2025 Mobile Gaming Report
Friday, May 30, 2025 by Austin Harris
The mobile gaming industry in 2025 is characterized by dynamic growth, evolving monetization models, shifting market geographies, and increasingly sophisticated player engagement strategies. According to Appfigures’ comprehensive analysis of the top 1,000 revenue-generating mobile games across both the App Store and Google Play, the global mobile games market reac...
NIKKE and EVANGELION collab announced by Level Infinite
Friday, August 23, 2024 by Russ Scritchfield
Level Infinite, a gaming brand dedicated to delivering high-quality experiences to a global audience, announced that GODDESS OF VICTORY: NIKKE, the mobile sci-fi RPG shooter developed by SHIFT UP, will feature a limited-time crossover event with Evangelion, the beloved anime series. This collaboration will take place for a limited time and features characters, outfits a...
Tilting Point lawsuit settles for 500K after violating COPPA and CCPA
Monday, July 22, 2024 by Richard Harris
On June 18, 2024, the California Attorney General and Los Angeles City Attorney settled a case against Tilting Point Media LLC for violating privacy laws related to children's data. The video game developer allegedly breached the federal Children’s Online Privacy Protection Act (COPPA) and the California Consumer Privacy Act (CCPA) through their mobile app, &q...
Responsibilities of lead test automation architects
Thursday, July 4, 2024 by Ramcham Floyd T. Gaid
Software Quality Assurance Leaders and QA Automation Architects are in high demand by the work fields of technology, hospitality, financial, advertising, and gaming. Recruiters always look for these professions as they are highly in demand all over the world. They are the workers who cross-check the product in every stage of the software development life cycle based on ...
Mobile gaming takes the lead in gaming industry
Wednesday, June 12, 2024 by Freeman Lightner
Easy accessibility to smartphones in the last decade has put mobile gaming at the forefront of the gaming industry. Not long ago, mobile games had a limited appeal to companies involved in gaming development. However, as things stand, mobile games have become the biggest money churner for developers/publishers.
According to the data available on Statista, m...
In-game audio ads are coming to MENA
Monday, June 10, 2024 by Austin Harris
Odeeo has announced a game changing partnership with Evolution Media Group, MENA’s most prominent in-game advertising business with a reach of 2.5bn users, that will bring in-game audio ads to the region.
The new partnership will help MENA-based brands and publishers make waves with regionally relevant in-game audio ads. 50% of app downloads in MENA are attribu...
Mobile golf game with real prizes announced
Friday, June 7, 2024 by Austin Harris
WorldWinner announced the launch of its first sports game, Big Swing Golf. The new game transforms phones and computers into a 24/7 golf club where virtual golf links meet real-money winning, allowing players to swing for the win anytime, anywhere. The game will join an elite, curated portfolio of original, card, word, arcade, and classic games and can be...
Mobile Games Index 2024 is out now
Wednesday, May 15, 2024 by Brittany Hainzinger
The anticipated fourth edition of the annual Mobile Games Index, powered by adjoe and Statista, is now available.
The latest report offers a clear look into the current state of the mobile gaming sector, analyzing the past 12 months of the first-party data from 95 million app interactions across 27 million users. The MGI 2024 reveals what people choose to play on the...
Mobile game store launching from Microsoft in 2024
Monday, May 13, 2024 by Richard Harris
Months on from its acquisition of Activision Blizzard, Microsoft has revealed plans to launch its own mobile game store, with content including Minecraft and Candy Crush set to be available on the platform. Per Xbox president Sarah Bond, the store will be an alternative to the Apple App Store and Google Play, with its launch allowing Microsoft to break away from the res...
Odeeo hires Spotify executive James Cowan
Tuesday, April 30, 2024 by Brittany Hainzinger
Odeeo announced the expansion of its US footprint with the addition of a key industry veteran to the team. Following Odeeo’s 566% net revenue growth and yearly Daily Active User (DAU) growth of 260% in 2023, James Cowan joins as US Commercial Lead as the company expands in the US market this year.
Cowan comes to Odeeo from Spotify, where he spent seven years an...
Gaming app insights report from AppLovin and Adjust
Monday, April 1, 2024 by Freeman Lightner
Adjust released The Gaming App Insights Report, a first-of-its-kind resource for studios, developers, and mobile marketers, pairing global mobile gaming app data with expert insights from AppLovin and its in-house creative agency SparkLabs. Notable growth in gaming app installs and in-app revenue in 2023 continued into 2024 reveals a resurgence across many subverticals ...
Neopets saw rapid growth for 2023
Tuesday, March 19, 2024 by Richard Harris
The almost 25-year-old legendary virtual pet game Neopets is delighted to present a strong 2023 business performance, following its transition into an independent entity known as World of Neopia, Inc. in July 2023. Since that transition, Neopets has experienced a remarkable turnaround, boasting an unprecedented 100% increase in monthly active users (MAU) and a new ...
