Mobile gaming report from Tapjoy
Wednesday, December 15, 2021 by Brittany Hainzinger
New market research from MobileVoice by Tapjoy shows that despite not having access to the internet until their 20s or 30s, Generation X is just as active on mobile as the younger generations. Nearly 60% replace their smartphones every 2-3 years to stay up to date with the latest technology, and 66% actually spent more time on mobile devices in the last year. Mobil...
Apple submissions will be accepted during the holidays
Thursday, November 11, 2021 by Brittany Hainzinger
This Holiday Season Apple plans to accept submissions to the App Store, but you might want to submit them early due to longer processing times. Get prepared for the busiest season for the App Store by updating your apps and getting your submissions in before the high volume starts.
Apple submissions will be accepted during the holidays
According to Apple, &q...
Mobile marketing during the COVID-19 pandemic
Thursday, August 27, 2020 by Brittany Hainzinger
The past several years have seen shifts in retail as shoppers are doing more of their purchasing online and specifically, on their smartphones. COVID-19 is changing the way students are learning, whether that’s in-person or at home, and has subsequently changed back to school shopping. Back to school is the second-biggest shopping event for retailers in the United...
Old school banner ads outperforming video
Monday, February 4, 2019 by Richard Harris
Liftoff has unveiled its first Creative Ad Index report of the year. Released the same year when mobile is projected to eclipse television in consumer attention, effective mobile advertising has never been more important. Key findings that could change the way mobile advertisers allocate their spend in 2019 include: the one major mistake marketers make when it comes to ...
Testing your app for the holidays
Tuesday, November 27, 2018 by Eran Kinsbruner
It’s almost the most wonderful time of the year and retailers of all sizes have already been busy preparing - and in some cases bracing - for the upcoming surge in traffic that is expected to hit their websites and mobile shopping apps this holiday season. Salesforce is predicting that mobile devices will drive 68 percent of all holiday shopping traffic this year,...
Holiday marketing strategies 2018 from Helpshift
Tuesday, November 6, 2018 by Richard Harris
New proprietary internal data has been released from Helpshift, the company whose AI-powered customer service platform enables consumer brands to message back and forth with their customers to get their questions answered efficiently.
Helpshift’s inaugural Holiday Performance Index includes data from the company’s retail and e-commerce customers for...
Golden rules for an agile reporting structure
Thursday, September 13, 2018 by Dave West
For the majority of organizations adopting Scrum, they are moving from a traditional team-based model to a Scrum-based approach. Traditional team models vary for every organization, but normally have the following elements:
A project manager responsible for ensuring the project delivers
A line manager who individuals in the team report to. That person d...
Adobe Analytics found that US online spending reached over $100B
Tuesday, May 8, 2018 by Richard Harris
Adobe has released a new report named the Digital Dollar, which leverages Adobe Sensei to identify retail insights from trillions of data points that flow through Adobe Analytics. Adobe's Digital Dollar report found that:What’s driving rapid ecommerce growth in Q1: U.S. online spending reached above $100 billion in Q1 for the first time, achieving over 14% growth - and ...
Unity game developers Christmas event returns
Wednesday, December 20, 2017 by Richard Harris
After less than two weeks, the 2nd edition of the yearly community sponsored Christmas event for Unity game developers organized by Unity Asset Store publisher Devdog and analytics suite GameAnalytics, has already attracted over 5000 participants and created quite the social media buzz, with 4000+ shares on social media.At over 1200 Unity-related game development presen...
AI and machine learning make app development and marketing smarter
Wednesday, December 13, 2017 by Brian Solis
Build it and they will come. Those were the good ole days. It used to be good enough to design a great app. Add to that an engaging user experience (UX), positive feedback, a high ranking and word of mouth, and your app was ensured continued success. Nowadays however, mobile consumers are simply overwhelmed by choice. Did you know that if you add up all the apps in the ...
BlueCart uncovers purchasing trends in the food industry
Thursday, November 30, 2017 by Richard Harris
BlueCart is a mobile procurement app on the market in which restaurants and bars are directly connected with their exclusive network of suppliers. Using data from BlueCart’s user community of 37,000 businesses, the report focuses on US market trends providing businesses valuable insights as to where the food sector could be migrating in terms of demand. As a procurement...
Smart mobile marketing during the holidays
Tuesday, November 21, 2017 by Itamar Benedy
The holiday season is often glorified as the “App Developers’ days”, with dream conditions to send people to the app store and download new apps. The numbers don’t lie. 2016 was the best year yet for apps, with over half a million dollars being spend on mobile apps over the holiday - a 52% increase from the year prior (Sensor Tower). This holiday bump can be attributed ...
