AI first strategies will increase ROI in 2021
Wednesday, January 13, 2021 by Freeman Lightner
As organizations continue to invest in AI and scale their deployments, a collaboration between business decision-makers and technologists must become more effective as they partner to determine which AI use cases within the business will deliver the best ROI.
Today, the greatest hurdles to deploying AI with confidence are
Gaining broad agreement that the projec...
How to unlock mobiles hidden data trove without touching privacy
Wednesday, October 28, 2020 by Todd Wooten
If it feels like the privacy conversation has swallowed advertising, you’re not alone. Gartner predicts global compliance spending will reach $8 billion by 2022—a figure that doesn’t include dramatic operational changes for advertisers, especially around data usage and media buying. But all the talk about personally identifiable information (PII) misse...
PubMatic has announced OpenWrap OTT
Tuesday, June 16, 2020 by Brittany Hainzinger
Digital technology company PubMatic announced the launch of OpenWrap OTT, a header bidding solution that centralizes 100% of direct and programmatic demand while preserving a seamless TV-like viewer experience. PubMatic has delivered more than 8 years of header bidding technology, and Prebid Server-based OpenWrap OTT helps both publishers and advertisers realize the ful...
John Choi has joined as Vice President of User Acquisition (UA)
Friday, January 24, 2020 by Brittany Hainzinger
ConsumerAcquisition.com announced that John Choi has joined as Vice President of User Acquisition (UA). Choi joins the company with a wealth of experience in user acquisition from his most recent role as Head of UA at Zynga overseeing games like Words With Friends, CSR Racing, Zynga Poker, and his previous UA roles at Kabam, Glu Mobile and CAPCOM. Choi will b...
Ad monetization app launches from ironSource
Wednesday, December 4, 2019 by Freeman Lightner
Mobile monetization and marketing company ironSource announced the global launch of its comprehensive, mobile app for developers. The app allows developers using ironSource’s growth solutions to get an instant and granular view of revenue and campaign performance in the palm of their hands. In the first stage of its release, the revolutionary app provides rea...
InApp advertising prices are on the rise says new report
Wednesday, September 4, 2019 by Freeman Lightner
Want to know why it's costing you more to advertise on the mobile platform? Smaato has released results in a new report based on its platform data from the first half of 2019. The Global In-App Advertising Trends report reveals valuable new insights into the programmatic growth of in-app advertising. Smaato found that in-app advertising volumes and prices are soarin...
Airship has acquired Apptimize
Tuesday, August 27, 2019 by Richard Harris
Airship announced that it has acquired Apptimize. This move provides marketers and developers with a single solution to optimize the entire user experience across messaging channels and digital properties.
Airship enables businesses to send messages at the time and place that customers will be most responsive — whether on SMS, push notification, email, mo...
Advertisers are ditching the open market report from PubMatic says
Thursday, August 22, 2019 by Brittany Hainzinger
PubMatic has released the findings of its second Quarterly Mobile Index (QMI), highlighting three key Q2 2019 trends to provide both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future mobile opportunities.
Findings show a remarkable ecosystem push towards higher mobile inventory quality and buyer ...
Don't sleep on AppAds txt implementation
Thursday, July 11, 2019 by Matt Barash
It took just 18 months for 77% of the top 5,000 global websites that sell programmatic ads to adopt the Authorized Digital Sellers method (ads.txt) – a file that lists which companies are permissioned to sell their digital inventory.
So when the IAB came out with the 1.0 version of app-ads.txt in mid-March, the question became, how long will adoption take? Afte...
Mobile app profitability and user LTV
Tuesday, May 28, 2019 by Alon Golan
According to a recent survey, mobile advertising and app marketing practitioners believe that more and more advertisers will focus on actual profitability this year and move away from the exhausting what-ever-it-takes growth strategy.
Profitability is a rallying cry I hear almost daily from mobile app publishers, and it begins with user acquisition campaigns. If ther...
Mobile advertising trends to watch in 2019
Tuesday, May 28, 2019 by Christian Hargrave
PubMatic released its first Quarterly Mobile Index (QMI) of 2019. The report includes key trends, providing both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future mobile opportunities.
In the US, digital ad spends recently passed $100 billion due to dominant increases in mobile advertising and vi...
In app mobile ad spending is taking a quarter of media budgets
Tuesday, February 5, 2019 by Richard Harris
A new study from PubMatic and Forrester reveals that media professionals opt for programmatic buys, via programmatic direct and open exchange, over direct buys for in-app inventory. Buyers also cite targeting capabilities and inventory quality as the top criteria for choosing programmatic in-app publishing partners.