Cloud gaming market research report
Sunday, February 25, 2024 by Richard Harris
According to Market.us, The cloud gaming market is poised for exponential growth, with its value estimated at USD 5.0 billion in 2023. This sector is expected to undergo a remarkable transformation, reaching a projected revenue of USD 143.4 billion by 2032. Such a surge represents a Compound Annual Growth Rate (CAGR) of 46.9% between 2023 and 2032, indicating the increa...
Most popular digital gaming store in US is Amazon says Statista
Wednesday, January 24, 2024 by Freeman Lightner
A recent survey from data company Statista claims that Amazon is the most popular digital gaming store among United States gamers. The survey was conducted among 5,111 individuals who play video games and have spent money on digital purchases. The survey, which allowed multiple answers, asked the respondents "Where have you spent money online on digital video games...
Warpath 9.0 updates released from Lilith Games
Wednesday, January 3, 2024 by Freeman Lightner
Competitive military RTS Warpath ignites an all-new Theater of Conquest: Rome in its latest 9.0 update, available to play for free on PC and mobile iOS and Android devices. Lilith Games introduced a 26-day campaign with new Rome-specific Air Force units, new officers Everbloom (Infantry) and Rapier (Tank), and the new Operation Hegemon game mode, followed up by War...
Hybrid casual mobile games will get hotter in 2024 says Mintegral
Wednesday, December 20, 2023 by Richard Harris
In the evolving mobile gaming landscape, the hottest trend is hybrid-casual games, where downloads grew by 13% and revenues reached $1.4 billion in 2022.
Hybrid-casual fills a need between hyper-casual games, usually free-to-play games with simple gaming mechanisms, and mid-core games, which customers purchase to play and are rewarded with intricate gameplay and ...
PGC London 2024 celebrates 10 year anniversary
Thursday, November 30, 2023 by Brittany Hainzinger
Pocket Gamer Connects will celebrate its 10th anniversary this upcoming January at Pocket Gamer Connects London 2024. Hosted at the city's familiar Brewery venue, this conference will be the ultimate knowledge-sharing and networking event for the games industry.
Starting in the UK in 2014, the Pocket Gamer Connect event series has transformed from its modest...
Mobile gaming cross platform Pley brings games to the web
Tuesday, November 21, 2023 by Richard Harris
Pley, the cross-platform solution that makes mobile games playable on the web, announced a partnership with Tilting Point to distribute its farming simulation game Homesteads: Dream Farm. Pley’s complete solution has enabled Tilting Point and game developer Enixan to port and distribute the title on Pley’s "native web" browser platform, e...
Crypto and mobile gaming intersect says adjoe report
Friday, November 17, 2023 by Richard Harris
Adtech solutions provider adjoe unveils insightful data on mobile gaming behaviors among crypto app users.
In this analysis, adjoe utilized first-party data and shared behavioral insights from over 20 million crypto wallet users worldwide, spanning January to July 2023. The study explored users’ time spent in crypto wallets, their interactions with mobile gamin...
Future of game development report from Xsolla
Thursday, November 9, 2023 by Richard Harris
Xsolla released its inaugural edition of "The Xsolla Report: The State of Play." This resource is designed to serve as a strategic compass for everyone involved in the ever-evolving gaming industry and game development community.
Xsolla announces game-changing insights for the future of gaming and game development: A preliminary analysis of 2...
Premium app recommendations delivered to Xiaomi users
Tuesday, October 24, 2023 by Richard Harris
Digital Turbine recently announced the expansion of its partnership with the International Internet Business Department of Xiaomi. Users purchasing new Xiaomi devices in most markets in EMEA, LATAM, APAC, and MENA will enjoy premium app and mobile games recommendations delivered to the palm of their hands. Digital Turbine’s technology is already delivered to over ...
Galactic Acres mobile game anticipated to launch early 2024
Monday, October 23, 2023 by Freeman Lightner
Good Gaming, Inc. has announced its first mobile game from its strategic partnership with ViaOne Services. Galactic Acres represents a definitive leap forward for our company. With addictive gameplay, community-building initiatives, and cutting-edge Web3 experiences, Galactic Acres aims to revolutionize the mobile gaming landscape. We will offer a plethora of ...
Mobile gaming ad platform AdInMo expands product team
Monday, October 23, 2023 by Richard Harris
AdInMo has expanded its product team with the appointment of Samuel Siqueira as Director of Data Science and Meraj Kunarajah as Strategic Advisor. Both come from DSP MediaMath and boast years of adtech and buy-side expertise.
The appointments are timed perfectly as AdInMo’s platform pulls further ahead to enrich both its targeting and pioneering audience insigh...
