Fuse Powered Launches Monetization Engine for Mobile Gaming Developers

Fuse Powered has launched a new player-centric monetization engine for mobile gaming that supports the entire player lifecycle, giving publishers the opportunity to monetize each install. The Fuse platform combines in-app purchases and ad monetization capabilities to deliver offers targeted to players based on in-game behavior.

Fuse allows mobile game publishers to segment players in real-time and make targeted offers to each player. The new solution provides developers with the opportunity to deliver the right offer, to the right player, at the right time, whether it’s a targeted in-app purchase offer, rewarded video or an advertisement.  

Fuse uses real-time segmentation to create individual player segments for any in-game behavior, including level, spending patterns, currency balance and more. With Fuse Ad Mediation, developers can mediate all ad networks, including AdRally (Fuse Powered’s ad marketplace), in one SDK. The Fuse platform helps deliver eCPMs for every ad space, allowing developers to fully control ad monetization and network priorities.

Fuse is a venture backed, privately held company with offices in Palo Alto, San Francisco, Toronto and London. In 2014 Fuse acquired Corona Labs, a 2D mobile game development platform. More information is available on the Fuse Powered website.