The report was a commissioned study conducted by Fo...
Old school banner ads outperforming video
Monday, February 4, 2019 by Richard Harris
Liftoff has unveiled its first Creative Ad Index report of the year. Released the same year when mobile is projected to eclipse television in consumer attention, effective mobile advertising has never been more important. Key findings that could change the way mobile advertisers allocate their spend in 2019 include: the one major mistake marketers make when it comes to ...
The difference 5G will make to your apps
Friday, January 11, 2019 by Richard Harris
Since 5G will allow for higher volumes of data to be processed at much faster speeds, new technologies like public edge platforms are emerging as necessary tools to help developers reduce latency and enable their software to function as desired. With this new era of computing, the ability for developers to deploy code securely, reliably, and quickly to the edge of the n...
Header bidding is fake news according to app advertising expert
Wednesday, December 19, 2018 by Richard Harris
Some mobile ad / marketing companies have announced they now offer "header bidding" for their mobile advertisers and publishers. But Freddy Friedman, the CPO at Smaato, says it's fake news and header bidding doesn't really exist yet. He says what they are really offering is mediated auctions, not "real" header bidding. We recently spoke ...
Get more app advertising revenue with header bidding advertisements
Monday, December 3, 2018 by Saurabh Bhatia
An app publisher deciding to monetize using advertisements is making the smart choice is indicated by a recent study that says 76% of all mobile app revenues come from ads. Another factor boosting the advertising potential of apps is the time spent by users in-app. This has made apps the most effective channel to engage users which has enticed advertisers to direct thei...
New Open Source DevOps platform from Infosys launches
Wednesday, November 28, 2018 by Richard Harris
Infosys has unveiled the Infosys DevOps Platform, an enterprise class integrated Open Source DevOps platform, that helps organizations accelerate their Agile and DevOps transformation journey.
Infosys DevOps Platform enables enterprises to:
Rapidly onboard applications on Agile and DevOps through a self-service model. With 2000+ prebuilt scripts and 150+ DevOps...
Sensor network data integrity gets help from a new blockchain solution
Wednesday, November 21, 2018 by Christian Hargrave
Sixgill, LLC unveiled its new breakthrough blockchain or distributed ledger-based solution for sensor network data integrity. Sixgill Integrity is a ledger-agnostic solution and is designed from the ground up to solve the fundamental need for an end-to-end, real-time sensor data authenticity system. With Integrity, organizations are assured that their emitted data, tran...
Mobile app advertising trends in 2018
Thursday, November 15, 2018 by Richard Harris
PubMatic has released its third Quarterly Mobile Index (QMI) of 2018. The report includes key insights around the growth in mobile app advertising, highlighting trends in mobile video, header bidding and the expansion of cross-channel monetization. The newly released findings will guide publishers and buyers toward smarter programmatic strategy and projected future mobi...
VMworld 2018 sees new VMware cloud operations services drop
Thursday, August 30, 2018 by Christian Hargrave
At VMworld 2018, VMWare addressed the challenges of multi-cloud environments head-on, announcing new and enhanced VMware Cloud Services that will enable cloud operations, DevOps, and security and compliance teams to better manage cloud costs, operations, security, and compliance across clouds. The advancements to VMware’s cloud operations platform includ...
Tunity launches SDK to let developers build TV audio streaming apps
Tuesday, August 7, 2018 by Richard Harris
Tunity announced the debut of Tunity SDK for Audio. An SDK that gives any customer-facing business, from restaurants to gyms, airports, and universities, the ability to implement a white-labeled version of Tunity’s deep learning TV audio streaming technology. This allows users to hear live audio from muted televisions directly on their existing mobile devices. Tun...
Swace wants to save social media engagement
Tuesday, August 7, 2018 by Christian Hargrave
Social media services platforms are seeing a massive boom in audience growth, but users still don’t like how these platforms use their data to make money. Brand engagement on social networks has steadily decreased, despite greater investments to gain user attention. A new solution is here to disrupt the status quo of social media brand engagement in a completely n...
A guide to ad retargeting responsibly
Tuesday, August 7, 2018 by Richard Harris
Browse any website with ads, then load up your favorite mobile game and you might see advertisements from the searches you did on the website you were just on, now inside your game! How is this possible? It's called ad retargeting, or behavioral retargeting, and it's gone wild everywhere digital.
How does ad retargeting work?
There are actually a few ...
