Game developer tips and insight for 2019
Thursday, January 24, 2019 by Richard Harris
2019 offers promising new opportunities for game developers to reach new markets. But how can developers best capture diverse users’ attention and loyalty? Webpals Mobile, a performance-driven mobile-app user acquisition company, recently conducted a study comparing advertising driving gaming app downloads in the United States and Asia. Drawing on insights from th...
How to calculate app lifetime value
Tuesday, July 24, 2018 by Jonathan Raveh
It’s safe to say that one of the most common struggles of any mobile-first company is understanding the value of their customers. With this in mind, user Life Time Value (LTV) is not only one of the most powerful business KPIs, but also serves two more roles - a great tool to plan for future growth, and a constant reminder of the ever-growing importance of user lo...
AIOps platform by FixStream available on Oracle Cloud Marketplace
Tuesday, July 10, 2018 by Christian Hargrave
FixStream announced that its AIOps platform is now available in the Oracle Cloud Marketplace offering added value to Oracle Cloud application customers. The FixStream AIOps Platform offers a visual Artificial Intelligence platform to predict business issues across hybrid IT by providing correlation, machine learning, and visualization for an Oracle environment deployed ...
AppDynamics unveils the next gen business iQ
Monday, October 23, 2017 by Christian Hargrave
AppDynamics, a Cisco company and the leader in application intelligence, has announced new machine learning capabilities, and all new IoT network visibility, and vision for the next generation Business iQ, giving CIOs a bold new future with one platform to drive the business through the complexity of the digital economy.Every enterprise is deploying more and more softwa...
IT departments continue to struggle says new report
Tuesday, February 28, 2017 by Richard Harris
BigPanda, the Algorithmic Event Management Platform that transforms high volumes of IT alerts into actionable insights, announced the release of its 2017 “State of Monitoring” report. The company’s annual survey is designed to evaluate the current IT monitoring landscape, including a review of the most popular tools for monitoring, deployment, and tick...
Hersch Games opens up about EyeCons
Wednesday, November 23, 2016 by Richard Harris
EyeCons is a new platform that enables brands, businesses, events and venues to promote themselves and their affiliated sponsors through an interactive digital experience that gives users the opportunity to win offline prizes as they play. The platform enables brands to identify unique content and prize opportunities customized for each player while on the backend,...
ironSource Launches Ad Engagement Intelligence to Help Improve Engagement
Friday, September 23, 2016 by Richard Harris
ironSource has released a major feature for its Mediation Platform, adding ‘User-level Analytics’, advanced ‘Frequency Capping,’ and ‘Delivery Pacing’ tools to their Ad Placement Technology. Developers will now have the ability to see in-depth user-level ad engagement, and make optimal placement and pacing customizations to impro...
Metrics Versus KPIs Putting Numbers in Their Places
Thursday, December 31, 2015 by Don Vilsack
As a quality assurance professional who has been involved with process improvement for nearly two decades, I continue to be surprised by the number of developers, testers, and other software team members who do not recognize the difference between metrics and key performance indicators (KPIs).This is not surprising, because in the business world - especially in the real...
Webinar To Help Indie Developers Learn How to Increase App Revenues
Thursday, November 19, 2015 by Richard Harris
Apsalar and InMobi will host a webinar titled “Six Ways Top Apps Drive More ROI” to be held on December 10 from 11 am – Noon PST. The webinar will focus on techniques and advice on how to increase ROI for an app based on its category.The webinar will focus on tactics and stratagies practiced by some of the top apps within their specific category. Topics will include:- H...
Developers Need to Think About Immersive Mobile Experiences
Tuesday, November 17, 2015 by Erica Deas
In today’s app landscape, it is difficult to reach and acquire quality users in a way that’s truly cost-effective. Without users – and the revenue opportunities they create – all of the time and money invested in building an app goes to waste.Developers looking for a new acquisition opportunity that offers value in exchange for users’ engagement should consider mobile v...
Study Shows That Games Are Still Top Performers for iOS and Android Apps
Tuesday, October 20, 2015 by Richard Harris
In its Q3 2015 Mobile Benchmarks report adjust, a mobile analytics company, is reporting that that app users are typically spending 2-10 times more time in games than any other type of app. Over 10,000 apps were included in the study, which is now available publicly on the company website.Other insights from the study show that books and magazines retain more users afte...
Developing a Functional Reporting Framework for Software Testing
Thursday, August 27, 2015 by Don Vilsack
In software development and testing, an important element for continual improvement is proactive, repetitive measurement of key metrics, documented through well-designed and executed reports that enable organizations to effect positive change. Yet, many organizations either struggle to identify the most meaningful metrics and KPIs (key performance indicators), or they a...
Making the Move from GWT to AngularJS
Friday, June 26, 2015 by Brian Dill
If your framework’s not broken why you should fix it?Adopting an effective development framework takes time, resources and dedication from your team. So if you have a framework that is working, why would you want to change it?Because when you reevaluate your goals, you may find that even if all systems are working, you could be missing the bigger picture. This was our t...
