Press Announcements

Marmalade Launches Free Thought Leadership Webinar Series aimed at Game Developers

Thursday, January 16, 2014

16th January 2014: Marmalade Technologies Ltd, makers of the C++ cross-platform SDK, today announced the launch of The Marmalade Partner Webinar Series, which has been developed as an educational resource for game developers who are interested in learning about useful tools, strategies and tips to help them get the most out of their games.

Each webinar is presented by a Marmalade Integration Partner, covering Advertising, Analytics, Chat, Payments, Promotions, Push Notifications and other topics relating to game services.

The series is free for developers and the first webinar takes place with Fortumo on the 22nd January, followed by sessions hosted by other industry-leading game service providers such as Flurry, GameHouse, Exit Games and many others.

Harvey Elliott, CEO, Marmalade Technologies Ltd: “Setting up the Marmalade Partner Webinar Series felt like a natural step in bringing expertise and talent from many industry leading partners within the Marmalade Ecosystem to game developers. We’re very excited to be able to provide free access to this new learning resource and give developers inspiration from these thought leaders to help them make the most of their games”.

Dan Laughlin, Sr. Director, Games Business Development, Flurry: "We're excited to take part in this series which will allow us to connect directly with the Marmalade development community and share with them best practices for using Flurry's analytics and ad serving tools, which come directly integrated with the Marmalade SDK".

Dhruv Chopra, Gaming Vertical Head, ShepHertz: "The Marmalade Partner Webinar series is a great opportunity for developers to learn about services like Cloud Management, which allow developers to focus their time on UI and client side logic. The series will give the vibrant game developer community access to industry expertise and insight into trending technologies”.

Raymund Bautista, Head of Partnerships, MobileAppTracking HasOffers: "We all want mobile advertising to be a measurable experience. We’re looking forward to sharing our insights about how developers can achieve this through our participation in the Marmalade Partner Webinar Series."

Jacob Hauskens, VP Business Development at Fortumo: "We look forward to sharing how the right in app purchasing strategies combined with built in Marmalade technologies can transform downloads into revenue in emerging markets. ”

Developers can find out more about the series and sign up for the webinars here. The first webinar, “How to make more revenue on Android” is with Marmalade partner Fortumo and is scheduled for 22 January.