marketing automation

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Developer news items we found relating to marketing automation

35 results
More-AI-tools-to-come-from-Near

More AI tools to come from Near's $100M raise


Friday, August 2, 2019 by

Near, the platform that leverages AI to make real-world data actionable, has announced that it has raised $100 million in a new round of funding. The investment comes from London headquartered private equity firm Greater Pacific Capital (GPC). With this fresh investment, Near has raised a total of $134 million to date, including from Sequoia Capital and JP Morgan. Th...


Marketing-experts-say-data-analytics-was-a-good-bet

Marketing experts say data analytics was a good bet


Friday, February 15, 2019 by

Industry analysts and market experts alike have predicted data would play a central role in mobile marketing during 2019. In an effort to better understand its impact, YouAppi has reached out to more than 540 of the world’s top in-house and agency marketers to find out how critical data has become for the brands they represent. A full 98 percent of respondents sai...


Why-app-analytics-tools-can-get-your-app-removed

Why app analytics tools can get your app removed


Friday, February 8, 2019 by

Apple has recently started to crack down on developers that aren’t disclosing how they are capturing analytics from their users, as reported by Techcrunch and a few other sources. Analytics that includes everything from taps and swipes, to what screens users are on, length of time inside apps, and more. Some embedded SDK's developer use even record user sessio...


Cross-channel-analytics-and-marketing-automation-solution-get-updated

Cross channel analytics and marketing automation solution get updated


Monday, November 12, 2018 by

Pyze, who says they are now powering over 300,000 mobile / web apps, announced the general availability of its latest growth Intelligence platform release featuring, what they claim, is the most advanced cross channel analytics solution in the industry. The release also features customizable user dashboards, and a new user interface. Driven by customer de...


The-hottest-skills-needed-in-the-freelance-job-market-to-get-hired

The hottest skills needed in the freelance job market to get hired


Thursday, May 4, 2017 by

Upwork has released its newest quarterly index of the hottest skills in the U.S. freelance job market. The Upwork Skills Index ranks the site’s 20 fastest-growing skills and is part of a quarterly series that sheds light on new and emerging skills freelancers are providing. According to a recent report, nearly half (49%) of hiring managers use freelancers to access skil...


Mobile-marketing-trends-report-from-MobileBridge:-First-edition-

Mobile marketing trends report from MobileBridge: First edition


Wednesday, February 1, 2017 by

Following the biggest year ever for consumer activity via the mobile channel, an underwhelming number of exec level marketers understand the necessity of keeping pace with the rapidly evolving consumer preferences for mobile engagement, according to MobileBridge’s first edition of its Mobile Marketing Trends Report. “The fluidity and omnipresent change in the way c...


Building-a-Modern-Growth-Stack

Building a Modern Growth Stack


Tuesday, December 27, 2016 by

At the onset of building out any startup there are a number of challenges to face. Founders must focus on everything from raising capital and finding the right team members to identifying what to build versus what to outsource or who partner with to bring a product to market. Attention to these important first steps can either make or break a company in the short term a...


From-installs-to-value:-three-trends-in-the-age-of-app-marketing

From installs to value: three trends in the age of app marketing


Thursday, October 20, 2016 by

Mobile apps are ubiquitous. We live in a world where there are over four million apps to choose from and where attention spans are shorter than ever before. As a result, it is becoming increasingly more important for marketers to understand the critical moments of engagement that are happening in the palms of users’ hands.Over the past decade, app developers banked on t...


Why-Consumer-Apps-Give-More-Insight-Than-Business-Apps

Why Consumer Apps Give More Insight Than Business Apps


Thursday, September 29, 2016 by

I’ve been using a smartphone since the Palm Treo came out in 2002 – now fourteen years later, my phone is absolutely integral to the way I do things: cook, travel, navigate, go out to eat, go to the movies, exercise. As the saying goes, “There’s an app for that.”What about these consumer apps is so compelling? Why do smartphone users use 26.7 apps per month on average? ...


