Fisku Launches New Analytics to Track Apple Watch Apps

Fisku is launching a new Apple Watch tracking capability that provides app publishers the ability to recognize and track user behavior on the Apple Watch - including launches, registrations, purchases, and other watch events.

The Fisku analytics platform will help app publishers who have Apple Watch functionality understand the impact of a user’s interaction with their app through an Apple Watch. Sample situations include the ability to track adoption rates and identify users who have activated the watch, so publishers can reach out to these users to get immediate feedback at the early stage of usage. Other use cases could be to establish retargeting campaigns around known Apple Watch users to create new opportunities for app monetization. 

App publishers interested in setting up an app for Apple Watch tracking via the Fisku SDK can do so by adding a single line of code to their iPhone app and tag the Apple Watch events they are interested in tracking.