Secrets revealed from developers with over 20 mobile game hits
Monday, September 5, 2022 by Freeman Lightner
My Little Universe, Squad Alpha, Johnny Trigger, Jelly Shift, and Knife Hit are just a few of the successful mobile games created by Baltic game developer Estoty. The company is known for more than 20 hit mobile games that have attracted a total of 2 billion players. So what are the key ingredients for a successful mobile game? Estoty’s experts name the following ...
Unified Analytics launches from BigPanda Inc
Friday, June 24, 2022 by Richard Harris
BigPanda, Inc. has launched Unified Analytics, a revamped feature that gives IT Ops teams new self-service analytic capabilities to create new and highly interactive dashboards and reports from complex IT Ops alert data. BigPanda is the only AIOps platform that also delivers a complete library of ready-to-use operational and value dashboards that allow users to rapidly ...
Advanced analytics solution Datascape from Adjust
Friday, April 8, 2022 by Brittany Hainzinger
Adjust launched Adjust Datascape, a new advanced analytics solution designed to deliver business-critical KPIs and performance metrics faster and easier. With unified data and expanded visual context, mobile app marketers can extract meaningful insights and make smarter strategic marketing decisions in real-time.
Agility is more important than ever as app market...
Automated testing in 2022
Friday, January 14, 2022 by Richard Harris
Ajay Dawar, Alok Kulkarni, James Isaacs, and Linda Chen from Cyara discuss their 2022 predictions about real-time quality assurance, adopting automated testing, balancing employee experience and innovation, how to deliver innovative customer experiences, why AI won't displace humans for customer support, how enterprises can achieve digital transformation success, an...
Error monitoring to drive code ownership in 2021 says Bugsnag
Thursday, January 7, 2021 by Freeman Lightner
The extreme reliance on all things digital as a result of COVID-19 makes application health a key area of focus in 2021. COVID-19 has accelerated the need for a mobile-first strategy, and enterprises are prioritizing the health of their mobile applications to meet customer expectations.
To do so, they are leveraging stability management tools that enable organization...
Opsera launches continuous orchestration approach to devops
Thursday, October 15, 2020 by Brittany Hainzinger
Opsera launched a new approach for software delivery that combines choice of any CI/CD tools with no-code automation across the DevOps lifecycle. By orchestrating tools, pipelines and insights through a single platform, Opsera speeds time to deployment, helps optimize resources and provides a holistic cross-functional perspective with KPIs that better correlate technica...
What you are missing about DevOps
Friday, July 24, 2020 by Richard Harris
DevOps and Kubernetes has challenges but most of them are centered around common misunderstandings or rushing into things too quickly. Kevin Crawley is a Developer Advocate at Containous and offers his thoughts with ADM about how you can overcome many of the challenges, along with some sharing some best practices, and even the solution to the prisoner’s dilemma.
...
Digital change tips from SolarWinds
Wednesday, October 30, 2019 by Richard Harris
Successful change management can identify services, users, applications and devices impacted by technology changes. Digital changes typically impact more than one department, so change management shouldn't be left responsible to solely one team, and when businesses are adopting digital solutions, it is important to keep the change management...
Mobile gaming industry benchmarks offer fresh look on industry
Wednesday, September 18, 2019 by Christian Hargrave
Mobile game industry benchmarks report has been released by GameAnalytics, offering a fresh look at how gamers play and pay on their smartphones. The report highlights performance benchmarks for key metrics across the top 16 genres, including retention, session length, stickiness, conversion rate, ARPPU, and ARPDAU. In this report, GameAnalytics has also partnered with ...
Mobile marketing 2019 landscape unmasked via Adjust Benchmarks
Tuesday, September 10, 2019 by Richard Harris
Adjust’s Global Benchmarks 2.0 is designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as retention and fraud data, publicly available.
The insights are based on Adjust’s aggregated database and analyze a combination of over 7,000 apps. The tool can ...
New Agile and DevOps capabilities from CollabNet
Tuesday, August 6, 2019 by Christian Hargrave
CollabNet VersionOne introduces its latest VersionOne for Agile management and Continuum for DevOps offerings, as well as it’s VS solution that combines both. The releases offer enhanced support for Agile at scale and Agile frameworks such as SAFe, and Value Stream Management.
New capabilities of the products make it easier for organizations to unify Agile plan...
Embracing feature experimentation one step at a time
Thursday, June 6, 2019 by Sophie Harpur
For many organizations, when it comes to product development and evolution, experimentation can be a loaded word. It can carry connotations of both guesswork, ‘gut-feel,’ and ad-hoc exploration as well as formal, math-heavy, dense work depending on your experience. But in a world of continuous delivery, where incremental updates to products are constant and ...
