How game developers can drive more revenue
Monday, September 23, 2019 by Offer Yehudai
Game developers tend to follow standard templates for monetizing their apps. Mid-core publishers focus on IAP and time-gated ads to be shown at a later date, usually based on their studios' recommendation. Meanwhile, hyper-casual ones go all-in on advertising, while casual games fall somewhere in between. These default strategies leave money on the table b...
Top ranking mobile games earn 10X what other games do
Monday, October 29, 2018 by Richard Harris
A report from Mobvista-owned GameAnalytics has shown yet again just how competitive the mobile games industry is, with a minority of top-performing titles capturing a disproportionate slice of the $70 billion forecast to be spent on mobile games in 2018.
The report, titled "Mobile Gaming Benchmarks", is GameAnalytics’ second global anal...
Being smart about competitor mobile ads could increase your eCPM
Monday, January 9, 2017 by Jan Pollack
You've worked hard to build a cool app with great user engagement, and a market for yourself, but you don't want someone else's poor ad or competitive call to action to mess that up, right? This concern causes some developers to keep advertising blacklist settings on auto-pilot, or avoid ads from competitors altogether, but that's a mistake - the odds a...
Leveraging Mobile Gameplay Analytics and User Psychology For Retention
Friday, March 25, 2016 by Sergei Kovalenko
Ever since Apple introduced its App Store in 2008, game developers have been lining up for their share of the now almost $50 billion dollar industry. However, designing games that stand out from the rest of the crowd can be extremely difficult and is now just as much art as it science. With over 2,000 new apps being added to the App Store and Google Play daily, dev...
deltaDNA Research Reveals Gender Preferences Across Four Game Genres
Friday, November 20, 2015 by Stuart Parkerson
New data released from game analytics and marketing platform deltaDNA, reveals that while some traditional assumptions of gender preference within games hold true, wild disparity and contradiction exists within different genres and game types.The data from the deltaDNA platform, which has been collected from over nine million free-to-play mobile game players, reveals ge...
Newzoo and Priori Data Show You Top Games By Revenue and Downloads
Wednesday, July 15, 2015 by Richard Harris
Newzoo is offering a new monthly listing of top iOS games by revenues covering the US, China and Europe. Newzoo’s new top iOS games by revenue ranking is based on its proprietary analysis and modeling of app store data in combination with its predictive global revenue model which provides projections for smartphone and tablet gaming on a global, regional and countr...
Amazon Developer Program Adds New Features To GameCircle for Player Engagement and Retention
Friday, April 11, 2014 by Stuart Parkerson
GameCircle is designed to increase player engagement, improve retention, and enhance the customer experience when playing mobile games on iOS, Android, or Fire OS. Amazon has added new features to GameCircle designed to help developers increase engagement through player Achievements, Leaderboards, and game data synchronization.The two new features are: (1) expanded play...
The Secret to a Successful Mobile Game Launch
Monday, February 3, 2014 by Rick Evans
As a mobile
game developer, analytics are without a doubt one of the most important tools
to help you launch your game. Not only do analytics help you understand the
early performance of your game, but they also provide the context necessary to
guide future product developments and optimize your marketing efforts.
When you’re
launching your mobile ga...
