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Automation-Cookbook-introduced-by-Applitools

Automation Cookbook introduced by Applitools


Thursday, April 15, 2021 by

Applitools announced the launch of its “Automation Cookbook,” featuring free bite-sized videos aimed to upskill developers and test engineers of all experience levels. Anyone looking for quick answers to their test automation questions can use recipes to solve everyday challenges and also practice in the Test Kitchen for free. The initiative is led by Angie ...


Partisia-Blockchain-and-Insights-Network-unite-to-launch-Instars

Partisia Blockchain and Insights Network unite to launch Instars


Monday, March 8, 2021 by

In the first successful integration of blockchain and Multiparty Computation (MPC) technology to power a decentralized social media platform, Partisia Blockchain, a Web 3.0 platform built for trust, transparency, and privacy, has joined forces with global market research provider Insights Network, to officially launch Instars. The unveiling of the blockchain-pow...


Unity-asset-store-gets-new-AdInMo-SDK

Unity asset store gets new AdInMo SDK


Thursday, March 4, 2021 by

AdInMo’s InGamePlay™ brand advertising SDK is now available to all mobile game creators via the Unity Asset Store, the global marketplace where game developers source third party assets, tools and services. Designed by game developers for game developers, AdInMo’s Unity SDK integration is a simple UNITY texture replacement that enables mobile game d...


Overwolf-review:-How-successful-gaming-apps-are-being-built

Overwolf review: How successful gaming apps are being built


Tuesday, February 9, 2021 by

I am an in-game creator. This may be a career title you haven’t heard before, but in-game creators and mod authors are a fast-growing community of passionate gamers who build products and services around video games like apps and mods. In-game apps are basically extensions for games that provide tools that allow players to access rich data, stats, and analytics...


Mobile-app-direct-selling-advertisements-is-finally-opening-up

Mobile app direct selling advertisements is finally opening up


Monday, February 1, 2021 by

Cohorts, encrypted IDs, anti-trust, and privacy restrictions all make for a very hectic and complicated new world for digital ad tech, especially for the supply-side of mobile applications. Moving as protectionism, the big tech triopoly is working to keep their advertising and data wheels churning together; DSPs and Exchanges are working to keep the platforms privacy-ha...


App-discovery-increases-coming-in-2021

App discovery increases coming in 2021


Thursday, January 7, 2021 by

COVID-19 has rewritten the rules of user acquisition campaigns for app developers, favoring specific categories of apps, and driving massive boosts in mobile usage and install volume. App marketers have had to pivot in a heartbeat, optimizing their marketing mix, and responding to volatility with very little to guide them. This volatility will not go away in 2021 and ap...


Mobile-ads-are-about-to-get-annoying-says-Brainium-Studios

Mobile ads are about to get annoying says Brainium Studios


Tuesday, January 5, 2021 by

The new year will usher in a new definition of “mobile” in mobile gaming apps. Currently, mobile gaming apps have been synonymous with gaming on our phones. But, with the non-stop innovation in IoT and the looming promises of 5G, the “mobile” in mobile gaming is about to refer to everything from refrigerators to mirrors to spaceships. Wherev...


iOS-14-IDFA-opt-in-updates

iOS 14 IDFA opt in updates


Tuesday, November 24, 2020 by

Forced to rethink the advertising model of today, developers will need to be educate consumers about privacy to incentivize their users to opt-in. Consumers could expect to see an uptick in apps requiring a fee to download or an ongoing subscription fee. Marketers who want to continue to offer Apple users personalized mobile advertising should start to bulk up their fir...


How-to-unlock-mobiles-hidden-data-trove-without-touching-privacy

How to unlock mobiles hidden data trove without touching privacy


Wednesday, October 28, 2020 by

If it feels like the privacy conversation has swallowed advertising, you’re not alone. Gartner predicts global compliance spending will reach $8 billion by 2022—a figure that doesn’t include dramatic operational changes for advertisers, especially around data usage and media buying. But all the talk about personally identifiable information (PII) misse...


Apps-selling-data-can-monetize-in-safer-ways

Apps selling data can monetize in safer ways


Wednesday, October 28, 2020 by

Your data is everywhere. You give it away, knowing and unknowingly, all of the time. The most ubiquitous and nefarious, of these applications that harvest data are often with you all the time; they live on your smartphone. The wide availability of insights on consumer behaviors has given rise to a robust data economy that now subsidizes costs so people can have apps and...


Cryptocurrency-during-COVID19

Cryptocurrency during COVID19


Friday, October 9, 2020 by

Overbit, a Bitcoin derivatives trading platform founded in 2017 and launched in 2019, conducted a recent survey of 2,500 traders, in 90 countries, on 5 different continents. They commissioned their commercial ads and offer trading solutions for retail clients and institutions across the globe. Overbit’s platform features low latency connectivity, superior liqui...


Mobile-game-monetization-models-might-be-evolving

Mobile game monetization models might be evolving


Thursday, October 1, 2020 by

GameRefinery’s database counts with more than 10,000+ analyses of top-performing mobile games. The company has recently acquired UK’s Reflection.io, providing them the capability to offer additional revenue and download data for iOS and Android games spanning 35 markets, in addition to its feature-level insights. With a library of the latest mobile game d...


