12/19/2014 6:52:26 PM
Phunware Continues Growth with the Acquisition of the Odyssey Mobile Interaction Advertising Platform
Multiscreen As A Service, MaaS,App Monetization,Marketing Automation
App Developer Magazine

Phunware Continues Growth with the Acquisition of the Odyssey Mobile Interaction Advertising Platform

Richard Harris Richard Harris in Monetize Friday, December 19, 2014

Austin, Texas based Phunware has announced that it has acquired London and Singapore based Odyssey Mobile Interaction. The acquisition brings together Phunware’s Multiscreen as a Service (MaaS), a fully integrated customer engagement platform that enables brands to engage, manage and monetize their anytime anywhere users worldwide with Odyssey Mobile’s app monetization platform and solutions.

Phunware reports the Odyssey team and offices will remain in London and Singapore to support customers and partners internationally and also to serve as gateways for new business opportunities throughout Europe and Asia.

“We are extremely excited to add Odyssey Mobile Interaction and its European and Asian teams to the Phunware ‘phamily’ and ecosystem,” said Alan S. Knitowski, Co-Founder, Chairman and CEO of Phunware. “The Odyssey premium monetization platform and solutions will be immediately integrated in to our MaaS ‘multiscreen cloud’ customer engagement platform and will be a wonderful complement to our premium branded application portfolios and audiences across our premium application customers worldwide.”

Since 2010 Odyssey has offered a premium app monetization platform and was recently awarded two best-in-class awards as part of this year’s International Media Image Survey (IMIS) alongside Spotify, CNN International and The Financial Times. Odyssey’s reach extends deep into Europe and Asia providing rich user experiences across branded application portfolios including premium monetization relationships with international customers such as Google, Microsoft, Lexus, 20th Century Fox, Samsung, Mercedes-Benz, Nike and Zurich Insurance Group among others.

“Businesses everywhere are fundamentally restructuring their operations around digital platforms and data and through this acquisition we are comprehensively enabling these businesses to more effectively segment and structure their data in a mobile and cloud centric way in order to deliver innovative user experiences to their multiscreen communities and audiences worldwide,” said Chris Gale, Founder and CEO of Odyssey Mobile Interaction. “We are thrilled to be joining one of the fastest growing companies in North America and fully expect that our footprint in Europe and Asia will materially accelerate Phunware’s global vision to engage, manage and monetize every person touching every screen on every device across every application everywhere.”

Adding the Odyssey’s offerings to the Phunware MaaS customer engagement platform will enhance the ability for brands to add multiscreen application support for content management, location-based services, location marketing automation, advertising, alerts and notifications and business intelligence and analytics through the use of a single login on a single platform with a single partner. 

This comprehensive solutions-based approach reduces the cost and complexity that many brands have experienced in the past, moving beyond an ecosystem that can be fragmented, incomplete and non-integrated. Phunware’s MaaS currently remains the world’s only comprehensive “full stack” customer engagement platform for multiscreen application environments and the company intends to provide the ability to reach each of the 50 billion connected devices expected to compose The Internet of Things by 2020.

More information on how the company will move forward through the acquisition is available on the Phunware website

Read more: http://www.phunware.com/press-releases/phunware-ac...

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