Artisan Brings Mobile Marketing Automation to In App Messages

Tuesday, August 26, 2014

Artisan is now offering a new automated in-app messaging platform. Artisan's new in-app messaging capabilities are integrated into its Mobile Experience Management platform and will allow developers and marketers to communicate dynamically with users while they're engaged with a native mobile app.

Without touching the underlying code of their app, developers can customize slide-in messages, pop-ups, and screen takeovers to dynamically communicate with users while in the app.

Benefits include:

- Provide a High-End Brand Experience: Artisan delivers native in-app messages, providing the ability to customize the look and feel of in-app messages and provide visually sophisticated, high-end brand experiences.

- Engage the Right Users with the Right Messages at the Right Time: Developers can employ the capabilities of Artisan’s MEM platform to analyze, personalize, and test in-app messages and ensure that the most engaging messages are targeted to the right users at the most opportune time.

- Deliver and Adapt Actionable Messages On the Fly with No Coding: Developers can immediately deliver actionable in-app messages and then easily make changes to those messages with no additional code writing.

The Artisan platform provides the ability to segment users into lists based on behavior, in-app events, device type, operating system, geography, and user profile attributes. These lists can be used to target push messages, in-app messages, and marketing billboards.

Read more: http://useartisan.com/blog/