Ransomware prevention platform ProLion sees large increase in revenue
Monday, October 24, 2022 by Freeman Lightner
ProLion has recorded an 80 percent increase in revenue for FY2022, driven by the addition of over 250 new customers worldwide. The uplift has been driven by demand for its ransomware protection solution CryptoSpike, which has soared as a result of the rise in ransomware and ransomware-as-a-service attacks.
The company also reported a renewal rate of 89...
Latin America loves business and finance apps Adjust study finds
Tuesday, February 25, 2020 by Brittany Hainzinger
Adjust global app benchmarks data for Q4 2019 reveals that Latin America has the highest average retention rate (9.36%) for Business & Finance apps after the first day a user installs the app.
This strong app loyalty is noteworthy as financial technology in the region continues to evolve and expand. Consumers continue to embrace the convenience of payment apps li...
Making mini games for WeChat's platform now possible
Tuesday, March 26, 2019 by Richard Harris
WeChat is now opening up its newest and powerful Mini Games platform, enabling game developers around the world to create hit games on WeChat’s unique ecosystem.
Here are the proof points:
The Mini Games platform has grown to more than 400 million monthly active users.
The 7-day user retention rate of some the most popular Mini Games has already rockete...
5 app development tips to help you avoid disaster
Wednesday, November 28, 2018 by Joe Hanson
Mobile app development: it’s easy and straightforward in the lab, but once your app is deployed to the wild, all bets are off. You need to deliver seamless, fast experiences for users on low-powered devices, in any number of network environments.
When it comes to building mobile apps, uncontrollable user behavior can lead you down the path to death by 1000 pape...
Naughty or Nice app Christmas anomaly redo
Friday, November 23, 2018 by Christian Hargrave
The Santa Naughty or Nice Scan game, app, or whatever word you use to describe it, was first created and published in 2011 by Moonbeam Development. It was an instant hit, and it's now grown into a favorite app kids and parents download and use every year as leverage with their kids, or just to celebrate some sort of holiday tradition. O...
How to calculate app lifetime value
Tuesday, July 24, 2018 by Jonathan Raveh
It’s safe to say that one of the most common struggles of any mobile-first company is understanding the value of their customers. With this in mind, user Life Time Value (LTV) is not only one of the most powerful business KPIs, but also serves two more roles - a great tool to plan for future growth, and a constant reminder of the ever-growing importance of user lo...
For gaming companies data unification is critical
Monday, March 19, 2018 by Dan Schoenbaum
When it comes to understanding the entirety of player behavior, one thing that often gets in the way is data fragmentation. Gaming companies often have customer data stored across multiple systems, platforms, and software, resulting in a “siloed” model that fails to create a complete picture of the player journey.The good news is that behavioral analytics technology is ...
RAD platform by WaveMaker udpates
Monday, September 25, 2017 by Richard Harris
WaveMaker, Inc. has announced its latest software upgrade, WaveMaker 9. 55 percent of visitors spend less than 15 seconds on a website, user-experience-driven engagement becomes extremely crucial. That’s why the WaveMaker 9 upgrade focuses on a simplified and friendly first-time user experience.The upgrade comes with video tutorials and tool run-throughs that onboard fe...
Mobile rewarded ads help increase IAP spends shows study
Tuesday, August 1, 2017 by Richard Harris
Rewarded videos inside games and apps can be a double edge sword. Give "something" to a user for watching a video is a gamble because it's hard to decipher how users will react. It's an obvious thought to wonder if rewarded ads take revenue away from In-App Purchases (IAPs). But new data out today from Tapjoy shows that rewarded ads actually help increase IAP ...
Insights on push alert frequency to improve new app user retention
Monday, March 27, 2017 by Richard Harris
Mobile growth company Urban Airship detailed industry findings from its mobile app retention study, spanning new users’ first 90-days of app usage within retail, media, sports & recreation and utility/productivity. By analyzing the frequency of messaging users received and their corresponding retention rates, Urban Airship provides a deeper understanding that dispel...
