Future of digital business in 2022
Tuesday, January 18, 2022 by Richard Harris
Subrah Iyar, CEO and Co-Founder, and Stanley Huang, CTO, and Co-founder from Moxtra share their 2022 predictions about digital interactions, why customer-centric business models will become the norm, how to combat the pain points of backend management, and much more.
Subrah Iyar, CEO, and Co-founder, Moxtra on the future of digital business:
“...
Bluedot and Adeptmind band together
Wednesday, July 28, 2021 by Brittany Hainzinger
Bluedot, the leading provider of location technology for mobile apps, and Adeptmind, a leading AI retail technology company creating advanced digital discovery solutions for retailers and shopping centers, are banding together to address the gap between soaring demand for fast and easy curbside pickup and the challenge facing many brick and mortar stores to deliver a fr...
Applitools Visual AI enables Thunderhead to deliver flawless UX faster
Monday, February 22, 2021 by Brittany Hainzinger
Applitools announced how its Visual AI technology helps Thunderhead create a visually perfect experience in its ONE Engagement Hub. Thunderhead offers it’s AI-driven ONE Platform, a transformational technology for customer engagement and the recognized global leader in the Customer Journey Orchestration and Analytics market. The ONE Engagement Hub helps global bra...
AI first strategies will increase ROI in 2021
Wednesday, January 13, 2021 by Freeman Lightner
As organizations continue to invest in AI and scale their deployments, a collaboration between business decision-makers and technologists must become more effective as they partner to determine which AI use cases within the business will deliver the best ROI.
Today, the greatest hurdles to deploying AI with confidence are
Gaining broad agreement that the projec...
Virtual desktops will gain popularity in 2021
Sunday, January 10, 2021 by Freeman Lightner
Desktops-as-a-service, or virtual cloud desktops, will gain popularity in 2021. These are offerings like Amazon Workspace, Microsoft Windows Virtual Desktop, Google Chromebook. The offerings enable the entire environment of workstations to be delivered as a service — a display that connects to personal computing in the cloud. It reduces the in-house infrastructure...
Contentstack lands $31.5M in Series A funding
Wednesday, October 9, 2019 by Freeman Lightner
Contentstack, the enterprise Digital Experience Platform, has announced $31.5 million in Series A funding led by Insight Partners with participation from existing backers Illuminate Ventures and GingerBread Capital. Teddie Wardi, Managing Director at Insight, will join Contentstack's Board of Managers. The capital will be used to scale ...
Mobile web capture SDK announced by ABBYY
Monday, June 24, 2019 by Brittany Hainzinger
ABBYY launched ABBYY Mobile Web Capture, a new SDK enabling developers to add real-time image and data capture to their mobile web-based onboarding scenarios. Suitable for iOS and Android, the SDK will help companies to dramatically accelerate onboarding processes, decrease client dropout rates caused by manual data entry, and create a better customer experience.
Tod...
Digital intelligence just got a jolt by ABBYY acquiring TimelinePI
Wednesday, May 22, 2019 by Richard Harris
ABBYY announced it has signed an agreement to acquire Philadelphia, Pennsylvania-based TimelinePI. TimelinePI provides a comprehensive process intelligence platform designed to empower users to understand, monitor and optimize any business process.
The global process analytics market size is expected to grow to USD 1,421.7 million by 2023 according to Research and Ma...
App development demand and low code spotlighted in new report
Tuesday, May 21, 2019 by Richard Harris
OutSystems has published its sixth annual research report on the state of application development and the challenges faced by development and delivery teams. The State of Application Development, 2019: Is IT Ready for Disruption? unveils detailed survey results from over 3,300 IT professionals in all industries across the world.
The new research report provides in-de...
Peoplebased attribution gets an holistic view from AppsFlyer
Tuesday, February 19, 2019 by Richard Harris
AppsFlyer says it has expanded people-based attribution on its platform to provide one holistic view of the customer journey across multiple touchpoints, connected devices, digital platforms, and media channels. They are using their giant insights data collection from 8.4 billion of the world’s connected devices to advance in people-based attribution. It will...
The power of predictive marketing
Monday, November 19, 2018 by Almitra Karnik
Most digital marketers are well aware of the power of segmentation, and many marketing tools today offer the ability to group users into different buckets. While this has allowed us to more precisely target audiences, there is now emerging a new offshoot of segmentation technology that is going to deliver on the promise of this approach to an infinitely greater extent. ...
The differences between web apps and native apps
Thursday, October 18, 2018 by Richard Harris
Even in 2018, years past the origional question, the debate rages on across the land, in office spaces and conference rooms every day - should we build a full-blown native mobile app, or is distributing over the web good enough?
