7/24/2014 1:45:05 PM
Appboy Introduces Multivariate Testing for Mobile Messaging
app marketing, in-app messaging, mobile push notification, mobile testing
App Developer Magazine

Appboy Introduces Multivariate Testing for Mobile Messaging

Richard Harris Richard Harris in Marketing & Promotion Thursday, July 24, 2014

Appboy has introduced a new Marketing Automation for Apps platform to allow developers to test many combinations of messaging and then identify and automate the most effective message possible.

The platform provides the ability to test six variants across numerous messaging channels including in-app messaging, email and push notifications. 

When used in conjunction with Appboy’s user segmentation, developers can enter many values into the multivariate test and select the best combination to deploy based on real-world results. Multivariate Testing provides the ability to test combinations of headlines, copy and content to determine the most compelling message variation.

Multivariate Testing is now in closed beta with a wider release set for enterprise customers in the coming weeks. 

Read more: http://blog.appboy.com/2014/07/multivariate-testin...