appboy introduces multivariate testing for mobile messaging

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Appboy Introduces Multivariate Testing for Mobile Messaging

Thursday, July 24, 2014 by Richard Harris

Appboy has introduced a new Marketing Automation for Apps platform to allow developers to test many combinations of messaging and then identify and automate the most effective message possible.The platform provides the ability to test six variants across numerous messaging channels including in-app messaging, email and push notifications. When used in con...

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