Most profitable mobile games from 2022
Monday, February 27, 2023 by Richard Harris
According to the data gathered from Statista.com, Honor of Kings was the most profitable mobile video game in 2022. The MOBA game earned $2.2 billion from in-app purchase revenue. Honor of Kings is widely popular in China, and most of its revenue is generated in the country.
Battle royale game PUBG Mobile continues to be popular in the Asian market. PUBG Mobile earne...
Compliance as code adoption in 2022
Monday, January 10, 2022 by Freeman Lightner
Prashanth Nanjundappa is VP of Product Management at Progress. He has spent his entire career of over 20 years in the tech world, managing cross-functional high-performance teams, focused on building and launching enterprise and consumer products globally.
In the first 12 years of his career, Prashanth worked as a developer, technical lead, and architect for mobile, ...
Adjust joins TikTok for business marketing program
Thursday, February 4, 2021 by Brittany Hainzinger
Following another banner year for TikTok, app marketing platform Adjust announced it has joined the TikTok For Business Marketing Partner Program. As a mobile measurement partner, Adjust will help advertisers create, optimize, target, and measure their ad campaigns on the leading destination for short-form mobile video.
The partnership includes an integration for Adj...
Results from 2020 Quarterly Mobile Index report
Tuesday, May 19, 2020 by Brittany Hainzinger
PubMatic announced findings from their Q1 2020 Quarterly Mobile Index report, which shows that mobile advertising was much less affected by the coronavirus pandemic when compared to desktop advertising during the first three months of the year. With an accelerated shift to mobile, PubMatic advises publishers to take the current environment as an opportunity to review th...
Mobile app advertising trends in 2018
Thursday, November 15, 2018 by Richard Harris
PubMatic has released its third Quarterly Mobile Index (QMI) of 2018. The report includes key insights around the growth in mobile app advertising, highlighting trends in mobile video, header bidding and the expansion of cross-channel monetization. The newly released findings will guide publishers and buyers toward smarter programmatic strategy and projected future mobi...
Better programmatic ads and fraud protection come from YouAppi upgrade
Wednesday, August 1, 2018 by Richard Harris
YouAppi, a growth marketing platform for premium mobile brands, just announced upgrades to its 360 Platform, initially launched last year. The 360 Platform hopes to address five critical needs for today’s marketers: user acquisition, brand video, rewarded video, re-engagement and social media.
Moshe Vaknin, CEO of Youappi had this to say; &ldquo...
Parallel ad bidding solution launches by PubNative
Friday, July 13, 2018 by Richard Harris
PubNative announced the launch of HyBid, a solution that gives app developers more control over ad decisioning to allow multiple buyers to compete simultaneously in a unified auction, helping maximize revenue. By leveraging server-side exchange bidding and in-app pre-bidding technologies, publishers can now segment valuable impressions to the most competitive buyers and...
Change human body features from head to toe with this app
Wednesday, June 13, 2018 by Richard Harris
Manipulating video in real time is difficult - especially if you are editing features of the human body such as making someone taller, or more skinny. LIKE - the video creation and social app just released a new feature that is touted as the first augmented reality and artificial intelligence mobile video effect, called Shaping Magic. The new feature, available for free...
ironSource expands their inapp programmatic marketplace
Friday, April 27, 2018 by Richard Harris
ironSource has announced the expansion of its in-app programmatic marketplace, which in addition to video inventory, will now include MRAID support for interactive ads, and viewability verification through Oracle’s Moat, an analytics and measurement company.Reaching 1.5B unique consumers a month, ironSource’s in-app programmatic marketplace already includes premium in-a...
Facebook starts testing for playable ads
Monday, April 23, 2018 by Austin Harris
Facebook has recently announce that they have begun testing playable ads to let users get a better feel for the app they are about to download. Video ads are constantly growing and will continue to grow with 79% of consumers preferring to watch a video to learn about a product than read text on a page. On mobile, the momentum with video is predicted to by some to increa...
Facial detection for verified ad views launches from Jinglz
Saturday, April 21, 2018 by Richard Harris
Jinglz Inc. has announced the live production release of the PlayJinglz mobile app, and it is now available for public download through the Google Play Store. As a first demonstration of their “Verified View” technology, the PlayJinglz app highlights the company’s unique approach to mobile ad engagement.PlayJinglz allows users to watch short sponsored video content and ...
About that new AdMob open bidding platform
Wednesday, March 21, 2018 by Austin Harris
Great games are magical. They allow players to escape to new worlds, turn into superheroes, and boost their puzzle-solving powers. And with mobile, billions of people across the world are experiencing the magic of games. Global interactive gaming is becoming mainstream, with 2.6 billion gamers in 2017 versus 100 million in 1995. Global gaming revenue is estimated to be ...
