcomes by establishing end-to-end visibility into software delivery performance.
Value Stream Management from LeanIX
LeanIX VSM is purpose-built for modern software develo...
Mobile app ad pricing and performance report shows what converts best
Monday, June 3, 2019 by Richard Harris
Smaato, in partnership with Liftoff, published a new study on in-app ad pricing and performance. Buyers can use the data and insights to optimize their in-app ad campaigns by pinpointing the specific ad formats that will allow them to maximize engagement rates and drive conversions. The report analyzes activity across three trillion ad requests on the Smaato platform in...
Game developer tips and insight for 2019
Thursday, January 24, 2019 by Richard Harris
2019 offers promising new opportunities for game developers to reach new markets. But how can developers best capture diverse users’ attention and loyalty? Webpals Mobile, a performance-driven mobile-app user acquisition company, recently conducted a study comparing advertising driving gaming app downloads in the United States and Asia. Drawing on insights from th...
DevSecOps showcase by Sumo Logic unravels all their new changes
Monday, September 17, 2018 by Richard Harris
Sumo Logic announced a number of new solutions and enhancements to its platform to empower enterprises to "win in the analytics economy." These innovations, as well as those from DevSecOps ecosystem partners, will be showcased this week at Sumo Logic’s user conference, Illuminate, in Burlingame, Calif. Illuminate will gather over 600 experts in machine d...
The marketing secrets of the most popular apps
Tuesday, April 11, 2017 by Richard Harris
Editors note: Guest submission by Stefan Benndorf, Managing Director & COO, AppLiftThe most successful apps are engaging and well-designed, but that is not the only reason why they’re popular. The Angry Birds and Pokémon GO's of the world owe much of their success to masterful marketing. Americans spend nearly 80 percent of their time on mobile phones in their three...
Being smart about competitor mobile ads could increase your eCPM
Monday, January 9, 2017 by Jan Pollack
You've worked hard to build a cool app with great user engagement, and a market for yourself, but you don't want someone else's poor ad or competitive call to action to mess that up, right? This concern causes some developers to keep advertising blacklist settings on auto-pilot, or avoid ads from competitors altogether, but that's a mistake - the odds a...
All you ever wanted to know about The Cisco Business Cloud Advisor
Monday, November 28, 2016 by Richard Harris
It’s no secret - business cloud utilization is exploding today. In fact, Gartner recently predicted that by 2020, a corporate “No-Cloud” policy will be as rare as a “No-Internet” policy is today. A new Cisco-sponsored global cloud adoption study just released found further thought-provoking trends in cloud adoption. The research, spanning more than 6,100 organ...
4 steps to mobile app engagement for developers
Friday, October 7, 2016 by Rachel Newton
The publisher world is becoming a very hyper-competitive environment. There are over 2.2 million apps between Google Play and the App Store across all industries competing for the same audience. Look at the money involved, and it’s easy to see why – App Annie predicts that in 2016 the global mobile app market will expand 24 percent to reach $51 billion in gross revenue ...
CA Technologies says digital transformation is paying off
Tuesday, October 4, 2016 by Richard Harris
A new report from CA Technologies says that there is a significant impact digital transformation is having on enterprises worldwide. The survey – "Keeping Score: Why Digital Transformation Matters", demonstrates the strong connection between business performance and the technologies and practices that underpin digital transformation, yet reveals a significant opportunit...
The Intersection of Big Data Analytics and Software Development: Why You Should Be There
Tuesday, September 27, 2016 by Don Vilsack
Despite the proven value of collecting raw software project data and analyzing it to create actionable, easily digested key performance indicators (KPIs), many firms still struggle to extract, analyze, and organize this data into reports—let alone dashboards or scorecards. If this sounds like your organization, don’t be surprised. In my experience, only a handful of fir...
AppDynamics Releases New Microservices to Help You Deliver Better Apps
Monday, August 1, 2016 by Stuart Parkerson
In its Summer 2016 release, AppDynamics has introduced its new Microservices iQ solution, which offers a new performance engine as part of the AppDynamics App iQ Platform. The new addition provides the ability to monitor, manage and optimize microservices architectures, providing the ability for Agile teams to continuously build, test and monitor microservices.Microserv...
Expect to See Large Companies Ramp Up Investment in Mobile Development for 2016
Thursday, January 14, 2016 by Richard Harris
Red Hat recently concluded a mobile development measurement survey which polled the views of IT decision makers from 200 private sector companies with at least 2,500 employees across the U.S. and Western Europe. The survey was completed in October 2015, and was carried out online.One of the most significant findings from the report is that 90 percent of companies antici...
Metrics Versus KPIs Putting Numbers in Their Places
Thursday, December 31, 2015 by Don Vilsack
As a quality assurance professional who has been involved with process improvement for nearly two decades, I continue to be surprised by the number of developers, testers, and other software team members who do not recognize the difference between metrics and key performance indicators (KPIs).This is not surprising, because in the business world - especially in the real...
Study Shows Companies Want Apps to Directly Impact Their Bottom Line
Tuesday, December 29, 2015 by Richard Harris
We recently visited with Mark Lorion, Chief Marketing Officer & Head of Product at Apperian, about the ramifications of the results of Apperian’s recently published the 2015 Enterprise Mobile App Trend Report, which analyzed nearly two million app deployments across hundreds of thousands of enterprise users.Lorion is the CMO and Head of Product, whose responsibility...
