WordPress MarfeelPress plugin gives power to the publisher
Thursday, November 29, 2018 by Christian Hargrave
Marfeel announced that it has launched MarfeelPress, their first all-in-one plugin that enables publishers of all sizes using the WordPress content management system (CMS) to enhance the mobile version of their content while boosting engagement and ad revenue. In the first stage of its official launch, Marfeel will be releasing the plugin to select publishers by invitat...
New progressive web app framework introduced by Marfeel
Thursday, January 18, 2018 by Christian Hargrave
Marfeel has announced the launch of its Marfeel PWA technology, which enables publishers to benefit fully from the next big thing in the mobile ecosystem. As an early adopter of progressive web app technology, Marfeel offers such forward-looking capabilities as 0.7-second page loads for first meaningful paint, push notifications, offline access to content, and striking ...
AOL says you need to diversify your ad strategy
Monday, May 22, 2017 by Patrick McCormack
For mobile developers with scale, performance-based advertising has been a massive revenue opportunity. Performance pricing now accounts for 65 percent of all ad revenue achieved in digital, including desktop and mobile. Advertisers and marketers understand the obvious benefits of cost per install (CPI) campaigns, for example, which comprises more than 25 percent of tod...
Place your bets with some of these betting apps from the UK
Tuesday, May 16, 2017 by Richard Harris
A fully regulated and well-organized betting landscape in the UK has allowed betting operators to flourish and make important steps forward towards keeping up with the advancing mobile technology. One particular way which stands as the most prominent example and testament to UK sport betting dominance in recent years is via fully-fledged betting apps or mobile sites. UK...
What are inapp landing pages anyway
Friday, October 14, 2016 by Richard Harris
Web landing pages are a marketing mainstay, with a 2014 study by MarketingSherpa revealing that 48% of companies build a new landing page for each marketing campaign they make. However, until now, the options for apps have been far more limited, resulting too often in push notifications and ads that merely take users to the app’s home page.Keren Wexler, Director of prod...
What OtherLevels Says Can Boost Engagement and Retention of Your Software
Thursday, September 22, 2016 by Richard Harris
Marketers across virtually every industry in 2016 understand that multichannel messaging is important. But not all solutions are created equal... and neither are the needs of various sectors.The more closely a brand or platform interacts with its end user, the more targeted, intelligent, and data-driven the functionalities of its marketing solutions should be....
Study: What Americans Hate Most on Their Mobile Device
Wednesday, September 21, 2016 by Richard Harris
There is new research into one of the most hated new annoyances of the Internet and mobile and its not Donald Trump or the Kardashians. You know those huge ads that take over the entire screen of your computer or mobile devices? These third party resources are the lifeline for media struggling to stay in the black. A typical web request today can r...
The Future Looks Bright For Mobile Betting
Wednesday, September 21, 2016 by Richard Harris
Adoption and engagement of quickly advancing digital technology has fundamentally changed the structure and use of consumer markets across the Internet over the last 10 years, and this is particularly true in the world of sports betting apps for Android and responsively designed, web-hosted betting platforms.Along with flipping the percentage of PC Vs Mobile t...
How The Weather Company is Helping IBM Expand its Developer Footprint
Saturday, July 16, 2016 by Richard Harris
We recently chatted with Chris Huff, Vice President, Mobile & Consumer Application Development - The Weather Company, to talk how the company approaches application development and the role it has with helping IBM work with the development community.ADM: How are developers at The Weather Company aiding consumers’ ability to receive weather updates in real time?Huff:...
Adpocolypse or Not, Now is the Time for App Publishers to Shore Up Advertising Strategies
Tuesday, June 21, 2016 by Pavel Golubev
Earlier this month, PageFair released a report stating one in five mobile devices worldwide is now using ad blocking. Among the most surprising findings: both mobile web and in-app ads can now be blocked. Leveraging technologies that allow them to skirt Play Store policies, ad blockers are now available to block third-party ads specifically in apps, on both Android and ...
Leveraging ContextDriven Mobile Advertising to Drive User Engagement
Monday, February 8, 2016 by Stuart Parkerson
URX recently launched its AppView Carousel solution, which dynamically extracts information from the page a mobile user is engaging with and provides those users with relevant, product-level content and a direct path to product purchase via deep linking. We visited with Mike Fyall, Head of Product at URX, to discuss how the platform works. ADM: What are the biggest...