Mobile ad creative help from Tapjoy arrives
Wednesday, March 21, 2018 by Richard Harris
Tapjoy has announced the launch of the Interplay Studio, an in-house creative team and design studio dedicated to helping brands, agencies and marketers deliver mobile ad creative optimized for in-app environments. Campaigns designed by the Interplay Studio have demonstrated average click-through rate that are 3-5X greater than traditional mobile video ads and deliver a...
Mobile marketers should use video more report finds
Tuesday, March 6, 2018 by Richard Harris
YouAppi has announced the results of its second annual CMO Mobile Marketing Guide, which highlights opportunities for mobile marketers over the next 12 months. Video emerged the clear winner, with 85 percent of marketers planning to increase their investment in video during 2018, up a full 10 percent from 2017. Over three-quarters of respondents cited video as very or c...
Device testing in the cloud empowers developers and ad fraudsters
Friday, December 8, 2017 by Richard Harris
Cloud technology has been a game-changer for many industries. It has reduced IT costs, made updating and upgrading systems much easier, allowed businesses to scale operations quickly, and it has enabled flexible work collaboration. The cloud also has major implications on how digital ads are tested and served to millions of people globally. The opportunity to seamlessly...
Mountain Dew taps Immersv for 360 video ads
Monday, November 27, 2017 by Richard Harris
Immersv has announced that Mountain Dew and its advertising agency, OMD, tapped Immersv’s Mobile 360 and VR marketing platform to drive significant consumer engagement for their ad campaign promoting the VR experience “The Professor Presents: #GotHandles.” The ad campaign delivered exceptional results for Mountain Dew, driving 63 percent video completion rat...
Smart mobile marketing during the holidays
Tuesday, November 21, 2017 by Itamar Benedy
The holiday season is often glorified as the “App Developers’ days”, with dream conditions to send people to the app store and download new apps. The numbers don’t lie. 2016 was the best year yet for apps, with over half a million dollars being spend on mobile apps over the holiday - a 52% increase from the year prior (Sensor Tower). This holiday bump can be attributed ...
Tapjoy delivers impressive results to 20th Century Fox
Monday, October 23, 2017 by Richard Harris
Tapjoy has developed a mobile advertising format called Interactive End Cards as part of its Interplay Advertising Suite, an in-game rewarded advertising strategy. Interactive End Cards turn traditional video ads into interactive media ad experiences that allow marketers to further engage consumers with their brand story and turn audience interest into measurable action...
Are app store subscription models right for your app
Friday, October 6, 2017 by Mark Rosner
While advertising and in-app purchases are the methods of monetization app marketers are probably most familiar with, subscription-based models may be the most overlooked. But subscriptions offer publishers benefits like a predictable, long-term revenue stream, and higher average revenue per user (ARPU) versus ads or IAPs. Subscriptions can also be deeply engaging for u...
App monetization and choosing the right partner
Friday, September 22, 2017 by Ignasi Prat
The process of defining the business model for monetizing your apps and mobile games starts before even a single line of code is written. It's one of the most important considerations that'll shape your future strategy. It's the type of strategic decision that will influence your present and future development. And if you decide to monetize through advertising, choosing...
About the explosive growth of mobile video advertising
Tuesday, September 19, 2017 by Richard Harris
Smaato has released its Q2 2017 Global Trends in Mobile Advertising Report. Smaato conducted an in-depth analysis of the 1.5+ trillion ad impressions delivered on its platform in the second quarter of 2017, and found new data to support the massive growth of video advertising globally, and particularly in-app, which is growing faster over mobile web as a share of digita...
Immersv VR and Mobile 360 marketing firm nabs $10.5M in Series A
Wednesday, August 23, 2017 by Richard Harris
Immersv, an interactive advertising platform for Mobile 360 and Virtual Reality, has completed a $10.5 million Series A round of financing. The Series A financing builds on a year of significant product and market momentum for Immersv, which combines interactive 360 advertising with a programmatic real time bidding platform. The company has recently signed programmatic ...
Omnichannel insights launch for phone call analytics platform DialogTech
Wednesday, July 26, 2017 by Austin Harris
DialogTech, a provider of marketing analytics for phone calls, has announced the launch of Dashboard Insights. Businesses and agencies can now access and visualize DialogTech’s call analytics data however they choose to gain the right insights into how phone calls from digital advertising, website interactions and offline marketing drive appointments, customers and reve...
STREAM from Lucktastic lets app marketers define and target US consumers
Monday, July 24, 2017 by Austin Harris
Lucktastic, a free app that is crushing it with app rewards, has introduced the STREAM audience platform. STREAM gives marketers the ability to define and target mobile first US consumers using their proprietary first party data. Access to the STREAM is available immediately with the ability to apply segmentation across all of the unique native ad units within the app.“...