App-Store-Optimization-for-2021

App Store Optimization for 2021


Wednesday, September 23, 2020 by

So much has changed in 2020, from the way we work to new advancements in mobile technology. App Store Optimization (ASO) has also changed, as the app ecosystem grows and developers continue to compete for downloads. As we’re more than halfway through 2020, it’s important to look to the future and see how ASO will continue to change heading into 2021. New ...


AudioMob-runs-competition-for-aspiring-games-developers-and-students

AudioMob runs competition for aspiring games developers and students


Friday, September 18, 2020 by

AudioMob ,and pioneers of the audio advertising format in mobile games, announced one of the most exciting game jams of the year! It has been designed for Indie developers and students looking to break into the industry and the prizes are some of the best a game jam could offer.  AudioMob’s  ‘Resonate’ competition is aligned tightly w...


Mobile-marketing-during-the-COVID-19-pandemic

Mobile marketing during the COVID-19 pandemic


Thursday, August 27, 2020 by

The past several years have seen shifts in retail as shoppers are doing more of their purchasing online and specifically, on their smartphones. COVID-19 is changing the way students are learning, whether that’s in-person or at home, and has subsequently changed back to school shopping. Back to school is the second-biggest shopping event for retailers in the United...


AudioMob-launches-beta-program-to-better-monetize-games

AudioMob launches beta program to better monetize games


Thursday, July 16, 2020 by

AudioMob has launched its open beta, following a deeply successful closed beta that attracted participation from both high-profile studios and global advertising brands. Rewarded Audio, as an ad format, is a natural successor to rewarded video. It only differs from rewarded video by running the ads in the background of a game, while the player continues to play on, u...


PubMatic-has-announced-OpenWrap-OTT

PubMatic has announced OpenWrap OTT


Tuesday, June 16, 2020 by

Digital technology company PubMatic announced the launch of OpenWrap OTT, a header bidding solution that centralizes 100% of direct and programmatic demand while preserving a seamless TV-like viewer experience. PubMatic has delivered more than 8 years of header bidding technology, and Prebid Server-based OpenWrap OTT helps both publishers and advertisers realize the ful...


New-online-ordering-platform-emerges-from-stealth

New online ordering platform emerges from stealth


Wednesday, May 20, 2020 by

Facebook recently announced “Facebook Shops”. It’s an attempt (again) to do e-commerce for their masses. They’ve been trying since 2012 to pull it off, but now the COVID crisis and the use of 3rd party platforms are making it more of a reality. Oh, Facebook, when are you going to learn to stay in your lane.. Under the hood, Facebook Shops a...


Results-from-2020-Quarterly-Mobile-Index-report

Results from 2020 Quarterly Mobile Index report


Tuesday, May 19, 2020 by

PubMatic announced findings from their Q1 2020 Quarterly Mobile Index report, which shows that mobile advertising was much less affected by the coronavirus pandemic when compared to desktop advertising during the first three months of the year. With an accelerated shift to mobile, PubMatic advises publishers to take the current environment as an opportunity to review th...


Google-announced-product-updates

Google announced product updates


Tuesday, March 24, 2020 by

As an avid gamer, every year I look forward to spending time with developers at GDC to celebrate together and learn from their successes. We are all disappointed that this year's conference was postponed, but we applaud the organizers for taking steps to protect our global community. Although we won’t be gathering in person this year, the Google team is hos...


John-Choi-has-joined-as-Vice-President-of-User-Acquisition-(UA)

John Choi has joined as Vice President of User Acquisition (UA)


Friday, January 24, 2020 by

ConsumerAcquisition.com announced that John Choi has joined as Vice President of User Acquisition (UA). Choi joins the company with a wealth of experience in user acquisition from his most recent role as Head of UA at Zynga overseeing games like Words With Friends, CSR Racing, Zynga Poker, and his previous UA roles at Kabam, Glu Mobile and CAPCOM.  Choi will b...


Global-gaming-industry-in-2019

Global gaming industry in 2019


Thursday, January 9, 2020 by

Mobile is on track to dominate the estimated $152 billion global gaming industry in 2019, accounting for 45% of the market. To help app developers and advertisers take advantage of this meteoric growth, Adjust, the industry leader in mobile measurement, fraud prevention, and cybersecurity, has become the first mobile measurement partner in Unity Technologies’ Veri...


How-to-get-user-engagement-in-2020

How to get user engagement in 2020


Thursday, January 2, 2020 by

The most difficult challenge for every app developer to overcome is: How do I get my app in front of a customer so that they can engage with it? UA campaigns are notoriously expensive and invariably suffer from diminishing returns. ROAS at the start of a campaign falls somewhere between 200% and 300%, but soon enough it peters out. I can’t tell you how many times ...


In-game-advertising-extends-beyond-casual-games

In game advertising extends beyond casual games


Tuesday, December 31, 2019 by

The fifth annual In-Game Advertising Study by deep-data analytics and player management company, deltaDNA, finds that 94% of Free-to-Play (F2P) games now feature some form of in-game advertising (up from 87% in 2018). While the number of developers making between 40-100% of their revenue from ads has increased by 21% year on year.  The study, which is based...