By now everyone knows the “mobile-first” mentality because statistics like 50% of web searches being done from a mobile dev...
Parsing the customer journey just got easier
Friday, July 13, 2018 by Christian Hargrave
Neura announced Neura Moments, the synthesis of a user’s real-life situation in a specific context, place and time. Neura Moments are situation-aware, predict intent, and actionable. The Neura Engagement Intelligence layer is able to identify which features of an app are used at specific Moments. This enables developers to route specific interactions with consumer...
Strategic technology alliance announced between Appian and Genesys
Wednesday, May 2, 2018 by Richard Harris
Appian has announced a strategic technology alliance with Genesys. The partnership will benefit organizations seeking customer engagement solutions that integrate the case management, intelligent automation, and low-code application development capabilities of Appian with the Genesys Customer Experience Platform. “Over the last several years, Serco has used Appian...
Mobile marketers should use video more report finds
Tuesday, March 6, 2018 by Richard Harris
YouAppi has announced the results of its second annual CMO Mobile Marketing Guide, which highlights opportunities for mobile marketers over the next 12 months. Video emerged the clear winner, with 85 percent of marketers planning to increase their investment in video during 2018, up a full 10 percent from 2017. Over three-quarters of respondents cited video as very or c...
Reengage mobile app users with the latest YouAppi solution
Monday, January 29, 2018 by Richard Harris
YouAppi has announced the launch of its Re-Engagement solution, created to maximize the value of all mobile users, whether acquired organically or through the YouAppi platform. Re-Engagement was designed to work in tandem with YouAppi’s User Acquisition (UA) solution as part of its 360 Platform. The solution offers access to YouAppi’s Real-time Bidding (RTB), social and...
AppDynamics unveils the next gen business iQ
Monday, October 23, 2017 by Christian Hargrave
AppDynamics, a Cisco company and the leader in application intelligence, has announced new machine learning capabilities, and all new IoT network visibility, and vision for the next generation Business iQ, giving CIOs a bold new future with one platform to drive the business through the complexity of the digital economy.Every enterprise is deploying more and more softwa...
Lowcode development is improving delivery speed
Thursday, August 3, 2017 by Richard Harris
New survey results from by Appian, from North American IT and executive leadership about their strategies for low-code platform implementation are out. The commissioned survey, conducted by leading independent analyst firm Forrester Consulting, shows decision-makers are leveraging low-code platforms to support three primary digital initiatives: digital process auto...
Omnichannel insights launch for phone call analytics platform DialogTech
Wednesday, July 26, 2017 by Christian Hargrave
DialogTech, a provider of marketing analytics for phone calls, has announced the launch of Dashboard Insights. Businesses and agencies can now access and visualize DialogTech’s call analytics data however they choose to gain the right insights into how phone calls from digital advertising, website interactions and offline marketing drive appointments, customers and reve...
Enghouse Interactive Communications Center 10 lands
Friday, July 21, 2017 by Richard Harris
Enghouse Interactive just introduced version 10.0 of Enghouse Interactive Communications Center (CC 10.0), the latest iteration of its contact center platform, which boasts new functionality and integration enhancements for agents to deliver an optimal omni-channel customer experience.“CC 10.0 delivers a tighter than ever portfolio integration through TouchPoint, allowi...
Usermind is expanding its platform to orchestrate partner journeys
Thursday, December 8, 2016 by Richard Harris
Seattle-based Usermind, a new enterprise software company that integrates apps and data systems to orchestrate customer journeys, has expanded its flagship product to encompass partner journey orchestration capabilities. Many companies sell their products and services through third-parties and now, and systems critical to the partner experience - such as partner portals...
What are inapp landing pages anyway
Friday, October 14, 2016 by Richard Harris
Web landing pages are a marketing mainstay, with a 2014 study by MarketingSherpa revealing that 48% of companies build a new landing page for each marketing campaign they make. However, until now, the options for apps have been far more limited, resulting too often in push notifications and ads that merely take users to the app’s home page.Keren Wexler, Director of prod...
iOS 10 Rich Notifications Will Get Read More Says New Report From Urban Airship
Wednesday, September 7, 2016 by Richard Harris
Just ahead of the final release of Apple’s iOS 10 and its support for Rich Notifications - where images, video, audio, GIFs and interactive buttons are embedded directly within push notifications - Urban Airship is revealing an initial performance analysis of similar big picture style notifications on Android.
Data from nearly 5 million messa...
Reaping the Benefits of Agile Four Reasons You Need a Modern Requirements Tool
Tuesday, June 7, 2016 by Ruth Zive
The technology to support Agile requirements has evolved substantially over the last few years. However, many organizations are unaware of the powerful capabilities best-of-breed Agile requirements tools provide, including visualization, collaboration, management analytics and reuse. Today’s best-of-breed requirements tools also integrate with the tools business and dev...
