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Developer news items we found relating to app publishing

26 results
App-ads.txt-and-developer-responsibility

App ads.txt and developer responsibility


Tuesday, June 4, 2019 by

As the industry continues its effort to clean up the supply chain, in-app is next in line to adopt ads.txt. By all accounts, ads.txt adoption was a widespread success on the web, with 75% of all web publishers implementing the file since the IAB released it in May 2017. As more budgets move to in-app placements, the IAB is hoping to see the same success with app-ads.txt...


In-app-mobile-ad-spending-is-taking-a-quarter-of-media-budgets

In app mobile ad spending is taking a quarter of media budgets


Tuesday, February 5, 2019 by

A new study from PubMatic and Forrester reveals that media professionals opt for programmatic buys, via programmatic direct and open exchange, over direct buys for in-app inventory. Buyers also cite targeting capabilities and inventory quality as the top criteria for choosing programmatic in-app publishing partners. The report was a commissioned study conducted by Fo...


Mobile-marketing-benchmark-tool-by-Adjust-brings-light-to-marketers

Mobile marketing benchmark tool by Adjust brings light to marketers


Monday, November 26, 2018 by

Adjust announced the second version of its free mobile benchmarking tool - updated with even more sophisticated metrics and a wider range of data than before. Designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as session data, publicly available. With time spent ...


Mobile-publisher-Gismart-teams-up-with-Appodeal

Mobile publisher Gismart teams up with Appodeal


Friday, August 17, 2018 by

Gismart partners up with Appodeal to support mobile apps and games chosen for publishing with global monetization reach. Strategic cooperation between companies will allow indie developers to benefit from Appodeal’s ad monetization platform and Gismart’s publishing expertise by improving the application, bringing their mobile product to millions of players, ...


Tapjoy-hits-a-milestone-of-600-million-mobile-consumers

Tapjoy hits a milestone of 600 million mobile consumers


Monday, July 24, 2017 by

Tapjoy, a Maximum Impact Platform for mobile advertisers and app developers, has announced that its ad platform grew to reach about 600 million mobile consumers at the close of Q2. This reach is primarily driven by massive growth in the company’s rewarded video product, which posted an 80% year-over-year increase in the total number of daily unique viewers, a 107% incre...


Filemaker-Is-Giving-Away-a-New-Service-Business-Toolkit-to-Help-You-Create-Apps-Faster

Filemaker Is Giving Away a New Service Business Toolkit to Help You Create Apps Faster


Wednesday, August 3, 2016 by

FileMaker, an Apple subsidiary, has introduced a new Service Business Toolkit providing insight into using getting started using the FileMaker app publishing platform and Idea to iPad Bundle, which provides licensing, training and customer support. The Service Business Toolkit is free and the Idea to iPad Bundle is available for sale at local Apple Stores and directly f...


Two-Case-Studies-On-How-Programmatic-Ad-Mediation-Maximize-Revenues

Two Case Studies On How Programmatic Ad Mediation Maximize Revenues


Friday, February 26, 2016 by

Programmatic ad mediation is quickly becoming the standard in the next level evolution in monetization strategies for app publishers.Programmatic ad mediation works by giving publishers access to the whole marketplace, including traditional ad networks and mediators as well as RTB marketplaces - providing an expanded number of ad networks competing for ad inventory. Pro...


App-Publishers-Can-Now-Easily-Add-Mobile-Live-Video-Streaming-to-iOS-and-Android-Apps

App Publishers Can Now Easily Add Mobile Live Video Streaming to iOS and Android Apps


Wednesday, February 24, 2016 by

The quickly growing mainstream popularity of Twitter’s Periscope App, Facebook Live, YouTube Live Streaming, and Meerkat has certainly heightened the interest of many in the app publishing community who are interested in learning more about how to leverage live streaming. We visited with Carlos Perez, Chief Revenue Officer for Wowza Media Systems, to learn how app devel...


Appodeal-Receives-over-$3M-to-Grow-Its-Programmatic-Mobile-Ad-Mediation-Solution

Appodeal Receives over $3M to Grow Its Programmatic Mobile Ad Mediation Solution


Friday, January 8, 2016 by

Appodeal has announced new growth plans for its mobile ad marketplace after receiving $3.1 million in new funding from some of the top app publishing companies worldwide. App publishers investing include Ximad, Lametina Holdings, Lucky Star Games, and others. The new investment will allow Appodeal to continue to grow its ad marketplace which provides a platform for...