AI-powered-news-app-Audibrow-launches

AI powered news app Audibrow launches


Thursday, December 12, 2019 by

Do you have the time to sit and read the news for 2 hours? Is it okay to miss the news that's important to you?... We didn't think so. Audibrow's free news app is the first AI-powered news app that reads aloud news & educational content with human-like speech. When you don't have time to read, simply listen to the sam...


FTC-extends-comment-deadline-on-COPPA-Rule

FTC extends comment deadline on COPPA Rule


Tuesday, October 22, 2019 by

The Federal Trade Commission is extending the deadline to submit comments on the effectiveness of the amendments the agency made to the Children’s Online Privacy Protection Rule (COPPA Rule) in 2013 and whether additional changes are needed. The deadline was originally October 23, 2019; it is now December 9, 2019. The FTC announced that it would accep...


Match.com-gets-sued-by-FTC-for-using-fake-love-interest-ads

Match.com gets sued by FTC for using fake love interest ads


Thursday, September 26, 2019 by

This just in from the FTC. The Federal Trade Commission has sued online dating service Match Group, Inc. (Match), the owner of Match.com, Tinder, OkCupid, PlentyOfFish, and other dating sites, alleging that the company used fake love interest advertisements to trick hundreds of thousands of consumers into purchasing paid subscriptions on Match.com. The agency also al...


How-game-developers-can-drive-more-revenue

How game developers can drive more revenue


Monday, September 23, 2019 by

Game developers tend to follow standard templates for monetizing their apps. Mid-core publishers focus on IAP and time-gated ads to be shown at a later date, usually based on their studios' recommendation. Meanwhile, hyper-casual ones go all-in on advertising, while casual games fall somewhere in between. These default strategies leave money on the table b...


Interactive-voice-AI-technology-lands-from-Instreamatic-

Interactive voice AI technology lands from Instreamatic


Wednesday, September 18, 2019 by

Instreamatic, the voice dialogue marketing platform that allows media companies and advertisers to measure, manage, and monetize audio content by utilizing new interactive voice AI technology, and AirKast, a mobile publisher and ad network for broadcasters and media companies in the U.S., has announced a partnership that integrates Instreamatic into AirKa...


InApp-advertising-prices-are-on-the-rise-says-new-report

InApp advertising prices are on the rise says new report


Wednesday, September 4, 2019 by

Want to know why it's costing you more to advertise on the mobile platform? Smaato has released results in a new report based on its platform data from the first half of 2019. The Global In-App Advertising Trends report reveals valuable new insights into the programmatic growth of in-app advertising. Smaato found that in-app advertising volumes and prices are soarin...


Mobile-game-Warhammer-Odyssey-coming-soon

Mobile game Warhammer Odyssey coming soon


Friday, August 30, 2019 by

Games Workshop and Virtual Realms announced Warhammer: Odyssey, an MMO that brings the conflict and intrigue of the Warhammer Old World to Android and iOS devices. Morrslieb the Chaos Moon grows large in the skies above the Old World, under its wicked visage doomsayers take to the city streets and those creatures who would bring the walls of a man crumbling down...


Hot-Wheels-Infinite-Loop-mobile-game-released

Hot Wheels Infinite Loop mobile game released


Friday, August 23, 2019 by

Mattel, Inc. released the Hot Wheels Infinite Loop, a new digital racing game that brings the legendary Hot Wheels catalog to mobile devices for the ultimate smash-and-crash speed competition. With an introduction timed to Gamescom, Europe’s leading trade fair for digital games culture held in Cologne, Germany, Hot Wheels Infinite Loo...


Homeis-raises-$12M-to-help-immigrants-across-the-world

Homeis raises $12M to help immigrants across the world


Thursday, August 22, 2019 by

Homeis, the first digital platform for immigrant communities around the world, today announced its $12 million Series A funding round led by Canaan and Spark Capital. Since its founding in 2017, Homeis has served hundreds of thousands of immigrants in its launched communities and will expand to serve all immigrant communities in the U.S. and across the globe, starting w...


What-your-zodiac-sign-says-about-your-gaming-personality

What your zodiac sign says about your gaming personality


Tuesday, August 20, 2019 by

No two gamers are alike. Everyone has their own unique interests and approaches to playing their favorite mobile games. Fascinatingly, a person's zodiac sign can often point to certain traits that not only affect your personality in real life, but also your gaming style!  The folks at Fort Mason Games— the female-run mobile gaming company that brought ...


Google-incorporates-OM-SDK-into-inapp-offering

Google incorporates OM SDK into inapp offering


Tuesday, August 20, 2019 by

Advertisers can now more easily verify their Google in-app investment at scale with their vendor of choice through the integration of the IAB Tech Lab’s Open Measurement Software Development Kit (OM SDK).  The Open Measurement initiative, led by the IAB Technology Laboratory and Open Measurement Working Group, works to create a universal standard for app p...