What Is Shaping AdTech in 2026
Wednesday, January 7, 2026 by Charles Manning
In 2026, AI Orchestration will happen on the desktop - not in the cloud - and it will be "Integrative" in nature.
I am convinced that agentic orchestration (the kind that actually helps individuals and teams be more productive) will happen at scale on the desktop and not in the cloud (look no further than StationOne as a reference example). This prediction ...
DoubleVerify detects hidden iOS ad fraud
Wednesday, December 3, 2025 by Trey Abbe
DoubleVerify’s Fraud Lab has discovered a new fraud scheme lurking on customers’ mobile devices. It uses innocent-seeming iOS gaming apps to charge advertisers for phony ad impressions.
Operated by independent cybercriminals using a shared framework called UniSkyWalking, the scheme, which our Fraud Lab has dubbed SkyWalk, is sophisticated, coordinated and...
Meta unveils holiday ecommerce playbook at Playa Vista Summit
Tuesday, October 28, 2025 by Brittany Hainzinger
Meta’s 2025 SMB Advertiser Summit in Playa Vista revealed a stark truth for ecommerce brands heading into Q4: creative diversification is no longer optional—it is survival. At the exclusive event, attended by Meta’s top agency partners and select DTC brands, the summit highlighted the importance of preparing campaigns strategically for the upcoming hol...
Tiledmedia unveils how a durable cross-platform player fuels streaming
Wednesday, October 15, 2025 by Richard Harris
Tiledmedia is using IBC 2025 (Stand 5.F83) to demonstrate how its pioneering Tiledmedia Player helps service providers launch innovations faster, reap transformative return on technology investment, and deliver loyalty-generating viewer experiences.
This September in Amsterdam, the company will reveal the Tiledmedia Player’s full set of capabilities that c...
Ad tech antitrust trial begins as Google seeks to avoid breakup
Wednesday, October 8, 2025 by Richard Harris
Alphabet’s Google is facing a U.S. antitrust trial in Alexandria, Virginia, that could determine whether the company must sell part of its online advertising business. The Department of Justice (DOJ) and a coalition of states are seeking to limit Google’s control over its ad exchange, AdX, which facilitates automated online advertising auctions for publisher...
App monetization strategies to try
Thursday, October 2, 2025 by Richard Harris
App monetization strategies to try focus on generating revenue from mobile applications. With millions of apps available on the Apple App Store and Google Play Store, developers face intense competition and must choose effective revenue models. Each strategy leverages user behavior and app engagement differently to produce income, making it essential to evaluate potenti...
Why SLOs are a key tool
Monday, August 18, 2025 by Austin Harris
Modern digital products now operate at scales that would have seemed impossible just a decade ago. YouTube processes over 500 hours of video every minute, Amazon processes around 12 million orders each day, and large cloud platforms and advertising systems serve billions of real-time requests.
At this level, a failure is a business risk, a user experience problem, an...
Meta ends paid political ads in EU over new rules
Thursday, August 14, 2025 by Brittany Hainzinger
Beginning in October 2025, Meta will cease allowing political, electoral, and social issue advertisements on its platforms within the European Union. This decision comes in response to the incoming Transparency and Targeting of Political Advertising (TTPA) regulation, which Meta argues imposes unworkable legal and operational requirements.
The TTPA introduces stringe...
X Ads AppsFlyer SRN Launch
Wednesday, July 30, 2025 by Austin Harris
X Ads and AppsFlyer have announced the launch of an Advanced Self-Reporting Network (SRN) integration for iOS, marking a significant advancement in mobile advertising measurement. AppsFlyer becomes the first mobile measurement partner (MMP) to deliver this capability with X Ads, joining an expanding suite of privacy-preserving solutions alongside partners like TikTok, S...
Jack Dorsey unveils Sun Day
Tuesday, July 22, 2025 by Austin Harris
Jack Dorsey, known globally as the co-founder of Twitter and CEO of Block, has been on a creative tear lately, launching back-to-back experimental apps. The latest addition to his portfolio is Sun Day, a simple yet intriguing app aimed at helping users track their sun exposure, monitor UV levels, and estimate vitamin D synthesis, all from their smartphones.
Available...
In app subscriptions report for 2025
Monday, July 21, 2025 by Austin Harris
Adapty has released its 2025 State of In-App Subscriptions report, delivering a comprehensive analysis of global trends, pricing benchmarks, and growth strategies shaping today’s app economy. Based on anonymized data from more than $1.9 billion in tracked revenue and over 215 million transactions across 11,000+ apps, the report offers a data-driven roadm...
Mobile Gaming Market Trends Analysis Report
Wednesday, July 16, 2025 by Russ Scritchfield
The "Mobile Gaming Market Size, Share & Trends Analysis Report by Platform, Device, Game Genre, Distribution Channel, Monetization Model, Age Group, and Region with Growth Forecasts, 2025-2030" report has been added to ResearchAndMarkets's offering.