What-OtherLevels-Says-Can-Boost-Engagement-and-Retention-of-Your-Software

What OtherLevels Says Can Boost Engagement and Retention of Your Software


Thursday, September 22, 2016 by

Marketers across virtually every industry in 2016 understand that multichannel messaging is important. But not all solutions are created equal... and neither are the needs of various sectors.The more closely a brand or platform interacts with its end user, the more targeted, intelligent, and data-driven the functionalities of its marketing solutions should be....


iOS-10-Rich-Notifications-Will-Get-Read-More-Says-New-Report-From-Urban-Airship

iOS 10 Rich Notifications Will Get Read More Says New Report From Urban Airship


Wednesday, September 7, 2016 by

Just ahead of the final release of Apple’s iOS 10 and its support for Rich Notifications - where images, video, audio, GIFs and interactive buttons are embedded directly within push notifications - Urban Airship is revealing an initial performance analysis of similar big picture style notifications on Android.    Data from nearly 5 million messa...


The-Challenges-Of-Monetizing-In-App-Mobile-Ads

The Challenges Of Monetizing In App Mobile Ads


Monday, June 6, 2016 by

It’s a mobile app world and we just live in it. The average U.S. adult spends nearly three hours a day on their mobile device (excluding voice activities), which is more time than they spend watching TV. A vast majority of this time is spent in apps. According to Mary Meeker’s iconic State of the Internet Report, smartphone users spend 89% of their total time spent...


Sailthru-Adds-Mobile-Messaging-Automation-with-Purchase-of-Carnival.io

Sailthru Adds Mobile Messaging Automation with Purchase of Carnival.io


Tuesday, April 19, 2016 by

Sailthru has acquired Carnival.io, a mobile marketing automation company. This acquisition will provide the ability to offer new functionality by adding mobile marketing automation to the Sailthru Customer Retention Cloud.Carnival’s mobile marketing automation suite includes push notifications, in-app messaging and a customizable message stream which provides the abilit...


Companies-Are-Falling-Short-in-Meeting-Consumer-Mobile-Expectations

Companies Are Falling Short in Meeting Consumer Mobile Expectations


Thursday, March 31, 2016 by

According to a recent research study, companies are still finding it difficult to create mobile experiences that meet consumer expectations. The study was conducted by Sitecore which polled 4,500 consumers in 11 countries about their attitudes toward mobile interactions, expectations, and experiences. We recently visited with Scott Anderson, CMO of Sitecore, to dis...


Kahuna-Expands-Marketing-Automation-Platform-Beyond-Mobile

Kahuna Expands Marketing Automation Platform Beyond Mobile


Wednesday, August 26, 2015 by

On the heels of its announcement of a new $45 million round in funding, Kahuna is planning to do for email marketing what its platform has done for big-data and machine-learning based mobile marketing automation.This platform expansion brings Kahuna’s capabilities in personalized messaging for mobile to email (and more) with new functionalities leveraging rich context a...


MobileBridge-Adds-360-degree-Imaging-to-Mobile-Marketing-Automation

MobileBridge Adds 360 degree Imaging to Mobile Marketing Automation


Wednesday, August 26, 2015 by

MobileBridge is rolling out new advanced content creation and integration functionality for its app relationship management platform. The new functionality includes 360 degree imaging and the ability to assign loyalty points based on in-app actions for and tying engagement with in-app usage patterns. This new functionality facilitates the creation of interactive co...


Localytics-Launches-New-Mobile-First-Email-Marketing-Solution

Localytics Launches New Mobile First Email Marketing Solution


Monday, June 29, 2015 by

Localytics continues to enhance its app marketing offers as it rolls out new platforms, marketing channels, and automation tools. Their latest introduction is a new email marketing platform, offering a personalized and mobile-first approach to email.Email is an important channel for user nurturing because it enables you to engage users with longer, more visually compell...


Resources-to-Help-You-Make-Mid-Year-App-Marketing-Adjustments

Resources to Help You Make Mid Year App Marketing Adjustments


Thursday, June 11, 2015 by

Can you believe it, we’re almost at the halfway point of 2015! And for me, that means taking a quick peak at business operations to see if there are any tweaks/adjustments we need to make in response to the overall business environment we operate in.One of the things that I noticed from an editorial standpoint is that since the beginning of the year, we’ve tended to gra...


