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Developer news items we found relating to mobile monetization

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Facebook playable ads now supported by Bidalgo

Facebook playable ads now supported by Bidalgo


Tuesday, May 15, 2018 by

Bidalgo announced the launch of a new suite of products and services to support Facebook playable ads as well as other ad platforms. The announcement comes as Facebook makes playable ads available on its platform to allow users to sample a game or app before installing it, helping drive higher quality installs. One of the first Facebook Marketing Partners (FMP’s) to sup...


Facebook announces in-app purchases for Instant Games

Facebook announces in-app purchases for Instant Games


Tuesday, May 08, 2018 by

At Facebook's annual developer conference, F8, the company has announced that In-App Purchases (IAP) will be available on the Instant Games platform for developers to implement on Android and Facebook. Enabling IAP has always been on Facebook's roadmap for Instant Games, and it's a key part of helping developers be successful. For purchases made in web versions of Insta...


5G will accelerate in-app advertising

5G will accelerate in-app advertising


Wednesday, April 18, 2018 by

The adoption of 5G will have far-reaching consequences, propelling autonomous vehicles, infrastructure, advertising, and IoT into the next generation of connectivity. Its impact will be most evident in the network’s speed, with download rates of up to 10 gigabytes per second, and in the proliferation of IoT devices, of which Gartner projects there will be 20.8 billion b...


Fighting mobile ad fraud with new Active Protect program

Fighting mobile ad fraud with new Active Protect program


Wednesday, July 26, 2017 by

A mobile monetization and marketing company, ironSource, has announced the launch of the Active Protect program, a program for mobile advertisers which aims to prevent the most frequent types of fraud on non-SDK traffic - primarily attribution and device manipulation - by blocking fraudulent or manipulated traffic detected by the program in real-time and automatically r...


This native SDK helps you boost your mobile audience

This native SDK helps you boost your mobile audience


Saturday, July 22, 2017 by

Spot.IM, a technology startup that builds global communities around the web, has announced the launch of its native Software Development Kit (SDK), enabling publishers of all sizes to significantly boost audience engagement, drive traffic, and earn meaningful revenue across mobile apps. By making Spot.IM's community solutions available to the public in a native SDK, iOS...


AOL launches Smart Yield beta

AOL launches Smart Yield beta


Monday, June 05, 2017 by

AOL has announced the beta launch of Smart Yield, a mobile-first solution that solves the challenge of leveling the demand bidding playing field for mobile publishers. By creating a unified auction, Smart Yield provides advertisers with the inventory they want and mobile publishers and app developers with the opportunity to gain the highest possible yield for each impre...


ONE by AOL: Mobile: Self-serve capabilities for mobile SSP

ONE by AOL: Mobile: Self-serve capabilities for mobile SSP


Wednesday, January 25, 2017 by

AOL has announced new self-serve capabilities for its programmatic mobile supply-side platform, ONE by AOL: Mobile (ONE), which launched in 2016. The new self-serve functionality meets the monetization needs of mobile-first app developers and publishers by maximizing mobile ad inventory and providing complete transparency and control. Through the platform, app economy p...


Check intrusive ads at the door: How app marketers can use native

Check intrusive ads at the door: How app marketers can use native


Monday, January 16, 2017 by

The mobile app space isn’t an easy place to be these days. With more and more apps filling the stores, it’s getting harder to find consumers to download your app – and even more challenging to retain them. App marketers are struggling to drive downloads from traditional display advertising with paltry results and budgets are wasted on impressions that yield no...


Smaato Adds New Management API to its Mobile Monetization Platform

Smaato Adds New Management API to its Mobile Monetization Platform


Friday, June 03, 2016 by

Smaato has released updates to its SPX publisher platform adding a new management API to better facilitate mobile publishers and app developers ability to access and use Smaato to monetize their apps and mobile websites.With programmatic access to all SPX functions, the SPX Management API, along with the existing SPX Reporting API, provides the ability to connect Smaato...


Leveraging Context-Driven Mobile Advertising to Drive User Engagement

Leveraging Context-Driven Mobile Advertising to Drive User Engagement


Monday, February 08, 2016 by

URX recently launched its AppView Carousel solution, which dynamically extracts information from the page a mobile user is engaging with and provides those users with relevant, product-level content and a direct path to product purchase via deep linking. We visited with Mike Fyall, Head of Product at URX, to discuss how the platform works. ADM: What are the biggest...