Drew Burns of Adobe Weighs in on Mobile Marketing for 2016
Wednesday, January 13, 2016 by Richard Harris
As the app market continues to explode (see our recently published article “App Usage Grows by 58% in 2015 and Shows No Sigh of Slowing Down”) app publishers will have to continue to improve and update their app marketing tactics as competition continues to increase. We visited with Drew Burns who is the senior product marketing manager for Adobe Target and wo...
New Version of CloudMaestro Application Delivery Controller Released
Monday, October 5, 2015 by Richard Harris
Lagrange Systems’ CloudMaestro, a cloud-based application delivery controller (ADC), has received a number of new upgrades which enhances the platform’s ability to scale out or in synchronously ahead of demand. CloudMaestro is an ADC architected for the cloud which can commission or decommission instances rapidly to serve new applications or sudden changes in user ...
Mobile Marketing Insights with Adobe Target's Drew Burns
Monday, July 20, 2015 by Richard Harris
We recently visited with Drew Burns, senior product marketing manager for Adobe Target, who works to evangelize the practice of iterative testing and content targeting in the digital marketing world. The subject of our chat was how to unlock the full potential of A/B testing to help mobile developers with their marketing efforts.ADM: What exactly is A/B testing? We know...
URX Launches Deep Linking AppViews Platform
Tuesday, April 21, 2015 by Stuart Parkerson
URX is launching AppViews to facilitate connections between apps by recommending relevant actions for a user using deep linking. AppViews use signals such as page content, location, and current activity to suggest a relevant next action for a user to take. By providing users with related actions to take in-app, developers can monetize their apps with the platform w...
The Top Five Things You Should Know About Paid Search Marketing
Thursday, April 2, 2015 by Richard Hartley
Richard Hartley, PPC Director at Jellyfish Online Marketing, provides some quick hits on approaching paid search marketing.1. What's happening with PPC technology right now?- Google DoubleClick’s unrivalled development power could see other software tools lose custom. We witnessed a similar occurrence with competitive tag management solutions when Google Tag Manag...
How to Use Statistics on Mobile User Behavior to Develop a Better Marketing Strategy
Friday, March 20, 2015 by Stuart Parkerson
Danyl Bosomworth is part of the team at Smart Insights, which helps businesses get more out of their marketing efforts through the use of integrated digital marketing. He is co-hosting, with Smart Insights Dr Dave Chaffey, an ongoing article series that strives to define mobile marketing strategies by examining statistics pointing to how consumers behave when using diff...
How Deep Linking in Your Android App Will Now Impact Your Website SEO
Thursday, March 12, 2015 by Richard Harris
The impact on your company in respect to how people use mobile devices is not limited simply whether you have an iOS or Android app. New changes implemented by Google can now impact how people find content on your website. These updates focus on how mobile friendly your website is and separately, if you have an Android app. A recent blog post the Google Webmasters ...
Ads Go Wearable with FitAd's Advertising Platform
Wednesday, December 17, 2014 by Richard Harris
FitAd has unveiled a new mobile and wearable advertising platform. The platform is now available for fitness and health publishers and brands. FitAd is a mobility ad network that offers advertising for health and fitness brands for tablets, smartphones and wearables. The company has target ad offerings which reach nearly 50 million monthly mobile site and app...
The Tug of War Between Responsive and Native Design
Friday, September 19, 2014 by Sawyer Bateman
Let me start by saying there will always be tension between native and responsive design. As long as native operating systems are pushing the bounds of what's possible on a specific device, there will be responsive apps trying to keep up with that functionality. However, deciding what's best for your business or project isn't so simple as picking the best technology.&nb...
Demystifying the Buying and Selling of Mobile Ads
Saturday, September 6, 2014 by Dale Carr
Whether you’re an app developer looking to monetize your app through advertising, or an advertiser interested in reaching a mobile audience, the business of buying and selling mobile ads may seem overwhelmingly complex, with many ad tech solutions and buy-sell platforms offering different ways of doing business. Here’s a simple overview of the benefits of each typ...
raw engineering Releases the contentstack.io Mobile first Enterprise Content Management System
Wednesday, July 16, 2014 by Stuart Parkerson
raw engineering has released contentstack.io, a mobile-first content management system (CMS) for the enterprise. contentstack.io provides the ability for an enterprises to accelerate content delivery across all web properties, web apps, mobile sites and mobile apps.Built on top raw engineering’s mobile platform built.io, contentstack.io facilitates publishing conte...
Worldnow's Multi Device Video Player SDK Has Enhanced Closed Captioning for the Hearing Impaired
Thursday, June 5, 2014 by Stuart Parkerson
Worldnow has announced a multi-device video player compliant with all aspects of the latest FCC requirements to provide enhanced closed captioning for all of its clients, including the hearing impaired.The SDK offers full ad serving capabilities, analytics integration, and social sharing tools. It allows users to view customize closed captions, and then save t...
