GDC 2022 highlights
Wednesday, April 6, 2022 by Brittany Hainzinger
The 2022 Game Developers Conference (GDC), the event serving professionals dedicated to the art and science of making games, concluded its 36th edition, after a week of networking, learning, and inspiration. The conference was the largest in San Francisco in the past two years, with a total of 12,000 industry professionals attending at San Francisco's Moscone C...
Mobile market 2021 highlights
Thursday, February 3, 2022 by Freeman Lightner
At the end of the year everyone was talking about the future and making predictions, but what about the highlights of 2021? Last year was rich in sensations, new names appeared on the market, and many industry giants cooperated to enhance their power or work on large-scale joint projects. Apptica compiled a selection of the most significant events, cases, and changes th...
Airnow acquires Madrid based Lab Cave
Monday, January 17, 2022 by Brittany Hainzinger
UK mobile app management company, Airnow, has acquired mobile growth services provider, Lab Cave, which specializes in portfolio management, App Store optimization, and launches for the global mobile gaming industry.
This deal is the latest in a line of high-profile acquisitions by the expanding British firm, which acquired MightySignal in July 2021, along with Prior...
Mobile games that generated over $1B in 2021
Monday, January 3, 2022 by Richard Harris
Mobile games are some of the biggest money churners in the video gaming market, and the latest report from SafeBettingSites confirms the same. According to the report, eight different mobile games have generated more than a Billion dollars from App Store and Google Play in 2021. The top two games in the list have even crossed the 2 Billion dollar mark in globa...
Mobile gaming report from Tapjoy
Wednesday, December 15, 2021 by Brittany Hainzinger
New market research from MobileVoice by Tapjoy shows that despite not having access to the internet until their 20s or 30s, Generation X is just as active on mobile as the younger generations. Nearly 60% replace their smartphones every 2-3 years to stay up to date with the latest technology, and 66% actually spent more time on mobile devices in the last year. Mobil...
NFT game Alien Worlds records almost 760K users
Wednesday, December 8, 2021 by Richard Harris
Many in the gaming industry have expressed their belief that NFT games and/or blockchain games are the future of gaming. The NFT games segment is still in its infancy but user counts for many games are rapidly rising, highlighting the potential the segment holds. According to data presented by Safe Betting Sites, Alien Worlds had the highest player count among NFT games...
Mobile game developers are capturing female audiences
Tuesday, December 7, 2021 by Brittany Hainzinger
Browsing social networks can be addictive and can cause feelings of inadequacy and isolation, even depression, say mental health professionals. However, when it comes to mobile gaming, the situation is not so dire. On the contrary, used in moderation, it could help people boost positive well-being, according to various sources.
Traditionally considered a domain for m...
Mobile gaming market turned upside down by Netflix
Tuesday, November 16, 2021 by Mike Gadd
Stranger Things have happened but at the beginning of November, the global streaming giant Netflix announced that it is moving into the mobile gaming market.
Though it's a low-key debut by Netflix standards, with just five mobile games initially available to download through its app on Android smartphones (with two focused on the entertainment juggernaut's 80...
NFT prizes for MegaFans mobile eSports games
Wednesday, November 10, 2021 by Freeman Lightner
MegaFans, a mobile gaming company headquartered in Southern California, announced that they distributed the world's first NFTs (non-fungible tokens), as prizes to players, from a mobile eSports platform. MegaFans announced in October that they would offer NFTs and Cryptocurrency as prizes in their mobile eSports games.
NFT prizes for MegaFans mobile eSports games...
Huawei Developer Conference highlights
Tuesday, November 2, 2021 by Richard Harris
The annual Huawei Developer Conference 2021 (HDC 2021) recently returned, kicking off an eventful weekend filled with highly anticipated hardware and software launches, keynotes, and tech sessions.
The conference began with a bang, as five Huawei speakers affirmed their goal to forge a smart, safe and flourishing ecosystem alongside its partners in the opening keynot...
Steam Founder Rick Ellis talks developing mobile real money games
Friday, October 29, 2021 by Richard Harris
Is developing mobile games that people play for real money the next big wave in game development?
Rick Ellis, lead developer and founder of the Steam platform and marketplace, and also a developer on Half-Life 2 has pivoted to mobile and he's making real-money tournament games alongside Ross Krasner, Ryu Games founder and CEO, and they have plenty to s...
Boost game developers revenue with Kindred for Business
Tuesday, October 26, 2021 by Brittany Hainzinger
Kindred for Business officially launched a 'third way' for mobile game developers to boost annual revenues from players by as much as 400% without sacrificing all-important UX.
To date, mobile gaming studios have had to rely on in-app purchases and advertising to monetize users, both of which can negatively impact the UX for players and ultimately drive ...
