Everything Unity said at GDC 19
Thursday, March 21, 2019 by Brittany Harris
Unity Technologie's keynote at GDC 19 was filled with new technological breakthroughs and partner announcements that showcased everything that developers need to create, operate and monetize for today and tomorrow. Key partners and customers from Tencent, Activision, Glu Mobile, and NVIDIA joined Unity to set the stage for a week filled with hands-on experiences, op...
Female gamers are an untapped market for developers
Wednesday, February 27, 2019 by Richard Harris
Here are some fun facts. Women gamers make up 65% of all active gamers and they also play mobile games at a higher rate than men. What's even better for app developers and publishers, is that 79% of those females are more likely to make in-app purchases.
Brands want to reach this highly engaged audience, and yet, a large part of the gaming app industry's outp...
Gaming on mobile data says you are probably a gamer but don't admit it
Tuesday, February 26, 2019 by Richard Harris
Who’s a gamer? Chances are, it’s you. Most smartphone owners in the U.S. need look no further than their own mobile phone home screen for evidence that new categories of games are changing the face of modern video game players. From the early days of arcade games to the rise of Fortnite, mobile gaming - and the rise of casual games - has democratized gaming ...
What game developers can learn from Fortnite's rise
Friday, December 28, 2018 by Richard Harris
Fortnite took over the video game world in 2018 and reached over $1 billion in sales, reaching every gaming fan with experiences on all the major consoles, mobile operating systems and even streaming platforms like Twitch. However, Fortnite seems to have reached a plateau with a recent study by StreamElements revealing viewership of the game has steadily declined since ...
US tech companies with customers in Europe should worry about Brexit
Friday, November 16, 2018 by Shane Nolan
The terms of the impending exit of the UK from the European Union have yet to be resolved, which leaves many American software companies doing business in the EU in a state of confusion. With March 29, 2019, looming - the official date of withdrawal - the chance of a "hard" Brexit increases, in which the UK fully leaves the European Union and its taxes and tra...
The differences between web apps and native apps
Thursday, October 18, 2018 by Richard Harris
Even in 2018, years past the origional question, the debate rages on across the land, in office spaces and conference rooms every day - should we build a full-blown native mobile app, or is distributing over the web good enough?
By now everyone knows the “mobile-first” mentality because statistics like 50% of web searches being done from a mobile dev...
Game monetization models are changing
Tuesday, September 11, 2018 by Richard Harris
A new study released by deep-data analytics and player marketing specialists deltaDNA, reveals the evolving monetization trends within Free-to-Play (F2P) games, genres and platforms.
Based on data from over 800 million unique users and 2500 games recorded from January 2016 to the present day, the Game Profitability Index reveals a major shift in the core busine...
Mobile game spending is dominated by women says Liftoff
Wednesday, August 22, 2018 by Christian Hargrave
Liftoff released a data report exploring the booming world of mobile gaming. Since last year, Liftoff has detected a golden age of mobile game marketing with acquisition costs at all stages of the funnel decreasing and post-install conversion rates increasing. And as multi-platform gaming sensations like Fortnite bring high-quality play experiences to smartphones, more ...
Looney Tunes is back in a fun mobile format
Monday, August 20, 2018 by Richard Harris
Looney Tunes: World of Mayhem development has been announced by Scopely. The new mobile multiplayer role-playing game, with Warner Bros. Interactive Entertainment, that brings an entire world of Looney Tunes characters together to do battle on your mobile screen with anvils, boulders and other ACME devices of destruction. Packed with player vs. player insanity, the mayh...
Smart ball game converts data from the ball into usable game events
Wednesday, August 15, 2018 by Richard Harris
WRLDS announced the release of a new augmented reality (AR) and Bluetooth-enabled smart ball and platform. The ball is made of a lightweight, bouncy material and has a built-in chip to control mobile games, giving “tween” players healthy new ways to engage in active, outdoor play by essentially turning the whole world into a game.
“We wanted to brid...
Fortnite for Android is a trailblazing risk for mobile banking
Tuesday, August 14, 2018 by Sam Bakken
CEO Tim Sweeny of Epic Games, the publisher of the wildly popular Fortnite game, is on a mission to “advance the openness of all platforms” - not to mention side-step Google’s 30% take of developer proceeds - by distributing Fortnite for the Android platform via their website rather than the Google Play store. I applaud a maverick challenging the statu...
Android P developer notes
Wednesday, August 8, 2018 by Christian Hargrave
The official Android Pie release has been announced in a Google blog post which promises the rollout of some pretty substantial changes to authentication, navigation UI, task prediction, and more. With the software currently in beta and waiting for its official release, it’s important that developers get ready to start planning their next moves in order to strike ...
Mobile game advertising partnership between Google and Unity announced
Friday, August 3, 2018 by Richard Harris
Unity Technologies and Google’s mobile advertising business, AdMob, have announced a strategic partnership that will be aimed at changing the way advertisers reach gamers on-the-go and help mobile game developers monetize their apps. With more than 50 percent of all new mobile games made on Unity, this partnership gives Google advertisers access to Unity’s e...
Fortnite to finally release for Android!
Monday, July 30, 2018 by Christian Hargrave
Over one year from its a initial launch data, and nearly half a year from its iOS launch, Fortnite has finally announced the list of Android devices that will also soon support the popular video game. A full list of supported platforms is provided at the bottom of this article, but suffice it so say that a majority of newer Google, Huawei, Sony, Samsung, and Motorola ph...
Unreal Engine Marketplace says it will take less developer revenue
Wednesday, July 18, 2018 by Richard Harris
Epic Games has just made a sweeping change to the Unreal Engine Marketplace, whereby creators on the store will now receive 88% of their product sales, "an increase from the common 70% / 30% split of other digital stores."
The Unreal Engine Marketplace is a store targeting the Unreal Engine community, and enabling game developers to purchase digital co...
Avoid mobile cybersecurity threats by checking the source
Thursday, July 5, 2018 by Sam Bakken
Earlier this month IT news organizations around the globe reported that Epic Games’ popular Fortnite game was being counterfeited and malicious actors were, in fact, lacing the imposter apps with malware.
We’re only human, and people unwittingly let their guard down in anticipation of something they're passionate about, or when they think they might b...