Health and fitness apps usage report from Flurry
Wednesday, September 13, 2017 by Richard Harris
As health and fitness apps have become widely popular over the past few years (usage grew by over 330% in the last three years), this industry is opening new doors for app developers and advertisers alike. Flurry Analytics has a recently released their latest analytics report on the usage of health and fitness apps. Here are a few of their findings in the report:- Many ...
Tenjin just updated it's platform so you can help yourself to analytics, attribution, and aggregation
Monday, November 28, 2016 by Richard Harris
Tenjin has introduced significant enhancements to its platform enabling app developers to implement mobile analytics, attribution and ad network data aggregation as a full-featured self-service solution. Starting today, app developers of any size can get up and running with Tenjin in minutes and immediately begin tracking, analyzing and optimizing their app ma...
Pyze Mobile App Analytics Business Intelligence Emerges from Stealth
Wednesday, March 30, 2016 by Richard Harris
We recently visited with Dickey Singh, co-founder and CEO of Pyze which recently emerged from stealth to introduce Pyze Growth Intelligence, a business intelligence platform for mobile app publishers. The platform provides publishers with a “Data Scientist in a Box” to maximize app growth and personalize engagement.ADM: Pyze just emerged from stealth with a new business...
Apps that Stick: A 29 Step Plan for a Killer Launch
Thursday, June 18, 2015 by Matthew Cordasco
Hey while you’re chugging that beer Friday back you may want to think about this head-spinning number: To date App Store developers have earned a cumulative $25 billion from the sale of apps and games.That a big pie, do you have what it takes to get your proper slice?Also, there’s a science to coding an app and there is definitely a science to marketing apps. Finding yo...
wefi to Launch New Mobile App Analytics Platform
Tuesday, May 12, 2015 by Richard Harris
There is a new entry into the mobile app analytics market as wefi has announced its introduction of Compariscope, a new platform for competitive intelligence for mobile apps that provides insight on how users interact within their app as well as with other apps. Expanding beyond its scope as a provider of analytics for network management and optimization for wirele...
Applause Releases Updates to Its Mobile App Analytics Tool
Monday, April 13, 2015 by Stuart Parkerson
Applause has announced updates to its user sentiment tool mobile app analytics tool which crawls user reviews and star ratings from more than 30 million apps and 500 million app reviews in iOS and Android app stores across eight countries. The platform uses this information to offer competitive benchmarking, comparative analysis and more to provide a gauge of how a...
Learn How to Transfer Web Marketing Tactics to Grow Your Mobile App Users
Tuesday, March 10, 2015 by Stuart Parkerson
Many mobile app developers don’t realize that much of the wealth and depth of marketing tactics that have been created for the web transfer well to mobile app marketing.Take for example these different analytics terms for the web and the equivalents for mobile:- Web visitors = app users- Web pageviews = app sessions- Web pages = app screens- Time on website = app sessio...
Growth in Ad Tech Firms As Partnerships Spur With Mobile
Wednesday, December 10, 2014 by Stuart Parkerson
An increasing number of traditional advertising partners are creeping their way into the mobile ecosystem and this can be very good news for developers.Google’s AdMob is a leading ad network which delivers ad services for iOS and Android. Google is said to have earned $3 billion in display ad revenue alone in 2013. They are currently working on updating their partnershi...
CA Technologies New API Management, DevOps, Security, and Management Cloud Solutions at CA World
Tuesday, November 11, 2014 by Richard Harris
CA Technologies kicked off its annual CA World conference this week in Las Vegas with the announcement of new security, API management, DevOps, and management Cloud Solutions. The annual event features over 5,000 attendees gathering together to learn about new CA products and other innovations in the new application economy.DevOps SolutionsCA Technologies announced new ...
AppFirst Launches Enterprise Mobile Development Platform
Saturday, September 20, 2014 by Stuart Parkerson
AppFirst has launched an enterprise version of its development platform with the option to run on-premise, in the cloud or in hybrid scenarios. The company also has announced a partnership with Accretive to offer a predictive analytics offering to help enterprises expose, anticipate and intervene in IT risks across organizational silos.AppFirst’s Application Operations ...
Crittercism Enters Beta with its New Enterprise Mobile Transaction Management Platform
Wednesday, August 6, 2014 by Richard Harris
Earlier this year we reported that Accenture expanded its footprint in enterprise mobile with its minority investment and licensing agreement with Crittercism and its mobile app performance management (mAPM) platform.Now Crittercism has released in beta a new transaction management solution optimized for mobile and connected apps. Utilizing Crittercism's APM p...
