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Developer news items we found relating to mobile users

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Mobile-user-behavior-is-changing-quickly-says-new-Appnostic-report-

Mobile user behavior is changing quickly says new Appnostic report


Monday, June 3, 2019 by

Mobile Posse in conjunction with Phoenix Marketing International released a study entitled, “The Appnostic Journey: How Changing Behavior is Creating New Opportunities,” that examines the intent and motivations of mobile device users - from the moment they begin the user journey. Consumers unlock their smartphones an average of 70 times a day - and each t...


3D-and-AR-in-ecommerce-from-Overstock.com-launches

3D and AR in ecommerce from Overstock.com launches


Tuesday, May 28, 2019 by

Overstock.com, Inc. recently launched an omnichannel 3D and augmented reality (AR) experience in e-commerce, expanding its 3D models from its award-winning mobile apps to mobile web, reaching 100 percent of the retailer’s mobile users. This AR functionality will also be available on Overstock’s desktop site as early as this week. Building on Overstock&rsq...


AI-enabled-mobile-capture-SDK-from-ABBYY-lands

AI enabled mobile capture SDK from ABBYY lands


Monday, May 6, 2019 by

ABBYY has introduced ABBYY Mobile Capture, a software development kit (SDK) to enable end-to-end point-and-capture mobile experience where the user data is instantly captured via the camera to be used within an app or extracted and sent to back-end processes for self-service scenarios. The AI-enabled SDK frees the mobile user from manual data entry, which improves custo...


Women-are-using-financial-apps-more-than-men-says-Liftoff-report

Women are using financial apps more than men says Liftoff report


Friday, April 12, 2019 by

Liftoff released a new report in partnership with Leanplum uncovering new insights into the world of mobile finance. Specifically, it found that women are more engaged than ever with finance apps, meaning it’s prime time for marketers to double-down on investments in the traditionally underserved demographic. The report also shows the Asia-Pacific region (APAC) co...


Push-notification-value-increases-with-intensity

Push notification value increases with intensity


Monday, March 4, 2019 by

Marfeel has released the results of an extensive study that measured the value of push notifications to publishers and identified optimized strategies for increasing the value of push notifications by up to 40 percent. The research defined a new metric, Subscriber Lifetime Value, or SLTV, to evaluate push notification strategies for customers using Marfeel’s au...


American-dating-app-registrations-drop-almost-500-percent

American dating app registrations drop almost 500 percent


Friday, February 15, 2019 by

Liftoff released its third annual dating apps research and analysis. The most comprehensive and longitudinal study of its kind, the data reveals sweeping demographic and regional changes in the world of dating apps that mobile marketers need to know to succeed in 2019. Chief among the insights are the rise of Latin America (LATAM), a drop-off in North America (NAR), and...


How-to-make-testing-apps-easier-using-HeadSpin

How to make testing apps easier using HeadSpin


Tuesday, January 8, 2019 by

New device launches are exciting for consumers, but a lot happens behind the scenes. New devices mean new device-OS configurations. App developers have to scramble to understand how their apps will perform under new circumstances. This cannot be taken for granted, because a few seconds of additional app load time means millions of lost revenue. New device launches put a...


Mobile-app-ad-spending-predicted-to-hit-$64B-by-2020

Mobile app ad spending predicted to hit $64B by 2020


Thursday, December 20, 2018 by

The app advertising market is poised to grow at a rapid pace over the coming years, surging 136% from $27.1 billion in 2017 to $64.1 billion in 2020, according to a new market research study by AppsFlyer, the leading mobile attribution company. The new report projects that mobile app marketing spend will grow at an average year-over-year rate of 34%. Growth is foreca...


5-app-development-tips-to-help-you-avoid-disaster

5 app development tips to help you avoid disaster


Wednesday, November 28, 2018 by

Mobile app development: it’s easy and straightforward in the lab, but once your app is deployed to the wild, all bets are off. You need to deliver seamless, fast experiences for users on low-powered devices, in any number of network environments. When it comes to building mobile apps, uncontrollable user behavior can lead you down the path to death by 1000 pape...


