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8/26/2014 3:08:12 PM
Artisan Brings Mobile Marketing Automation to In App Messages
App Developer Magazine
Artisan Brings Mobile Marketing Automation to In App Messages


Artisan Brings Mobile Marketing Automation to In App Messages

Tuesday, August 26, 2014

Richard Harris Richard Harris

Artisan is now offering a new automated in-app messaging platform. Artisan's new in-app messaging capabilities are integrated into its Mobile Experience Management platform and will allow developers and marketers to communicate dynamically with users while they're engaged with a native mobile app.

Without touching the underlying code of their app, developers can customize slide-in messages, pop-ups, and screen takeovers to dynamically communicate with users while in the app.

Benefits include:

- Provide a High-End Brand Experience: Artisan delivers native in-app messages, providing the ability to customize the look and feel of in-app messages and provide visually sophisticated, high-end brand experiences.

- Engage the Right Users with the Right Messages at the Right Time: Developers can employ the capabilities of Artisan’s MEM platform to analyze, personalize, and test in-app messages and ensure that the most engaging messages are targeted to the right users at the most opportune time.

- Deliver and Adapt Actionable Messages On the Fly with No Coding: Developers can immediately deliver actionable in-app messages and then easily make changes to those messages with no additional code writing.

The Artisan platform provides the ability to segment users into lists based on behavior, in-app events, device type, operating system, geography, and user profile attributes. These lists can be used to target push messages, in-app messages, and marketing billboards.

Read more: http://useartisan.com/blog/

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