How-to-Utilize-Marketing-Automation-for-Your-App

How to Utilize Marketing Automation for Your App


Tuesday, May 19, 2015 by

App marketing automation is not automated marketing for your app. Instead, it is a process that helps you to scale your efforts providing the ability to run customized campaigns to your users.The key to successful app marketing automation is to personalize your automation strategies to cater to different user segments – at scale - providing messages they’ll want to inte...


Put-App-Marketing-on-Autopilot-with-This-Guide

Put App Marketing on Autopilot with This Guide


Monday, April 13, 2015 by

Contrary to how the term sounds, app marketing automation does not do your marketing for you – instead it helps you scale your marketing efforts. Automation is a tool (albeit a very powerful one) to run customized campaigns to your users - campaigns these users will want to interact with and are relevant to them in real-time.Automation works to improve your app’s market...


Tapjoy-Offers-New-App-Marketing-Automation-and-Monetization-Platform

Tapjoy Offers New App Marketing Automation and Monetization Platform


Friday, March 13, 2015 by

Tapjoy has revamped its company and product solution with the launch of its new Marketing Automation and Monetization Platform, which is designed to help freemium mobile app publishers maximize the lifetime value of each user.  The new platform combines predictive analytics, marketing automation, IAP driven monetization and Tapjoy’s rewarded advertising solutions. ...


adaptiv.io-to-Release-Beta-of-Its-Data-Automation-System-for-Online-and-Mobile-Marketing-

adaptiv.io to Release Beta of Its Data Automation System for Online and Mobile Marketing


Monday, March 2, 2015 by

Marketing and data automation provider adaptiv.io has announced the beta launch of its software for March 16. Interested developers can request beta access through adaptiv.io’s website.The beta launch of adaptiv.io will include the availability of Google Analytics, Adobe Analytics, Localytics, Kahuna and MixPanel integrations as add-on options to its system. These integ...


Appboy-Launches-Conversion-Tracking-to-Measure-and-Improve-App-Marketing

Appboy Launches Conversion Tracking to Measure and Improve App Marketing


Friday, January 23, 2015 by

Appboy, which offers a marketing automation platform for app publishers, has recently launched conversion tracking, providing the opportunity to access a more comprehensive view of campaign effectiveness. Conversion tracking provides the ability to set custom campaign goals and monitor the actions users take after receiving a message. The AppBoy platform provide to...


Phunware-Continues-Growth-with-the-Acquisition-of-the-Odyssey-Mobile-Interaction-Advertising-Platform

Phunware Continues Growth with the Acquisition of the Odyssey Mobile Interaction Advertising Platform


Friday, December 19, 2014 by

Austin, Texas based Phunware has announced that it has acquired London and Singapore based Odyssey Mobile Interaction. The acquisition brings together Phunware’s Multiscreen as a Service (MaaS), a fully integrated customer engagement platform that enables brands to engage, manage and monetize their anytime anywhere users worldwide with Odyssey Mobile’s app monetization ...


Appboy-Launches-Intelligent-Delivery-Platform-for-Push-Messaging-Engagement-on-a-Per-User-Level

Appboy Launches Intelligent Delivery Platform for Push Messaging Engagement on a Per User Level


Tuesday, November 18, 2014 by

Appboy has introduced a new Intelligent Delivery offering which uses customized algorithms to allow app publishers to send messages at the exact moment when each user is most receptive to communication.The Intelligent Delivery algorithm analyzes previous interactions for each user to deliver push notifications, email and in-app messages at the peak of potential engageme...


The-Secrets-of-Developers-Using-Messaging-to-Market-Their-App

The Secrets of Developers Using Messaging to Market Their App


Monday, November 10, 2014 by

Why are some app publishers more successful than others? We all have access to the same tools, we contend with the same competition – we all exist in the same ecosystem. For that matter, why is any business more successful than others in its industry? True, some businesses are better funded than others and that can definitely provide an advantage. But what sets mos...


Artisan-Brings-Mobile-Marketing-Automation-to-In-App-Messages

Artisan Brings Mobile Marketing Automation to In App Messages


Tuesday, August 26, 2014 by

Artisan is now offering a new automated in-app messaging platform. Artisan's new in-app messaging capabilities are integrated into its Mobile Experience Management platform and will allow developers and marketers to communicate dynamically with users while they're engaged with a native mobile app.Without touching the underlying code of their app, developers can customiz...