Bad iPhone X review: No one cares!
Friday, November 10, 2017 by Richard Harris
LevaData released the results of its 2017 Holiday Study. This study explores the impact of managing the volatility of supply risks and opportunities on market performance and brand reputation. The survey of more than 1,000 U.S. adults conducted on behalf of LevaData by Propeller Insights on October 12-16, 2017, determined that product delays affect brand trust - particu...
App developers find Holiday campaigns challenging
Thursday, October 19, 2017 by Richard Harris
YouAppi has announced the results of a comprehensive survey that evaluated U.S. consumers on their personal holiday shopping habits and preferred mobile holiday experience. The survey also questioned global digital marketers, advertisers and app developers on their 2017 mobile holiday preparation and campaign plans. While 95 percent of businesses see the holiday season ...
OfferCraft and Swinomish Casino launch new gamified campaigns
Friday, August 25, 2017 by Austin Harris
OfferCraft has teamed up with Swinomish Casino & Lodge in Anacortes, Washington, to launch weekly gamified offers that customers can play on their website, in email and via social media. And each week, the Swinomish Team offers a live look at each game on Facebook.The games, themed around a movie series, summer holidays and casino amenities and anniversaries, have b...
The best month to acquire users is in September finds new report
Wednesday, June 21, 2017 by Austin Harris
Liftoff, a mobile app marketing and retargeting company, has released a new report providing surprising insight into behaviors and trends in the rapidly growing world of mobile shopping. The data reveals the best month to acquire users is in September, ahead of the holiday shopping frenzy, and also examines geographical differences in mobile user engagement between Nort...
Enterprise BYOD post holiday woes
Tuesday, January 24, 2017 by Mitch Black
Bring Your Own Device (BYOD) programs are a constant enterprise challenge. For unprepared organizations, the holidays can be especially difficult.Christmas to New Year’s Day is typically a peak time to purchase and/or download apps, so how can your enterprise effectively enroll an influx of new users and devices without compromising program security? While the recent ho...
IFTTT partners with Weather Underground so you can control things from Weather data
Monday, December 12, 2016 by Richard Harris
IFTTT (If this then that), a platform that allows services of all kinds to work together, has recently announced a collaboration with Weather Underground, one of the largest IoT networks in the world, to power IFTTT’s new and improved weather service.
The collaboration allows users to leverage weather data to make decisions using IFTTT applets, formerly k...
3 approaches to end user experience monitoring
Tuesday, November 22, 2016 by Sridhar Iyengar
The volume of transactions running through websites and mobile apps make customer-facing applications crucial to online businesses. If these applications perform well for their users, they generate revenue for the business. If they don’t, they affect the credibility of the business, which in turn affects the overall revenue. It is therefore imperative that bus...
Expect customers to only wait 2 seconds on your website during Holidays
Wednesday, November 16, 2016 by Richard Harris
SOASTA has released its 2016 Holiday Retail Insights Report. The report includes new research that covers the ideal load time for peak conversions, how fast shoppers expect a site to load before they will bounce, and what digital downtime actually costs retailers. The report’s key findings include:- 28 percent of customers will not return to a slow site- In 2015, 5...
Help for app marketers during the coming holiday rush in the app store
Friday, October 14, 2016 by Richard Harris
AppsFlyer has released their study, App Marketing Best Practices for the 2016 Holiday Season, to guide app marketers' strategies to win the holiday rush. The study focuses on two key app categories: shopping and gaming, and highlights the differences in behaviors between iOS and Android users. The data to inform the study was pulled from 50 million app installs in the U...
Optimizing Developers Time With Adaptive Databases
Wednesday, March 23, 2016 by Richard Harris
We recently took a deep dive into adaptive databases with Chad Jones, the Chief Strategy Officer at Deep Information Sciences, whose deepSQL platform offers an adaptive, application-aware database that unifies operational transactions and real-time analytics while using machine learning to automatically adapt to application demands at cloud scale.ADM: How do database li...
Storm8 CEO Perry Tam's Insights into Holiday and Seasonal Game Updates
Friday, February 12, 2016 by Richard Harris
With the December holiday season barely behind us, and upcoming holiday’s such as Valentine's Day approaching full steam, we reached out to Perry Tam, Storm8 CEO and Co-Founder, to find out what his company’s approach was on preparing their games for holiday and seasonal dates.ADM: How do you decide which games to update and for which holiday seasons? Tam: The key...
Five Mobile App User Retention Tips to Kick Off 2016
Thursday, January 28, 2016 by Barry Coleman
As app engagement significantly decreases 24 hours after initial install, today’s developers should always look for ways to reverse app removal, alleviate user dissatisfaction and combat lack of usage.This lack of longevity in app usage will be especially apparent now, after consumers’ holiday downtime has come to an end. Barry Coleman, CEO of UserCare, stresses the imp...
