IGF Awards winners for 2023
Wednesday, March 29, 2023 by Brittany Hainzinger
Cosmo D Studios' Betrayal At Club Low won the Seumas McNally Grand Prize for Best Independent Game at the 25th annual Independent Games Festival (IGF) Awards tonight. The IGF Awards honors the most innovative and excellent independent games of the past year and took place as part of the 2023 Game Developers Conference (GDC) at the Moscone Convention Center...
$338B mobile gaming market projection
Friday, July 29, 2022 by Freeman Lightner
Mobile Gaming is defined as playing and enjoying interactive video games on several platforms, such as computers, mobile phones, and game consoles. The rising access to broadband connections, especially in developing countries, has made digital gaming more accessible to a larger population. Mobile gaming has overtaken console and computer gaming as the most popular...
Mobile action genre games revenue increases
Wednesday, July 28, 2021 by Freeman Lightner
The Action genre is one of the most popular categories in mobile games. According to data presented by Safe Betting Sites, the Action genre experienced the highest YoY growth in the US among mobile game genres from H1 2020 to H1 2021 – 103.8%.
Action Genre Generated $436M In H1 2021 – 104% Increase From H1 2020
Mobile games are the most lucrative segme...
Gamer's habits changed during lockdown
Monday, June 14, 2021 by Richard Harris
PickFu (a qualitative feedback tool), has run a series of surveys regarding the effect that Covid-19 has had on gaming behaviors. When looking at the data, they found an interesting pattern regarding the effects of Covid-19 restrictions and the hours spent gaming throughout the day. They also were able to pinpoint the main reasons why people have turned to gaming during...
Unity asset store gets new AdInMo SDK
Thursday, March 4, 2021 by Brittany Hainzinger
AdInMo’s InGamePlay™ brand advertising SDK is now available to all mobile game creators via the Unity Asset Store, the global marketplace where game developers source third party assets, tools and services.
Designed by game developers for game developers, AdInMo’s Unity SDK integration is a simple UNITY texture replacement that enables mobile game d...
How game developers can drive more revenue
Monday, September 23, 2019 by Offer Yehudai
Game developers tend to follow standard templates for monetizing their apps. Mid-core publishers focus on IAP and time-gated ads to be shown at a later date, usually based on their studios' recommendation. Meanwhile, hyper-casual ones go all-in on advertising, while casual games fall somewhere in between. These default strategies leave money on the table b...
Mobile gaming industry benchmarks offer fresh look on industry
Wednesday, September 18, 2019 by Austin Harris
Mobile game industry benchmarks report has been released by GameAnalytics, offering a fresh look at how gamers play and pay on their smartphones. The report highlights performance benchmarks for key metrics across the top 16 genres, including retention, session length, stickiness, conversion rate, ARPPU, and ARPDAU. In this report, GameAnalytics has also partnered with ...
New hyper casual game development studio emerges from Gismart
Wednesday, June 5, 2019 by Austin Harris
Gismart has announced the launch of a new internal studio, which will focus on producing both hypercasual and casual games.
The new Gismart studio boasts an ambitious growth strategy, with a roadmap that will see ten quality casual and hypercasual games launched within its first year of operation, as the company looks to recruit over 40 talented games indus...
Female gamers are an untapped market for developers
Wednesday, February 27, 2019 by Richard Harris
Here are some fun facts. Women gamers make up 65% of all active gamers and they also play mobile games at a higher rate than men. What's even better for app developers and publishers, is that 79% of those females are more likely to make in-app purchases.
Brands want to reach this highly engaged audience, and yet, a large part of the gaming app industry's outp...
Top ranking mobile games earn 10X what other games do
Monday, October 29, 2018 by Richard Harris
A report from Mobvista-owned GameAnalytics has shown yet again just how competitive the mobile games industry is, with a minority of top-performing titles capturing a disproportionate slice of the $70 billion forecast to be spent on mobile games in 2018.
The report, titled "Mobile Gaming Benchmarks", is GameAnalytics’ second global anal...
Game monetization models are changing
Tuesday, September 11, 2018 by Richard Harris
A new study released by deep-data analytics and player marketing specialists deltaDNA, reveals the evolving monetization trends within Free-to-Play (F2P) games, genres and platforms.