Amazon prime day 2018 data is out from Liftoff
Monday, August 6, 2018 by Richard Harris
Liftoff released new data around Amazon’s fourth annual Prime Day and how the day-and-a-half long sale affected the world of e-commerce. The data reveals a significant change this year, with Prime Day itself offering a dramatically larger lift to other mobile commerce businesses than previous years, but with a steep drop-off late in the week.
Amazon Prime Day i...
Better programmatic ads and fraud protection come from YouAppi upgrade
Wednesday, August 1, 2018 by Richard Harris
YouAppi, a growth marketing platform for premium mobile brands, just announced upgrades to its 360 Platform, initially launched last year. The 360 Platform hopes to address five critical needs for today’s marketers: user acquisition, brand video, rewarded video, re-engagement and social media.
Moshe Vaknin, CEO of Youappi had this to say; &ldquo...
Parallel ad bidding solution launches by PubNative
Friday, July 13, 2018 by Richard Harris
PubNative announced the launch of HyBid, a solution that gives app developers more control over ad decisioning to allow multiple buyers to compete simultaneously in a unified auction, helping maximize revenue. By leveraging server-side exchange bidding and in-app pre-bidding technologies, publishers can now segment valuable impressions to the most competitive buyers and...
Mobile gaming and header bidding
Wednesday, July 11, 2018 by David Pokress
When ad mediation first began - as a direct solution to the problem of too many demand sources / SDKs – one of the promises it delivered for publishers was a way to manage how to allocate their ad inventory among various mobile ad networks.
This was key because it gave them the ability to maximize yield by working with multiple ad networks, prioritizing network...
Mobile advertising leads worldwide growth
Friday, May 25, 2018 by Richard Harris
Key trends in mobile advertising is the focus of a new quarterly report out from PubMatic that highlights mobile app advertising growth, the continued expansion of header bidding adoption across mobile inventory, and the expansion of cross-channel monetization.There has been a significant shift in monetization opportunities for mobile app developers as in-app header bid...
FTP vulnerabilities and what you can do
Thursday, May 24, 2018 by Richard Harris
File Transfer Protocol or (FTP) for short is old, and when I say old - I mean 1971 old when it was initially published as RFC 114. It defines a way clients can transfer files to a server. Typically gated with a password and either sent clear text, or over SSL/TLS/SFTP, it’s a rock solid way to get files sent to their destination and is widely supported. But in today’s w...
Google I-O 2018 is aimed at helping developers earn and grow more
Wednesday, May 9, 2018 by Richard Harris
At Google I/O this week, Google has launched several new ads products that aim to help developers grow their user bases and earn more money with their apps.Along the same lines, there have been several updates and new features for AdWords (Universal App Campaigns), AdMob, Measurement capabilities and more.Sissie Hsiao, VP of Product, Mobile App Advertising at ...
ironSource expands their inapp programmatic marketplace
Friday, April 27, 2018 by Richard Harris
ironSource has announced the expansion of its in-app programmatic marketplace, which in addition to video inventory, will now include MRAID support for interactive ads, and viewability verification through Oracle’s Moat, an analytics and measurement company.Reaching 1.5B unique consumers a month, ironSource’s in-app programmatic marketplace already includes premium in-a...
Branded content solution debuted by TripleLift
Monday, April 9, 2018 by Richard Harris
TripleLift has debuted their scalable, programmatic branded content solution - ContentDial. ContentDial informs and scales data-based content strategies for brands and advertisers who are working with multiple publishing partners across a variety of owned and operated sites, as well as social pages, by leveraging real-time data and technology.''With ContentDial, markete...
StreamSets Control Hub adds DevOps sensibilities
Thursday, December 14, 2017 by Christian Hargrave
StreamSets Inc. has announced immediate availability of StreamSets Control Hub, engineered to streamline the development and operational management of many-to-many dataflows. Available in the Enterprise Edition, StreamSets Control Hub adds DevOps sensibilities to data movement architectures. It offers centralized collaborative design of dataflow topologies and enables t...
App monetization and choosing the right partner
Friday, September 22, 2017 by Ignasi Prat
The process of defining the business model for monetizing your apps and mobile games starts before even a single line of code is written. It's one of the most important considerations that'll shape your future strategy. It's the type of strategic decision that will influence your present and future development. And if you decide to monetize through advertising, choosing...
Glispa acquires justAd to provide a better ad experience
Thursday, September 14, 2017 by Christian Hargrave
Glispa Global Group has announced that it has acquired justAd, a creative tech platform that enables brands and agencies to easily create, serve and analyze interactive ad units. justAd boosts ad results by allowing the creation of dynamic, interactive creatives at scale. These more engaging ads types enable brands and agencies to reach past “banner blindness syndrome,”...