App economy insights from Adjust
Tuesday, October 19, 2021 by Richard Harris
Mobile marketing analytics platform Adjust has announced the results of a global interactive Partner Benchmarks report that shows the app economy is expanding worldwide, even as growth drivers vary by geography. The global study analyzed over 270 advertising networks with 6 billion paid installs from more than 5,000 apps, across nearly 250 countries and 12 verticals.
...
Gaming industry continues to rise
Thursday, September 16, 2021 by Brittany Hainzinger
The global gaming industry continues thriving in 2021, with 2.6 billion users and over $156bn in revenue as of this year. One of the biggest driving forces behind this remarkable growth has been a surge in mobile gaming, the largest revenue stream of the entire market. However, the past two years have also seen impressive growth in the console gaming segment, with profi...
Asia mobile gamers outweigh Europe and America combined
Tuesday, August 24, 2021 by Freeman Lightner
As the fastest-growing segment of the gaming industry, mobile games continue breaking records and making billions in revenue each year. The most significant part of mobile gaming profits comes from Asian countries, home to nearly half of all mobile gamers globally.
There are nearly 1.3B Asia mobile gamers
According to data presented by MejoresApuestas.com, the num...
Growing your gaming app by looking at the data
Tuesday, August 10, 2021 by Andrey Kazakov
The world changed a lot in 2020. And in the mobile app industry, we saw our data reflect shifts in consumer behaviors and accelerated transformations of entire industries. People flocked to their mobile devices to do everything from getting a little Facetime with distant family to buying groceries. In fact, mobile outperformed 2020 expectations, with consumers spending ...
Mobile action genre games revenue increases
Wednesday, July 28, 2021 by Freeman Lightner
The Action genre is one of the most popular categories in mobile games. According to data presented by Safe Betting Sites, the Action genre experienced the highest YoY growth in the US among mobile game genres from H1 2020 to H1 2021 – 103.8%.
Action Genre Generated $436M In H1 2021 – 104% Increase From H1 2020
Mobile games are the most lucrative segme...
GameBake launched for developers to reach new markets around the globe
Thursday, May 6, 2021 by Brittany Hainzinger
GameBake is thrilled to announce it has launched its distribution service for mobile games developers and publishers that wish to reach new markets across the globe.
GameBake provides the infrastructure and knowledge needed for developers and publishers to publish their games on a variety of high-quality platforms beyond Google Play and the Apple App Store. Accessibl...
Mobile ads are about to get annoying says Brainium Studios
Tuesday, January 5, 2021 by Freeman Lightner
The new year will usher in a new definition of “mobile” in mobile gaming apps. Currently, mobile gaming apps have been synonymous with gaming on our phones. But, with the non-stop innovation in IoT and the looming promises of 5G, the “mobile” in mobile gaming is about to refer to everything from refrigerators to mirrors to spaceships. Wherev...
Huawei helps global developers get access to Chinese market
Monday, November 9, 2020 by Brittany Hainzinger
Huawei underlined its commitment to helping global developers tap into the lucrative Chinese app market at the Huawei Developer Webinar – Grow in China, Win with AppGallery. At the Webinar, global developers had exclusive opportunity to learn a range of Huawei’s initiatives, from policy consulting, product localization to user acquisition and monetizati...
AudioMob launches beta program to better monetize games
Thursday, July 16, 2020 by Brittany Hainzinger
AudioMob has launched its open beta, following a deeply successful closed beta that attracted participation from both high-profile studios and global advertising brands.
Rewarded Audio, as an ad format, is a natural successor to rewarded video. It only differs from rewarded video by running the ads in the background of a game, while the player continues to play on, u...
John Choi has joined as Vice President of User Acquisition (UA)
Friday, January 24, 2020 by Brittany Hainzinger
ConsumerAcquisition.com announced that John Choi has joined as Vice President of User Acquisition (UA). Choi joins the company with a wealth of experience in user acquisition from his most recent role as Head of UA at Zynga overseeing games like Words With Friends, CSR Racing, Zynga Poker, and his previous UA roles at Kabam, Glu Mobile and CAPCOM. Choi will b...
Mobile game players earning big money
Thursday, December 19, 2019 by Freeman Lightner
The highest-earning US mobile game player, Brian Dragatto, earned a whopping $290,000 from tournaments - five times what the average American gets in a year.
In second place is Randy Pfohl, earning $125,000 from mobile game tournaments.
The game of choice for the top American mobile game players is Turbo Racing League, with 6 out of the top 10 US players earning ...
