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4/11/2014 5:31:22 PM
Amazon Developer Program Adds New Features To GameCircle for Player Engagement and Retention
app marketing, app monetization, mobile game retention, Amazon GameCircle
App Developer Magazine
Amazon Developer Program Adds New Features To GameCircle for Player Engagement and Retention

Marketing & Promotion

Amazon Developer Program Adds New Features To GameCircle for Player Engagement and Retention

Friday, April 11, 2014

Stuart Parkerson Stuart Parkerson

GameCircle is designed to increase player engagement, improve retention, and enhance the customer experience when playing mobile games on iOS, Android, or Fire OS. Amazon has added new features to GameCircle designed to help developers increase engagement through player Achievements, Leaderboards, and game data synchronization.

The two new features are: (1) expanded player profiles with cross-game experience points, called XP, which allow players to track and share their total play time and (2) GameCircle-created achievements across multiple games, called Badges, which enhance players’ overall GameCircle Profile. Players will enjoy these features as they offer new reasons to revisit favorites as well as incentives to try new games.

A GameCircle-enabled game now helps players build their public reputation with their friends and the GameCircle community, an advantage over games without GameCircle enabled. The new GameCircle Badges help new players discover a game and re-engage existing customers as they return to satisfy the requirements associated with the game.

When a mobile game integrates GameCircle, players will automatically earn Experience Points (XP) for the time they spend playing the game; no changes are required to code. In addition, each achievement in the game now carries an XP reward from 0 to 100 that developers can specify, up to a total of 1,500 XP for the entire game. 

Amazon recommends allocating no more than 1,000 XP when launching a new title, leaving at least 500 XP for future expansion in case developers want to add more achievements later. The XP allocation can be changed at any time for draft achievements, but once an achievement is published, its corresponding XP value is fixed for good.

By earning experience points through playing games, a player increases their GameCircle Level compared to their peers. GameCircle Level increases steadily as players earn XP for spending time and unlocking achievements in GameCircle-enabled games. For current players with an existing GameCircle account, Amazon has already given them XP, and the appropriate GameCircle Level, based on the achievements they unlocked in the past. New players joining after April 11 will begin at Level 1.

Integrating GameCircle into a mobile game benefits players, who automatically receive more XP the longer they play. Games that take advantage of the GameCircle Achievements service become eligible for cross-game badges which offer even more opportunity for players to advance.

In addition to Experience Points, GameCircle also includes new support for special Badges. Badges are cross-game achievements awarded by GameCircle. These are earned by completing challenges associated with unlocking specific achievements in select games of similar type or in a particular game genre. Up to three badges can be displayed on the player’s profile so he or she can show off favorites earned so far.

For example, players can earn the Zombie Killer badge for unlocking certain achievements in three zombie-related games. Similarly, the Burning Rubber badge is awarded for unlocking specific objectives in two driving games. At launch, there are close to forty special badges available.

For players who don’t know of an app (but have played similar titles), genre-spanning Badges or Badges connecting similar achievements in other games may serve as an introduction to that papp. Existing customers may rediscover a game as they explore Badges in game categories that interest them.

GameCircle has always offered Achievements, Leaderboards, and game data synchronization through Whispersync for Games. With these updates to the player profiles - including Achievement XP, GameCircle Level, and Badges - players can easily track and compare their progress across all GameCircle-enabled games.

Read more: https://developer.amazon.com/appsandservices/commu...

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