Testing-your-app-for-the-holidays

Testing your app for the holidays


Tuesday, November 27, 2018 by

It’s almost the most wonderful time of the year and retailers of all sizes have already been busy preparing - and in some cases bracing - for the upcoming surge in traffic that is expected to hit their websites and mobile shopping apps this holiday season. Salesforce is predicting that mobile devices will drive 68 percent of all holiday shopping traffic this year,...


The-subscription-based-app-model-is-working-and-here

The subscription based app model is working and here's proof


Monday, November 5, 2018 by

Liftoff released its annual Mobile App Engagement Index, describing trends in consumer app engagement and ways mobile marketers can adapt to thrive in the changing landscape. Specifically, the report reveals that mobile users are head over heels for the subscription model, with considerable momentum gained from last year. Additionally, the Index highlights a shift in ge...


Measuring-mobile-ad-revenue-on-the-user-level

Measuring mobile ad revenue on the user level


Thursday, October 4, 2018 by

ironSource announced the launch of User Ad Revenue (UAR), a unique product giving app developers the ability to accurately measure ad revenue on the user level, and link that data to the marketing channel which brought in that specific user. By revealing how much in-app advertising revenue each individual user generates across all networks, and attributing that reven...


iOS-12-notification-changes-should-make-you-rethink-your-messages

iOS 12 notification changes should make you rethink your messages


Friday, September 21, 2018 by

It feels as if our mobile screens are swimming in notification overload these days, and it’s no wonder why when leading mobile marketing companies plaster billboards in Silicon Valley with promises to engage mobile users. In a hyper-connected world where consumer attention is scarce, notifications are an incredibly powerful way to reach users wherever they are....


To-make-a-progressive-web-app-or-not

To make a progressive web app or not


Thursday, September 6, 2018 by

Mobile users are spending 80 to 94 percent of their mobile use time in apps, so you’d think the mobile web would be a thing of the past right? But the average mobile user also visits 100 different websites each month, and only half of all mobile users don’t download any new apps during that same period. In order to achieve the speed and ease of use p...


Mobile-game-spending-is-dominated-by-women-says-Liftoff

Mobile game spending is dominated by women says Liftoff


Wednesday, August 22, 2018 by

Liftoff released a data report exploring the booming world of mobile gaming. Since last year, Liftoff has detected a golden age of mobile game marketing with acquisition costs at all stages of the funnel decreasing and post-install conversion rates increasing. And as multi-platform gaming sensations like Fortnite bring high-quality play experiences to smartphones, more ...


Retarget-mobile-users-by-remembering-the-day-0-dilemma

Retarget mobile users by remembering the day 0 dilemma


Wednesday, August 22, 2018 by

Imagine you owned a restaurant and hired an agency to help you increase sales. The agency tells you they can drive revenue by as much as 20 percent by changing your menu and training your waiters to upsell wine during the lunch rush. They test the strategy by splitting your tables into two groups. Group A receives the special menu and wine pitch. For Group B, it is busi...


Better-programmatic-ads-and-fraud-protection-come-from-YouAppi-upgrade

Better programmatic ads and fraud protection come from YouAppi upgrade


Wednesday, August 1, 2018 by

YouAppi, a growth marketing platform for premium mobile brands, just announced upgrades to its 360 Platform, initially launched last year. The 360 Platform hopes to address five critical needs for today’s marketers: user acquisition, brand video, rewarded video, re-engagement and social media.  Moshe Vaknin, CEO of Youappi had this to say; &ldquo...


