Mobile advertising leads worldwide growth
Friday, May 25, 2018 by Richard Harris
Key trends in mobile advertising is the focus of a new quarterly report out from PubMatic that highlights mobile app advertising growth, the continued expansion of header bidding adoption across mobile inventory, and the expansion of cross-channel monetization.There has been a significant shift in monetization opportunities for mobile app developers as in-app header bid...
Another mobile ad serving platform updates for GDPR compliancy
Wednesday, May 16, 2018 by Christian Hargrave
The GDPR deadlone is looming and mobile ad networks are scrambling to get their SDK's updated to stay legal. MoPub has just announced that their SDK v5.0 now includes several new improvements and bug fixes for iOS, Android, and Unity. This includes the important updates that are required to obtain consent from users in the European Economic Area (EEA), the United K...
Device testing in the cloud empowers developers and ad fraudsters
Friday, December 8, 2017 by Richard Harris
Cloud technology has been a game-changer for many industries. It has reduced IT costs, made updating and upgrading systems much easier, allowed businesses to scale operations quickly, and it has enabled flexible work collaboration. The cloud also has major implications on how digital ads are tested and served to millions of people globally. The opportunity to seamlessly...
SpotX has released support for DigiTrust in its Direct AdOS
Tuesday, July 4, 2017 by Christian Hargrave
Video ad serving platform, SpotX, has released support for DigiTrust in its Direct AdOS, used by broadcasters and digital media owners. By providing publishers with a means of selling their inventory with similar audience recognition capability as Facebook and Google, SpotX publishers will increase yield and decrease data leakage from their browser-based properties. The...
BHD in Vietnam signed with SpotX video inventory platform
Thursday, February 16, 2017 by Christian Hargrave
Vietnamese broadcast and digital video company, BHD, has signed video inventory management platform, SpotX, to power the monetization of its diverse media properties around the globe.As one of the largest media companies in Vietnam, BHD’s activities range from production, cinema exhibition, pay TV channels and VOD service. With more than 20 years experience in productio...
ONE by AOL: Mobile: Selfserve capabilities for mobile SSP
Wednesday, January 25, 2017 by Richard Harris
AOL has announced new self-serve capabilities for its programmatic mobile supply-side platform, ONE by AOL: Mobile (ONE), which launched in 2016. The new self-serve functionality meets the monetization needs of mobile-first app developers and publishers by maximizing mobile ad inventory and providing complete transparency and control. Through the platform, app economy p...
Being smart about competitor mobile ads could increase your eCPM
Monday, January 9, 2017 by Jan Pollack
You've worked hard to build a cool app with great user engagement, and a market for yourself, but you don't want someone else's poor ad or competitive call to action to mess that up, right? This concern causes some developers to keep advertising blacklist settings on auto-pilot, or avoid ads from competitors altogether, but that's a mistake - the odds a...
Tapdaq launches ad mediation layer so developers can earn more revenue
Tuesday, December 6, 2016 by Christian Hargrave
Tapdaq has launched its unbiased ad mediation platform to help mobile developers earn as much revenue as possible through their in-app advertising. The company, which also enables mobile developers to grow and retain their app’s user base through efficient cross-promotion, is shaking up an industry it says is riddled with problems.A good ad mediation platform makes mone...
Three ways programmatic is changing mobile app monetization
Monday, October 3, 2016 by Ross Barasch
Earlier last month digital marketers from around the world flocked to Germany for DMEXCO, one of the largest digital marketing events in the world. Traditionally, a buy-side focused show, the event now attracts more developers and publishers as programmatic real time bidding (RTB) is becoming a bigger part of mobile app monetization strategies. In fact, the move towards...
AerServ Integrates Media Trust Scanner to Combat Malware in Mobile Ad Tags
Friday, July 22, 2016 by Stuart Parkerson
AerServ has announced it is integrating The Media Trust SaaS-based Media Scanner service into its mobile ad serving and mediation platform to automatically detect, alert and then remove suspicious or malicious ad creatives.The Media Scanner service provides continuous protection against malware surreptitiously embedded in mobile ad tags. The solution hunts for...
Flurry's Insights on the "7 year itch" and What it Means to Developers
Wednesday, April 20, 2016 by Richard Harris
Chris Klotzbach, Director Flurry from Yahoo, reached out to us to talk about the affect of “seven year itch” on the mobile industry, focusing on how Flurry has seen mobile growth plateau over the last 7 years.ADM: At your Mobile Developer Conference in February, Flurry shared that mobile growth is plateauing. Can you elaborate on that more?Klotzbach: In 2015, overall ap...
DeltaDNA's New Service Aims to Help Drive Monetization in Low Player Games
Monday, March 14, 2016 by Richard Harris
deltaDNA just announced the release of SmartAds ‘On Demand’, a dynamic independent ad mediation and management platform developed specifically to drive monetization in games with low player numbers.Smaller games typically struggle from a lack of available performance data, which alongside the major time drain of managing multiple ad networks, makes the effective o...
