Electroneum proves there is a real utility for cryptocurrency users
Friday, September 6, 2019 by Richard Harris
Electroneum users can now top up Claro, TIM, Vivo and Oi mobile airtime and data with ETN. This is the first time 95% of a country can top up airtime and data with ETN. Brazil currently represents the fastest-growing Electroneum community. The expansion unlocks new opportunities to partner with other major corporations, retailers, and businesses.
After great success ...
Peoplebased attribution gets an holistic view from AppsFlyer
Tuesday, February 19, 2019 by Richard Harris
AppsFlyer says it has expanded people-based attribution on its platform to provide one holistic view of the customer journey across multiple touchpoints, connected devices, digital platforms, and media channels. They are using their giant insights data collection from 8.4 billion of the world’s connected devices to advance in people-based attribution. It will...
Mobile ad campaign company to be bought by Adjust
Wednesday, December 12, 2018 by Richard Harris
Adjust has announced that it has entered into a definitive agreement to acquire data aggregation platform Acquired.io. The comprehensive SaaS solution automates and simplifies multi-channel campaign management for mobile user acquisition.
Started in San Francisco in 2016 by Andrey Kazakov and Max Gannutin, Acquired.io’s SaaS solution automates multi-channel cam...
Emojis inside app push alerts significantly influence engagement says Leanplum
Tuesday, July 17, 2018 by Richard Harris
Leanplum has announced a new Mobile Marketing Trends report, Unlocking Engagement & Growth With Emojis, that confirms the effectiveness of emoji usage in push notifications and emails. The data verifies that emojis are significantly more likely to influence mobile engagement and aid retention.“We used Leanplum to test the effectiveness of emojis in push notification...
Parsing the customer journey just got easier
Friday, July 13, 2018 by Christian Hargrave
Neura announced Neura Moments, the synthesis of a user’s real-life situation in a specific context, place and time. Neura Moments are situation-aware, predict intent, and actionable. The Neura Engagement Intelligence layer is able to identify which features of an app are used at specific Moments. This enables developers to route specific interactions with consumer...
Mobile retargeting best practices and worst mistakes
Monday, June 11, 2018 by Richard Harris
Retargeting has been a key component of growth strategies for most leading apps, but creating a successful retargeting strategy and measuring its success can be a slippery slope, especially without a clear market standard.
Adikteev recently released a whitepaper with insights and best practices for having an efficient app retargeting strategy so we cau...
Millennial targeted news app SQUID hits 1M downloads
Thursday, May 31, 2018 by Richard Harris
SQUID App - the first news app built for millennials, was developed by Njuice AB, a media company based in Stockholm, Sweden, has just crossed 1,000,000 downloads and the company is growing its user-base by double-digit numbers every month.The goal of the app is to make relevant news readily available, offering a wide range of topics that let users select and create the...
Engaging mobile app users with Flurry Push
Monday, May 21, 2018 by Richard Harris
Sending push alerts to mobile users isn't anything new, but knowing "just when to do it" for the best engagement can be a bit more tricky. To help, Flurry from Oath has unveiled Flurry Push, a free offering from the new Flurry Marketing Suite that enables app developers to send targeted messages to re-engage and retain users across Android and iOS. With Flurry Push, mob...
Why developers should add mobile print to apps
Friday, May 4, 2018 by Patrick Chen
Printing has been a major part of history for thousands of years, dating back to ancient Mesopotamia, and despite the rise of digital technologies, it’s not going anywhere - in fact, the demand for printing continues to grow, for four major reasons:Despite digital advancements, printing is still the standard. Printed materials such as contracts, government forms and har...
New rich media capabilities from WhyteSpyder
Monday, April 2, 2018 by Christian Hargrave
Fayetteville-based ecommerce and technology firm WhyteSpyder announced the official launch of its new Rich Media offering that produces dynamic multimedia modules to increase conversions and engagement with online shoppers.Rich media is a hot topic in the ecommerce industry, and understandably so. According to MDG Advertising, 70% of consumers want to learn about produc...
About that new AdMob open bidding platform
Wednesday, March 21, 2018 by Christian Hargrave
Great games are magical. They allow players to escape to new worlds, turn into superheroes, and boost their puzzle-solving powers. And with mobile, billions of people across the world are experiencing the magic of games. Global interactive gaming is becoming mainstream, with 2.6 billion gamers in 2017 versus 100 million in 1995. Global gaming revenue is estimated to be ...
Mobile ad standards and their impact on advertising
Tuesday, March 20, 2018 by Richard Harris
Publishers that have a genuine respect for the experience of their readers have long avoided disruptive ad experiences such as pop-ups and flashing ads. This new initiative is attempting to change the approach of those publishers that continue to display disruptive ads which negatively impact the reader experience while generating ill-will toward online ads in general.G...