Engaging-mobile-app-users-with-Flurry-Push

Engaging mobile app users with Flurry Push


Monday, May 21, 2018 by

Sending push alerts to mobile users isn't anything new, but knowing "just when to do it" for the best engagement can be a bit more tricky. To help, Flurry from Oath has unveiled Flurry Push, a free offering from the new Flurry Marketing Suite that enables app developers to send targeted messages to re-engage and retain users across Android and iOS. With Flurry Push, mob...


Hard-truths-about-wireless-carriers-from-J.D.-Power

Hard truths about wireless carriers from J.D. Power


Wednesday, March 14, 2018 by

Wireless devices have become like an appendage for most people. Getting the right service plan at a good price with the right device is essential. Wireless carriers are engaged in a fierce battle for the money and loyalty of consumers. Network quality is most important, but it’s not the only part of the equation that matters. Carriers that get all stages of the process ...


Progressive-web-apps-vs-native-apps:-Showdown-in-2018

Progressive web apps vs native apps: Showdown in 2018


Thursday, March 1, 2018 by

Apps have become an integral part of any brand's digital marketing efforts. You'd be hard-pressed to find a company that hasn't, at the very least, thought about developing an app. It would be even more difficult to find a company willing to deny the tremendous impact that an app can have on a brand's engagement and customer experience.   Given th...


Using-common-short-codes-for-mobile-app-marketing

Using common short codes for mobile app marketing


Friday, February 16, 2018 by

App developers know well the difficulties in marketing their apps. But a highly compelling way to advertise their apps in the context to the real world is being overlooked.Common Short Codes provide an easy way for app developers and brands to get consumers to download an app in context with their current, real-world surroundings. Common Short Codes bring integrity and ...


Reengage-mobile-app-users-with-the-latest-YouAppi-solution

Reengage mobile app users with the latest YouAppi solution


Monday, January 29, 2018 by

YouAppi has announced the launch of its Re-Engagement solution, created to maximize the value of all mobile users, whether acquired organically or through the YouAppi platform. Re-Engagement was designed to work in tandem with YouAppi’s User Acquisition (UA) solution as part of its 360 Platform. The solution offers access to YouAppi’s Real-time Bidding (RTB), social and...


Why-enterprises-will-modernize-their-enterprise-apps-this-year

Why enterprises will modernize their enterprise apps this year


Wednesday, January 24, 2018 by

Sapho and IDG Communications have released the results of a survey targeting 160 IT Directors and Chief Information and Technology Officers at enterprise companies with more than 1,000 employees. The results show an overwhelming number (78%) of respondents planning to upgrade their organization’s enterprise applications this year in an effort to provide employees with b...


Cisco-releases-security-connector-app-for-iOS-devices

Cisco releases security connector app for iOS devices


Tuesday, January 2, 2018 by

Cisco announced the availability of Cisco Security Connector, a security app designed to give enterprises the deepest visibility and control over network activity on iOS devices, now in the App Store.Apple has designed iOS to be secure from the ground up and to be simple, intuitive, and powerful for users. By using iPhones and iPads with iOS 11 and Cisco Security Connec...


How-to-protect-IP-communications-from-telecom-fraud

How to protect IP communications from telecom fraud


Thursday, December 28, 2017 by

Software-based IP communications continue to grow in popularity because of the added reliability, reach and control they allow businesses to have over their telecom resources. However, as more developers continue to transfer enterprise communications from legacy telcos to cloud-based service providers, the threat of telecom fraud and cyber-attacks also rise. Accord...


Making-inapp-purchase-whales-is-more-expensive-than-you-think

Making inapp purchase whales is more expensive than you think


Friday, December 1, 2017 by

Not so long ago, businesses would drive traffic to websites without any concept of what people did once they got there. This traffic could be paid for on a cost-per-click basis and it was relatively cheap. Then we clued into the fact it was possible to track what visitors actually did on websites and equate that in terms of value to the business. The real value of websi...