Mobile Monetization: Three Key Considerations

Mobile Monetization: Three Key Considerations


Wednesday, May 27, 2015 by

Mobile is no longer an accessory, but an essential part of everyday life. Smartphone adoption rates are expected to triple over the next five years, meaning more than six billion people will own a smartphone by 2020. Global mobile internet spend has already overtaken other media platforms this year, so savvy businesses aren’t just ensuring they have a mobile app or webs...


Fuse Powered Announces the Acquisition of Corona Labs Mobile Game and App Development Platform

Fuse Powered Announces the Acquisition of Corona Labs Mobile Game and App Development Platform


Tuesday, November 04, 2014 by

Fuse Powered, a mobile monetization platform based in Canada, has announced that it has acquired Corona Labs and its mobile game and app development platform. All According to Walter Luh, CEO/Founder of Corona Labs, “Let me be crystal clear that Corona is not going away – quite the opposite. Everyone on the team (including me) is joining Fuse and we’ll continue to ...


Netbiscuits Offers Cross Platform Mobile Web Analytics Reporting Tools

Netbiscuits Offers Cross Platform Mobile Web Analytics Reporting Tools


Thursday, October 09, 2014 by

Netbiscuits has launched a series of smart dashboards and reporting tools in its mobile analytics software to help make it easy for developers to track web visitors from smartphone, tablet and PC through one dashboard. Netbiscuits has also developed a number of dashboards to track web visitors’ bounce and conversion KPIs against attributes, including screen size, O...


Marketing Your Apps To Kids? Here's What Parents Think Is Important

Marketing Your Apps To Kids? Here's What Parents Think Is Important


Wednesday, October 01, 2014 by

Remember when apps were just a grown-up thing? Well, those days are long gone and kids are now using mobile apps. At first it was just for gaming, now many companies are introducing educational apps for children. Apple has taken notice of this trend and back in iOS 7 Apple introduced the ‘Kids’ category in their app store. Before this category was introduced, users...


Millennial Media Grows Mobile Ad Real Time Bidding (RTB) Offerings with Acquisition of Nexage

Millennial Media Grows Mobile Ad Real Time Bidding (RTB) Offerings with Acquisition of Nexage


Wednesday, September 24, 2014 by

Millennial Media has announced is acquiring Nexage. Based in Boston, privately held Nexage is a provider of Real-Time-Bidding (RTB) technology for mobile ads. Millennial Media says that Nexage will bolster the company’s services in three areas.Increasing yield for developers via expertise and scaleNexage’s offerings will complement Millennial Media’s demand from ag...


Twitter Buy Button Sees Slow Roll out

Twitter Buy Button Sees Slow Roll out


Thursday, September 11, 2014 by

Twitter is working with a limited number of partners to test a new “Buy” button feature, which lets Twitter users buy directly from a tweet.In the test, an entire purchase can be completed in just a few taps. After tapping the “Buy” button, users will get additional product details to confirm the order, and then the information is sent to the merchant for delivery.For t...


ComboApp Launches New Podcast

ComboApp Launches New Podcast


Tuesday, September 09, 2014 by

The folks at ComboApp are launching a new “Marketing Tidbits with ComboApp” podcast this fall. The new podcast is an interactive digital marketing show that covers key communications topics such as mobile, digital, social marketing and public relations. The show will focus on how the success of an app marketing campaign is generated by a cumulative effort of these ...


Demystifying the Buying and Selling of Mobile Ads

Demystifying the Buying and Selling of Mobile Ads


Saturday, September 06, 2014 by

Whether you’re an app developer looking to monetize your app through advertising, or an advertiser interested in reaching a mobile audience, the business of buying and selling mobile ads may seem overwhelmingly complex, with many ad tech solutions and buy-sell platforms offering different ways of doing business.  Here’s a simple overview of the benefits of each typ...


Apple iAd Adds Pre roll Video and Full screen Interstitial Banner Ads for Mobile Monetization

Apple iAd Adds Pre roll Video and Full screen Interstitial Banner Ads for Mobile Monetization


Tuesday, September 02, 2014 by

Apple has added to the iAd platform functionality with new pre-roll video and full-screen interstitial banner ads with units optimized for in-app viewing. The platform now offers standard banners MREC banners; full-screen interstitial banners; and pre-roll video ads.Also, Apple has expanded to 16 the number of countries the iAd network serves by adding Russia and Switze...


