customer journey

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Developer news items we found relating to customer journey

30 results
Mobile-web-capture-SDK-announced-by-ABBYY

Mobile web capture SDK announced by ABBYY


Monday, June 24, 2019 by

ABBYY launched ABBYY Mobile Web Capture, a new SDK enabling developers to add real-time image and data capture to their mobile web-based onboarding scenarios. Suitable for iOS and Android, the SDK will help companies to dramatically accelerate onboarding processes, decrease client dropout rates caused by manual data entry, and create a better customer experience. Tod...


Digital-intelligence-just-got-a-jolt-by-ABBYY-acquiring-TimelinePI

Digital intelligence just got a jolt by ABBYY acquiring TimelinePI


Wednesday, May 22, 2019 by

ABBYY announced it has signed an agreement to acquire Philadelphia, Pennsylvania-based TimelinePI. TimelinePI provides a comprehensive process intelligence platform designed to empower users to understand, monitor and optimize any business process. The global process analytics market size is expected to grow to USD 1,421.7 million by 2023 according to Research and Ma...


App-development-demand-and-low-code-spotlighted-in-new-report

App development demand and low code spotlighted in new report


Tuesday, May 21, 2019 by

OutSystems has published its sixth annual research report on the state of application development and the challenges faced by development and delivery teams. The State of Application Development, 2019: Is IT Ready for Disruption? unveils detailed survey results from over 3,300 IT professionals in all industries across the world. The new research report provides in-de...


People-based-attribution-gets-an-holistic-view-from-AppsFlyer

People-based attribution gets an holistic view from AppsFlyer


Tuesday, February 19, 2019 by

AppsFlyer says it has expanded people-based attribution on its platform to provide one holistic view of the customer journey across multiple touchpoints, connected devices, digital platforms, and media channels. They are using their giant insights data collection from 8.4 billion of the world’s connected devices to advance in people-based attribution. It will...


The-power-of-predictive-marketing

The power of predictive marketing


Monday, November 19, 2018 by

Most digital marketers are well aware of the power of segmentation, and many marketing tools today offer the ability to group users into different buckets. While this has allowed us to more precisely target audiences, there is now emerging a new offshoot of segmentation technology that is going to deliver on the promise of this approach to an infinitely greater extent. ...


The-differences-between-web-apps-and-native-apps

The differences between web apps and native apps


Thursday, October 18, 2018 by

Even in 2018, years past the origional question, the debate rages on across the land, in office spaces and conference rooms every day - should we build a full-blown native mobile app, or is distributing over the web good enough? By now everyone knows the “mobile-first” mentality because statistics like 50% of web searches being done from a mobile dev...


Parsing-the-customer-journey-just-got-easier

Parsing the customer journey just got easier


Friday, July 13, 2018 by

Neura announced Neura Moments, the synthesis of a user’s real-life situation in a specific context, place and time. Neura Moments are situation-aware, predict intent, and actionable. The Neura Engagement Intelligence layer is able to identify which features of an app are used at specific Moments. This enables developers to route specific interactions with consumer...


Strategic-technology-alliance-announced-between-Appian-and-Genesys

Strategic technology alliance announced between Appian and Genesys


Wednesday, May 2, 2018 by

Appian has announced a strategic technology alliance with Genesys. The partnership will benefit organizations seeking customer engagement solutions that integrate the case management, intelligent automation, and low-code application development capabilities of Appian with the Genesys Customer Experience Platform.  “Over the last several years, Serco has used Appian...


Mobile-marketers-should-use-video-more-report-finds

Mobile marketers should use video more report finds


Tuesday, March 6, 2018 by

YouAppi has announced the results of its second annual CMO Mobile Marketing Guide, which highlights opportunities for mobile marketers over the next 12 months. Video emerged the clear winner, with 85 percent of marketers planning to increase their investment in video during 2018, up a full 10 percent from 2017. Over three-quarters of respondents cited video as very or c...


Re-engage-mobile-app-users-with-the-latest-YouAppi-solution

Re-engage mobile app users with the latest YouAppi solution


Monday, January 29, 2018 by

YouAppi has announced the launch of its Re-Engagement solution, created to maximize the value of all mobile users, whether acquired organically or through the YouAppi platform. Re-Engagement was designed to work in tandem with YouAppi’s User Acquisition (UA) solution as part of its 360 Platform. The solution offers access to YouAppi’s Real-time Bidding (RTB), social and...