Vungle Now Supports Videos Ads For Windows 10 with New SDK
Sunday, November 22, 2015 by Richard Harris
Vungle has released its Windows 10 SDK to help game developers monetize Window’s smartphones, desktops, and Surface tablets, with support for other platforms, including Xbox One.The announcement extends Vungle’s mobile video ad platform beyond Android and iOS to the Windows 10 cross-platform OS. The platform also offers support for Support for Unity, Adobe Air, Cocos2dx...
deltaDNA Releases New SmartAds Mobile Game Ad Monetization Platform
Tuesday, July 28, 2015 by Richard Harris
deltaDNA has released the new SmartAds gaming ad management product which combines player targeting with dynamic ad mediation. The new platform combines in-app purchases (IAP), analytics and ad-serving with data derived from player experiences. It provides the ability to customize a player’s monetization experience by segmenting them into either ad responsive or IA...
Manage Reduces SDK Footprint and Enhances Services of Its Programmatic Mobile Ad Serving Platform
Friday, May 29, 2015 by Richard Harris
Manage has released the latest version of its new software development kit (SDK), Manage SDK, which allows publishers to monetize their apps through a variety of ad formats, including full screen video, interstitial, Mobile Rich Media Ad Interface Definition (MRAID) rich media, and Experience Ads. Manage offers a full spectrum data-driven mobile marketing solutions...
How Ad Agencies and Advertisers Are Adjusting to Mobile
Friday, February 13, 2015 by Stuart Parkerson
I was talking with a large ad agency person the other day (off the record so no names) and they told me that the last year saw the biggest single year of identifiable movement away from traditional media (broadcast, print, etc.) to mobile. Meaning that there will be no slow down of dollars transitioning into mobile advertising.And it is interesting to me how little inte...
Avocarrot's New Tool Set Aims to Help Developer's Revenue with Native Advertising
Monday, December 15, 2014 by Richard Harris
Avocarrot recently unveiled its launch of a tool-set for developers that allows the same native ad type of displays (including in-stream ads) that companies like Twitter and Facebook are using for their apps.The product is a technologically advanced tool for mobile native advertising. The product offers premium eCPMs and users get $2 eCPM on average and up to ...
Digital Advertising Primer: Is There Room for CPI, CPM, and CPC in a World of Mobile Advertising
Friday, November 14, 2014 by Stuart Parkerson
Many app developers who have taken the plunge and launched an app in the app stores have found themselves in the somewhat unfamiliar position of no longer serving primarily as someone who churns out code – they are now full fledged business owners.And business owners have a lot of hats to wear and are faced with a myriad of concerns including legal issues, accounting, m...
A Mobile Publisher’s Guide App Monetization with AD Mediation
Thursday, October 23, 2014 by Josh Speyer
The mobile media space has exploded in recent years, as our mobile devices have become an indelible aspect of our daily lives. We use our devices to communicate, shop and access content, among other uses, all of which have opened up endless opportunities for advertisers and publishers. However, as with any emerging channel, standards and best practices for mobile m...
Facebook Releases Atlas Ad Serving Platform
Tuesday, September 30, 2014 by Stuart Parkerson
Facebook is launching its new Atlas ad serving platform which the company says will provide ad delivery as well as connect online ad impressions with offline purchases.They are calling the approach “people-based marketing” going beyond cookies to provide demographic targeting and measuring the customer purchase funnel across browsers and devices or into the offline worl...
Amazon Mobile Ads API Now Offers iOS App Support for Interstitial and Banner Ads
Thursday, July 24, 2014 by Richard Harris
The Amazon Mobile Ads API allows developers to display ads from the Amazon Mobile Ad Network in their apps, and now, both interstitial and banner ads can be displayed across iOS devices in addition to Android and Fire OS devices (including Fire phone). With this release, Amazon is also expanding ad serving to Android and iOS users in the US, the UK, Germany, ...
SponsorPay Mobile Ad Supply Side Platform Rebrands as Fyber
Thursday, July 24, 2014 by Stuart Parkerson
SponsorPay has officially rebranded to Fyber. The company offers a monetization platform that includes mediation, an ad marketplace and ad serving capabilities.According to a company statement:SponsorPay’s rebrand to Fyber goes beyond just a new company name. Over the last eighteen months, we have evolved from a rewarded advertising network into a top mobile supply...
Phunware Opens New York City Office for its TapIt App Monetization Platform
Wednesday, July 23, 2014 by Stuart Parkerson
Phunware is taking its Multiscreen as a Service (MaaS) platform to the Big Apple announcing it has opened a New York office for its TapIt by Phunware advertising division to serve the eastern United States.Phunware’s new office is located in the heart of Manhattan, near Times Square at 1441 Broadway, Suite 5001, New York, NY 10018 (646 569-5758), and is led by...
Smaato Offers Beta Dynamic Demand Mobile Ad Server
Wednesday, July 23, 2014 by Stuart Parkerson
Smaato has releases the beta version of its Smaato Publisher Platform (SPP), an enterprise-grade, infinite scale SaaS platform ad server. SPP features Smaato’s Dynamic Demand technology that moves beyond sequential ad server selection instead allowing direct sold, RTB, indirect, and programmatic buys to all compete within SPP on an impression-by-impressio...
