Why you are losing app customers
Wednesday, November 6, 2019 by Freeman Lightner
A new report from AppsFlyer reveals marketers are missing opportunities to convert users to paying customers. On average, the share of paying users is lower than 10% based on app install-to-purchase ratio (a mere 3-5% in gaming apps and double that rate in non-gaming apps).
App marketers losing app customers due to measurement blindspots
In a space domin...
The App Lifecycle: Tips for engaging and retaining users
Monday, July 30, 2018 by David Lundell
Today, there are over 6 billion apps across the app stores, with more and more popping up every day. Developers are constantly working to fight through the clutter to acquire new users via paid and organic channels. And in a world of ever-changing user attention, the challenge for developers once they do acquire a new user is figuring out how to keep the user engaged an...
Predict the value of the user behind each new app install with RTP
Thursday, February 22, 2018 by Richard Harris
Winclap will be exhibiting its latest product, Real-Time Pricing (RTP), at the upcoming Mobile World Congress taking place in Barcelona, Spain on February 26 through March 1 at booth #8.1E60 in the App Planet Hall.RTP is a pricing tool introduced to the mobile ecosystem offering a new approach to the mobile user acquisition strategy. Unlike the fixed-rate CPI/CPA model,...
About Universal App campaigns and getting installs
Tuesday, November 7, 2017 by Richard Harris
Universal App Campaigns (UAC) allows developers to promote their apps across Google’s top properties like Search, Google Display Network (GDN), AdMob, YouTube and Google Play. UAC advertisements are automatically distributed across Google’s channels and using machine learning ads are automatically rotated and bids are adjusted to get the most events to meet campaign’s o...
How to increase app revenue by using analytics
Wednesday, March 1, 2017 by Richard Harris
Editors note: Guest submission by Mark Rosner, CRO of AppLovinYou wouldn’t create a website without at least one line of code for Google Analytics. So why would you create an app without it? Analytics might seem like an obvious element to incorporate into app development, but I’m still shocked that I regularly meet developers who don’t use analytics at all, or bare...
Tenjin just updated it's platform so you can help yourself to analytics, attribution, and aggregation
Monday, November 28, 2016 by Richard Harris
Tenjin has introduced significant enhancements to its platform enabling app developers to implement mobile analytics, attribution and ad network data aggregation as a full-featured self-service solution. Starting today, app developers of any size can get up and running with Tenjin in minutes and immediately begin tracking, analyzing and optimizing their app ma...
App Marketers Will Lose up to $100 Million in 2016 Because of Fraud
Friday, September 23, 2016 by Richard Harris
AppsFlyer has released new data forecasting that app marketers will lose up to $100 million in 2016 due to mobile app install and engagement advertising fraud - as well as revealing the countries that have the highest rates of this type of ad fraud. The study’s findings are based on the company’s new anti-fraud technology, called DeviceRank, which also just la...
Biggest News From Facebook F8 Developer Conference is Custom Messenger Bots
Wednesday, April 13, 2016 by Stuart Parkerson
During its F8 developer conference in San Francisco, Facebook announced a number of new products and services for developers. Among the biggest news is the introduction of bots for the Messenger Platform which provides developers with the ability to reach users where they are with a new send and receive API. Developers can build a custom bot in Messenger, providing...
Storm8 CEO Perry Tam's Insights into Holiday and Seasonal Game Updates
Friday, February 12, 2016 by Richard Harris
With the December holiday season barely behind us, and upcoming holiday’s such as Valentine's Day approaching full steam, we reached out to Perry Tam, Storm8 CEO and Co-Founder, to find out what his company’s approach was on preparing their games for holiday and seasonal dates.ADM: How do you decide which games to update and for which holiday seasons? Tam: The key...
A Chat with Yahoo's Sean Galligan About AppInstall Ads
Monday, January 18, 2016 by Richard Harris
We recently visited with Yahoo’s Sean Galligan, Vice President & Industry Lead - Entertainment, about Yahoo app-install ads to help give us some insight into the tech behind the platform.ADM: How are Yahoo App Install Ads Impacting App Publishers?Galligan: eMarketer reports that mobile app install ads are on the rise, with an 80% increase in U.S. revenue expected th...
5 Steps for Mastering App Data Collection for User Acquisition and Reengagement
Thursday, January 7, 2016 by Diego Meller
User acquisition and re-engagement are essential to the success of any app marketing strategy. Whether the goal is bringing back dormant users, acquiring quality users who complete in-app events (like bookings or purchases), or even showing custom ads to a segment of users who have achieved an in-app activity threshold, collecting the right app data plays a major role i...