Mobile Developers Can Put on Their Boogie shoes With Boogio Wearable SDK for Footware

Mobile Developers Can Put on Their Boogie shoes With Boogio Wearable SDK for Footware


Tuesday, September 02, 2014 by

Boogio is a recent startup that plans on turning any shoe into a smart shoe. For developers who want to get involved, the company is offering preorders of the Boogio Beta developer kits priced $189.00 USD. Boogio is promoting its new platform as the world's first wearable device that can sense gravitational forces, inner balance, and 3D movement of the feet in real...


Facebook Now Offering Bandwidth Targeting for Mobile Ads

Facebook Now Offering Bandwidth Targeting for Mobile Ads


Thursday, August 28, 2014 by

Building on its ability to target by device, Facebook is now offering bandwidth targeting to advertisers via the Facebook Ad Create tool, Power Editor and the API. The new mobile network targeting tool will allow the ability to target ads based on the speed of the network the ad is being served on.As ads become more ubiquitous in mobile apps, the potential to ...


Using Location Analytics To Help Target Mobile Ads = More Money

Using Location Analytics To Help Target Mobile Ads = More Money


Thursday, August 21, 2014 by

Mobile technology has provided the opportunity to engage customers like never before. Serving the right information, at the right time, in the right place is now possible. I say possible, because having the opportunity and actually understanding how to leverage the opportunity are two separate things.If you’re dealing with one user, then sure it would be easy. But 50k, ...


Medialets Launches Servo Total Attribution Attribution and Monetization Platform

Medialets Launches Servo Total Attribution Attribution and Monetization Platform


Wednesday, August 20, 2014 by

Medialets’ Servo Total Attribution has received several updates to provide developers, publishers and advertisers a look into the value of every mobile impression in their campaigns, connecting view-throughs, click-throughs, and other media events directly to each slice of downstream conversion activity across any mobile app, mobile browser, and back again, on every mod...


Hyper Growth in Mobile Development Seen Across Sectors: Localytics Case in Point

Hyper Growth in Mobile Development Seen Across Sectors: Localytics Case in Point


Thursday, August 14, 2014 by

We’ve done a lot of  reporting on the growth of the mobile development sector. We receive report after report on the hyper growth of the mobile industry.And most recently Localytics, a marketing and analytics platform for mobile and web apps, announced that Q2 2014 marked the 18th consecutive quarter of record-setting revenue for their company. In addition to ...


Intel’s Latest XDK HTML5 Mobile Development Platform Release Focuses on Cordova Plugins and Mobile Monetization

Intel’s Latest XDK HTML5 Mobile Development Platform Release Focuses on Cordova Plugins and Mobile Monetization


Tuesday, August 12, 2014 by

Intel has launched the latest release of its mobile development XDK, which provides a HTML5 and Javascript platform for mobile development. In this release, the company has focused on Cordova plugins and mobile monetization.The Intel XDK now offers full support of Cordova APIs and plugins on iOS, Android, and Windows 8. Developers can take advantage of the number of plu...


Leanplum Adds Mobile Messaging for iOS to its A/B Testing, Marketing Automation and Analytics Platform

Leanplum Adds Mobile Messaging for iOS to its A/B Testing, Marketing Automation and Analytics Platform


Tuesday, July 29, 2014 by

Leanplum has announced that it is adding a new mobile messaging feature that provides developers the ability to create, automate and test targeted in-app messages and push notifications to users. The Leanplum offers an integrated optimization platform for mobile apps. The company allows developers, product managers and marketers to utilize customer data b...


PubNative Launches Native Advertising Platform Accessible Through an API

PubNative Launches Native Advertising Platform Accessible Through an API


Wednesday, July 09, 2014 by

PubNative has announced the availability of its new native advertising platform, which provides a supply-side platform (SSP) that can be accessed by developers through an API instead of through the integration of an SDK. The company also has announced a recent investment from AppLift. Through the PubNative platform’s API, publishers can request over 20 adverti...