Based on data from over 800 million unique users and 2500 games recorded from January 2016 to the present day, the Game Profitability Index reveals a major shift in the core busine...
Women worth more than men in mobile F2P games
Thursday, December 21, 2017 by Richard Harris
New data released today from deep-data analytics and player marketing platform, deltaDNA, reveals that while the gender split within mobile Free to Play (F2P) games has now reached a parity (from 60% female in 2015), women on-average are 36% more valuable than their male counterparts.Based on data from more than nine million players, the study found that when looking at...
Being smart about competitor mobile ads could increase your eCPM
Monday, January 9, 2017 by Jan Pollack
You've worked hard to build a cool app with great user engagement, and a market for yourself, but you don't want someone else's poor ad or competitive call to action to mess that up, right? This concern causes some developers to keep advertising blacklist settings on auto-pilot, or avoid ads from competitors altogether, but that's a mistake - the odds a...
Leveraging Mobile Gameplay Analytics and User Psychology For Retention
Friday, March 25, 2016 by Sergei Kovalenko
Ever since Apple introduced its App Store in 2008, game developers have been lining up for their share of the now almost $50 billion dollar industry. However, designing games that stand out from the rest of the crowd can be extremely difficult and is now just as much art as it science. With over 2,000 new apps being added to the App Store and Google Play daily, dev...
New Report Highlights the Monetization Value of Repeat Mobile Game Users
Tuesday, February 16, 2016 by Stuart Parkerson
In its Q1 2016 Mobile Gaming Insights research SOOMLA is reporting that game users who completed an in-app purchase in one game are six times more likely to pay in another game, compared to users who haven’t made a purchase. Also those users who paid $25 or more in one game are 40% more likely to pay in a second game.The research is derived from game play from over 20 m...
deltaDNA Research Reveals Gender Preferences Across Four Game Genres
Friday, November 20, 2015 by Stuart Parkerson
New data released from game analytics and marketing platform deltaDNA, reveals that while some traditional assumptions of gender preference within games hold true, wild disparity and contradiction exists within different genres and game types.The data from the deltaDNA platform, which has been collected from over nine million free-to-play mobile game players, reveals ge...
Newzoo and Priori Data Show You Top Games By Revenue and Downloads
Wednesday, July 15, 2015 by Richard Harris
Newzoo is offering a new monthly listing of top iOS games by revenues covering the US, China and Europe. Newzoo’s new top iOS games by revenue ranking is based on its proprietary analysis and modeling of app store data in combination with its predictive global revenue model which provides projections for smartphone and tablet gaming on a global, regional and countr...
New Game Genres In Google Play Store Helped Some, and Hurt Others
Tuesday, May 27, 2014 by Richard Harris
What kind of apps gained an advantage from the recent changes in the Google Play Game Genres? And how can developers benefit from this analysis in their app strategy?Insight can be found in a new Distimo report, “Google Play’s New Game Genres,” which analyses the recent Google Play expansion of the game genres to cover a broader variety of games. With the update, some p...
Amazon Developer Program Adds New Features To GameCircle for Player Engagement and Retention
Friday, April 11, 2014 by Stuart Parkerson
GameCircle is designed to increase player engagement, improve retention, and enhance the customer experience when playing mobile games on iOS, Android, or Fire OS. Amazon has added new features to GameCircle designed to help developers increase engagement through player Achievements, Leaderboards, and game data synchronization.The two new features are: (1) expanded play...
The Secret to a Successful Mobile Game Launch
Monday, February 3, 2014 by Rick Evans
As a mobile
game developer, analytics are without a doubt one of the most important tools
to help you launch your game. Not only do analytics help you understand the
early performance of your game, but they also provide the context necessary to
guide future product developments and optimize your marketing efforts.
When you’re
launching your mobile ga...
The Majority of Mobile Revenue Generated Comes From Games
Monday, November 4, 2013 by Richard Harris
In September Distimo took an extensive look at the Mobile Games category. They analyzed the popularity of this category compared to other categories in terms of downloads and revenue. Additionally, they looked at the popularity of games among app stores and countries in relation to revenue. Major FindingsThe vast majority of all revenue generated in the Apple App S...