Tapjoy-Adds-New-Life-Time-Value(LTV)-Platform-with-Purchase-of-5Rocks

Tapjoy Adds New Life Time Value(LTV) Platform with Purchase of 5Rocks


Wednesday, August 6, 2014 by

Tapjoy, a mobile ad-tech and monetization platform, has announced it has purchased 5Rocks, a company that provides a platform for lifetime value (LTV) maximization, analytics and marketing automation.Tapjoy says the acquisition will allow it to offer a more complete mobile analytics, marketing automation and ad-based monetization solution for mobile freemium a...


Leanplum-Adds-Mobile-Messaging-for-iOS-to-its-A|B-Testing,-Marketing-Automation-and-Analytics-Platform

Leanplum Adds Mobile Messaging for iOS to its A|B Testing, Marketing Automation and Analytics Platform


Tuesday, July 29, 2014 by

Leanplum has announced that it is adding a new mobile messaging feature that provides developers the ability to create, automate and test targeted in-app messages and push notifications to users. The Leanplum offers an integrated optimization platform for mobile apps. The company allows developers, product managers and marketers to utilize customer data b...


Appboy-Introduces-Multivariate-Testing-for-Mobile-Messaging

Appboy Introduces Multivariate Testing for Mobile Messaging


Thursday, July 24, 2014 by

Appboy has introduced a new Marketing Automation for Apps platform to allow developers to test many combinations of messaging and then identify and automate the most effective message possible.The platform provides the ability to test six variants across numerous messaging channels including in-app messaging, email and push notifications. When used in con...


Amazon-Fire-Phone-and-Kindle-Fire-Now-Supports-Urban-Airship’s-Mobile-Push-and-In-App-Messaging-

Amazon Fire Phone and Kindle Fire Now Supports Urban Airship’s Mobile Push and In App Messaging


Thursday, July 10, 2014 by

One measure of the success of an app market is its ability to get third party providers to make available support products and services for developers who create apps for that platform. That’s one of the problems BlackBerry encountered as the vast majority of mobile industry companies took a wait and see approach, resulting in limited access to the app developers tools ...


Urban-Airship-to-Offer-Upcoming-Support-for-iOS-8-Interactive-Notifications-and-Widgets

Urban Airship to Offer Upcoming Support for iOS 8 Interactive Notifications and Widgets


Thursday, June 5, 2014 by

As the reality of the newly announced iOS 8 permeates through the mobile app landscape, companies within the industry are starting to discuss their thoughts and plans as they relate to the new operating system.Urban Airship provided its thoughts and plans in relation to the new iOS. Concerning interactive notifications and widgets, the company recently stated in a blog ...


Appboy-Launches-App-Automation-Marketing-Campaign-Retargeting

Appboy Launches App Automation Marketing Campaign Retargeting


Monday, May 19, 2014 by

Appboy is bringing marketing automation to mobile apps via the launch of its new Campaign Retargeting which provides the ability to move past creating one off campaigns.Appboy customers can now retarget based on individual actions that users have or have not taken. Every campaign activity can now be leveraged via mobile, providing a complete picture on how use...


Aislelabs-Used-Big-Data-Analytics-and-New-SDK-to-Power-iBeacon-Mobile-Marketing-Automation

Aislelabs Used Big Data Analytics and New SDK to Power iBeacon Mobile Marketing Automation


Thursday, May 1, 2014 by

Aislelabs has released its Engage marketing automation platform that allows physical retail locations to target shoppers based on their visits to physical retail stores by connecting shopping patterns and shopping behavior on e-commerce sites with those behaviors inside the stores.Engage provides analytics quantifying the effect of in-store marketing campaigns...


Appboy-Now-Supports-Unity

Appboy Now Supports Unity


Friday, November 15, 2013 by

Appboy, the leading platform for mobile relationship management (MRM), today launches its support for Unity, the red-hot gaming platform. Unity boasts over 2M developers who use its software to "author once, deploy everywhere" on multiple operating systems. Appboy's integration brings its user lifecycle management and marketing automation products directly to the mobile...