AppsFlyer released its first retargeting report
Friday, June 12, 2020 by Brittany Hainzinger
AppsFlyer released its first retargeting report; The State of App Retargeting 2020 Edition. As app stores become increasingly crowded, and app marketers find it more difficult to gain the attention of users and drive conversions, retargeting has proven to be a reliable engagement tactic, growing even faster than user acquisition. Globally, 30% of apps now run retargetin...
Ad revenue reporting extension from Adjust
Tuesday, January 21, 2020 by Brittany Hainzinger
Adjust announced an extension of its Ad Revenue reporting to MAX, the monetization solution from mobile marketing platform AppLovin. Marketers working with MAX can now measure revenue generated from users who engage with in-app advertising -- essential for optimizing retargeting campaigns and accurately measuring user lifetime value (LTV).
Ad Revenue, generated from ...
Elastic Stack 7.3 brings maps and more
Monday, August 5, 2019 by Christian Hargrave
Elastic has delivered Elastic Stack 7.3, which includes some very cool new features such as data frames, anomaly detection, elastic maps, and more. Check out all the highlights of the latest release below.
Elastic Stack 7.3 highlights
Data frames: a new feature that allows users to pivot their Elasticsearch data on the fly to create live entity-centric in...
American dating app registrations drop almost 500 percent
Friday, February 15, 2019 by Richard Harris
Liftoff released its third annual dating apps research and analysis. The most comprehensive and longitudinal study of its kind, the data reveals sweeping demographic and regional changes in the world of dating apps that mobile marketers need to know to succeed in 2019. Chief among the insights are the rise of Latin America (LATAM), a drop-off in North America (NAR), and...
Diffusion data streaming platform gets an update
Friday, November 23, 2018 by Richard Harris
Push Technology released new functionality in their Diffusion Intelligent Data Platform to increase security authentication and authorization handling, facilitate easy transitioning from REST-based applications to streaming data applications, simplify development of multi-user and collaborative applications, and enhance data compression for large payload distribution ap...
DuckDuckGo vs. Google vs. Privacy
Friday, October 19, 2018 by Richard Harris
Online privacy is becoming harder to find - Facebook gathers users’ data to sell to third parties, Google tracks everyone’s searches, ISPs in many countries gather communication data, and governments are increasingly demanding backdoor access to encrypted devices. In the latest news, Google exposed the data of 500,000 Google+ users and didn’t...
Retarget mobile users by remembering the day 0 dilemma
Wednesday, August 22, 2018 by Alexei Chemenda
Imagine you owned a restaurant and hired an agency to help you increase sales. The agency tells you they can drive revenue by as much as 20 percent by changing your menu and training your waiters to upsell wine during the lunch rush. They test the strategy by splitting your tables into two groups. Group A receives the special menu and wine pitch. For Group B, it is busi...
A guide to ad retargeting responsibly
Tuesday, August 7, 2018 by Richard Harris
Browse any website with ads, then load up your favorite mobile game and you might see advertisements from the searches you did on the website you were just on, now inside your game! How is this possible? It's called ad retargeting, or behavioral retargeting, and it's gone wild everywhere digital.
How does ad retargeting work?
There are actually a few ...
The App Lifecycle: Tips for engaging and retaining users
Monday, July 30, 2018 by David Lundell
Today, there are over 6 billion apps across the app stores, with more and more popping up every day. Developers are constantly working to fight through the clutter to acquire new users via paid and organic channels. And in a world of ever-changing user attention, the challenge for developers once they do acquire a new user is figuring out how to keep the user engaged an...
Emojis inside app push alerts significantly influence engagement says Leanplum
Tuesday, July 17, 2018 by Richard Harris
Leanplum has announced a new Mobile Marketing Trends report, Unlocking Engagement & Growth With Emojis, that confirms the effectiveness of emoji usage in push notifications and emails. The data verifies that emojis are significantly more likely to influence mobile engagement and aid retention.“We used Leanplum to test the effectiveness of emojis in push notification...
Parallel ad bidding solution launches by PubNative
Friday, July 13, 2018 by Richard Harris
PubNative announced the launch of HyBid, a solution that gives app developers more control over ad decisioning to allow multiple buyers to compete simultaneously in a unified auction, helping maximize revenue. By leveraging server-side exchange bidding and in-app pre-bidding technologies, publishers can now segment valuable impressions to the most competitive buyers and...
Mobile retargeting best practices and worst mistakes
Monday, June 11, 2018 by Richard Harris
Retargeting has been a key component of growth strategies for most leading apps, but creating a successful retargeting strategy and measuring its success can be a slippery slope, especially without a clear market standard.
Adikteev recently released a whitepaper with insights and best practices for having an efficient app retargeting strategy so we cau...
