USC Games announces first student games expo
Wednesday, April 18, 2018 by Richard Harris
USC Games announced that its inaugural USC Games Expo will take place on May 9th, presented by Los Angeles-based mobile games company Jam City, a developer of mobile games like Cookie Jam, Panda Pop and Harry Potter: Hogwarts Mystery. The event will provide a hands-on look at the future of interactive entertainment, showcasing games and innovations created by the next g...
Women worth more than men in mobile F2P games
Thursday, December 21, 2017 by Richard Harris
New data released today from deep-data analytics and player marketing platform, deltaDNA, reveals that while the gender split within mobile Free to Play (F2P) games has now reached a parity (from 60% female in 2015), women on-average are 36% more valuable than their male counterparts.Based on data from more than nine million players, the study found that when looking at...
Russian mobile markets showing good signs for growth
Friday, August 18, 2017 by Richard Harris
With just $1.4 billion in revenues last year, the Russian gaming market looks rather modest when compared to the $24-billion Chinese market and the nearly $4-billion British market. However, a multitude of factors make the Russian market highly attractive to international investors and game publishers, says a report published by mobile marketing agency Zorka.Mobi and bu...
Why you should make your gameplay fast (or game over!)
Monday, June 12, 2017 by Shlomi Gian
Countless mobile game publishers have tried to formulate the winning recipe for successful mobile games. Some of them seem universal and straightforward, while others are controversial or genre-specific. Not surprisingly, the indisputable ingredient that is both fundamental and critical to a mobile game’s success is simply performance. It affects every stage and each co...
Cut the Rope creator ZeptoLab transforms into a mobile app publisher
Tuesday, March 7, 2017 by Richard Harris
ZeptoLab, the app gaming company behind Cut the Rope franchise and the mobile multiplayer hit King of Thieves, announced that they have officially entered the publishing business by opening a website where mobile game developers from all over the world can now leave their submissions.ZeptoLab has been “soft-launching” their publishing activities for about a year by part...
VR gaming growth to explode by 2020
Monday, January 9, 2017 by Richard Harris
Research and Markets has announced the addition of the "Global Virtual Reality in Gaming Market 2016-2020" report to their offering.The report forecasts the global VR in gaming market to grow at a compound annual growth rate(CAGR) of 84.4% during the period 2016-2020.The report covers the present scenario and the growth prospects of the global VR in gaming market for 20...
AdTrial: The new playable ad format from Playdigious
Wednesday, October 19, 2016 by Richard Harris
Playdigious, has announced “AdTrial,” a new mobile ad platform that allows gamers to play short game demos, directly in mobile advertisements, without the need to download a game. The content delivered via AdTrial provides a true gaming experience that allows gamers to have a new level of “pre-download” interaction never experienced before at this scale. Equally, ...
SourceKnowledge Aims to Improve User Acquisition and Conversion With New SaaS
Tuesday, August 16, 2016 by Richard Harris
SourceKnowledge has introduced a full featured interface for users of its cloud based Software-as-a-Service (SaaS) platform Engage. Brands, mobile app publishers, eCommerce companies and data-driven marketers will benefit when it comes to improving customer acquisition, conversion and activation. Engage provides marketers with the ability to test and optimize creative i...
iPad Now Generating More Revenue Per Impression Than Any Other Device
Wednesday, November 11, 2015 by Richard Harris
Opera Mediaworks has published its Q3 2015 State of Mobile Advertising Report and one of the top findings that the report demonstrates is the fact that Apple has regained it’s no. 1 spot for revenue, spurred by the popularity of ad videos coupled with iPad usage.The report’s data is a taken from activity on the Opera Mediaworks' mobile ad platform which reaches 1.1 bill...
First Wave of Unity Games Published for Apple TV
Monday, November 2, 2015 by Richard Harris
The first wave of games built for Apple TV using the Unity for Apple TV platform have been released. Unity has been working under a closed alpha to work the kinks out of the Unity for Apple TV platform, treating it as a separate platform, rather than an extension of the iOS platform due to the differences on how content is presented, consumed and interacted.The publishe...
GameAnalytics Runway Helps Mobile Game Developers with Soft Launches
Friday, July 17, 2015 by Richard Harris
GameAnalytics is now offering a new service called Runway, which helps mobile game publishers refine games through soft launches. Citing the success the big players such as Supercell and Kings have had with testing games in test markets, GameAnalytics is hoping to bring the same type of opportunity to small publishers.The Runway platform helps developers plan, monitor a...