New Survey Shows the Potential of IoT is Being Driven by Consumer Demand
Saturday, December 5, 2015 by Richard Harris
In the end, the future of the Internet of Things (IoT) may be driven by consumer demand. While there is no doubt that IoT solutions for the enterprise are going to be a primary IoT driver, a recent survey by myDevices offers another indicator that consumers are intrigued with the prospect of connectivity in their everyday lives.The Harris Poll conducted the “IoT for the...
Apps that Stick: A 29 Step Plan for a Killer Launch
Thursday, June 18, 2015 by Matthew Cordasco
Hey while you’re chugging that beer Friday back you may want to think about this head-spinning number: To date App Store developers have earned a cumulative $25 billion from the sale of apps and games.That a big pie, do you have what it takes to get your proper slice?Also, there’s a science to coding an app and there is definitely a science to marketing apps. Finding yo...
App Publishers Need to Consider Re engagement Marketing for Inactive Users
Monday, May 4, 2015 by Stuart Parkerson
What is “App-Nesia’? If you’re an app publisher you probably are feeling the affects of App-Nesia right now as many of the users who downloaded your app have forgotten about it. There can be any number of causes, however these people originally downloaded your app for a reason, and you should consider retargeting them to re-engage them with your brand.Google and Ipsos r...
How to Use Personalized Push Notifications to Drive App Usage and Conversions
Wednesday, December 24, 2014 by Stuart Parkerson
The holiday season is now upon us and all those shiny new devices will soon be unwrapped and activated. You’ve updated your app and are ready for the potential onslaught of new users and those that will revisit your app, now that they have a new device.But are you truly ready? If you’re trying to grow a mobile app, getting new users to download your app isn't enough - y...
Revmob Reports Mobile App Installs Jump 250 Percent between November to January
Tuesday, December 23, 2014 by Richard Harris
It's no secret that mobile gets a lot of attention around the holidays. From apps to devices everyone is either using their mobile, or buying something mobile. Revmob has released some data to show us all just how large the swing is, based on analytics they have collected from their network over the past 3 years.Overall they report that app downloads increase ...
How to Avoid the Naughty App Developer List in 2015
Friday, December 19, 2014 by Dan Silivestru
The 12 Good Deeds to Get You On The Developer ‘Nice’ List This Year...As the end of 2014 quickly approaches, we know that many developers are working on their New Year’s resolutions. Some developers may be on the ‘Naughty’ list this year for neglecting to take important measures while writing their code and building their software projects.With the holidays just around ...
10 App Favorites for a Sane Thanksgiving
Monday, November 24, 2014 by Dale Carr
With Thanksgiving around the corner, we naturally got to thinking about spending time with friends and family this season. Rather than a bucolic postcard scene of gathered loved ones telling stories by the fireplace, our staff imagined a more modern and realistic version which includes quite a few of us checking our devices and enjoying some quality time with our ...
As App Downloads Ramp Up for Holidays, Make Sure Your App Is Ready to Engage New Users
Monday, November 17, 2014 by Stuart Parkerson
With the US economy steaming along, there is every reason to believe that holiday consumers are going to feel good about spending money this year on technology. The iPhone 6 may not be in abundant supply, however there will still be enough inventory available to significantly augment new iPad sales. And of course they will be accompanied by an onslaught of new Android b...
Android 5.0: Making a Material Design Checklist and Checking it Twice
Tuesday, November 4, 2014 by Richard Harris
The new Android 5.0 Lollipop material design brings a new design system for the Android platform and system apps. Material design provides a comprehensive guide for visual, motion, and interaction design across platforms and devices. The Android 5.0 operating system will soon be rolling out to consumers just in time for the holidays and developers now have access t...
App ad campaigns for the Christmas season
Saturday, October 25, 2014 by Richard Harris
Have you begun to think about your promotional content for this upcoming holiday season? The time is now to start preparing for this holiday season, and here are some of the key points you need to look at:
1. Promo content
2. Channels to reach out to your audience
3. Your activities schedule
Let’s take a more in-depth look at each of these p...
How to Make Your App Ready for the Holidays
Wednesday, October 22, 2014 by Lynn Wang
It’s almost November. Now is the time to start prepping your app for the burst of new users downloading new apps for shopping, revisiting the existing retail apps on their phones, and/or just downloading a bunch of apps for the first time because they just got their brand new smartphones.Now is the time to make sure your user experiences are optimized. Here are 4 ways t...
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