Facebook Analytics for Apps Offers New Functionality for Developers
Wednesday, October 28, 2015 by Richard Harris
Facebook has released new product improvements and features for its Facebook Analytics for Apps.Facebook Analytics for Apps is an analytics platform that helps developers understand how people are using an app through insights such as: How people use an app across different devices; Aggregate demographics about the people using an app or website;how different groups of ...
Making Sure the Facebook SDK Works with iOS 9
Wednesday, September 16, 2015 by Richard Harris
Developers whose apps built using the Facebook SDK for iOS will need to update to the final version, v4.6 and v3.24, of the SDK. Specifically apps that use Facebook Login, App Events , Analytics for Apps, Sharing across Facebook and Messenger, App Invites, App Links, or Native Like should be updated.The new SDKs include the following:- Compatibility with Xcode 7 and iOS...
Facebook SDK Gets Updates for iOS 9
Saturday, August 22, 2015 by Richard Harris
To prepare for iOS 9 Facebook has released the Facebook SDK for iOS v4.6 and v3.24 in beta. This SDK includes the following updates:- Compatibility with Xcode 7 and iOS 9 beta 5. (This also applies to Audience Network.)- Support for App Thinning by including bitcode. (This also applies to Audience Network.)- Automatic defaults to the optimum experience for iOS 9. This m...
Learn How to Transfer Web Marketing Tactics to Grow Your Mobile App Users
Tuesday, March 10, 2015 by Stuart Parkerson
Many mobile app developers don’t realize that much of the wealth and depth of marketing tactics that have been created for the web transfer well to mobile app marketing.Take for example these different analytics terms for the web and the equivalents for mobile:- Web visitors = app users- Web pageviews = app sessions- Web pages = app screens- Time on website = app sessio...
Facebook App Events Now Supports Unity Games
Sunday, December 28, 2014 by Richard Harris
App Events is a marketing tool offered by Facebook to help developers understand how people use their apps and how to optimize advertising on Facebook. Now Facebook has announced App Events support for Unity games so that developers can better understand how their games are performing. Developers building games using the Unity SDK will now be able to log App Events...
Artisan Brings Mobile Marketing Automation to In App Messages
Tuesday, August 26, 2014 by Richard Harris
Artisan is now offering a new automated in-app messaging platform. Artisan's new in-app messaging capabilities are integrated into its Mobile Experience Management platform and will allow developers and marketers to communicate dynamically with users while they're engaged with a native mobile app.Without touching the underlying code of their app, developers can customiz...
New to App Marketing Here is What You Need to Know
Monday, July 7, 2014 by Stuart Parkerson
We’re all familiar with the recent rash of reality shows where someone is dropped into the wilderness with nothing but the clothes on their back (and a camera crew of course) and that person has to survive through their wits, skills and survival knowledge. They have a good chance of making it because – duh, the camera crew is there - but the point of the show is to watc...
Track App Events with New Apsalar Self Service Postback Tool
Thursday, May 1, 2014 by Richard Harris
Apsalar has launched a self-service tool for creating and managing postbacks, providing the ability to send notifications to any recipient when a user completes an install, revenue event, or any other custom event tracked with Apsalar. With the new tool, developers can make changes on the fly to update postbacks at any time and the changes will take effect immediately.C...
Playnomics Launches User Segmentation Service to Help iOS, Android and Other App Developers Segment Users
Wednesday, February 12, 2014 by Stuart Parkerson
Add the small screen and big data together and you get the potential to transform how app developers interact with their app users.Playnomics has launched another salvo in helping developers understand user behavior with its User Segmentation Service (USS) which utilizes the company’s big data technology as a service to the developer. The USS API allows lower level...
Steve Wozniak Announced as Opening Keynote Speaker at Apps World in San Francisco
Saturday, February 1, 2014 by Richard Harris
Apple co-founder Steve Wozniak has been announced as the headline speaker at next week’s Apps World North America event in San Francisco. Apps World is returning to San Francisco with the two day event expecting to attract for than 8,000 attendees and is designed to deliver the latest insight into the multi-platform apps ecosystem.Keynote speaker Ste...
Apple's October Event 2013 What to Expect and Predictions
Tuesday, October 22, 2013 by Richard Harris
The weather is crisp, the holiday season is at our doorstep and Apple is about to make some big announcements today at their "October Event" starting at 10:00 AM PST today. Apple says there is alot to cover, so what can we expect? Well first of all, they are going to stream it! So you can once again sit back and tune into the event from your office (thank you Apple...
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