Adikteev mobile marketing platform raises $12M
Tuesday, February 20, 2018 by Christian Hargrave
Adikteev has secured $12 million in its Series B round for further international growth outside of its home base in France, as well as research and development efforts. “In just five years, Adikteev has reached an unprecedented level of strategic growth from seizing new opportunities in the marketplace,” said Xavier Mariani, CEO of Adikteev. “This new round of funding w...
Why your app is getting uninstalled and how to prevent it
Wednesday, November 22, 2017 by Simon Spaull
App developers have a tough job managing the marketing life cycle. Before an app is released, app developers must have plans for user acquisition and they must be agile enough to adapt in those first hectic weeks. But as you gain traction and grow comfortable with how your app is doing, there is a huge worry that looms over you: what if users stop using your app and uni...
Apps with subscriptions should read this report about pricing
Thursday, August 17, 2017 by Richard Harris
Liftoff, a mobile app marketing and retargeting company, has released a report dedicated entirely to trends around subscription apps. The surprising data shows that setting subscription costs too low might actually lose otherwise-loyal app users. Additionally, the report looks into which price group converts users fastest, and highlights untapped potential in the male s...
Zombie apps in the Google Play Store
Friday, July 14, 2017 by Richard Harris
Anura, fraud protection software from eZanga that identifies bots and human fraud, has announced that more than 1,300 apps in the Google Play store contain code that activates Android phones in "sleep mode" for the purpose of engaging with mobile advertisements unbeknownst to their owners. After detecting click attempts made from a variety of Google Play Store apps...
Study finds Android outperforms iOS in user reaction time for push alerts
Monday, June 26, 2017 by Richard Harris
Accengage, a push notification technology company for Mobile Apps, Websites and Facebook Messenger, is has released the 2017 Edition of their annual Push Notification Benchmark. In addition to updating Push Notification opt-in and reaction rates for Mobile Apps on iOS & Android overall, by industry and country, the study reveals for the very first time: mobile app r...
The best month to acquire users is in September finds new report
Wednesday, June 21, 2017 by Christian Hargrave
Liftoff, a mobile app marketing and retargeting company, has released a new report providing surprising insight into behaviors and trends in the rapidly growing world of mobile shopping. The data reveals the best month to acquire users is in September, ahead of the holiday shopping frenzy, and also examines geographical differences in mobile user engagement between Nort...
Mobile video ads install the most apps new survey says
Wednesday, May 31, 2017 by Christian Hargrave
AdColony has released their Spring 2017 App Install Marketing Survey. The survey is the 7th of its kind since 2013 and will provide insights, benchmarks, and trends from the top 250 grossing app developers. Respondents primarily represented mobile game developers (75%), with a minority making non-gaming apps (21%). A small number (4.0%) represented mobile publishers who...
Repealing and replacing excel for marketers with AppsFlyer's new Pivot
Monday, March 27, 2017 by Richard Harris
Match Group (the world’s leading provider of dating products, with over 45 brands including Match, OkCupid, Tinder and more) found that they were wasting lots of marketing team time trying to align front-end and back-end data to make spend optimization decisions for their app marketing campaigns. They approached AppsFlyer to develop a tool to he...
App Marketers Will Lose up to $100 Million in 2016 Because of Fraud
Friday, September 23, 2016 by Richard Harris
AppsFlyer has released new data forecasting that app marketers will lose up to $100 million in 2016 due to mobile app install and engagement advertising fraud - as well as revealing the countries that have the highest rates of this type of ad fraud. The study’s findings are based on the company’s new anti-fraud technology, called DeviceRank, which also just la...
Why Major US Sports Franchises Are Embracing Beacon Technology
Wednesday, August 3, 2016 by Stuart Parkerson
A new report from proximity marketing firm Proxbook titled “Proximity Marketing in Sports & Events - Q2 2016 Report,” takes an in-depth look at how the major North American sports leagues and franchises are leveraging location aware technology to increase engagement with fans and expand marketing efforts.According to the report authors, “Beacons and proximity techno...
Pyze Mobile App Analytics Business Intelligence Emerges from Stealth
Wednesday, March 30, 2016 by Richard Harris
We recently visited with Dickey Singh, co-founder and CEO of Pyze which recently emerged from stealth to introduce Pyze Growth Intelligence, a business intelligence platform for mobile app publishers. The platform provides publishers with a “Data Scientist in a Box” to maximize app growth and personalize engagement.ADM: Pyze just emerged from stealth with a new business...
Here's How to Maximize Your App's Potential Using Data
Monday, March 28, 2016 by Itamar Benedy
Congratulations! Development and testing are done, and your app is ready to release. Before you enter the highly competitive mobile market, you need to realize that over 2,500 apps are submitted to the 3 biggest stores daily, and 70% of apps generate less than 5,000 downloads each. In the PC era, we couldn’t update a game or any other product after its release, nor...