Mobile-apps-are-key-to-success-in-retail

Mobile apps are key to success in retail


Wednesday, November 29, 2017 by

Apps are the preeminent way for retailers to reach your customers. Whether you are getting consumers to your app, measuring their engagement, encouraging purchases, analyzing their sentiment or expanding to new markets, app data will fuel your mobile success and thereby your company’s success. From competitive benchmarking to international expansion, App Annie has ...


Unlocking-your-phone-to-kill-time-You

Unlocking your phone to kill time You're not alone


Monday, November 13, 2017 by

A study of 900 mobile phone users - conducted by Phoenix Marketing International and Mobile Posse - analyzed consumer phone usage, attitudes, why and when people unlock their devices to determine their interest in “Proactive Content Discovery.” Proactive Content Discovery can be described as the automatically opening of relevant content when a phone is unlocked, making...


About-the-explosive-growth-of-mobile-video-advertising

About the explosive growth of mobile video advertising


Tuesday, September 19, 2017 by

Smaato has released its Q2 2017 Global Trends in Mobile Advertising Report. Smaato conducted an in-depth analysis of the 1.5+ trillion ad impressions delivered on its platform in the second quarter of 2017, and found new data to support the massive growth of video advertising globally, and particularly in-app, which is growing faster over mobile web as a share of digita...


Carriers-team-up-to-provide-better-mobile-authentication

Carriers team up to provide better mobile authentication


Thursday, September 14, 2017 by

Mobile users are faced with the challenge of managing dozens of difficult-to-remember passwords for many applications. Even with the best user practices, hackers can social engineer passwords from users, leaving consumers and enterprises vulnerable to identity theft, bank fraud, fraudulent purchases and data theft.To help tackle this issue, AT&T, Sprint, T-Mobile an...


Androids-failing-at-double-the-rate-of-iPhones

Androids failing at double the rate of iPhones


Thursday, September 14, 2017 by

As the two main players in the mobile space, the Android and iOS operating systems are at constant odds with one another for market share and performance. In the second quarter of 2017, Android devices struggled to keep pace with the performance of iPhones. In fact, Android devices had a failure rate worldwide of 25 percent - that is more than double the failure rate of...


AR-experience-to-be-provided-as-New-York-Jets-team-up-with-Xperiel

AR experience to be provided as New York Jets team up with Xperiel


Friday, August 18, 2017 by

To kick-off the 2017-2018 NFL season, the New York Jets and Xperiel, inventor of the Real World Web (RWW) platform, are announcing a partnership to bring football fans’ favorite in-stadium activities right to their fingertips. Starting on September 24, during the home game against the Miami Dolphins, fans using the New York Jets app will be able to participate in custom...


A-guide-to-monetizing-apps-using-mobile-native-advertising

A guide to monetizing apps using mobile native advertising


Thursday, August 17, 2017 by

The pace of innovation in mobile advertising has never been greater. While we have seen significant gains over the last few years, today, the industry is benefiting from the convergence of three areas - native ads, programmatic buying and enhanced targeting. This powerful fusion is essential to ensure a future in mobile advertising which provides users with a relevant a...


Study-finds-Android-outperforms-iOS-in-user-reaction-time-for-push-alerts-

Study finds Android outperforms iOS in user reaction time for push alerts


Monday, June 26, 2017 by

Accengage, a push notification technology company for Mobile Apps, Websites and Facebook Messenger, is has released the 2017 Edition of their annual Push Notification Benchmark. In addition to updating Push Notification opt-in and reaction rates for Mobile Apps on iOS & Android overall, by industry and country, the study reveals for the very first time: mobile app r...


The-best-month-to-acquire-users-is-in-September-finds-new-report

The best month to acquire users is in September finds new report


Wednesday, June 21, 2017 by

Liftoff, a mobile app marketing and retargeting company, has released a new report providing surprising insight into behaviors and trends in the rapidly growing world of mobile shopping. The data reveals the best month to acquire users is in September, ahead of the holiday shopping frenzy, and also examines geographical differences in mobile user engagement between Nort...