Gamesforum North America October 2023
Thursday, October 19, 2023 by Brittany Hainzinger
The highly anticipated Gamesforum North America 2023 is set to take center stage at the Bell Harbour International Conference Center in the vibrant city of Seattle, where industry leaders, and innovators in the realms of UA, Ad Monetisation, ASO, and Product will come together for one of the most important events on the games industry calendar. With a mission to foster ...
The mobile app market is still growing to hit 571 billion by 2030
Monday, October 16, 2023 by Richard Harris
The increasing status of other mobile devices and smartphones, the rising demand for mobile apps in various industries, such as healthcare, gaming, education, and retail, the growing adoption of mobile payment and other mobile commerce solutions, the increasing use of machine learning and artificial intelligence in mobile apps. The mobile app market is also expected to ...
Influencer platform Infuse unlocks opportunities for advertisers
Wednesday, August 30, 2023 by Brittany Hainzinger
Fluent, Inc. announced the launch of Infuse, a proprietary influencer platform designed to help brands reach incremental audiences through the trusted voices of creators.
Led by a team of influencer marketing veterans, Infuse connects brands with a growing community of creators, influencers, and affiliates eager to promote exclusive brand offers. Streamlining the par...
African gaming market continues to grow driven by mobile game revenues
Friday, July 21, 2023 by Richard Harris
New data released from Newzoo and Carry1st reveals that the African gaming market is set for continued growth, driven by increased mobile gaming revenues.
According to this latest report commissioned by African company Carry1st, the Sub-Saharan Africa gaming market is projected to reach over $1 billion by 2024 and will continue to grow in the following year by a...
In game audio ads platform Odeeo sees growth in active users
Wednesday, March 15, 2023 by Freeman Lightner
Odeeo, the global audio ads in games platform has recorded 300% year-on-year revenue and daily active user (DAU) growth in 2022, and served over a billion ads, with 10B ad opportunities created.
Odeeo connects advertisers to the world's 2.9B mobile gamers. Its record growth is driven by its technical innovation and its timely exploitation of the burgeoning audio ...
Nintendo Switch error monitoring from Bugsnag
Wednesday, December 28, 2022 by Richard Harris
SmartBear announced that its error monitoring and app stability tool Bugsnag now supports the Nintendo Switch system, giving gaming studios visibility across platforms and devices. With Bugsnag, developer teams can achieve better collaboration, faster deployments, and more stable applications to ensure every end-user has a next-level experience. Earlier this year, Smart...
Crypto price crash wipes off billions of dollars in digital assets
Monday, November 28, 2022 by Freeman Lightner
The recent crypto price crash has wiped off billions of dollars in value of all digital assets, and non-fungible tokens are no exception. Over the past six months, the price of both NFT collections and NFT coins plunged, causing many NFT buyers to vanish from marketplaces. Still, the revenues of NFT marketplaces continued rising.
According to data presented by Crypto...
NFTs are irrelevant. Say what!
Wednesday, November 23, 2022 by Richard Harris
NFT's, NFT's, NFT's! The buzzword you can't escape these days. But what are they and WHY? According to Hussein Hallak, the Co-Founder of Momentable, the new NFT e-commerce platform that is democratizing access to and reimagining the way we view art and culture, "NFT's are irrele...
Monetize mobile gaming with NFT marketplace Vessel
Friday, October 21, 2022 by Richard Harris
AppLovin announced its first NFT marketplace to launch in app stores through its subsidiary, OpenVessel Technologies, LLC. Vessel, which is currently live in Apple and Google Play app stores, enables mobile game developers to easily integrate non-fungible tokens (NFTs) into games to drive engagement and revenue.
"Vessel represents the next evolution in mobi...
Casual gaming for BMW vehicles is coming
Tuesday, October 18, 2022 by Brittany Hainzinger
AirConsole and the BMW Group announced a partnership which will bring casual gaming into new BMW vehicles, starting next year. AirConsole is a gaming platform which perfectly fits with the BMW Curved Display and offers a large and diverse catalogue of games. The games are run directly inside the vehicle entertainment system. The AirConsole technology enables games to be...
Mobile tower defense game stats
Tuesday, October 11, 2022 by Richard Harris
One of the most popular genres in mobile gaming is tower defense games. The mobile tower defense games market is especially popular on smartphones and tablets, where gamers can easily take them with them wherever they go. In addition, tower defense games are great for keeping people occupied on long road trips or flights, as they require little to no interaction from th...
$335B gaming app market by 2030
Friday, August 26, 2022 by Brittany Hainzinger
A game engine is software that is used to generate and develop video games for personal computers, mobile phones, game consoles, and other devices. The automobile industry generates a substantial need for game engines used to develop UI and UX design. Gaming has numerous applications and is especially prevalent in academic and professional domains. The global gaming mar...
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