Mobile Gaming Market Trends Analysis Report: The Mobile Gaming Market was valued at USD 139.38 billio...
AppDirect acquires Broker Online Exchange
Monday, June 16, 2025 by Russ Scritchfield
AppDirect announced a first-of-its-kind move to power the next era of AI-driven business services: the acquisition of Broker Online Exchange (BOX), North America's leading retail energy network. Through this acquisition, AppDirect is continuing to expand and redefine how their partner network can sell, manage and optimize the critical services their customers r...
Veo 3 and the creativity bottleneck
Tuesday, June 3, 2025 by Richard Harris
Let’s say you just paid $249 for a shiny new tool, one promising to unlock next-generation video creation with the power of AI. You’ve heard the buzz. The sample videos are slick. The camera work is cinematic. The characters? Lifelike. There’s even synchronized dialogue and ambient sound. It’s called Veo 3, and it’s Google’s big swing...
Apple Ads Search Results Benchmarks Report 2025
Friday, May 30, 2025 by Richard Harris
SplitMetrics’ 2025 Apple Ads Search Results Benchmarks Report, covering performance data from January to December 2024, offers a deep analytical dive into how search results campaigns fared across categories, regions, and timeframes. SplitMetrics, a global software company and certified Apple Ads Partner, used data from its Acquire platform to compile this extensi...
Mobile Casual Benchmarks Report 2025
Monday, May 5, 2025 by Austin Harris
Appodeal Publishing, part of Appodeal Ad Mediation Solution for Mobile Apps and Games that helps developers and studios launch and scale their games, released its latest report, which takes a deep dive into the casual mobile games category, sharing a wealth of data on the best and worst performing casual game genres and subgenres. The report found that, while the best-p...
European enterprises rapidly deploying AI technology
Monday, December 30, 2024 by Russ Scritchfield
European enterprises are rapidly deploying artificial intelligence (AI) and automation technologies, with 92% of organizations having implemented these solutions over the last two years, according to new research from Digitate, a leading provider of AI-powered software for IT and business operations. However, the report, titled ‘The Race to Outpace: How AI and Aut...
Microsoft misconfigurations expose millions of records globally
Monday, November 18, 2024 by Austin Harris
In September 2024, significant data exposure was discovered within Microsoft Power Pages, a low-code SaaS platform, due to misconfigured access controls. The exposure, which potentially affected millions of individuals, highlights the risks associated with excessive permissions granted to the platform's "Anonymous" and "Authenticated" user roles....
Google AdSense updates revealed for new US state privacy laws
Friday, October 18, 2024 by Austin Harris
Google AdSense has released an important update addressing upcoming privacy laws in five US states. With new privacy regulations taking effect in Iowa, Delaware, New Jersey, Nebraska, and New Hampshire in early 2025, AdSense users and publishers will see key changes designed to ensure compliance and transparency.
Google AdSense updates announced for the new US state ...
React Native studio from Wavemaker accelerates app development
Monday, October 7, 2024 by Brittany Hainzinger
WaveMaker, the development system for accelerating modern software development, recently announced React Native studio that makes native mobile app building accessible to web developers familiar with JavaScript.
WaveMaker announces React Native studio, accelerates iOS and Android app development
React Native technology accelerates and simplifies developm...
Mobile app ad revenue continues to soar
Tuesday, September 24, 2024 by Austin Harris
Income from advertisements continues to fuel the mobile app industry. According to the numbers presented by NoKyc.com, ads are expected to contribute almost 66% of the entire revenue for mobile apps in 2024. Furthermore, the share of revenue from ads is expected to grow even more in the coming years.
Apps expected to make $344.11 billion from mobile app ads in 2...
Privacy Sandbox on Android launched by AppsFlyer and Unity Ads
Tuesday, September 17, 2024 by Austin Harris
AppsFlyer announced the phased global launch of its Privacy Sandbox on Android integration. Developed with close engagement from the Android Sandbox team at Google, AppsFlyer's Sandbox Attribution Reporting API dashboard is among the first of its kind to reach the market, offering marketers comprehensive, privacy-compliant analytics. The integration and pioneering t...
GameMaker free access sparks wave of new users
Thursday, July 18, 2024 by Brittany Hainzinger
More aspiring young game developers than ever are starting their game design journeys with GameMaker after access to the platform was made free for non-commercial users to create and share games late last year.
The latest GameMaker user survey has found that the percentage of new 13-17-year-old users has rocketed by two-thirds (63%) since access was made free. At the...