Yahoo Snaps Up Flurry’s Mobile App Ad Analytics and Monetization Platform
Wednesday, July 23, 2014 by Richard Harris
If you can’t beat them, buy them. And that’s what Yahoo has done by purchasing Flurry, which offers a mobile app analytics and ad network. The deal may strengthen Yahoo’s mobile presence, which it needs. While as much as half of Yahoo’s audience accesses the companies offerings on smart phones and tablets, the company has not made significant inroads in monetizing ...
Whoa Nellie! Major Shakeup in the Mobile App Analytics Realm as App Annie Acquires Distimo
Thursday, June 5, 2014 by Stuart Parkerson
Consolidation in the mobile app industry continues with App Annie’s acquisition of Distimo. This is App Annie’s first acquisition and was made with a combination of cash and equity at undisclosed terms. The two companies have not specifically indicated how the merger will pan out from a product integration standpoint, with App Annie saying that, “What yo...
Adobe Announces New Analytics Platform Capabilities at Adobe Summit EMEA
Wednesday, May 14, 2014 by Stuart Parkerson
Among a number of announcements by Adobe at the Adobe Summit EMEA are new capabilities for Adobe Analytics, the data and analytics platform for the Adobe Marketing Cloud.New offerings include:Live stream – Now available is the ability to provide full stream of live event data feeding into Adobe Analytics, including real-time data from Adobe Target, Adobe Social, and Ado...
How Do You Choose the RIGHT Mobile Analytics Provider
Friday, May 9, 2014 by Richard Harris
How do you pick the right company to provide mobile analytics? It’s the lifeblood of your app company. Whether you are a major publisher, indie firm, or a sole developer with one title under your belt, knowing your users and how they interact with your app is the number one factor for success, bar none.So how do you do the research to find out who is the best fit t...
May 2014 Issue of ADM is Here!
Friday, May 2, 2014 by Richard Harris
Okay first a little gloating, I'm proud to announce the 12 issue of App Developer Magazine, May 2014! The issue is over 80 pages and contains some excellent resources including everything from using Facebook to help promote your app, to knowing where to invest in the mobile industry, it's all right here!Here is the complete lineup:FEATURESGuide: Using Facebook To G...
Apmetrix Upgrades Mobile App Analytics Platform
Sunday, April 27, 2014 by Richard Harris
Apmetrix, a provider of business intelligence solutions for games and apps, has announced that 40 new data sources have been added to its real-time analytics platform. The addition of data includes sites and applications such as: Comscore, Facebook, Flurry, adjust.io, HasOffers/Mobile App Tracking, Google Analytics and AdWords, Fiksu, Tumblr, Exact Target, Vim...
What Mobile Experience Management Means for App User Engagement
Tuesday, March 4, 2014 by Richard Harris
As markets grow and mature, trends emerge and these trends receive names to describe that trend. Connecting a bunch of stuff to the Internet, you get the Internet of Things (first used by Kevin Ashton executive director of the Auto-ID Center).Artisan Mobile has developed the term “Mobile Experience Management” to describe its integrated suite of tools and...
App Developers Below the Poverty Line 60 percent Make Less Than $500 According to Recent Report
Monday, February 10, 2014 by Stuart Parkerson
It’s hard to think that there are impoverished app developers out there, and it’s probably not the reality, however a new Vision Mobile report shows that only 40% of indie developers make more than $500 per month per app. Yes, they can launch multiple apps to make more money, but keeping up with and maintaining several apps can be difficult.It just underscores...
GDC Europe 2013 to Include Content on Mobile Online Gaming Development
Monday, July 22, 2013 by Richard Harris
GDC Europe 2013 organizers have announced a collection of industry presentations featuring an entire day boot camp covering Google Play Game Services, Cloud, and Mobile App Analytics as well as Havok sessions on its 3D game engine for mobile.
The boot camp is held during the three-day conference to be held August 19th-21st in Cologne, Germany. The event precedes the Ga...
App Annie Introduces Hourly Rankings, Parent Publishers, and more
Friday, March 1, 2013 by Richard Harris
How many times do you as a developer check your revenue or ranking during the day? Unfortunately the ranking reports are always at least a day delayed - until now.App Annie, the mobile app analytics and reporting website has introduced hourly rankings which gives you the ability to see your apps ranking every hour - which will be essential for SEO and marketing in gener...
NEW PRODUCT: Applause a mobile app analytics product
Tuesday, February 5, 2013 by Richard Harris
Want to know how your app compares to competitors? Check out Applause!From the makers of uTest for apps comes a new offering. It's called "Applause" and it analyzes more than 50 million app reviews across 1 million iOS and Android apps. It then synthesizes this data into a 0-100 Applause Score for each app and grades it across ten Applause Attributes. This data is...
