Apple Arcade game development and Stadia set to shift gaming industry
Wednesday, May 1, 2019 by Richard Harris
In the last few months, the gaming industry has witnessed major shifts as new emerging services begin to take shape across various platforms. Drilling down into mobile gaming, the recent launches of Google Stadia and Apple Arcade have presented gamers with two new mediums to flex their gaming skills. However, these emerging platforms have presented new implications, cha...
Adam Murguia announced as Studio Art Director for TFG
Wednesday, March 6, 2019 by Richard Harris
TFG, the mobile gaming company founded in 2011, announced Adam Murguia as its new Studio Art Director. Adam is well known as the creative leader behind the iconic ‘League of Legends’ franchise at Riot Games and will begin his tenure at TFG in the company’s São Paulo, Brazil office. Later this year he will return to San Francisco to lead the comp...
Gaming on mobile data says you are probably a gamer but don't admit it
Tuesday, February 26, 2019 by Richard Harris
Who’s a gamer? Chances are, it’s you. Most smartphone owners in the U.S. need look no further than their own mobile phone home screen for evidence that new categories of games are changing the face of modern video game players. From the early days of arcade games to the rise of Fortnite, mobile gaming - and the rise of casual games - has democratized gaming ...
Hothead games wants to make your mobile game a hit too
Thursday, January 24, 2019 by Richard Harris
Hothead Games announced that it has launched a new publishing division to help third-party game developers turn their mobile games into hits. The company is currently accepting submissions and offering financial assistance for games in various stages of development that will benefit from Hothead’s expertise in analytics, marketing, monetization, and gameplay mecha...
5 rules of monetizing like a mobile game developer
Wednesday, January 9, 2019 by Sean Webster
Mobile game developers are some of the most successful monetizers and marketers in recent history. Need proof? Mobile gaming revenue accounted for nearly 82% of all app revenue in 2017 and will surpass $100 billion by 2021.
The formula for success for mobile game developers is simple: easy payments, a finely-tuned monetization strategy, and great customer support. Bu...
Mobile app ad spending predicted to hit $64B by 2020
Thursday, December 20, 2018 by Richard Harris
The app advertising market is poised to grow at a rapid pace over the coming years, surging 136% from $27.1 billion in 2017 to $64.1 billion in 2020, according to a new market research study by AppsFlyer, the leading mobile attribution company.
The new report projects that mobile app marketing spend will grow at an average year-over-year rate of 34%. Growth is foreca...
Header bidding is fake news according to app advertising expert
Wednesday, December 19, 2018 by Richard Harris
Some mobile ad / marketing companies have announced they now offer "header bidding" for their mobile advertisers and publishers. But Freddy Friedman, the CPO at Smaato, says it's fake news and header bidding doesn't really exist yet. He says what they are really offering is mediated auctions, not "real" header bidding. We recently spoke ...
Get more app advertising revenue with header bidding advertisements
Monday, December 3, 2018 by Saurabh Bhatia
An app publisher deciding to monetize using advertisements is making the smart choice is indicated by a recent study that says 76% of all mobile app revenues come from ads. Another factor boosting the advertising potential of apps is the time spent by users in-app. This has made apps the most effective channel to engage users which has enticed advertisers to direct thei...
Play Android games on your PC with this new Android emulator
Tuesday, November 20, 2018 by Richard Harris
It can be a frustrating thing to finally get so deeply engrossed in a game, only to have your experience marred by a small screen or a sudden drop in battery life. With just an installation, a few short steps and account creation, you’ll be able to play your favorite games on an Android emulator that will give you an even better experience than on your phone.
N...
Retro gaming talk with Matthew Thomas of Storytellers Entertainment
Tuesday, November 20, 2018 by Richard Harris
Storytellers Entertainment, an emerging game studio, seeks to revive fantasy retro gaming with its serialized fantasy based, solo-RPG. Matthew Thomas and Bill Munns are the creative heads behind their game “Imperium Omni”.
Matthew grew up in Southern California, where he went to college at age 16 later on, and earned a degree in Computer Programming ...
Mobile app advertising trends in 2018
Thursday, November 15, 2018 by Richard Harris
PubMatic has released its third Quarterly Mobile Index (QMI) of 2018. The report includes key insights around the growth in mobile app advertising, highlighting trends in mobile video, header bidding and the expansion of cross-channel monetization. The newly released findings will guide publishers and buyers toward smarter programmatic strategy and projected future mobi...
The subscription based app model is working and here's proof
Monday, November 5, 2018 by Richard Harris
Liftoff released its annual Mobile App Engagement Index, describing trends in consumer app engagement and ways mobile marketers can adapt to thrive in the changing landscape. Specifically, the report reveals that mobile users are head over heels for the subscription model, with considerable momentum gained from last year. Additionally, the Index highlights a shift in ge...