Software AG Apama Streaming Analytics Platform Offers New IoT Functionality
Tuesday, November 10, 2015 by Stuart Parkerson
Software AG has announced the availability of Release 9.9 of its Apama Streaming Analytics platform built for streaming analytics and conducting intelligent, automated action for the IoT and Big Data. It combines event processing, messaging, in-memory data management and visualization to manage large, fast-moving data streams.The new enhancements in the release will hel...
Developers Need to Embrace Artificial Intelligence
Wednesday, September 23, 2015 by Aaron Rudger
Artificial Intelligence – Developers must embrace the technology, but how?Artificial Intelligence (AI) is making waves. From robots that manage your home life, a la Amazon’s Echo, to smartphones that understand our every word, AI technology is making huge technological leaps – and fast. This year alone, Qualcomm has announced the Zeroth platform, the company’s firs...
Developing a Functional Reporting Framework for Software Testing
Thursday, August 27, 2015 by Don Vilsack
In software development and testing, an important element for continual improvement is proactive, repetitive measurement of key metrics, documented through well-designed and executed reports that enable organizations to effect positive change. Yet, many organizations either struggle to identify the most meaningful metrics and KPIs (key performance indicators), or they a...
Targeting Your Way to Successful App User Acquisition
Tuesday, August 25, 2015 by Maggie Mesa
“Build it and they will come” just doesn’t work when it comes to mobile applications. With 1.2 million apps available to download in the iTunes App Store, the competition is fierce. And to generate revenue via advertising, app developers must first drive users to download their apps. But when developers don’t have multi-million dollar advertising budgets, a few bas...
BlazeMeter Releases New Test Automation Platform for DevOps
Monday, May 25, 2015 by Stuart Parkerson
BlazeMeter, a continuous testing as a service platform provider, has announced a new Test Automation Platform for DevOps offering new capabilities such as KPI Trends, Organizations and Projects, On-Premise Load Generator and Single Sign-On.The new platform is part of the company's portfolio which enables engineers to run performance tests on any mobile app, website, or ...
IBM Adds Services to Bluemix Cloud Development Platform
Monday, May 18, 2015 by Richard Harris
IBM has introduced several new services designed to help developers create analytics-driven cloud applications on the Bluemix cloud development platform.The services are designed to make it easier for developers to create cloud applications for mobile, Internet of Things (IoT), supply chain analytics and intelligent infrastructure solutions. This most recent releas...
Insider’s View of a Real World Project and The Role of User Modeling in Performance Test Development
Friday, March 27, 2015 by Terri Calderone
Developing a composite application can be a complex and convoluted process, but when a company needs to test that system, the task is even more daunting. When development and testing teams operate with a mindset that favors siloed processes, the challenge increases.I was recently involved with a project where a resort management firm was attempting to migrate its antiqu...
Taptica Releases New Data Analytics Tool for Mobile Ad Campaign Targeting
Friday, February 6, 2015 by Richard Harris
Taptica, a mobile user acquisition and targeting technology provider, has launched a new mobile data analytics tool to deliver insights into mobile user behavior and demographics for mobile ad campaign targeting.Taptica’s new customizable analytics tool provides a transparent view of anonymized user behavior data, including impressions, clicks, conversions, purchases an...
YouAppi Launches Its OneRun™ Mobile Customer Acquisition Solution
Friday, December 12, 2014 by Stuart Parkerson
With the current complaints in the industry about the meager budgets in mobile marketing, YouAppi had just released its OneRun Mobile Customer Acquisition solution in efforts to make mobile more effective. The efforts to gain effectiveness is mobile will help the industry develop greater budgets toward mobile.YouAppi’s is created with proprieta...
App Analytics Solutions Are The Answer For Mobile Developers
Saturday, December 6, 2014 by Stuart Parkerson
App analytics solutions is the answer to better engage and monetize an application when everything is in question. Venture Beat’s latest insights surveyed 250 million users. The research conducted had asked 230 app developers with 250 million currently active users how they track app data, what works best for them, and what doesn't work. Venture Beat also...
Study Shows CTR is Inaccurate to Measure Mobile App Advertising
Monday, October 20, 2014 by Richard Harris
xAd recently released part one of its 2014 mobile ad measurement study, Defining Benchmarks for Mobile Success, which analyzed 80 mobile ad campaign for 12 major brands to determine the most accurate benchmarks for measuring campaign success.One of the most interesting results to come out of the study is that Click-Through-Rate (CTR), is an inaccurate way to measure the...
Kontagent and PlayHaven Are No More: Merger is Now Named “Upsight” Offering Analytics and Marketing for App Developers
Tuesday, March 18, 2014 by Richard Harris
The merger between Kontagent and PlayHaven is now officially complete with the two combined companies rebranding under the name Upsight. The new company is offering an analytics and marketing platform for app developers with an integrated product including one dashboard and one SDK with a number of new features. According to a reelase, “Kon...
Playnomics Launches User Segmentation Service to Help iOS, Android and Other App Developers Segment Users
Wednesday, February 12, 2014 by Stuart Parkerson
Add the small screen and big data together and you get the potential to transform how app developers interact with their app users.Playnomics has launched another salvo in helping developers understand user behavior with its User Segmentation Service (USS) which utilizes the company’s big data technology as a service to the developer. The USS API allows lower level...
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