BlazeMeter Releases New Test Automation Platform for DevOps
Monday, May 25, 2015 by Stuart Parkerson
BlazeMeter, a continuous testing as a service platform provider, has announced a new Test Automation Platform for DevOps offering new capabilities such as KPI Trends, Organizations and Projects, On-Premise Load Generator and Single Sign-On.The new platform is part of the company's portfolio which enables engineers to run performance tests on any mobile app, website, or ...
Cross Channel Strategies for Mobile App Publishers
Saturday, April 11, 2015 by Tim Koschella
Customers connect and engage with advertisers across many channels, including email, the web, physical locations, social media networks and increasingly, in mobile apps. These channels aren't silos, and users are not channel-specific. People don't only use Facebook, or play Angry Birds, or only read online papers; they increasingly interact with brands across numerous p...
Insider’s View of a Real World Project and The Role of User Modeling in Performance Test Development
Friday, March 27, 2015 by Terri Calderone
Developing a composite application can be a complex and convoluted process, but when a company needs to test that system, the task is even more daunting. When development and testing teams operate with a mindset that favors siloed processes, the challenge increases.I was recently involved with a project where a resort management firm was attempting to migrate its antiqu...
Taptica Releases New Data Analytics Tool for Mobile Ad Campaign Targeting
Friday, February 6, 2015 by Richard Harris
Taptica, a mobile user acquisition and targeting technology provider, has launched a new mobile data analytics tool to deliver insights into mobile user behavior and demographics for mobile ad campaign targeting.Taptica’s new customizable analytics tool provides a transparent view of anonymized user behavior data, including impressions, clicks, conversions, purchases an...
The best app marketing channels that actually help
Thursday, January 29, 2015 by Richard Harris
At the beginning of each year, we all read articles with predictions on pretty much any subject - mobile is no exception. Famous hockey player Wayne Gretzky once said, “A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.”
As a guy who has been a part of an app marketing agency for the last 5 years...
Video ads and your mobile app marketing strategy
Thursday, January 15, 2015 by Richard Harris
Today when we think about different channels for promoting a mobile app, video comes up more and more often and there is a good reason for this. It is a no brainer that if we compare text, audio and video, video has the best potential to deliver an app’s message and is able to deliver the most comprehensive overview of what an app is about. The only way to get a...
CA Technologies New API Management, DevOps, Security, and Management Cloud Solutions at CA World
Tuesday, November 11, 2014 by Richard Harris
CA Technologies kicked off its annual CA World conference this week in Las Vegas with the announcement of new security, API management, DevOps, and management Cloud Solutions. The annual event features over 5,000 attendees gathering together to learn about new CA products and other innovations in the new application economy.DevOps SolutionsCA Technologies announced new ...
Digital Development Management Selects Ninja Metrics’ Katana® Engine to Bring Predictive Analytics to Digital Entertainment Solutions
Wednesday, July 9, 2014 by Richard Harris
Ninja Metrics and Digital Development Management have teamed up to offer Katana® Social Analytics Engine as a resource for its clients.“Ninja Metrics is excited to work with one of the most influential consultancies in the digital space,” notes Dmitri Williams, CEO and Co-Founder. “We feel that Ninja’s insights on Social Value will provide DDM clients some invalua...
Tremor Video Launches All Screen Video Advertising Solution
Tuesday, April 22, 2014 by Richard Harris
Tremor Video, a provider of technology-driven video advertising solutions, has launched a screen agnostic (all-screen) optimization offering for online video advertising. Using Tremor Video’s VideoHub technology, users can place a single video ad campaign that will be programmatically delivered where it works most effectively, ensuring the ad is delivere...
MobileDevHQ and HasOffers Launch Organic Downloads Mobile App ASO Service
Tuesday, April 15, 2014 by Richard Harris
MobileDevHQ has launched a new service, Organic Downloads, which enhances ASO analytics by estimating the number of downloads any search term (or Top Chart or featured list) is driving for an app.The new feature is a result of a one-click integration between MobileDevHQ and HasOffers, a paid attribution analytics company. This integration combines th...
The Rise of DevOps: From Backroom to Boardroom
Tuesday, April 1, 2014 by Dave Ewart
The world of online games isn't just pixel placement,
optimization tests, and timely calls to "grow revenue." The foundation supporting and delivering
those activities is an underworld built on data, and DevOps might just carry
more weight in revenue than Marketing.
In the competitive world of online games, you can’t succeed
simply having the freshest title or m...
The Secret to a Successful Mobile Game Launch
Monday, February 3, 2014 by Rick Evans
As a mobile
game developer, analytics are without a doubt one of the most important tools
to help you launch your game. Not only do analytics help you understand the
early performance of your game, but they also provide the context necessary to
guide future product developments and optimize your marketing efforts.
launching your mobile ga...