Most Elegant App survey results
Thursday, May 25, 2023 by Richard Harris
Elegant Media Reveals Fascinating Results about mobile usage in Victoria from their recent App Survey
Elegant Media, a leading Australian app development company, is thrilled to announce the remarkable findings from the highly anticipated "Most Elegant App Survey in Victoria." The survey, conducted by Elegant Media's dedicated research team through face...
5 trends that will shape the future of mobile apps
Thursday, January 14, 2021 by Jon Hudson
COVID has rewritten the rules of user acquisition campaigns for app developers. It has favored specific categories of apps, driving massive boosts in mobile usage and install volume. App marketers had to pivot in a heartbeat, optimizing their marketing mix and responding to volatility with few guideposts available to them. The volatility won’t go away in 2021, and...
App discovery increases coming in 2021
Thursday, January 7, 2021 by Freeman Lightner
COVID-19 has rewritten the rules of user acquisition campaigns for app developers, favoring specific categories of apps, and driving massive boosts in mobile usage and install volume. App marketers have had to pivot in a heartbeat, optimizing their marketing mix, and responding to volatility with very little to guide them. This volatility will not go away in 2021 and ap...
How the US Government shutdown could effect your app
Friday, January 11, 2019 by Richard Harris
The impacts of the US Government being offline are obvious to the daily operations of the National parks, security agencies, and other federally funded offices. But it doesn't stop there. Techcrunch recently reported how this shutdown (close to the longest running in history), is affecting IPO ready companies, and Karen Hao, a reporter for MIT Technology Review rece...
Mobile app ad spending predicted to hit $64B by 2020
Thursday, December 20, 2018 by Richard Harris
The app advertising market is poised to grow at a rapid pace over the coming years, surging 136% from $27.1 billion in 2017 to $64.1 billion in 2020, according to a new market research study by AppsFlyer, the leading mobile attribution company.
The new report projects that mobile app marketing spend will grow at an average year-over-year rate of 34%. Growth is foreca...
Weather apps have the highest mobile ad eCPM finds new report
Thursday, June 8, 2017 by Richard Harris
A new Q1 2017 report from Smaato was just released. Titled the "Global Trends in Mobile Advertising Report", data was analyzed from 300 billion mobile ad impressions served on its exchange each month and found that mobile ad space is more valuable than ever before as global eCPMs grew almost 50 percent year-over-year.Fueled by explosive growth in the Asia-Pacific ...
Mobile app advertising is killing adult usage
Saturday, February 18, 2017 by Richard Harris
63 percent of adults avoid mobile apps because of too many adverts, or when asked to pay for the app or extra features. This is the finding of an independent study of 600 mobile app users in the UK and US, commissioned by Tutela, the Wireless Analytics Monetisation (WAM) firm. Users are up to four times more likely to favor apps collecting mobile usage statist...
Orange is the New Black, Still Buffering Don't Blame Your Network Blame Your App
Thursday, July 21, 2016 by Jeff Kim
Apps are winning the mobile video streaming wars. A mere 18% of users stream on mobile web, with the majority watching their favorite videos on apps like Netflix, YouTube, and HBO GO. Yet despite the popularity, video loading remains frustratingly slow - between the constant buffering and lost connections, it’s becoming increasingly tempting to throw your phone out the ...
Transforming Your Employees Into Active Participants Through App Engagement
Saturday, June 11, 2016 by Sal Camarda
There is no doubt that our smartphones are highly valuable to us and have become an extension of our lives. Smartphones have changed how we live, work, create, and maintain relationships. Mobile platforms can improve awareness and engagement around corporate values and significantly enhance the corporate, organizational and community event and initiative experience.
&n...
New HTML5 Ad Validator Tests Ad Creatives Against IAB Guidelines
Sunday, May 8, 2016 by Richard Harris
The IAB Technology Laboratory recently released the HTML5 Ad Validator, an online tool that allows for testing of mobile and desktop ad creative against the IAB Display Creative Guidelines. It offers critical analysis to help build ad creative that delivers better user experience.The HTML5 Ad Validator takes multiple inputs for validating ads – both zipped ad package or...
How March Madness Impacts Enterprise Mobile Data Usage and BYOD Security
Tuesday, April 5, 2016 by Richard Harris
Oversized events like March Madness and the Olympics not only can cause decreased productivity from employees, but also may increase security risks for companies whose employees are using devices that access corporate data. We visited with Michael Covington, VP Product for Wandera, to discuss research the company conducted during the NCAA basketball tournament to learn ...
Adobe's Report at MWC Says Mobile Growth in China Tops Other Countries
Friday, February 26, 2016 by Stuart Parkerson
Adobe released a new report at Mobile World Congress that features new insights into phablets, traffic trends and mobile usage overseas. Key insights include: Mobile growth in China tops other countries; over 50% YoY: This is looking at the growth in share of online visits; 64% if you consider just smartphones (3% decline with tablets). The U.S. saw 12% ...
20 Hot Takes on Mobile Engagement From 2015
Thursday, January 14, 2016 by Richard Harris
If you want to know the top 20 data points from 2015 impacting mobile usage, retention and marketing you’re in luck.Hot off the press is Localytics 2016 App Marketing Guide which provides a comprehensive overview of the mobile trends & takeaways you need to know to help you plan out your 2016 mobile user engagement strategy. The data in the report provides insi...