Celtra Introduces Smart Mobile Video Ad Formats & Responsive Ad Design for Mobile Marketers

Celtra Introduces Smart Mobile Video Ad Formats & Responsive Ad Design for Mobile Marketers


Wednesday, April 09, 2014 by

Celtra, a provider of mobile display ad creation, serving and analytics, has launched a family of new Smart Video Ad Formats for all mobile devices. These formats use a new developed video technology created by Celtra and leverage newly developed responsive ad design capabilities.Companies participating in the launch include Skype, Opera Mediaworks, and A...


Facebook Flexes Muscles at GDC: Announces Game Developers Reach 375 Million Users Monthly on Its Platform

Facebook Flexes Muscles at GDC: Announces Game Developers Reach 375 Million Users Monthly on Its Platform


Thursday, March 20, 2014 by

Facebook is making sure its presence is known at the Game Developers Conference (GDC) announcing that across mobile and web, an average of 375 million people play Facebook-connected games each month and that Facebook’s website and mobile apps send an average of 735 million referrals to games every day.If there was any question that game developers and publishers can uti...


Are Women the Key? This and Other Insights for Game and App Developers from Playnomics Player Engagement Study

Are Women the Key? This and Other Insights for Game and App Developers from Playnomics Player Engagement Study


Thursday, December 26, 2013 by

Playnomics has released its Player Engagement Study Q3 2013 which captures and surfaces behavioral activity trends and attributes of dynamic player behaviors across over 300 million social, casual, and mobile player profiles. The study draws conclusions that game and app developers can use to better understand how players are behaving and spending at a granular level....


ADM Weekly News Roundup For December 7th, 2013

ADM Weekly News Roundup For December 7th, 2013


Saturday, December 07, 2013 by

From the Editors DeskThe December issue is here and we invite you to check it out! There are several editorials in this issue geared towards our end of the year thoughts, and need to know info to help you launch into 2014 wtih a bang! Speaking of, we are gearing up for our first event coming in February; Apps World North America in San Francisco and it is look...


Monetizing Your App with Game Offers

Monetizing Your App with Game Offers


Monday, December 02, 2013 by

Passion is without doubt the main driver of a developer’s motivation to build great and beautiful apps. This passion will keep you awake at night and fuel the creativity and hard work necessary to the completion and perfection of a beautiful product.However, passion is not enough. And although you may not be in the game for this reason in the first ...


Snap Mobile Launches Rich Media 5

Snap Mobile Launches Rich Media 5


Wednesday, July 31, 2013 by

Snap Mobile, the mobile advertising division of Pixel Media, today has announced the launch of Rich Media 5 (RM5), a set of eleven standardized mobile display rich media ad formats using HTML5 with interactive built-in touch gesture and native smartphone functions built-in. The new service brings the same level of interactivity and engagement available on desktop ad...


Weekly Roundup: Apple Developer Outage, Jellybean 4.3, Amazon and Windows Phone, Unity and Blackberry 10, and GDC 2014

Weekly Roundup: Apple Developer Outage, Jellybean 4.3, Amazon and Windows Phone, Unity and Blackberry 10, and GDC 2014


Saturday, July 27, 2013 by

From the Editors DeskThis weekend is the last weekend before the August issue release and there has been no shortage of news to cover! From the Apple outage, to the Android 4.3 Jellybean update this week has been one for the books! We won't be publishing a podcast this week, while put all of our efforts towards putting the finishing touches on the August issue, but we'l...


 youAPPi Launches New Self Service Mobile Monetization Solution for Publishers

youAPPi Launches New Self Service Mobile Monetization Solution for Publishers


Tuesday, July 23, 2013 by

youAPPi, an innovator in mobile application distribution and content monetization, has announced the launch of a new self-service mobile monetization solution for publishers. The solution is designed to enrich mobile publisher content and add an additional revenue stream to supplement advertising dollars that is easy and efficient for publishers to implement. With ...


Game Insight Offers Advice on Mobile Monetization

Game Insight Offers Advice on Mobile Monetization


Tuesday, April 16, 2013 by

Looking for tips on how top game developers are killing it with revenue in the mobile market? Darya Trushkina is the business development vice president at Game Insight and wants to let you in on a few secrets.Invest In Windows 8He says even though Windows is a pretty small market, at some point the tide is going to turn and now it the time to put yuor footprint in the ...