In app mobile ad spending is taking a quarter of media budgets
Tuesday, February 5, 2019 by Richard Harris
A new study from PubMatic and Forrester reveals that media professionals opt for programmatic buys, via programmatic direct and open exchange, over direct buys for in-app inventory. Buyers also cite targeting capabilities and inventory quality as the top criteria for choosing programmatic in-app publishing partners.
The report was a commissioned study conducted by Fo...
5 rules of monetizing like a mobile game developer
Wednesday, January 9, 2019 by Sean Webster
Mobile game developers are some of the most successful monetizers and marketers in recent history. Need proof? Mobile gaming revenue accounted for nearly 82% of all app revenue in 2017 and will surpass $100 billion by 2021.
The formula for success for mobile game developers is simple: easy payments, a finely-tuned monetization strategy, and great customer support. Bu...
Commercial vs open source for app monitoring
Wednesday, January 2, 2019 by Richard Harris
In 2019 you might already be asking yourself, "Should we go with open source or commercial monitoring for our growing cloud application?” This question is as old as open source software itself, but with the rapid growth of cloud-native applications (software that utilizes services and infrastructure provided by cloud providers like Amazon EC2, Azure, IBM...
Instant playable ads coming to Google Play
Tuesday, December 18, 2018 by Richard Harris
CrossInstall, a company creating interactive mobile ads, has announced a partnership with Google to bring their Instant Playables to Google Play. Instant Playables, available for free as a value-added service for CrossInstall’s Creatives as a Service (CaaS) clients, allow users to try out apps and games directly on Google Play without a download, via Google Play I...
Key insights into app performance and competition from Adjust
Wednesday, December 5, 2018 by Richard Harris
Adjust recently launched the second iteration of its Global Benchmarks tool - offering an overview of the mobile marketing landscape and bringing more transparency to the industry.
Based on the company’s aggregated database, Adjust’s Global Benchmarks 2.0 analyzes data from over 7,000 apps and billions of installs. It allows mobile marketers to see t...
Mobile marketing benchmark tool by Adjust brings light to marketers
Monday, November 26, 2018 by Christian Hargrave
Adjust announced the second version of its free mobile benchmarking tool - updated with even more sophisticated metrics and a wider range of data than before. Designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as session data, publicly available. With time spent ...
Top ranking mobile games earn 10X what other games do
Monday, October 29, 2018 by Richard Harris
A report from Mobvista-owned GameAnalytics has shown yet again just how competitive the mobile games industry is, with a minority of top-performing titles capturing a disproportionate slice of the $70 billion forecast to be spent on mobile games in 2018.
The report, titled "Mobile Gaming Benchmarks", is GameAnalytics’ second global anal...
DevSecOps showcase by Sumo Logic unravels all their new changes
Monday, September 17, 2018 by Richard Harris
Sumo Logic announced a number of new solutions and enhancements to its platform to empower enterprises to "win in the analytics economy." These innovations, as well as those from DevSecOps ecosystem partners, will be showcased this week at Sumo Logic’s user conference, Illuminate, in Burlingame, Calif. Illuminate will gather over 600 experts in machine d...
VMworld 2018 sees new VMware cloud operations services drop
Thursday, August 30, 2018 by Christian Hargrave
At VMworld 2018, VMWare addressed the challenges of multi-cloud environments head-on, announcing new and enhanced VMware Cloud Services that will enable cloud operations, DevOps, and security and compliance teams to better manage cloud costs, operations, security, and compliance across clouds. The advancements to VMware’s cloud operations platform includ...
Agile failure is common but this can help
Monday, August 27, 2018 by Rachel Burger
With the closing “ding” of the New York Stock Exchange, CA Technologies, the first software company to break $1 billion in revenue in 1989, confirmed that it would no longer be an independent company. Broadcom, a massive global semiconductor company, closed the deal at $18.9 billion, touting that its newfound ownership would bring diversity to its “mis...
How to calculate app lifetime value
Tuesday, July 24, 2018 by Jonathan Raveh
It’s safe to say that one of the most common struggles of any mobile-first company is understanding the value of their customers. With this in mind, user Life Time Value (LTV) is not only one of the most powerful business KPIs, but also serves two more roles - a great tool to plan for future growth, and a constant reminder of the ever-growing importance of user lo...