Hard truths about wireless carriers from J.D. Power
Wednesday, March 14, 2018 by Richard Harris
Wireless devices have become like an appendage for most people. Getting the right service plan at a good price with the right device is essential. Wireless carriers are engaged in a fierce battle for the money and loyalty of consumers. Network quality is most important, but it’s not the only part of the equation that matters. Carriers that get all stages of the process ...
New mobile app marketing tool from CrossInstall
Tuesday, February 20, 2018 by Christian Hargrave
CrossInstall has unveiled its Opportunity Forecast Tool (OFT). A solution that enables advertisers to instantly see where adjusting their CPI (cost-per-install) by small amounts will lead to large scale increases in conversions on an overall campaign level, geographic level, or publisher level. The tool surfaces promising rate adjustments, some at a very granular level,...
Reengage mobile app users with the latest YouAppi solution
Monday, January 29, 2018 by Richard Harris
YouAppi has announced the launch of its Re-Engagement solution, created to maximize the value of all mobile users, whether acquired organically or through the YouAppi platform. Re-Engagement was designed to work in tandem with YouAppi’s User Acquisition (UA) solution as part of its 360 Platform. The solution offers access to YouAppi’s Real-time Bidding (RTB), social and...
Amos Ben Yaacov hired as PacketZoom's General Manager EMEA
Tuesday, July 18, 2017 by Richard Harris
PacketZoom, a leader in mobile application acceleration, announced today that it has expanded to Europe to help accelerate mobile app performance in the region. The company has hired industry veteran Amos Ben Yaacov as its new General Manager EMEA to oversee growth throughout Europe and bring PacketZoom’s proprietary app analytics, controls and acceleration technology t...
Mobile app advertising is killing adult usage
Saturday, February 18, 2017 by Richard Harris
63 percent of adults avoid mobile apps because of too many adverts, or when asked to pay for the app or extra features. This is the finding of an independent study of 600 mobile app users in the UK and US, commissioned by Tutela, the Wireless Analytics Monetisation (WAM) firm. Users are up to four times more likely to favor apps collecting mobile usage statist...
Loyalty programs could be mobile financial service's missed opportunity
Friday, February 17, 2017 by Richard Harris
Amdocs, a customer experience solutions company, has announced the findings of a consumer and service provider survey, which showed that mobile financial service (MFS) providers are failing to fully realize the potential of loyalty programs to drive revenue growth. A significant gap exists between what customers want and what they are offered. This is especially true fo...
Using virtual currency in your game requires compliancy too
Wednesday, February 1, 2017 by Kimberly Culp
So you’re an app developer. Maybe even a mobile, computer, or console game developer. You’ve got a great idea for a new game - an immersive experience where users will interact in a fully realized world, complete with its own economy and virtual currency. Other developers could even create content for users, get paid in virtual currency, and then cash it bac...
MobileBridge and Zapp RideShare team up to change the way people commute
Friday, January 20, 2017 by Richard Harris
Innovative electric ride share company climbs aboard leading mobile engagement platform to power advanced customer engagement via mobile channel. Zapp’s company mission is to change the way people commute around cities, college campuses and tourist areas while reducing carbon emissions with economical, low speed, electric rental vehicles. Zapp RideShare currently rents ...
Creative interactions can drive engaged mobile app users
Monday, January 16, 2017 by Richard Harris
Editors note: Submitted by Spencer Scott, CEO of mobile rewards platform MeedAcquisition vs. engagement: it’s the mobile app publisher’s dilemma. Being found in the upper ranks of an app store guarantees more new users, but keeping those users engaged over long periods of time can be difficult. In fact, analysts have found than more than 80 percent of all downloaded app...
Amplitude finds user retention actually much higher than industry averages
Wednesday, October 12, 2016 by Richard Harris
Product analytics company Amplitude recently surpassed tracking and processing over 1 trillion user actions. From their customer data, Amplitude released surprising findings about one of the industry’s most important growth metrics: user retention.
The analysis revealed that many app developers and entrepreneurs might be significantly underestimating thei...
The Latest on the Android Print API for Enabling Print In Your Mobile App
Saturday, July 9, 2016 by Stuart Parkerson
We recently announced that we are working with the Mopria Alliance to conduct research into app publishers’ adoption and integration of print capabilities within Android apps. Included as part of the research is a short survey on developer interest and actual integration of print into apps (you can take the survey at the end of this article without leaving thi...
Using Tiny Data to Engage Mobile App Users in Real Time
Tuesday, February 23, 2016 by Richard Harris
We recently visited with Djamel Agaoua, Senior Vice President, Cheetah Mobile/Cheetah Ad Platform, to discuss the concept of “tiny data,” and how the concept offers a unique opportunity to better engage mobile app users.ADM: What is tiny data?Agaoua: Tiny data is another way to look at big data. Big data doesn’t give us the whole picture; it’s really the tiny data that ...