Adaptive Medias Adds Media Street's Video Advertising Technology
Sunday, February 21, 2016 by Richard Harris
Adaptive Medias has added Media Street’s mobile video advertising technology that supports publishers, content producers and brand advertisers with the integration of the Media Graph ad-tech platform, which provides an international cross-platform advertising firm for buyers and sellers of digital media. Media Street’s Media Graph’s “mobile-first” video player offe...
Five Mobile App User Retention Tips to Kick Off 2016
Thursday, January 28, 2016 by Barry Coleman
As app engagement significantly decreases 24 hours after initial install, today’s developers should always look for ways to reverse app removal, alleviate user dissatisfaction and combat lack of usage.This lack of longevity in app usage will be especially apparent now, after consumers’ holiday downtime has come to an end. Barry Coleman, CEO of UserCare, stresses the imp...
5 Steps for Mastering App Data Collection for User Acquisition and Reengagement
Thursday, January 7, 2016 by Diego Meller
User acquisition and re-engagement are essential to the success of any app marketing strategy. Whether the goal is bringing back dormant users, acquiring quality users who complete in-app events (like bookings or purchases), or even showing custom ads to a segment of users who have achieved an in-app activity threshold, collecting the right app data plays a major role i...
Mobile Advertising Predictions for 2016
Wednesday, January 6, 2016 by Stuart Parkerson
We recently hosted a Q&A with members from Fiksu’s executive team who offered their predictions on mobile advertising for 2016. Included in the Q&A were Fiksu’s Tom Caputo, Chief Product Officer; Benjamin Hansz, VP of Client Management; Claire Oliverson, Director of Product Marketing; Craig Palli, CSO; Pat Eichmann, Senior Director of Sales West; and...
User Acquisition: The Hidden Driver Behind the Unbundling Trend
Tuesday, June 2, 2015 by Adam Foroughi
There’s no doubt that unbundling or launching specialized apps has been a sound strategic move for incumbent apps (think Twitter’s Vine and Periscope and Instagram’s Hyperlapse and Layout, not to mention Facebook’s Messenger), as has specializing from the get-go - the extreme examples being Yo, or IFTTT’s Do. This is for good reason. Streamlined, single-function ap...
Fisku Launches New Analytics to Track Apple Watch Apps
Tuesday, May 12, 2015 by Stuart Parkerson
Fisku is launching a new Apple Watch tracking capability that provides app publishers the ability to recognize and track user behavior on the Apple Watch - including launches, registrations, purchases, and other watch events.The Fisku analytics platform will help app publishers who have Apple Watch functionality understand the impact of a user’s interaction with their a...
App Publishers Need to Consider Re engagement Marketing for Inactive Users
Monday, May 4, 2015 by Stuart Parkerson
What is “App-Nesia’? If you’re an app publisher you probably are feeling the affects of App-Nesia right now as many of the users who downloaded your app have forgotten about it. There can be any number of causes, however these people originally downloaded your app for a reason, and you should consider retargeting them to re-engage them with your brand.Google and Ipsos r...
AMASE Analogy: This Is What a Profitable App Looks like
Monday, January 19, 2015 by Josh Cline
Mobile-app development, marketing, and monetization are all extremely difficult to do well – it’s why very few mobile apps end up being successful.In this article from The Cline Group (I’m the President and CEO), my goal is to provide end-to-end insights into the mobile-user lifecycle. Let’s start by defining a successful mobile app as one that has achieved sustained pr...
Perion Network Launches GrowMobile Cross Network, Self Serve Mobile Advertising Platform
Tuesday, November 18, 2014 by Stuart Parkerson
Perion Network has announced the launch of the GrowMobile Self-Serve which offers a cross-network, self-serve mobile advertising platform. The service offers an enhanced, do-it-yourself version of the technology built by San Francisco-based GrowMobile which Perion acquired earlier this year. GrowMobile is part of Perion Lightspeed, the new mobile division of P...
The Long and Winding (Mobile Media Buying) Road
Thursday, November 13, 2014 by Josef Mandelbaum
App developers and mobile media buyers have long struggled with the maze that is mobile advertising – and for good reason. Vast amounts of ad space are sprawled out across hundreds of thousands of mobile apps, websites and games. There are several ways to buy media (RTB, ad networks, Google, etc.), numerous types of ads (video ads, rich media, native ads, display a...
Game Developers Using Epic Games See Big Changes in Unreal Engine 4.5
Wednesday, October 15, 2014 by Richard Harris
Epic Games has released a significant update to its gaming platform with Unreal Engine 4.5 which includes hundreds of targeted improvements, enhanced support for mobile platforms and consoles, an all new tutorial system, new game templates and more than 40 features and improvements.The 4.5 release includes features such as animation retargeting, automatic C++ hot reload...