AppDynamics-unveils-the-next-gen-business-iQ

AppDynamics unveils the next gen business iQ


Monday, October 23, 2017 by

AppDynamics, a Cisco company and the leader in application intelligence, has announced new machine learning capabilities, and all new IoT network visibility, and vision for the next generation Business iQ, giving CIOs a bold new future with one platform to drive the business through the complexity of the digital economy.Every enterprise is deploying more and more softwa...


Low-code-development-is-improving-delivery-speed

Low-code development is improving delivery speed


Thursday, August 3, 2017 by

New survey results from by Appian, from North American IT and executive leadership about their strategies for low-code platform implementation are out. The commissioned survey, conducted by leading independent analyst firm Forrester Consulting, shows decision-makers are leveraging low-code platforms to support three primary digital initiatives: digital process auto...


Omni-channel-insights-launch-for-phone-call-analytics-platform-DialogTech

Omni-channel insights launch for phone call analytics platform DialogTech


Wednesday, July 26, 2017 by

DialogTech, a provider of marketing analytics for phone calls, has announced the launch of Dashboard Insights. Businesses and agencies can now access and visualize DialogTech’s call analytics data however they choose to gain the right insights into how phone calls from digital advertising, website interactions and offline marketing drive appointments, customers and reve...


Enghouse-Interactive-Communications-Center-10-lands

Enghouse Interactive Communications Center 10 lands


Friday, July 21, 2017 by

Enghouse Interactive just introduced version 10.0 of Enghouse Interactive Communications Center (CC 10.0), the latest iteration of its contact center platform, which boasts new functionality and integration enhancements for agents to deliver an optimal omni-channel customer experience.“CC 10.0 delivers a tighter than ever portfolio integration through TouchPoint, allowi...


Usermind-is-expanding-its-platform-to-orchestrate-partner-journeys

Usermind is expanding its platform to orchestrate partner journeys


Thursday, December 8, 2016 by

Seattle-based Usermind, a new enterprise software company that integrates apps and data systems to orchestrate customer journeys, has expanded its flagship product to encompass partner journey orchestration capabilities. Many companies sell their products and services through third-parties and now, and systems critical to the partner experience - such as partner portals...


What-are-in-app-landing-pages-anyway

What are in-app landing pages anyway


Friday, October 14, 2016 by

Web landing pages are a marketing mainstay, with a 2014 study by MarketingSherpa revealing that 48% of companies build a new landing page for each marketing campaign they make. However, until now, the options for apps have been far more limited, resulting too often in push notifications and ads that merely take users to the app’s home page.Keren Wexler, Director of prod...


iOS-10-Rich-Notifications-Will-Get-Read-More-Says-New-Report-From-Urban-Airship

iOS 10 Rich Notifications Will Get Read More Says New Report From Urban Airship


Wednesday, September 7, 2016 by

Just ahead of the final release of Apple’s iOS 10 and its support for Rich Notifications - where images, video, audio, GIFs and interactive buttons are embedded directly within push notifications - Urban Airship is revealing an initial performance analysis of similar big picture style notifications on Android.    Data from nearly 5 million messa...


Reaping-the-Benefits-of-Agile---Four-Reasons-You-Need-a-Modern-Requirements-Tool

Reaping the Benefits of Agile - Four Reasons You Need a Modern Requirements Tool


Tuesday, June 7, 2016 by

The technology to support Agile requirements has evolved substantially over the last few years. However, many organizations are unaware of the powerful capabilities best-of-breed Agile requirements tools provide, including visualization, collaboration, management analytics and reuse. Today’s best-of-breed requirements tools also integrate with the tools business and dev...


Teradata-Integrated-Marketing-Cloud-Offers-Expanded-Integrated-Solutions

Teradata Integrated Marketing Cloud Offers Expanded Integrated Solutions


Wednesday, October 28, 2015 by

Teradata Marketing Applications, a division of Teradata, has released the latest version of the Teradata Integrated Marketing Cloud, a data hub comprising integrated solutions to improve customer engagement through data-driven integrated marketing.The Teradata Integrated Marketing Cloud is a fully integrated platform comprising solutions for Marketing Resource Managemen...


What-CEO-and-CFO-Should-Know-About-Digital-Transformation

What CEO and CFO Should Know About Digital Transformation


Friday, September 11, 2015 by

When it comes to technology, Digital Transformation is probably the hottest topic at corporate boardrooms today.Why so? Mobile, social, cloud and big data aren’t that new; Google Trends shows that they have passed the peak. Yet Digital Transformation often associated with these components doubles in popularity each year. Before talking about “T” in DT, let’s clarif...