ARM’s Geomerics Releases Enlighten 3 Advanced Dynamic Lighting Solution
Wednesday, March 4, 2015 by Stuart Parkerson
Geomerics, an ARM Company, has released Enlighten 3 with Forge which provides game publishers with cinematic-quality dynamic lighting through an accurate real-time simulation of global illumination (how light is transferred between surfaces in a scene).New features include more accurate indirect lighting, color separated directional output, improved light map baking, an...
Interesting People at GDC Include Anders Halkier from Copenhagen with Mastermind Productions
Monday, March 2, 2015 by Stuart Parkerson
One of the great things about an event like GDC is the people you meet as your grabbing a coffee or sitting at a side table on your laptop, tablet, etc.I was sitting in the Windows Xbox area watching a trailer for one of the games and sitting next to me was Anders Halkier, a composer and sound designer with Mastermind Productions. He traveled from Copenhagen t...
Fuse Powered Launches Monetization Engine for Mobile Gaming Developers
Tuesday, February 24, 2015 by Stuart Parkerson
Fuse Powered has launched a new player-centric monetization engine for mobile gaming that supports the entire player lifecycle, giving publishers the opportunity to monetize each install. The Fuse platform combines in-app purchases and ad monetization capabilities to deliver offers targeted to players based on in-game behavior.Fuse allows mobile game publishers to segme...
AppLift New Mobile Game Marketing Platform Leverages Big Data for User Lifetime Value
Wednesday, February 4, 2015 by Stuart Parkerson
AppLift, a mobile game marketing platform, has launched DataLift – a new offering that provides what the company is calling “a big data-fueled mobile media buying platform maximizing user lifetime value (LTV).” The platform utilizes technology that optimizes campaign goals, including post-install LTV events, and enables user acquisition for mobile app advertisers.The Da...
Fuse Powered Announces the Acquisition of Corona Labs Mobile Game and App Development Platform
Tuesday, November 4, 2014 by Stuart Parkerson
Fuse Powered, a mobile monetization platform based in Canada, has announced that it has acquired Corona Labs and its mobile game and app development platform. All According to Walter Luh, CEO/Founder of Corona Labs, “Let me be crystal clear that Corona is not going away – quite the opposite. Everyone on the team (including me) is joining Fuse and we’ll continue to ...
New Report Provides Insight into Top Earning Games and the Role of Regionalization
Friday, August 15, 2014 by Richard Harris
For mobile apps, the game category is dominating revenue and the game user base is having a huge impact on the various app markets. But what may be even more important than the games themselves, is the types of games and what that success means. And even more important than that may ultimately be how regionalization may be changing the “game” for mobile games.App Annie ...
AgeCheq COPPA Compliance Service SDK Now Available for Corona Labs 2D Game Engine
Wednesday, June 18, 2014 by Stuart Parkerson
AgeCheq has announced a new Corona software development kit which provides the ability to integrate AgeCheq’s COPPA compliance service to all apps that use the Corona Labs 2D game engine. With AgeCheq, game publishers who may have children under 13 in their audience can comply with COPPA privacy regulations by using the SDK to add a few lines of code to their game....
Marmalade Throws it Weight Behind Tizen HTML5 Platform
Thursday, June 5, 2014 by Richard Harris
Marmalade has announced that it has joined the Tizen Association Partner Program to help drive the development and deployment of the Tizen Operating System (OS) platform. The Tizen Association has been formed to guide the industry role of Tizen, including gathering of requirements, identification and facilitation of service models, and overall industry ma...
Monetizing Your App with Game Offers
Monday, December 2, 2013 by Thomas Sommer
without doubt the main driver of a developer’s motivation to build great and
beautiful apps. This passion will keep you awake at night and fuel the
creativity and hard work necessary to the completion and perfection of a
passion is not enough.
although you may not be in the game for this reason in the first ...
HitFox Group's AppLift Acquires One Million Users Per Month For Top Game Publisher
Wednesday, March 27, 2013 by Richard Harris
San Francisco (GDC) & Berlin– March 27, 2013 – HitFox Group continues its fast growth in the $25 billion mobile and online game distribution market. Only half a year after its start, AppLift, one of HitFox’s portfolio companies, delivers more than 1M quality users in one month for its largest partner and rapidly executes on mainstream and niche market campaigns all ...