Leadbolt Refreshes Dashboard To Make It Easier For You To Make Money
Monday, June 23, 2014 by Richard Harris
If you currently using Leadbolt and missed the announcement you might be in a bit of shock. They have just completely revamped their dashboard for developers from the ground ground up! The Next-gen platform streamlines the enhanced tools and features offered within the Leadbolt product set. By leveraging an extensive revamp of the developer-focused app monetiz...
Facebook to Access Outside Data from Third Party Websites and Apps to Target Ads to Users
Friday, June 13, 2014 by Richard Harris
Facebook has announced that it will be adding data it is starting to collect from third party apps and websites to better target ads to Facebook users. This information will provide the ability to further segment ads that are shown to users and can provide information that users may not be sharing on the Facebook platform itself. Users will have the ability to opt out i...
Worldnow's Multi Device Video Player SDK Has Enhanced Closed Captioning for the Hearing Impaired
Thursday, June 5, 2014 by Stuart Parkerson
Worldnow has announced a multi-device video player compliant with all aspects of the latest FCC requirements to provide enhanced closed captioning for all of its clients, including the hearing impaired.The SDK offers full ad serving capabilities, analytics integration, and social sharing tools. It allows users to view customize closed captions, and then save t...
Flurry Releases New Video Enabled Ad SDK for App Monetization
Tuesday, May 13, 2014 by Stuart Parkerson
Flurry has released a new SDK that helps app publishers create the next generation of video-enabled ads. The new SDK allows developers and publishers to monetize their inventory through the Flurry RTB Marketplace by using the most advanced video standard, VAST (iAB’s Digital Video Ad Serving Template). By accessing video demand from both the Flurry Marketplace and ...
Vungle Launches Vungle Exchange to Serve High Resolution, High Bitrate 15 second Mobile Video Ads
Wednesday, April 30, 2014 by Stuart Parkerson
Vungle has launched the new Vungle Exchange to serve high-resolution, high-bitrate 15-second video ads. The videos will be served almost instantaneously to offer low-latency ad-serving. The platform is in currently in closed beta.The Vungle Exchange will initially support the IAB’s Video Ad Serving Template (VAST). But Vungle has also built flexible server-side tec...
ClickBank Launches Pytch SDK for its Mobile AD Network for iOS and Android
Wednesday, April 16, 2014 by Stuart Parkerson
Pytch, the mobile division within ClickBank, has announced the launch of its Pytch SDK featuring performance advertising for iOS and Android apps.Pytch serves both traditional banners and rich media ads leveraging interactive video placements and all mobile ads are contextually relevant based upon behavioral targeting.Some of the features include:Monetiza...
Opera Mediaworks Announces Benchmarks in Advance of World Mobile Congress
Thursday, February 20, 2014 by Richard Harris
It has been one year since Opera Software launched its Opera Mediaworks subsidiary and brand. Since its launch the platform has seen significant growth in advertiser services -- from premium, performance and app-installs -- to creative services and publisher services that includes ad serving, ad mediation and rich media.Opera Mediaworks ran a record number of ...
Adtiles Motion Ads Looks to Shake Up Native Mobile Ads
Wednesday, January 29, 2014 by Stuart Parkerson
Pretty soon, many of the most popular apps might just be elaborate ads, packaged to entertain, published to monetize.Adtiles is helping to blur the line between what is an integral part of an app and what is advertising with its Motion Ads product, a new solution that is being added to Adtile’s native iOS SDK, Design Desk and ad serving technology. Shake your ...
Facebook Is Testing a New Way to Help App Developers Monetize
Wednesday, January 22, 2014 by Stuart Parkerson
The world is not enough for Facebook. At least, not its current slice of the world’s ad revenue. In a post that just appeared on the Facebook developer blog, it appears that the social network giant is taking steps to analyze the potential for expanding its reach by delivering ads to third party apps.At least that’s what it sounds like to me. But I’ll let you decide for...
Marmalade Launches Free Thought Leadership Webinar Series aimed at Game Developers
Thursday, January 16, 2014 by Richard Harris
16th January 2014: Marmalade Technologies Ltd, makers of the C++ cross-platform SDK, today announced the launch of The Marmalade Partner Webinar Series, which has been developed as an educational resource for game developers who are interested in learning about useful tools, strategies and tips to help them get the most out of their games.Each webinar is presented by a ...
Do Advertisers Hold the App Monetization Keys and Could the Spigot Dry Up Due to False Positive Ads
Wednesday, December 18, 2013 by Stuart Parkerson
Ok, I made up the term “false positive ads” that appears in the title of this article, you’ll understand what I mean in a moment.
While the big ad money in mobile might be a recent smart device phenomenon, the source of much of that money is coming from long standing, traditional sources: large advertisers selling cars, razor blades, and dish soap, staples of our li...
