7/13/2018 2:46:01 PM
Parsing the customer journey just got easier
Customer Journey,User Engagement,User Experience
App Developer Magazine

Parsing the customer journey just got easier

Christian Hargrave Christian Hargrave in Marketing & Promotion Friday, July 13, 2018

Neura Moments' situation-aware customer journey will help businesses discover new customer engagement opportunities and improve their customer experience.

Neura announced Neura Moments, the synthesis of a user’s real-life situation in a specific context, place and time. Neura Moments are situation-aware, predict intent, and actionable. The Neura Engagement Intelligence layer is able to identify which features of an app are used at specific Moments. This enables developers to route specific interactions with consumers through Siri Shortcuts, which further promotes sustainable and intelligent consumer experiences.

Neura Moments and the recently announced Neura True Personas combine to uncover new customer engagement opportunities for product companies and apps. Based on physical world data, Neura learns, then predicts precise moments throughout a user’s day. These unique trigger points, or real-world engagement opportunities, allow apps to fuel intelligent customer journeys that are accessed via API calls, such as a user is heading to bed, user has arrived at their exercise location, or user is idle at work. Neura’s customers leverage these to drive their revenue KPIs, particularly those around Engagement Sustainability, Retention, and Conversion.

“Intelligent, relevant interactions that seamlessly blend into each user’s day-to-day life transform the consumer experience, increase user engagement, and enable brands to form sustainable 1:1 relationships with their customers,” said Neura’s VP Product and Co-founder Ori Shaashua. “Neura’s understanding of the moment, or context, of an anonymous user’s activities in the real world, can be used to uncover which features of an app can increase engagement rates if delivered through this new communication channel.”

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