Top ranking mobile games earn 10X what other games do
Monday, October 29, 2018 by Richard Harris
A report from Mobvista-owned GameAnalytics has shown yet again just how competitive the mobile games industry is, with a minority of top-performing titles capturing a disproportionate slice of the $70 billion forecast to be spent on mobile games in 2018.
The report, titled "Mobile Gaming Benchmarks", is GameAnalytics’ second global anal...
Ghost Tappers game lands just in time for Halloween
Wednesday, October 24, 2018 by Christian Hargrave
Wild River, the game publishing label of EuroVideo Medien has announced that the idle game Ghost Tappers will be released this week for iOS and Android; this is the publisher’s second mobile game after Pretzel Land. This ambitious and expansive game for smartphones and tablets was developed by Munich based studio Diviad and will be distributed ...
Star Trek Timelines developer Disruptor Beam teams with Tilting Point
Monday, September 24, 2018 by Richard Harris
Disruptor Beam and Tilting Point announced an expanded partnership between the two companies that will enable additional growth of Disruptor Beam's hit free-to-play game, Star Trek Timelines, as well as the co-development of another IP-based character-collection RPG (CCRPG).
The deal has an initial value of at least $29 million and follows on the success of an ag...
Netmarble Corp releases Lineage 2: Revolution updates
Wednesday, September 19, 2018 by Christian Hargrave
Netmarble Corp. announced several updates to the massive multiplayer online role playing game (MMORPG), Lineage 2: Revolution, including class transfers part 1, the anticipated collaboration feature, and the additional updates to Academy Clan.
Launched worldwide in November 2017, Lineage 2: Revolution continues to be one of the most popular MMORPGs due to its innovat...
Barbie Dreamhouse Adventures app launches by Mattel
Tuesday, September 18, 2018 by Christian Hargrave
Barbie is giving an inside look into her famous Dreamhouse with the launch of Barbie Dreamhouse Adventures, a brand new app based on the animated Netflix series by the same title that’s now available on Android devices. The popular iOS version, which debuted on the App Store last month, has already hit the #1 spot for Top iPad Kids App in 100+ countries.
Just i...
Mobile game spending is dominated by women says Liftoff
Wednesday, August 22, 2018 by Christian Hargrave
Liftoff released a data report exploring the booming world of mobile gaming. Since last year, Liftoff has detected a golden age of mobile game marketing with acquisition costs at all stages of the funnel decreasing and post-install conversion rates increasing. And as multi-platform gaming sensations like Fortnite bring high-quality play experiences to smartphones, more ...
PC gaming developer fund launches from Intel and Overwolf
Tuesday, August 21, 2018 by Christian Hargrave
Overwolf announced a collaboration with Intel Corporation to expand development opportunities for the PC gaming community. Through the collaboration, a development fund is being created for developers working on game applications, modifications, or game services that enhance the experience of PC games.
“We continuously look for opportunities to help developers ...
Looney Tunes is back in a fun mobile format
Monday, August 20, 2018 by Richard Harris
Looney Tunes: World of Mayhem development has been announced by Scopely. The new mobile multiplayer role-playing game, with Warner Bros. Interactive Entertainment, that brings an entire world of Looney Tunes characters together to do battle on your mobile screen with anvils, boulders and other ACME devices of destruction. Packed with player vs. player insanity, the mayh...
Mobile game developers get another playable ads platform choice
Thursday, August 16, 2018 by Richard Harris
A playable ads solution has been launched by Synative, which is now available to all game developers. The Synative playable ad platform allows users to design and create their own ads, eliminating the expensive and time-intensive process of working with outside designers and web coders.
“Synative is reinventing the way mobile game developers design and create p...
Mobile game developer help is coming to Barcelona
Thursday, August 16, 2018 by Christian Hargrave
Tilting Point has opened a studio in Barcelona to better serve Europe’s robust mobile game development community, "as part of its mission to help quality games reach their potential scale." The move builds on the company’s momentum on the heels of its recent commitment to invest $132M annually to help developers scale great games to success. The Ba...
Fortnite for Android is a trailblazing risk for mobile banking
Tuesday, August 14, 2018 by Sam Bakken
CEO Tim Sweeny of Epic Games, the publisher of the wildly popular Fortnite game, is on a mission to “advance the openness of all platforms” - not to mention side-step Google’s 30% take of developer proceeds - by distributing Fortnite for the Android platform via their website rather than the Google Play store. I applaud a maverick challenging the statu...