Lucktastic releases STREAM audience platform
Wednesday, July 19, 2017 by Austin Harris
Lucktastic, a free app that is crushing it with app rewards, has introduced the STREAM audience platform. STREAM gives marketers the ability to define and target mobile first US consumers using their proprietary first party data. Access to the STREAM is available immediately with the ability to apply segmentation across all of the unique native ad units within the app.“...
Zombie apps in the Google Play Store
Friday, July 14, 2017 by Richard Harris
Anura, fraud protection software from eZanga that identifies bots and human fraud, has announced that more than 1,300 apps in the Google Play store contain code that activates Android phones in "sleep mode" for the purpose of engaging with mobile advertisements unbeknownst to their owners. After detecting click attempts made from a variety of Google Play Store apps...
How to play DRM content on any PC or Mac computer
Wednesday, July 12, 2017 by Richard Harris
IdeaNova Technologies, Inc., a provider of Inflight Entertainment (IFE) solutions and Digital Rights Management (DRM), unveiled INPLAY INSTANT, their newest multimedia player. Now, airline passengers can quickly and easily playback any DRM content - such as Hollywood movies - on their laptop or any web browser, regardless of the supported DRM Content Decryption Module (...
Play any DRM content on any PC or Mac computer
Friday, July 7, 2017 by Richard Harris
IdeaNova Technologies, Inc., a provider of Inflight Entertainment (IFE) solutions and Digital Rights Management (DRM), unveiled INPLAY INSTANT, their newest multimedia player. Now, airline passengers can quickly and easily playback any DRM content - such as Hollywood movies - on their laptop or any web browser, regardless of the supported DRM Content Decryption Module (...
Your Unite Europe 2017 keynote briefing
Monday, July 3, 2017 by Austin Harris
Unite Europe 2017, taking place in the beautiful city of Amsterdam, has just kicked off! Over the next two days, artists, developers, teachers, filmmakers, researchers, storytellers and anyone using Unity will come together to talk about what they love most - creating with Unity.The opening keynote has just concluded and several big announcements have came down the pipe...
Mobile video challenges most app marketers new report says
Wednesday, June 28, 2017 by Richard Harris
If Digital Video 1.0 was characterized by the repurposing of TV content for the PC, then the current growth in Mobile Video is anything but repurposing Web or TV video content for mobile devices, according to research commissioned by mobile growth platform YouAppi.The research conducted by Dimensional Research found that 94% of the 218 global mobile marketer and agency ...
Find angel investors in real time with this app
Tuesday, June 27, 2017 by Richard Harris
2UP Technology, Inc., a mobile application developer of peer-to-peer video apps, has announced the launch of “Pitch Investors Live,” a new app that connects entrepreneurs with investors using live video. The app connects entrepreneurs looking to turn their idea into a reality with angel investors who are looking to find great new companies in which to invest. The app is...
How mobile video load time affects ad delivery
Monday, June 19, 2017 by Patrick Kennard
Ask any mobile app developer, and they’ll tell you that one of the greatest challenges in monetizing their apps through video ads isn’t finding the right demand or knowing when to run the videos; it’s figuring out how to present video ads without slowing down their apps. I’m sure every developer at some point has done a Google search for something like, “Which ad networ...
Weather apps have the highest mobile ad eCPM finds new report
Thursday, June 8, 2017 by Richard Harris
A new Q1 2017 report from Smaato was just released. Titled the "Global Trends in Mobile Advertising Report", data was analyzed from 300 billion mobile ad impressions served on its exchange each month and found that mobile ad space is more valuable than ever before as global eCPMs grew almost 50 percent year-over-year.Fueled by explosive growth in the Asia-Pacific ...
Mobile video ads install the most apps new survey says
Wednesday, May 31, 2017 by Austin Harris
AdColony has released their Spring 2017 App Install Marketing Survey. The survey is the 7th of its kind since 2013 and will provide insights, benchmarks, and trends from the top 250 grossing app developers. Respondents primarily represented mobile game developers (75%), with a minority making non-gaming apps (21%). A small number (4.0%) represented mobile publishers who...
Monetizing apps without alienating users: A chat with Receptiv
Wednesday, May 3, 2017 by Richard Harris
We recently sat down with Receptiv, the company formerly known as MediaBrix, to learn more about how they work with app developers monetize their products. Receptiv is an in-app mobile video ad platform that connects brands to app users to increase ad performance. Founded as MediaBrix in 2011 and named an Adweek Top Mobile Innovator, they are available via both programm...
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