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Branded-call-display-with-logos-from-TransUnion-and-ATT

Branded call display with logos from TransUnion and ATT


Thursday, February 1, 2024 by

AT&T and TransUnion are now offering outgoing calls for businesses that display a brand name and logo on the receiver’s phone - with two new features to improve consumer trust: Recipients no longer need a special app on their mobile device to see the caller’s brand logo. The branded calls with logos are verified with STIR/SHAKEN, a set of st...


Hybrid-casual-mobile-games-will-get-hotter-in-2024-says-Mintegral

Hybrid casual mobile games will get hotter in 2024 says Mintegral


Wednesday, December 20, 2023 by

In the evolving mobile gaming landscape, the hottest trend is hybrid-casual games, where downloads grew by 13% and revenues reached $1.4 billion in 2022.  Hybrid-casual fills a need between hyper-casual games, usually free-to-play games with simple gaming mechanisms, and mid-core games, which customers purchase to play and are rewarded with intricate gameplay and ...


Mobile-gaming-ad-platform-AdInMo-expands-product-team

Mobile gaming ad platform AdInMo expands product team


Monday, October 23, 2023 by

AdInMo has expanded its product team with the appointment of Samuel Siqueira as Director of Data Science and Meraj Kunarajah as Strategic Advisor. Both come from DSP MediaMath and boast years of adtech and buy-side expertise. The appointments are timed perfectly as AdInMo’s platform pulls further ahead to enrich both its targeting and pioneering audience insigh...


Cost-per-like-for-paid-posts-is-less-than-expected-says-Thumzup

Cost per like for paid posts is less than expected says Thumzup


Tuesday, October 17, 2023 by

Thumzup Media Corporation ("Thumzup" or the "Company") has announced that the estimated cost per like for paid posts* on its platform in August 2023 is $0.76, less expensive than the publicly-reported average Cost Per Like on major social media advertising platforms. The Thumzup mobile app, which is available for download in the App Store and Goog...


No-code-guide-to-app-development

No code guide to app development


Friday, September 1, 2023 by

Remember when crafting an app felt like climbing Mt. Everest in flip-flops? Those days are behind us! No longer do you need years of coding lessons or deep pockets to hire a dev team. In this beginner's guide to building apps without writing code, we'll first explain what low-code and no-code platforms are. We'll introduce the platforms available to you, gui...


Influencer-platform-Infuse-unlocks-opportunities-for-advertisers

Influencer platform Infuse unlocks opportunities for advertisers


Wednesday, August 30, 2023 by

Fluent, Inc. announced the launch of Infuse, a proprietary influencer platform designed to help brands reach incremental audiences through the trusted voices of creators. Led by a team of influencer marketing veterans, Infuse connects brands with a growing community of creators, influencers, and affiliates eager to promote exclusive brand offers. Streamlining the par...


Digital-ad-spend-to-soar-over-the-next-few-years

Digital ad spend to soar over the next few years


Monday, June 26, 2023 by

Get ready to transform your digital marketing strategy! linkdaddyseo.com has conducted an in-depth study that unveils invaluable insights and projections for the global digital marketing landscape in 2023. The market size is determined by a survey conducted by linkdaddyseo.com and employing a combined top-down and bottom-up approach. The forecasting process incorpora...


Low-code-pro-code-features-released-from-Domo

Low code pro code features released from Domo


Wednesday, May 3, 2023 by

Domo announced several new features to enhance the data experience for all people across an organization, regardless of their skill level, and reach people at all stages of their data journey. "Our focus is to make data accessible and actionable through human-first data experiences. We want to enable everyone with the ability to leverage data, no matter their ro...


Gamers-attitudes-towards-misleading-GamePlay-Ads

Gamers attitudes towards misleading GamePlay Ads


Tuesday, April 11, 2023 by

Nexters Inc. released the results of its research exploring gamers’ attitudes toward Non-core GamePlay Ads. To conduct the research, Nexters asked its audience to fill in the survey form distributed right in the games, 5212 respondents across the USA, Europe, Japan, and Brazil participated in the research. The key findings from Nexters Research of gamer...


IGF-Awards-winners-for-2023

IGF Awards winners for 2023


Wednesday, March 29, 2023 by

Cosmo D Studios' Betrayal At Club Low won the Seumas McNally Grand Prize for Best Independent Game at the 25th annual Independent Games Festival (IGF) Awards tonight. The IGF Awards honors the most innovative and excellent independent games of the past year and took place as part of the 2023 Game Developers Conference (GDC) at the Moscone Convention Center...


In-game-audio-ads-platform-Odeeo-sees-growth-in-active-users

In game audio ads platform Odeeo sees growth in active users


Wednesday, March 15, 2023 by

Odeeo, the global audio ads in games platform has recorded 300% year-on-year revenue and daily active user (DAU) growth in 2022, and served over a billion ads, with 10B ad opportunities created. Odeeo connects advertisers to the world's 2.9B mobile gamers. Its record growth is driven by its technical innovation and its timely exploitation of the burgeoning audio ...