Flagging your new app features with more visibility
Tuesday, July 17, 2018 by Christian Hargrave
In an effort to stop "feature creeping" from new features inside mobile apps and software, Rollout.io has released the preview of Rollout Visibility - a major addition to Rollout.io platform which aims to give organizations real time access to the status of feature deployment to allow smarter business and technical decisions ...
Parsing the customer journey just got easier
Friday, July 13, 2018 by Christian Hargrave
Neura announced Neura Moments, the synthesis of a user’s real-life situation in a specific context, place and time. Neura Moments are situation-aware, predict intent, and actionable. The Neura Engagement Intelligence layer is able to identify which features of an app are used at specific Moments. This enables developers to route specific interactions with consumer...
Mobile retargeting best practices and worst mistakes
Monday, June 11, 2018 by Richard Harris
Retargeting has been a key component of growth strategies for most leading apps, but creating a successful retargeting strategy and measuring its success can be a slippery slope, especially without a clear market standard.
Adikteev recently released a whitepaper with insights and best practices for having an efficient app retargeting strategy so we cau...
Engaging mobile app users with Flurry Push
Monday, May 21, 2018 by Richard Harris
Sending push alerts to mobile users isn't anything new, but knowing "just when to do it" for the best engagement can be a bit more tricky. To help, Flurry from Oath has unveiled Flurry Push, a free offering from the new Flurry Marketing Suite that enables app developers to send targeted messages to re-engage and retain users across Android and iOS. With Flurry Push, mob...
Why your app is getting uninstalled and how to prevent it
Wednesday, November 22, 2017 by Simon Spaull
App developers have a tough job managing the marketing life cycle. Before an app is released, app developers must have plans for user acquisition and they must be agile enough to adapt in those first hectic weeks. But as you gain traction and grow comfortable with how your app is doing, there is a huge worry that looms over you: what if users stop using your app and uni...
About Universal App campaigns and getting installs
Tuesday, November 7, 2017 by Richard Harris
Universal App Campaigns (UAC) allows developers to promote their apps across Google’s top properties like Search, Google Display Network (GDN), AdMob, YouTube and Google Play. UAC advertisements are automatically distributed across Google’s channels and using machine learning ads are automatically rotated and bids are adjusted to get the most events to meet campaign’s o...
DeviceID reset fraud is now top ad fraud method
Wednesday, September 27, 2017 by Richard Harris
AppsFlyer has introduced the general availability of a holistic, integrated solution - Protect360 - that helps immunize advertisers against the cost and loss of mobile install fraud. In beta testing with select clients, Protect360 revealed DeviceID Reset Fraud was more widespread than previously known, and will cost advertisers an estimated $1.1-$1.3 billion in 2017 whi...
Glispa acquires justAd to provide a better ad experience
Thursday, September 14, 2017 by Christian Hargrave
Glispa Global Group has announced that it has acquired justAd, a creative tech platform that enables brands and agencies to easily create, serve and analyze interactive ad units. justAd boosts ad results by allowing the creation of dynamic, interactive creatives at scale. These more engaging ads types enable brands and agencies to reach past “banner blindness syndrome,”...
Build a mobile API ecosystem that is high performing and reliable
Saturday, September 2, 2017 by Shlomi Gian
Application Program Interfaces (API's) represent an effective way to build and manage mobile services. By using API's - a set of routines, protocols and tools for building software applications - application developers no longer have to buy technology software or hardware. Instead, they can simply plug into a growing open ecosystem of API-driven services. It is simple t...
A guide to monetizing apps using mobile native advertising
Thursday, August 17, 2017 by Ashwin Shekhar
The pace of innovation in mobile advertising has never been greater. While we have seen significant gains over the last few years, today, the industry is benefiting from the convergence of three areas - native ads, programmatic buying and enhanced targeting. This powerful fusion is essential to ensure a future in mobile advertising which provides users with a relevant a...
Mobile video challenges most app marketers new report says
Wednesday, June 28, 2017 by Richard Harris
If Digital Video 1.0 was characterized by the repurposing of TV content for the PC, then the current growth in Mobile Video is anything but repurposing Web or TV video content for mobile devices, according to research commissioned by mobile growth platform YouAppi.The research conducted by Dimensional Research found that 94% of the 218 global mobile marketer and agency ...
Mobile video ads install the most apps new survey says
Wednesday, May 31, 2017 by Christian Hargrave
AdColony has released their Spring 2017 App Install Marketing Survey. The survey is the 7th of its kind since 2013 and will provide insights, benchmarks, and trends from the top 250 grossing app developers. Respondents primarily represented mobile game developers (75%), with a minority making non-gaming apps (21%). A small number (4.0%) represented mobile publishers who...