Orasi Extends Expertise to Kony's CrossPlatform Enterprise Mobile Solutions
Monday, November 16, 2015 by Richard Harris
Orasi Software has partnered with Kony to expand its software, support, training and consulting services to provide a complete suite of services for the application lifecycle. With the partnership, Orasi will provide sales, implementation services, training, consulting and support for Kony’s mobile development solutions. The partnership is part of Orasi’s expansion...
Mobile Users Place Their Advertising Value at $10.80 Per Minute
Monday, July 13, 2015 by Richard Harris
Mobile users have told advertisers what they believe they are worth, suggesting that engaging with one minute of advertising on mobile devices is equivalent to $10.80US per consumer for advertisers. These numbers are from a new research study “What’s My Worth? 2015” which was conducted by Opinium Research and commissioned by Millennial Media, polling over 4,000 con...
PacketZoom Launches Platform to Allow Mobile Apps to Access Cloud Content Up to 10 Times Faster
Tuesday, May 12, 2015 by Richard Harris
PacketZoom is launching what it calls a Mobile Speed as a Service (MSaaS), with a new platform that addresses problems mobile app users experience with app performance.The service is designed specifically for mobile app publishers and has the potential to speed up app content download time from the Cloud by up to 10 times. PacketZoom moves beyond the 40 year-old TCP pro...
Adobe Updates Mobile Development Framework
Friday, March 13, 2015 by Richard Harris
Adobe has announced enhancements to its Adobe Mobile Services that now includes an integrated mobile app framework. Mobile Services is offered through the Adobe Marketing Cloud as a product to encompass the mobile app lifecycle from app development and user acquisition to app analytics and user engagement. The mobile app framework in Adobe Mobile Services brings to...
Learn How to Transfer Web Marketing Tactics to Grow Your Mobile App Users
Tuesday, March 10, 2015 by Stuart Parkerson
Many mobile app developers don’t realize that much of the wealth and depth of marketing tactics that have been created for the web transfer well to mobile app marketing.Take for example these different analytics terms for the web and the equivalents for mobile:- Web visitors = app users- Web pageviews = app sessions- Web pages = app screens- Time on website = app sessio...
AMASE Analogy: This Is What a Profitable App Looks like
Monday, January 19, 2015 by Josh Cline
Mobile-app development, marketing, and monetization are all extremely difficult to do well – it’s why very few mobile apps end up being successful.In this article from The Cline Group (I’m the President and CEO), my goal is to provide end-to-end insights into the mobile-user lifecycle. Let’s start by defining a successful mobile app as one that has achieved sustained pr...
The Synergistic Approach to Mobile App User Engagement: The Sum of Your Data is Greater Than Its Parts
Monday, October 20, 2014 by Stuart Parkerson
Here’s a quick quiz: Guess what these eight things have in common: Users, Session Length, Session Interval, Time in App, Acquisitions, Screen Flow, Retention, Lifetime Value.If you’re an app developer doing any kind of analytics for your app, it wasn’t hard to figure out that these are metrics that you should be tracking for your mobile app users. However, have you thou...
Adobe Releases New EchoSign Electronic Signature Capabilities For Salesforce Customers
Thursday, October 9, 2014 by Stuart Parkerson
Adobe has announced the latest version of EchoSign for Salesforce, bringing e-signature and document workflow automation capabilities to Salesforce customers and Salesforce1 mobile app users. With the new release, EchoSign customers who use the new Adobe EchoSign for Salesforce app will benefit from a tighter integration with Salesforce1 for mobile e-signing,...
You Can Now Add A Facebook Like Button In Your App
Monday, October 6, 2014 by Richard Harris
At f8 this year, Facebook let developers preview the Like Button on iOS mobile devices. And now the company has announced they are making the Like Button available to all Android and iOS mobile app developers. People using a mobile app can now directly Like the app's Facebook Page, or any Open Graph object within the app, and share on Facebook. The mobile Like Butt...
Tapjoy Adds New Life Time Value(LTV) Platform with Purchase of 5Rocks
Wednesday, August 6, 2014 by Stuart Parkerson
Tapjoy, a mobile ad-tech and monetization platform, has announced it has purchased 5Rocks, a company that provides a platform for lifetime value (LTV) maximization, analytics and marketing automation.Tapjoy says the acquisition will allow it to offer a more complete mobile analytics, marketing automation and ad-based monetization solution for mobile freemium a...
Make Your Apps Run Faster By Improving Mobile Delivery
Thursday, July 31, 2014 by Richard Harris
You spend long hours researching, coding and debugging, because you want the mobile apps you build to function no matter the user’s device or platform. But what do you do to ensure that your apps will run smoothly when network conditions are less than optimal? Odds are, nothing at all.That’s too bad. It’s precisely because you work hard that the performance of your apps...