How-app-development-is-evolving

How app development is evolving


Wednesday, March 15, 2023 by

Smartphone applications are a ubiquitous part of modern life, we talk to friends, consume media and program our daily life using software available in the palm of our hands. Mobile app functionality has steadily become more advanced and developers have to continuously push the envelope to secure a meaningful segment of the market share. There’s an average of 3,...


AI-content-generation-features-released-from-Metatron

AI content generation features released from Metatron


Tuesday, February 7, 2023 by

Metatron Inc has announced the release of new services for content generation. MetatronAI.com is a generative artificial intelligence service based on cutting-edge language processing that sets a new standard in the industry. With its advanced natural language understanding capabilities and ability to generate human-like text, art, and soon video and music, designe...


Security-practices-of-apps-in-the-Google-Play-Store

Security practices of apps in the Google Play Store


Monday, September 26, 2022 by

Data removal company Incogni analyzed the top 1,000 paid and unpaid apps available on the Google Play Store to discover the apps’ privacy and security practices.  Key privacy findings: 1 in 2 apps (55.2%) share your data with third parties.   Free apps share, on average, seven times more data points than paid apps.   The worst categ...


Secrets-revealed-from-developers-with-over-20-mobile-game-hits

Secrets revealed from developers with over 20 mobile game hits


Monday, September 5, 2022 by

My Little Universe, Squad Alpha, Johnny Trigger, Jelly Shift, and Knife Hit are just a few of the successful mobile games created by Baltic game developer Estoty. The company is known for more than 20 hit mobile games that have attracted a total of 2 billion players. So what are the key ingredients for a successful mobile game? Estoty’s experts name the following ...


Most-hated-apps-in-every-country

Most hated apps in every country


Monday, August 29, 2022 by

According to a recent study by DotNek, smartphone users worldwide collectively download 250 million apps daily on average. While app usage is higher than ever, customer satisfaction with mobile apps has fallen in recent years, driving many mobile users into a love-hate relationship with their smartphones and the apps that populate them. There is a multitude of reason...


HotPlay-in-game-advertising-updates-from-NextPlay

HotPlay in game advertising updates from NextPlay


Thursday, August 25, 2022 by

NextPlay Technologies, Inc., a digital native ecosystem for finance, digital advertisers, and video gamers, updates shareholders on continuing progress made by its HotPlay in-game advertising group and game studio towards commercial launch. Progress includes the expected commercial release of HotPlay 2.0 in calendar 2022, which, when released, will off...


Keeping-startups-agile-and-pivoting-with-MVPs

Keeping startups agile and pivoting with MVPs


Wednesday, August 24, 2022 by

With low budgets and little time, startups need to react with speed and agility to launch products. Our product sat (and still sits) in the global online e-learning market, sized at approximately 250 billion US dollars in 2020, with the US contributing to 47% growth. The market was fierce and competitive, especially for new startups entering the market. Minimum viabl...


IP-blocking-warning-when-preventing-click-fraud

IP blocking warning when preventing click fraud


Friday, July 29, 2022 by

Click fraud is a massive problem, stealing tens of billions of dollars from advertisers every year. The fraudsters responsible for this crime include technically savvy website owners, transnational organized crime gangs, and even Nasdaq-listed multinationals. The scam works like this: criminals create websites, and contact advertising networks like Microsoft Ads to r...


Facebook-Ads-Benchmark-Report-findings-for-Q2

Facebook Ads Benchmark Report findings for Q2


Friday, July 29, 2022 by

Tinuiti has announced that they have finished producing its latest Facebook Benchmark Report, uncovering numerous opportunities for brands to optimize their marketing strategies. While ad impression growth turned positive on Facebook in the second quarter, declines grew steeper on Instagram, where advertisers saw a 27% decrease in Q2 compared to a 4% decline i...


How-to-choose-the-right-mobile-ad-network

How to choose the right mobile ad network


Tuesday, July 19, 2022 by

In order for mobile app creations to become successful, developers need to carefully choose the right mobile ad network. It’s essential to select the most fitting mobile ad network based on relevant data-driven metrics, which will help app developers drive up their revenues and will also provide transparency and trustworthiness.  Working directly with an a...


App-marketing-for-subscription-apps-report

App marketing for subscription apps report


Friday, June 17, 2022 by

AppsFlyer, in partnership with Liftoff, released the State of App Marketing for Subscription Apps, an in-depth report containing key insights that detail consumer trends and help marketers understand how subscription apps are navigating the age of digital privacy. As subscription-based apps grow year-over-year (YoY), reflecting the change in consumer behavior, apps i...


Blockchain-enhanced-sports-games

Blockchain enhanced sports games


Friday, June 10, 2022 by

Independent games studio SuperTeam Games has raised $10 million in its first round of funding to develop cross-platform sports games that utilize blockchain technology. The financing was led by Griffin Gaming Partners, other investors include Powerhouse Capital, and individual contributors such as former Disney CEO Michael Eisner and MLS franchise owners Steve Kaplan...


Zaxbys-automates-hiring-process-with-Landed-app

Zaxbys automates hiring process with Landed app


Monday, May 2, 2022 by

Landed, which provides the first end-to-end recruitment engine for the restaurant and hospitality industries, announced that multiple Zaxby's franchisees are now using the Landed app to automate and accelerate hiring for new store openings and existing stores. Multiple Zaxby’s franchisees now using the Landed app to automate and accelerate hiring One suc...