Best astronomy forums launched at ScopeTrader
Monday, July 15, 2024 by Richard Harris
ScopeTrader.com, the astronomy classifieds, marketplace, and news site recently announced the launch of its forum, designed to be the best astronomy forum on the web. The forum is now live and can be accessed with or without registering for an account.
ScopeTrader launches the best astronomy forums
Founded in 2001 by Richard Harris, an active astrophotog...
In-game audio ads are coming to MENA
Monday, June 10, 2024 by Austin Harris
Odeeo has announced a game changing partnership with Evolution Media Group, MENA’s most prominent in-game advertising business with a reach of 2.5bn users, that will bring in-game audio ads to the region.
The new partnership will help MENA-based brands and publishers make waves with regionally relevant in-game audio ads. 50% of app downloads in MENA are attribu...
Ad free game catalog from Subscrible
Friday, May 17, 2024 by Richard Harris
Subscrible announced the launch of its game catalog app that offers an ad-free, uninterrupted gaming experience. It is free for gamers to use and addresses the problem that developers frequently lose revenues from poor-quality ads, as they degrade the user experience, and disabling ads does not solve this problem for gamers. Founded by Evgeny Unegovsky and ex-Playrix...
Publisher Portal for in game audio ad monetization from Odeeo
Tuesday, March 26, 2024 by Richard Harris
Odeeo has launched its new Publisher Portal which gives games publishers access to industry first comprehensive features, such as analytics and reporting tools previously only available for traditional display and video ads, including impressions, revenue and engagement rates.
Previously across the in-game audio ad industry, publishers had limited control over ad pla...
Branded call display with logos from TransUnion and ATT
Thursday, February 1, 2024 by Richard Harris
AT&T and TransUnion are now offering outgoing calls for businesses that display a brand name and logo on the receiver’s phone - with two new features to improve consumer trust:
Recipients no longer need a special app on their mobile device to see the caller’s brand logo.
The branded calls with logos are verified with STIR/SHAKEN, a set of st...
Hybrid casual mobile games will get hotter in 2024 says Mintegral
Wednesday, December 20, 2023 by Richard Harris
In the evolving mobile gaming landscape, the hottest trend is hybrid-casual games, where downloads grew by 13% and revenues reached $1.4 billion in 2022.
Hybrid-casual fills a need between hyper-casual games, usually free-to-play games with simple gaming mechanisms, and mid-core games, which customers purchase to play and are rewarded with intricate gameplay and ...
Mobile gaming ad platform AdInMo expands product team
Monday, October 23, 2023 by Richard Harris
AdInMo has expanded its product team with the appointment of Samuel Siqueira as Director of Data Science and Meraj Kunarajah as Strategic Advisor. Both come from DSP MediaMath and boast years of adtech and buy-side expertise.
The appointments are timed perfectly as AdInMo’s platform pulls further ahead to enrich both its targeting and pioneering audience insigh...
Cost per like for paid posts is less than expected says Thumzup
Tuesday, October 17, 2023 by Brittany Hainzinger
Thumzup Media Corporation ("Thumzup" or the "Company") has announced that the estimated cost per like for paid posts* on its platform in August 2023 is $0.76, less expensive than the publicly-reported average Cost Per Like on major social media advertising platforms.
The Thumzup mobile app, which is available for download in the App Store and Goog...
No code guide to app development
Friday, September 1, 2023 by Austin Harris
Remember when crafting an app felt like climbing Mt. Everest in flip-flops? Those days are behind us! No longer do you need years of coding lessons or deep pockets to hire a dev team. In this beginner's guide to building apps without writing code, we'll first explain what low-code and no-code platforms are. We'll introduce the platforms available to you, gui...
Influencer platform Infuse unlocks opportunities for advertisers
Wednesday, August 30, 2023 by Brittany Hainzinger
Fluent, Inc. announced the launch of Infuse, a proprietary influencer platform designed to help brands reach incremental audiences through the trusted voices of creators.
Led by a team of influencer marketing veterans, Infuse connects brands with a growing community of creators, influencers, and affiliates eager to promote exclusive brand offers. Streamlining the par...
Digital ad spend to soar over the next few years
Monday, June 26, 2023 by Austin Harris
Get ready to transform your digital marketing strategy! linkdaddyseo.com has conducted an in-depth study that unveils invaluable insights and projections for the global digital marketing landscape in 2023.
The market size is determined by a survey conducted by linkdaddyseo.com and employing a combined top-down and bottom-up approach. The forecasting process incorpora...
Low code pro code features released from Domo
Wednesday, May 3, 2023 by Richard Harris
Domo announced several new features to enhance the data experience for all people across an organization, regardless of their skill level, and reach people at all stages of their data journey.
"Our focus is to make data accessible and actionable through human-first data experiences. We want to enable everyone with the ability to leverage data, no matter their ro...