App Usage Grows By 58 percent in 2015 and Shows No Signs of Slowing Down
Tuesday, January 12, 2016 by Richard Harris
The numbers are staggering. Mobile app usage last year was up 58%. Time spent on phablets grew 334% year-over-year. And the high flying mobile usage stats just keep rolling in, according to a recent report from Yahoo’s Flurry in its annual “State of Mobile” report.In the context of the 58% overall growth of app usage, Flurry defines app usage as a user opening an app an...
iPad Now Generating More Revenue Per Impression Than Any Other Device
Wednesday, November 11, 2015 by Richard Harris
Opera Mediaworks has published its Q3 2015 State of Mobile Advertising Report and one of the top findings that the report demonstrates is the fact that Apple has regained it’s no. 1 spot for revenue, spurred by the popularity of ad videos coupled with iPad usage.The report’s data is a taken from activity on the Opera Mediaworks' mobile ad platform which reaches 1.1 bill...
Mobile Application Usage Continues to Redefine Performance
Friday, October 2, 2015 by Joe Schulz
With both mobile device usage and user expectations continuing to escalate, application performance is becoming more important than ever. At the same time, the complexity of the devices themselves, paired with rising security precautions that are locking users out of public Wi-Fi networks, are making it more challenging for developers to ensure consistent performance un...
Why DDoS Attacks Have Doubled in the past Year
Saturday, August 22, 2015 by Stuart Parkerson
Akamai Technologies has released its Q2 2015 State of the Internet – Security Report. This quarter’s report, which provides analysis and insight into the global cloud security threat landscape. Most notably, the data show the threat posed by distributed denial of service (DDoS) and web application attacks continues to grow each quarter.John Summers, vice president, Clou...
How to Design a Seamless UX for Mobile Payments
Wednesday, July 22, 2015 by Joe Kleinwaechter
Nearly 1.4 million mobile applications fill the virtual shelves of the App Store. Of those, more than 177,000 apps facilitate mobile payments. Moreover, Apple Pay’s impact on the mobile market has been nothing less than noteworthy, with businesses and banks clamoring to accept it as consumers merge their wallets and cell phones.And in terms of mobile usage, consumers de...
Local Advertising Changes Could Provide Boon for App Publishers
Tuesday, June 16, 2015 by Richard Harris
Very few app publishers have the opportunity to take advantage of local advertising revenues. Part of the problem has been the ability for smaller local advertisers to tap into the reach of the plethora of apps that serve in-app advertising.While well known publishers like Pandora and Zinga have made some inroads into tapping into the local advertising market, it’s been...
The Top Five Things You Should Know About Paid Search Marketing
Thursday, April 2, 2015 by Richard Hartley
Richard Hartley, PPC Director at Jellyfish Online Marketing, provides some quick hits on approaching paid search marketing.1. What's happening with PPC technology right now?- Google DoubleClick’s unrivalled development power could see other software tools lose custom. We witnessed a similar occurrence with competitive tag management solutions when Google Tag Manag...
Why Building a Global App Is Hard Work That Can Pay Off
Tuesday, March 31, 2015 by Djamel Agaoua
These are amazing times to be a startup. It used to be that internationalization entailed securing offices, personnel and equipment, something that cost months or even years, as well as millions of dollars in investment. Any mistakes made were very costly and could threaten the future of the company. Today, if you are a mobile app developer, with the seeming push o...
How Deep Linking in Your Android App Will Now Impact Your Website SEO
Thursday, March 12, 2015 by Richard Harris
The impact on your company in respect to how people use mobile devices is not limited simply whether you have an iOS or Android app. New changes implemented by Google can now impact how people find content on your website. These updates focus on how mobile friendly your website is and separately, if you have an Android app. A recent blog post the Google Webmasters ...
iPhone Users In The U.S. Account for 80 Percent of Wi Fi Data and LTE Data Consumption
Wednesday, November 19, 2014 by Richard Harris
Mobidia Technology Inc. is a leading provider of mobile usage data. The company released a new insights report, today on mobile data usage in Q3 2014 in the U.S. The recent findings derived from the analysis indicated that iPhone users in the United States had accounted for 80 percent of Wi-Fi Data and LTE data consumption. “U.S. wireless subscribers with LTE ...
It’s in the Data: What Mobile App Developers Can Learn from Global App Download Patterns
Monday, October 13, 2014 by Elad Natanson
The Net Neutrality debate is heating up in the US with the tech industry heavyweights backing net neutrality and 3.7 million comments being submitted to the Federal Communications Commission on this controversial proposal – by far the most-commented issue in the agency’s history. At stake is whether broadband service providers will be able to charge more for faster...
A Beginner’s Guide to App Analytics: More Users, More Usage and More Revenue
Tuesday, July 15, 2014 by Stuart Parkerson
More users, more usage & more revenue. It sounds simple, right? However, you and I both know better. Yes, the opportunity is there - US daily smartphone screen time has now exceeded television time. Mobile usage is only going to continue to grow. But the days of launching an app and sitting back as the money rolls in are long, long gone. It doesn’t matter who y...
Digital is Overtaking TV for the US Viewing Audience as Smartphones and Tablets Garner Nearly 50 percent of Viewership
Saturday, May 17, 2014 by Richard Harris
In a trend that should interest everyone involved in mobile, a new study by the Interactive Advertising Bureau (IAB) shows that Americans are increasingly embracing original digital video.The report, “2014 Original Digital Video Study”, shows that viewers of original digital programming prefer that type of content to news, sports and daytime programm...
App Developers Winners in Mobile Holiday Shopping Movement
Wednesday, December 11, 2013 by Richard Harris
App developers have a lot to smile about this holiday shopping season, according to analysis of data by mobile analytics provider Mobidia.
In yet another report on the power of this holiday season’s mobile shopping activity, Mobidia’s analysis of data gathered over the biggest buying day of the year, Black Friday, clearly demonstrates a growing reliance on and usa...
