Health and fitness apps usage report from Flurry
|Richard Harris in Analytics Wednesday, September 13, 2017|
Health and fitness app analytics report gives insights into the daily workout routines of their users.
- Many fitness and health app users are loyal to their favorite apps, with 96% using only one health and fitness app. Over 75% of active users open their health and fitness app at least two times a week, and more than 25% of users access their fitness apps more than 10 times a week.
- Over the past year, mobile health & fitness apps have grown 9%, with the highest growth coming from studio and fitness content apps (49%). Comparably, nutrition apps have declined in usage by 26%.
- Workout and weight loss apps are hugely popular, accounting for nearly three-fourths of all health and fitness app sessions. This trend can be attributed to wearables like fitness bands, which encourage users to track their weight or exercises daily.
- Fitness app usage correlates with seasonal workout habits. The holiday season marks the lowest activity, followed by a peak in January (after people have made their New Year’s resolutions). Naturally, summer is also a popular time when people are accessing health and fitness apps - app usage is about 24% higher than the yearly average.
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