Video-editing-SAAS-platform-lands-$46M-in-funding

Video editing SAAS platform lands $46M in funding


Wednesday, April 27, 2022 by

A video-editing SAAS platform formerly known as Toch.ai announced they have secured $46.8 million in Series B funding led by A91 Partners, Alpha Wave Global, and Binny Bansal, who is the former co-founder of Flipkart and a current investor in the company. Other investors include Innoven Capital, Pacific Western Bank, and Stride Ventures amongst others. Th...


HUAWEI-Ads-joins-IAB-Europe-as-a-CMP

HUAWEI Ads joins IAB Europe as a CMP


Wednesday, April 13, 2022 by

HUAWEI Ads became a listed Consent Management Platform (CMP ID: 386) approved by IAB Europe in March 2022, after it was registered as a global vendor (vendor ID: 856) with the IAB Europe's Transparency and Consent Framework (TCF) v2.0 in 2020, which recognized its active engagement in standardization for the programmatic advertising ecosystem. With this CMP function...


Huawei-brings-HMS-Developments-to-MWC-2022

Huawei brings HMS Developments to MWC 2022


Tuesday, March 8, 2022 by

At this year's MWC conference in Barcelona, Huawei continued to strengthen its support for developers with the debut of several new developments, including PC versions of HUAWEI Mobile Cloud, AI Search, AppGallery, HUAWEI Assistant·TODAY, and Petal Search enhanced for AR Glasses. Focusing on its mission to help developers achieve business success, Huawei d...


Huawei-at-MWC-2022

Huawei at MWC 2022


Saturday, February 26, 2022 by

It’s not long now until the global tech community descends upon Barcelona for what is one of the most influential technology events in the world. Featuring insightful conversations and announcements from tech giants and global business leaders, MWC 2022 will take place from 28th February to 3rd March, and we couldn’t be more excited! One company that&rsqu...


How-accurate-are-the-self-attributing-network-install-numbers

How accurate are the self attributing network install numbers


Monday, February 14, 2022 by

The integrity of your media mix is a big deal in a rapidly growing advertising ecosystem. Knowing where your users are coming from (a.k.a. third-party attribution) is a new animal, and not many know exactly how to accredit ad spend to attributed traffic. What is a Self-Attributing Network? A SAN, or Self-Attributing Network, is an ad network that attributes its tr...


Mobile-market-2021-highlights

Mobile market 2021 highlights


Thursday, February 3, 2022 by

At the end of the year everyone was talking about the future and making predictions, but what about the highlights of 2021? Last year was rich in sensations, new names appeared on the market, and many industry giants cooperated to enhance their power or work on large-scale joint projects. Apptica compiled a selection of the most significant events, cases, and changes th...


Quantum,-Metaverse,-NFTs-and-Healthcare-blockchains-coming-in-2022

Quantum, Metaverse, NFTs and Healthcare blockchains coming in 2022


Saturday, January 8, 2022 by

Manjusha Madabushi is the CTO and Co-Founder of Talentica Software, the global leader in product development services for early and growth-stage technology businesses. She has mentored over 70 start-ups in building successful products across domains like FinTech, Media & Ads, EdTech, and Healthcare in a career spanning more than 3 decades. Manjusha is an avid h...


Apple-gaming-studio-predictions-for-2022

Apple gaming studio predictions for 2022


Monday, December 20, 2021 by

If Apple were a person, it would seem they are (still) living on top of the world. Still flush with cash, flexing those privacy muscles with the final rollout of iOS 14.5 and then benching more with iOS 15, and up 29% year over year. But like a senior year quarterback with three championships already to their name, expectations are high and when they’re not m...


Mobile-gaming-report-from-Tapjoy

Mobile gaming report from Tapjoy


Wednesday, December 15, 2021 by

New market research from MobileVoice by Tapjoy shows that despite not having access to the internet until their 20s or 30s, Generation X is just as active on mobile as the younger generations. Nearly 60% replace their smartphones every 2-3 years to stay up to date with the latest technology, and 66% actually spent more time on mobile devices in the last year. Mobil...


Unity-partners-with-Kindred-to-reinvent-app-monetization

Unity partners with Kindred to reinvent app monetization


Monday, November 22, 2021 by

Kindred, the next-generation app monetization network, has announced it has been named a Unity Verified Solutions Partner, with a focus on reinventing in-app monetization and UX. Being a Verified Solutions Partner means that Unity’s Verified Solutions Partner team has tested and verified that the Kindred SDK for Unity is optimized for the latest version of the Uni...


Mobile-gaming-market-turned-upside-down-by-Netflix

Mobile gaming market turned upside down by Netflix


Tuesday, November 16, 2021 by

Stranger Things have happened but at the beginning of November, the global streaming giant Netflix announced that it is moving into the mobile gaming market. Though it's a low-key debut by Netflix standards, with just five mobile games initially available to download through its app on Android smartphones (with two focused on the entertainment juggernaut's 80...