Latest-Issue-of-App-Developer-Magazine-Highlights-the-Expanding-Application-Economy

Latest Issue of App Developer Magazine Highlights the Expanding Application Economy


Wednesday, November 11, 2015 by

The latest issue of App Developer Magazine is now available offering top insight, expert commentary and the latest news about the application economy.The November 2015 issue offers contributions from a number of people that are leading the companies that are creating the products and services that are the underpinning of the app economy. These feature articles are wide ...


Three-Ways-Video-Ads-Can-Boost-Your-App-Monetization-Strategy

Three Ways Video Ads Can Boost Your App Monetization Strategy


Friday, November 6, 2015 by

There’s no doubt that mobile app usage is growing quickly - Flurry from Yahoo recently reported that overall, app usage grew 76 percent in 2014. While this growth has created an incredible opportunity for mobile developers to turn their apps into successful businesses, developers often struggle to find the right balance between monetization and user experience, fearing ...


The-next-Installment-in-the-How-to-Monetize-Your-App-Series-Is-Here

The next Installment in the How to Monetize Your App Series Is Here


Saturday, March 7, 2015 by

Phunware has released the latest article in its new editorial series on app monetization. This 11 part series provides an in-depth look at topics mobile publishers should consider when approaching app monetization.The first article, “How to Monetize Your App Part 1: Start with Strategy,” examines the three parts your strategy should consist of when determining your...


The-Recipe-for-the-Perfect-Push-Message

The Recipe for the Perfect Push Message


Saturday, February 21, 2015 by

I’ve got a buddy who is convinced that he wants to open up a New Orlean’s style Creole restaurant (he’s never owned a restaurant). He does cook well (at home) and he is certain that he has perfected his various recipes for culinary success. I tried to point out that 60% of restaurants fail in the first year, but he is undeterred. I wish him luck but am not optimistic.&n...


Yahoo-Announces-New-Developer-Tools-at-First-Annual-Mobile-Developer-Conference

Yahoo Announces New Developer Tools at First Annual Mobile Developer Conference


Thursday, February 19, 2015 by

During Yahoo’s Mobile Developer Conference in San Francisco, the company announced the launch of a new suite of products to help developers analyze, monetize, advertise and enhance their apps. These solutions combine technology and data from Yahoo, Flurry (purchased in August 2014) and BrightRoll (purchased in December 2014).The new Yahoo Mobile Developer Suite is built...


App-Developers-Alliance-to-Offer-Workshops-on-Starting-an-App-Publishing-Business

App Developers Alliance to Offer Workshops on Starting an App Publishing Business


Friday, February 13, 2015 by

The Application Developers Alliance is reaching out to developers to help them learn more about creating an app publishing business through its App Strategy Workshop: Fundamentals series. These workshops are held in local settings to help mobile app developers, startups, and small app publishers learn about business basics and strategy fundamentals. During each eve...


Show-Me-the-Money!-A-Look-at-the-Profitable-App-Publishing-Models

Show Me the Money! A Look at the Profitable App Publishing Models


Wednesday, February 4, 2015 by

The app explosion on mobile has been impressive. Smartphones have been adopted faster than any other technology in living memory. The leading platform, Android, boasts around 1.4 million apps in the Play Store, and Apple's iOS, in second place, is not far behind with 1.1 million apps. The potential opportunity is huge, but numbers don't tell the whole story. Prospe...


Breaking-Out-of-The-App-User-Acquisition-Funding-Trap-With-Pollen-VC

Breaking Out of The App User Acquisition Funding Trap With Pollen VC


Friday, December 19, 2014 by

I got my first taste of the app world when I co-founded an interactive music company (Soniqplay) that provided an app for users to remix and share music around the world. Since the inception, I led a team that successfully saw our idea come to fruition after 18 months of hard developing and planning. The User Acquisition Funding DilemmaAfter a lot of blood, sweat a...