Flaregames partners with MeeWow to publish Tap Empire
Friday, August 10, 2018 by Richard Harris
Mobile gaming publisher Flaregames announced the next imminent global launch in its Q3/Q4 line-up with hyper-casual idle game Tap Empire releasing 11th October on iOS and Android devices. This debut game from San Francisco studio MeeWow Games will be the third title from the Flaregames Accelerator and the second to launch in the next two months, with Super Spell Heroes,...
Mobile game advertising partnership between Google and Unity announced
Friday, August 3, 2018 by Richard Harris
Unity Technologies and Google’s mobile advertising business, AdMob, have announced a strategic partnership that will be aimed at changing the way advertisers reach gamers on-the-go and help mobile game developers monetize their apps. With more than 50 percent of all new mobile games made on Unity, this partnership gives Google advertisers access to Unity’s e...
Better programmatic ads and fraud protection come from YouAppi upgrade
Wednesday, August 1, 2018 by Richard Harris
YouAppi, a growth marketing platform for premium mobile brands, just announced upgrades to its 360 Platform, initially launched last year. The 360 Platform hopes to address five critical needs for today’s marketers: user acquisition, brand video, rewarded video, re-engagement and social media.
Moshe Vaknin, CEO of Youappi had this to say; &ldquo...
New AR shark game is probably funner than Shark Week was this year
Wednesday, August 1, 2018 by Christian Hargrave
A new AR-networked game focused on protecting the ruler of the seas from pollution has been released by Krikey and Conservation International to put a fin-tastic twist on Shark Week. The AR app launched a shark game to put the impact of ocean pollution right in the hands of mobile gamers and Shark Week fans.
The game takes place wherever you are, turning your surroun...
Fortnite to finally release for Android!
Monday, July 30, 2018 by Christian Hargrave
Over one year from its a initial launch data, and nearly half a year from its iOS launch, Fortnite has finally announced the list of Android devices that will also soon support the popular video game. A full list of supported platforms is provided at the bottom of this article, but suffice it so say that a majority of newer Google, Huawei, Sony, Samsung, and Motorola ph...
Mobile monetization benchmark report drops by SOOMLA
Tuesday, July 24, 2018 by Richard Harris
SOOMLA released the second part in their Monetization Benchmarks series for Q2. The report provides an in-depth comparison of Monetization levels collected from hundreds of apps and a ranking of monetization providers in the mobile industry.
The majority of mobile apps already utilize advertising as a monetization channel. However most publishers only know the averag...
Best mobile gaming apps will share $300K in prizes from new contest
Wednesday, July 18, 2018 by Richard Harris
AppLovin announced the launch of Lion Studios, a media division of AppLovin that works with mobile developers to publish and promote their apps. To celebrate the launch, AppLovin also announced a contest in which the company will award $300K in prizes for the four best mobile gaming apps submitted.
Lion Studios furthers AppLovin’s mission by fueling growth of t...
Euro Truck Driver 2018 drops for Android
Friday, July 13, 2018 by Richard Harris
Ovilex Soft has announced the release of their new Euro Truck Driver 2018 app. Available for free on the Google Play Store and coming soon to iOS, Euro Truck Driver is a successor to the original version that launched in 2015 and has been downloaded more than 20 million times.
In Euro Truck Driver 2018, users experience life as a professional truck driver by choosing...
Mobile gaming and header bidding
Wednesday, July 11, 2018 by David Pokress
When ad mediation first began - as a direct solution to the problem of too many demand sources / SDKs – one of the promises it delivered for publishers was a way to manage how to allocate their ad inventory among various mobile ad networks.
This was key because it gave them the ability to maximize yield by working with multiple ad networks, prioritizing network...
USC Games announces first student games expo
Wednesday, April 18, 2018 by Richard Harris
USC Games announced that its inaugural USC Games Expo will take place on May 9th, presented by Los Angeles-based mobile games company Jam City, a developer of mobile games like Cookie Jam, Panda Pop and Harry Potter: Hogwarts Mystery. The event will provide a hands-on look at the future of interactive entertainment, showcasing games and innovations created by the next g...
Orbital 1 mobile game launches from Etermax
Monday, April 2, 2018 by Richard Harris
Etermax, the creators of Trivia Crack, announced the release of its latest strategy game: Orbital 1. The new title sets users on a 3D intergalactic journey to challenge fierce opponents in a rotating competition, shaking up the whole PvP (Player Vs Player) genre with a unique twist.“We’re very excited to diversify our ever-growing portfolio with this new IP,” said Maxim...
Mobile ad creative help from Tapjoy arrives
Wednesday, March 21, 2018 by Richard Harris
Tapjoy has announced the launch of the Interplay Studio, an in-house creative team and design studio dedicated to helping brands, agencies and marketers deliver mobile ad creative optimized for in-app environments. Campaigns designed by the Interplay Studio have demonstrated average click-through rate that are 3-5X greater than traditional mobile video ads and deliver a...