What

What's Holding Back the Mobile Advertising Revolution


Monday, July 27, 2015 by

While it may seem as though mobile rules our world today, it was only ten years ago that our phones were rudimentary devices. A decade is not such a long time.  Today smartphones and tablets have replaced PCs as the primary way most people get online, yet content creators and advertisers alike are still working out how to make mobile work best for them. They face i...


Google-Releases-New-Report-on-App-UX

Google Releases New Report on App UX


Monday, May 4, 2015 by

Google has published a new App UX report looking at how publishers can get the most from their apps, promote best practice across mobile and provide a superior experience to users. It outlines key principles that marketers, designers and developers need to consider throughout the entire app customer journey, from building apps, to improving user experience, optimizing c...


Localytics-Expands-Predictive-App-Marketing-Capabilities-with-Acquisition-of-Splitforce

Localytics Expands Predictive App Marketing Capabilities with Acquisition of Splitforce


Monday, April 20, 2015 by

Localytics has expanded its predictive app marketing capabilities with the acquisition of Splitforce, an automated optimization tool purpose-built for mobile apps. Predictive app marketing provides the ability to leverage user data to predict and personalize engagement with app users at every stage of the customer journey.“Apps have dramatically increased consumers’ exp...


The-Top-Five-Things-You-Should-Know-About-Paid-Search-Marketing

The Top Five Things You Should Know About Paid Search Marketing


Thursday, April 2, 2015 by

Richard Hartley,  PPC Director at Jellyfish Online Marketing, provides some quick hits on approaching paid search marketing.1. What's happening with PPC technology right now?- Google DoubleClick’s unrivalled development power could see other software tools lose custom. We witnessed a similar occurrence with competitive tag management solutions when Google Tag Manag...


Saleforce-Releases-Active-Audiences-Advertising-and-Marketing-Platform

Saleforce Releases Active Audiences Advertising and Marketing Platform


Wednesday, March 25, 2015 by

Saleforce has announced the availability of Active Audiences as part of the Salesforce Marketing Cloud to provide an opportunity for companies to manage, segment, and synchronize CRM in real-time with advertising across Facebook, Twitter, and the mobile app ecosystem with Facebook Audience Network.The new tool provides the ability to connect advertising to each customer...


Localytics-Introduces-New-Predictive-App-Marketing-Platform

Localytics Introduces New Predictive App Marketing Platform


Wednesday, March 25, 2015 by

Localytics is continuing to expand its app marketing and analytics platform with the introduction of new predictive app marketing tools. The company has also announced additional investor funding to underwrite its ability to grow and expand its platform. Localytics continues to scale, now supporting 32,000 apps across 2.3 billion devices for customers including HBO...


Mobile-Metrics-101,-Transferring-Web-Marketing-Skills-to-Mobile

Mobile Metrics 101, Transferring Web Marketing Skills to Mobile


Sunday, March 1, 2015 by

Sometimes it’s easier not to trying to reinvent the wheel. In the mobile marketing realm, there has been an obvious shift to mobile apps as people are spending more time in apps than on the web. And thus some developers have decided that they need to abandon their web marketing skills. While there are obvious differences between marketing for the web and mobile, ab...


Updated-Google-Play-SDK-Provides-App-Developers-with-Enhancements-to-Analytics,-Drive-and-Fit

Updated Google Play SDK Provides App Developers with Enhancements to Analytics, Drive and Fit


Wednesday, September 17, 2014 by

Google has released the latest version of its Google Play SDK with 6.1 adding enhanced ecommerce analytics support from Google Tag Manager and offers new improvements to the Google Drive Android API. Google is also including a refresh of the Google Fit developer preview.Here are the major updates:Analytics: Enhanced ecommerce is an analytics extension designed...


eBay-Opens-Channels-for-App-Marketing-and-Monetization

eBay Opens Channels for App Marketing and Monetization


Tuesday, September 16, 2014 by

eBay is unleashing its reach through its customer base and its ongoing relationship with customers to offer a new eBay mobile advertising option which will offer a native ad experience that is integrated into the eBay app.eBay says that its new eBay Audience Platform delivers high-performance audience targeting through three key components: first-party audienc...


MobPartner’s-New-MobRetail-Tracking-Platform-Utilizes-Beacon-Technology-to-Measure-App-Engagement

MobPartner’s New MobRetail Tracking Platform Utilizes Beacon Technology to Measure App Engagement


Thursday, April 24, 2014 by

MobPartner has released its new MobRetail Tracking Platform which uses beacon technology which provides the ability to measure how the use of mobile influences in-store traffic and sales. In-store beacon technologies enable retailers to create micro-locational marketing and promotional campaigns, even down to specific parts of a store such as an aisle.The MobR...