How-to-Measure-the-Success-of-Your-Mobile-App

How to Measure the Success of Your Mobile App


Friday, November 21, 2014 by

When answering the question of how to measure the success of your mobile app, as an app publisher you might say “its about how much money my app makes me.” There is no doubt that how much money you are making is crucial information, but to get a truly accurate measurement of your app’s success, you need to consider broadening the scope of your analysis.What Are Your Goa...


Digital-Advertising-Primer:-Is-There-Room-for-CPI,-CPM,-and-CPC-in-a-World-of-Mobile-Advertising

Digital Advertising Primer: Is There Room for CPI, CPM, and CPC in a World of Mobile Advertising


Friday, November 14, 2014 by

Many app developers who have taken the plunge and launched an app in the app stores have found themselves in the somewhat unfamiliar position of no longer serving primarily as someone who churns out code – they are now full fledged business owners.And business owners have a lot of hats to wear and are faced with a myriad of concerns including legal issues, accounting, m...


Smart-TV-Alliance-Offers-App-Developers-New-Version-of-Universal-SDK

Smart TV Alliance Offers App Developers New Version of Universal SDK


Tuesday, September 16, 2014 by

The Smart TV Alliance has released v4.0 of its universal SDK which is available through the Alliance’s Common Developer Portal providing a “build once, launch everywhere” system for Smart TV apps.The Smart TV Alliance was launched in 2012 by founding members LG Electronics, TP Vision and Toshiba. One of the main purposes of the organization is to streamline smart TV app...


Microsoft-Announces-Availability-of-Azure-Resource-Manager-Tools-Preview

Microsoft Announces Availability of Azure Resource Manager Tools Preview


Friday, August 22, 2014 by

Microsoft has made publically available the Azure Resource Manager Tools Preview for Visual Studio.At Build 2014 Microsoft announced the new Azure Portal and Azure Resource Manager. The Azure Resource Manager enables the ability to create reusable deployment templates that declaratively describe the resources that make up an application (for example a website and a SQL ...


A-Real-World-Guide-to-the-Internet-of-Things-(IoT)-from-an-App-Developer’s-Perspective

A Real World Guide to the Internet of Things (IoT) from an App Developer’s Perspective


Thursday, August 7, 2014 by

It seems you can’t turn the corner without having someone virtually knock you on the head with the Internet of Things (IoT). But as an app developer, have you really heard anything yet about IoT that says, OK, now that is relevant to me?First, if you don’t know what the basic concept of IoT is, here you go: Connect all the things to the Internet so that automation and d...


Smart-TV-Alliance’s-New-Common-App-Developer-Portal-is-Now-Available

Smart TV Alliance’s New Common App Developer Portal is Now Available


Sunday, June 15, 2014 by

Developers interested in creating apps for Smart TV’s can now use a single, integrated process to publish their apps to compliant Smart TV Alliance members’ smart TVs through the Smart TV Alliance Common Developer Portal.The Smart TV Alliance was launched in 2012 by founding members LG Electronics, TP Vision and Toshiba. The organization has worked to create a “bui...


Ten-Steps-To-Guarantee-Smooth-App-Publishing

Ten Steps To Guarantee Smooth App Publishing


Saturday, June 7, 2014 by

As mobile applications have become a necessity for organizations to keep connected with end users and provide access to customer support, it is now more important than ever for DevOps teams to deliver top quality mobile apps at an increasingly rapid pace.  With the demand for constant information, consumers expect applications to be up and running in a matter of da...


Mag+-Releases-Updates-to-Magazine-Publishing-Platform

Mag+ Releases Updates to Magazine Publishing Platform


Thursday, May 22, 2014 by

Mag+ is an app publishing platform based upon an InDesign plugin and made for creating tablet and smartphone apps to publish documents such as magazines and other digital content products. The company has released its newest version: Mag+ 5, 2014-5. As with all Mag+ releases, the app is always backwards compatible to previous versions.Highlights from this release includ...


Apperian-Opens-API-for-Enterprise-Mobile-App-Development

Apperian Opens API for Enterprise Mobile App Development


Wednesday, April 9, 2014 by

Apperian has announced the availability of an open API for its entire enterprise mobility platform. Apperian offers a fully extensible platform for users to integrate and extend their own solutions into their own or third-party IT infrastructures. Recently, the company launched a new mobile app policy engine for enterprises and business partners to develo...