How to increase app revenue by using analytics
Wednesday, March 1, 2017 by Richard Harris
Editors note: Guest submission by Mark Rosner, CRO of AppLovinYou wouldn’t create a website without at least one line of code for Google Analytics. So why would you create an app without it? Analytics might seem like an obvious element to incorporate into app development, but I’m still shocked that I regularly meet developers who don’t use analytics at all, or bare...
5 app monetization strategies to remember in 2016
Monday, October 31, 2016 by Dickey Singh
Thanks to advances in artificial intelligence, deep learning and user interfaces, our mobile devices are more accessible and user-friendly than ever before. People are downloading more apps and spending more time in those apps. There are now over four million apps in the Apple and Google app stores – Apple received 75,000-80,000 app submissions per month in last few mon...
AdTrial: The new playable ad format from Playdigious
Wednesday, October 19, 2016 by Richard Harris
Playdigious, has announced “AdTrial,” a new mobile ad platform that allows gamers to play short game demos, directly in mobile advertisements, without the need to download a game. The content delivered via AdTrial provides a true gaming experience that allows gamers to have a new level of “pre-download” interaction never experienced before at this scale. Equally, ...
4 steps to mobile app engagement for developers
Friday, October 7, 2016 by Rachel Newton
The publisher world is becoming a very hyper-competitive environment. There are over 2.2 million apps between Google Play and the App Store across all industries competing for the same audience. Look at the money involved, and it’s easy to see why – App Annie predicts that in 2016 the global mobile app market will expand 24 percent to reach $51 billion in gross revenue ...
Appboy Study Finds Android Apps Have Higher Retention Rates than iOS Apps
Friday, May 20, 2016 by Richard Harris
Appboy has released its latest data report, Spring 2016 Mobile Customer Retention,covering user retention rates by day (also known as Day N, N-Day, or classic retention numbers). The report offers a comprehensive examination of mobile app retention, analyzing data from more than 300 apps globally and over 300 million user profiles to provide detailed day by day retentio...
How the 5miles Mobile Marketplace App Leverages Location Aware Technology
Saturday, March 5, 2016 by Richard Harris
We visited with Mark Brinkerhoff with 5miles to discuss the company’s hyper-local mobile marketplace app and how the team leverages location aware technology to facilitate user engagement for the app.ADM: Tell us about 5miles. What growth opportunity did you see that spurred the technology?Brinkerhoff: 5miles is the fun and easy way to buy and sell items and services wi...
How WildTangent is Shaking Up the Android CPI Market
Monday, September 14, 2015 by Stuart Parkerson
We recently visited with WildTangent’s Sean Vanderdasson to discuss how the company’s platform helps developers achieve Android app installs.The WildTangent network is facilitated by distribution partnerships with many of the world’s top devices manufacturers (OEMs) and mobile operators. The WildTangent network provides the ability for users to choose in one click which...
Interview With The Creator of Naughty or Nice Scanner app
Saturday, November 22, 2014 by Richard Harris
Okay I'm a little bias because I actually wrote this app, but the Naughty or Nice Scan app for 2014 is so much fun! The first version of the app was published in 2011 and was met with tremendous success but it's now grown into the #1 scanner app in the app store. Over the years there have been numerous copycat apps come along (some better than others), but not...
Monetizing Your App with Game Offers
Monday, December 2, 2013 by Thomas Sommer
Passion is
without doubt the main driver of a developer’s motivation to build great and
beautiful apps. This passion will keep you awake at night and fuel the
creativity and hard work necessary to the completion and perfection of a
beautiful product.However,
passion is not enough.
And
although you may not be in the game for this reason in the first ...
Old School Vs New School App Monetization
Wednesday, September 25, 2013 by Richard Harris
A chat with Scott Weller, CTO of SessionM about how monetizing mobile apps has changed.
ADM: Last time we
spoke you mentioned there’s a difference between the “old school” and “new
school” approach to monetizing with mobile ads.What did you mean by this?
WELLER: There’s a big
difference between the “old school” strategy used by app developers to monetize
...