Insights into the State of the Mobile Market for Q1 2014
Thursday, May 15, 2014 by Richard Harris
The mobile market is such a moving target that it’s hard to get a clear picture at any one point in time. However, after the first quarter of this year, the are a number of reports that provide insight, a few of which we overview here.Distimo recently reported that, while Google Play has seen 38 percent growth for the last 6 months, April showed no gains according ...
URX Launches omnilinks Platform for Deeplinking Apps
Wednesday, April 30, 2014 by Stuart Parkerson
URX has launched its omnilinks platform for linking content across media. The platform helps developers bring deeplinks to their app and drive traffic.Omnilinks allows anyone to create a smart link that sends a user to a destination, whether this is in an app or on a mobile site. Any developer whose app is accessible by URIs and whose HTML pages contain U...
AOL to Offer Native Mobile Ad Units for Techcrunch, Huffington Post and Other AOL Digital Properties
Sunday, April 27, 2014 by Stuart Parkerson
AOL has announced a new native ad unit that will allow marketers to run advertising across mobile sites and apps.The new native unit currently reaches 86 million users per month, via AOL owned-and-operated mobile properties and apps including TechCrunch, Huffington Post, DailyFinance, Engadget, AOL Mail and Autoblog as well as through third-party publishing partner...
Load Impact Releases Cloud Based App Load Testing Software as a Service
Tuesday, April 15, 2014 by Stuart Parkerson
Load Impact has released its cloud-based load testing Software as a Service for mobile apps, APIs and websites that can simulate traffic generated from a variety of mobile operating systems, popular browsers, and mobile networks including 3G, GSM and LTE.According to the company only about half of companies with mobile sites or apps today currently test their mobile cod...
DMI Acquires Mobile and Omnichannel Commerce Expert KnowledgePath
Thursday, March 27, 2014 by Richard Harris
Digital Management, Inc. (DMI) has acquired Burlington, Massachusetts-based KnowledgePath, a provider of mobile and omnichannel commerce solutions.With the addition of KnowledgePath, DMI expands its ability to offer a comprehensive, integrated solution set for enterprise mobility, big data, mobile and eCommerce. DMI solutions integrate mobile strategy, user experie...
Adobe Launches New App Marketing and Monetization Solutions with PhoneGap Enterprise and Support for Apple iBeacons
Tuesday, March 25, 2014 by Richard Harris
Developers can now create and deliver mobile apps while marketers manage, measure and monetize the content, all from within Adobe Marketing Cloud through the launch of new PhoneGap Enterprise and support for Apple iBeacons which help companies create, manage and deliver mobile app experiences to their customers and prospects in real-time. The ne...
Opera Mediaworks Reaches One Year Anniversary
Monday, March 3, 2014 by Richard Harris
Demonstrating how dynamic the mobile industry truly is, in
one short year Opera Mediaworks has become one of the world’s larges mobile
advertising platforms. A fully-owned subsidiary of Opera Software, Opera
Mediaworks has reached a number of milestones has reached in the last year.
Revenue Growth
Opera Mediaworks revenues increased 134% from Q1 to Q4 2013...
Opera Mediaworks Announces Benchmarks in Advance of World Mobile Congress
Thursday, February 20, 2014 by Richard Harris
It has been one year since Opera Software launched its Opera Mediaworks subsidiary and brand. Since its launch the platform has seen significant growth in advertiser services -- from premium, performance and app-installs -- to creative services and publisher services that includes ad serving, ad mediation and rich media.Opera Mediaworks ran a record number of ...
Alternative Ways Of Monetizing Mobile Apps
Saturday, September 7, 2013 by Marjorie Natal
Thanks to mobile technology, people have access to everything at the click of a buttonor a tap on the screen. Google search statistics reveal that 20% of telecom, 30% of restaurant, and 25% of movie searches are performed on mobile. Clearly, right now is a good time for businesses to think about monetizing mobile apps. Mobile owners are always on the lookout for creativ...
youAPPi Launches New Self Service Mobile Monetization Solution for Publishers
Tuesday, July 23, 2013 by Richard Harris
youAPPi, an innovator in mobile application distribution and content monetization, has announced the launch of a new self-service mobile monetization solution for publishers. The solution is designed to enrich mobile publisher content and add an additional revenue stream to supplement advertising dollars that is easy and efficient for publishers to implement. With ...