Teradata Integrated Marketing Cloud Offers Expanded Integrated Solutions
Wednesday, October 28, 2015 by Stuart Parkerson
Teradata Marketing Applications, a division of Teradata, has released the latest version of the Teradata Integrated Marketing Cloud, a data hub comprising integrated solutions to improve customer engagement through data-driven integrated marketing.The Teradata Integrated Marketing Cloud is a fully integrated platform comprising solutions for Marketing Resource Managemen...
What CEO and CFO Should Know About Digital Transformation
Friday, September 11, 2015 by Anatoly Belaychuk
When it comes to technology, Digital Transformation is probably the hottest topic at corporate boardrooms today.Why so? Mobile, social, cloud and big data aren’t that new; Google Trends shows that they have passed the peak. Yet Digital Transformation often associated with these components doubles in popularity each year. Before talking about “T” in DT, let’s clarif...
What's Holding Back the Mobile Advertising Revolution
Monday, July 27, 2015 by Itay Riemer
While it may seem as though mobile rules our world today, it was only ten years ago that our phones were rudimentary devices. A decade is not such a long time. Today smartphones and tablets have replaced PCs as the primary way most people get online, yet content creators and advertisers alike are still working out how to make mobile work best for them. They face i...
Google Releases New Report on App UX
Monday, May 4, 2015 by Richard Harris
Google has published a new App UX report looking at how publishers can get the most from their apps, promote best practice across mobile and provide a superior experience to users. It outlines key principles that marketers, designers and developers need to consider throughout the entire app customer journey, from building apps, to improving user experience, optimizing c...
Localytics Expands Predictive App Marketing Capabilities with Acquisition of Splitforce
Monday, April 20, 2015 by Stuart Parkerson
Localytics has expanded its predictive app marketing capabilities with the acquisition of Splitforce, an automated optimization tool purpose-built for mobile apps. Predictive app marketing provides the ability to leverage user data to predict and personalize engagement with app users at every stage of the customer journey.“Apps have dramatically increased consumers’ exp...
The Top Five Things You Should Know About Paid Search Marketing
Thursday, April 2, 2015 by Richard Hartley
Richard Hartley, PPC Director at Jellyfish Online Marketing, provides some quick hits on approaching paid search marketing.1. What's happening with PPC technology right now?- Google DoubleClick’s unrivalled development power could see other software tools lose custom. We witnessed a similar occurrence with competitive tag management solutions when Google Tag Manag...
Saleforce Releases Active Audiences Advertising and Marketing Platform
Wednesday, March 25, 2015 by Richard Harris
Saleforce has announced the availability of Active Audiences as part of the Salesforce Marketing Cloud to provide an opportunity for companies to manage, segment, and synchronize CRM in real-time with advertising across Facebook, Twitter, and the mobile app ecosystem with Facebook Audience Network.The new tool provides the ability to connect advertising to each customer...
Localytics Introduces New Predictive App Marketing Platform
Wednesday, March 25, 2015 by Stuart Parkerson
Localytics is continuing to expand its app marketing and analytics platform with the introduction of new predictive app marketing tools. The company has also announced additional investor funding to underwrite its ability to grow and expand its platform. Localytics continues to scale, now supporting 32,000 apps across 2.3 billion devices for customers including HBO...
Mobile Metrics 101, Transferring Web Marketing Skills to Mobile
Sunday, March 1, 2015 by Stuart Parkerson
Sometimes it’s easier not to trying to reinvent the wheel. In the mobile marketing realm, there has been an obvious shift to mobile apps as people are spending more time in apps than on the web. And thus some developers have decided that they need to abandon their web marketing skills. While there are obvious differences between marketing for the web and mobile, ab...
Updated Google Play SDK Provides App Developers with Enhancements to Analytics, Drive and Fit
Wednesday, September 17, 2014 by Stuart Parkerson
Google has released the latest version of its Google Play SDK with 6.1 adding enhanced ecommerce analytics support from Google Tag Manager and offers new improvements to the Google Drive Android API. Google is also including a refresh of the Google Fit developer preview.Here are the major updates:Analytics: Enhanced ecommerce is an analytics extension designed...
eBay Opens Channels for App Marketing and Monetization
Tuesday, September 16, 2014 by Stuart Parkerson
eBay is unleashing its reach through its customer base and its ongoing relationship with customers to offer a new eBay mobile advertising option which will offer a native ad experience that is integrated into the eBay app.eBay says that its new eBay Audience Platform delivers high-performance audience targeting through three key components: first-party audienc...