Ad monetization app launches from ironSource
Wednesday, December 4, 2019 by Freeman Lightner
Mobile monetization and marketing company ironSource announced the global launch of its comprehensive, mobile app for developers. The app allows developers using ironSource’s growth solutions to get an instant and granular view of revenue and campaign performance in the palm of their hands. In the first stage of its release, the revolutionary app provides rea...
IVR technology is losing money from customers because people hate them
Friday, September 27, 2019 by Freeman Lightner
Vonage, a global business cloud communications leader, today published new research which reveals that more than half (51%) of consumers have abandoned a business altogether because they've reached an automated menu of options, known as Interactive Voice Response (IVR), losing that company $262 per customer every year.
The 2019 Vonage IVR sur...
Unity buys deltaDNA but it will operate as a separate entity
Wednesday, September 25, 2019 by Christian Hargrave
Unity Technologies announced the acquisition of deltaDNA. Under the terms of the acquisition, deltaDNA will continue to operate as a separate entity, providing its engine agnostic player lifetime management tools to developers worldwide.
“Today’s acquisition of deltaDNA builds on Unity’s commitment to enabling developer success at all stages of the ...
The DMV is selling driver data and Eve Maler weighs in
Tuesday, September 24, 2019 by Richard Harris
Motherboard broke the news on September 6 that Departments of Motor Vehicles (DMVs) around the nation have been making millions by selling drivers’ personally identifiable information to thousands of businesses. Amongst the DMVs customers are insurance agencies, tow companies, data brokers and even private investigators – all who are able to purchase records...
How game developers can drive more revenue
Monday, September 23, 2019 by Offer Yehudai
Game developers tend to follow standard templates for monetizing their apps. Mid-core publishers focus on IAP and time-gated ads to be shown at a later date, usually based on their studios' recommendation. Meanwhile, hyper-casual ones go all-in on advertising, while casual games fall somewhere in between. These default strategies leave money on the table b...
Mobile gaming industry benchmarks offer fresh look on industry
Wednesday, September 18, 2019 by Christian Hargrave
Mobile game industry benchmarks report has been released by GameAnalytics, offering a fresh look at how gamers play and pay on their smartphones. The report highlights performance benchmarks for key metrics across the top 16 genres, including retention, session length, stickiness, conversion rate, ARPPU, and ARPDAU. In this report, GameAnalytics has also partnered with ...
MobilityWare acquires Jump Ramp Games including Lucktastic brand
Tuesday, September 3, 2019 by Brittany Hainzinger
MobilityWare, the original app developer for the game of Solitaire and creator of many other games, has announced the acquisition of Jump Ramp Games. Jump Ramp is a leader in enabling its clients to understand, engage, and acquire customers within its data-driven Performance Marketing Network. As part of the acquisition, MobilityWare will take over Jump Ramps ...
What your zodiac sign says about your gaming personality
Tuesday, August 20, 2019 by Richard Harris
No two gamers are alike. Everyone has their own unique interests and approaches to playing their favorite mobile games. Fascinatingly, a person's zodiac sign can often point to certain traits that not only affect your personality in real life, but also your gaming style!
The folks at Fort Mason Games— the female-run mobile gaming company that brought ...
Apple Arcade game development and Stadia set to shift gaming industry
Wednesday, May 1, 2019 by Richard Harris
In the last few months, the gaming industry has witnessed major shifts as new emerging services begin to take shape across various platforms. Drilling down into mobile gaming, the recent launches of Google Stadia and Apple Arcade have presented gamers with two new mediums to flex their gaming skills. However, these emerging platforms have presented new implications, cha...
Adam Murguia announced as Studio Art Director for TFG
Wednesday, March 6, 2019 by Richard Harris
TFG, the mobile gaming company founded in 2011, announced Adam Murguia as its new Studio Art Director. Adam is well known as the creative leader behind the iconic ‘League of Legends’ franchise at Riot Games and will begin his tenure at TFG in the company’s São Paulo, Brazil office. Later this year he will return to San Francisco to lead the comp...
Gaming on mobile data says you are probably a gamer but don't admit it
Tuesday, February 26, 2019 by Richard Harris
Who’s a gamer? Chances are, it’s you. Most smartphone owners in the U.S. need look no further than their own mobile phone home screen for evidence that new categories of games are changing the face of modern video game players. From the early days of arcade games to the rise of Fortnite, mobile gaming - and the rise of casual games - has democratized gaming ...
Hothead games wants to make your mobile game a hit too
Thursday, January 24, 2019 by Richard Harris
Hothead Games announced that it has launched a new publishing division to help third-party game developers turn their mobile games into hits. The company is currently accepting submissions and offering financial assistance for games in various stages of development that will benefit from Hothead’s expertise in analytics, marketing, monetization, and gameplay mecha...
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