App advertising models in the future
Wednesday, August 25, 2021 by Todd Wooten
Remember when content was king, back before three companies came to dominate digital advertising? Well, the content will be king again, thanks to emerging privacy regulations and a new interest in curbing anti-competitive behavior. But the future isn’t written in stone. In fact, we’re making it up as we go. Here’s how app developers and publishers can ...
5 trends that will shape the future of mobile apps
Thursday, January 14, 2021 by Jon Hudson
COVID has rewritten the rules of user acquisition campaigns for app developers. It has favored specific categories of apps, driving massive boosts in mobile usage and install volume. App marketers had to pivot in a heartbeat, optimizing their marketing mix and responding to volatility with few guideposts available to them. The volatility won’t go away in 2021, and...
App discovery increases coming in 2021
Thursday, January 7, 2021 by Freeman Lightner
COVID-19 has rewritten the rules of user acquisition campaigns for app developers, favoring specific categories of apps, and driving massive boosts in mobile usage and install volume. App marketers have had to pivot in a heartbeat, optimizing their marketing mix, and responding to volatility with very little to guide them. This volatility will not go away in 2021 and ap...
Get more app advertising revenue with header bidding advertisements
Monday, December 3, 2018 by Saurabh Bhatia
An app publisher deciding to monetize using advertisements is making the smart choice is indicated by a recent study that says 76% of all mobile app revenues come from ads. Another factor boosting the advertising potential of apps is the time spent by users in-app. This has made apps the most effective channel to engage users which has enticed advertisers to direct thei...
Cross channel analytics and marketing automation solution get updated
Monday, November 12, 2018 by Richard Harris
Pyze, who says they are now powering over 300,000 mobile / web apps, announced the general availability of its latest growth Intelligence platform release featuring, what they claim, is the most advanced cross channel analytics solution in the industry. The release also features customizable user dashboards, and a new user interface. Driven by customer de...
Mobile app advertising poised for growth says Fyber
Tuesday, October 16, 2018 by Richard Harris
Fyber announced the results of a global survey that Sapio Research was commissioned to conduct amongst media agencies and brands regarding their attitudes and plans for mobile ad campaigns. Overall, media agencies and buyers consider mobile to be the most effective channel to reach and engage users, with mobile in-app inventory delivering the best results across mu...
Better programmatic ads and fraud protection come from YouAppi upgrade
Wednesday, August 1, 2018 by Richard Harris
YouAppi, a growth marketing platform for premium mobile brands, just announced upgrades to its 360 Platform, initially launched last year. The 360 Platform hopes to address five critical needs for today’s marketers: user acquisition, brand video, rewarded video, re-engagement and social media.
Moshe Vaknin, CEO of Youappi had this to say; &ldquo...
The App Lifecycle: Tips for engaging and retaining users
Monday, July 30, 2018 by David Lundell
Today, there are over 6 billion apps across the app stores, with more and more popping up every day. Developers are constantly working to fight through the clutter to acquire new users via paid and organic channels. And in a world of ever-changing user attention, the challenge for developers once they do acquire a new user is figuring out how to keep the user engaged an...
New progressive web app framework introduced by Marfeel
Thursday, January 18, 2018 by Christian Hargrave
Marfeel has announced the launch of its Marfeel PWA technology, which enables publishers to benefit fully from the next big thing in the mobile ecosystem. As an early adopter of progressive web app technology, Marfeel offers such forward-looking capabilities as 0.7-second page loads for first meaningful paint, push notifications, offline access to content, and striking ...
AI and machine learning make app development and marketing smarter
Wednesday, December 13, 2017 by Brian Solis
Build it and they will come. Those were the good ole days. It used to be good enough to design a great app. Add to that an engaging user experience (UX), positive feedback, a high ranking and word of mouth, and your app was ensured continued success. Nowadays however, mobile consumers are simply overwhelmed by choice. Did you know that if you add up all the apps in the ...
Using ARKit to provide a mobile content experience
Thursday, November 2, 2017 by Roman Taranov
With the launch of iOS 11 came a variety of new features - the most prominent being ARKit. As defined by Apple, "The basic requirement for any AR (Augmented Reality) experience - and the defining feature of ARKit - is the ability to create and track a correspondence between the real-world space the user inhabits and a virtual space where you can model visual content." A...
How to help push alerts not seem so pushy!
Wednesday, March 29, 2017 by Richard Harris
Editors note: Guest submission from Sunil Thomas, CEO of CleverTap
Here’s a challenge for you - try to read this article through without attending to your buzzing, pinging, distracting smartphone.Once upon a time, mobile notifications were just for person-to-person text messages. Some time around the turn of the decade, brands realized that provoking cons...
Check intrusive ads at the door: How app marketers can use native
Monday, January 16, 2017 by Barak Aviad
The mobile app space isn’t an easy place to be these days. With more and more apps filling the stores, it’s getting harder to find consumers to download your app – and even more challenging to retain them. App marketers are struggling to drive downloads from traditional display advertising with paltry results and budgets are wasted on impressions that yield no...
iOS 10 Rich Notifications Will Get Read More Says New Report From Urban Airship
Wednesday, September 7, 2016 by Richard Harris
Just ahead of the final release of Apple’s iOS 10 and its support for Rich Notifications - where images, video, audio, GIFs and interactive buttons are embedded directly within push notifications - Urban Airship is revealing an initial performance analysis of similar big picture style notifications on Android.
Data from nearly 5 million messa...
Adpocolypse or Not, Now is the Time for App Publishers to Shore Up Advertising Strategies
Tuesday, June 21, 2016 by Pavel Golubev
Earlier this month, PageFair released a report stating one in five mobile devices worldwide is now using ad blocking. Among the most surprising findings: both mobile web and in-app ads can now be blocked. Leveraging technologies that allow them to skirt Play Store policies, ad blockers are now available to block third-party ads specifically in apps, on both Android and ...
Turning Viral Apps into Sustainable Businesses
Wednesday, February 10, 2016 by Joao Filipe Santos
You just built your first viral app. It's shooting up the app store rankings and it's racking up downloads. But what comes next?Bridging the gap from app-of-the-moment to a truly sustainable app and business requires insight and strategy. With many viral apps, usage peaks quickly, then fades, giving developers a small window to engage users.Based in Beijing, China, Mome...
New APIs and SDKs for the IBM Watson Developer Cloud
Thursday, October 1, 2015 by Richard Harris
The IBM Watson Developer Cloud is getting new APIs and SDKs that will expand the ability to enable cognitive computing features for apps using IBM Watson's Language, Vision, Speech and Data APIs.These services use advanced artificial intelligence, machine learning and deep learning approaches to provide new opportunities to understand and engage users, and leverage the ...
Find the Sweet Spot With Three Tips to Avoiding Misleading Native Ads
Saturday, July 18, 2015 by George Makkoulis
One of the most effective types of advertising today is native advertising, in which the advertisement blends in with the form and content around it. Sometimes the ads blend in so well that the reader doesn’t realize (or hardly notices) they are looking at an ad.In 2013, when discussing The Future of Native at The Native Advertising Summit in Atlanta, Patrick Albano, VP...
Localytics Launches New Mobile First Email Marketing Solution
Monday, June 29, 2015 by Stuart Parkerson
Localytics continues to enhance its app marketing offers as it rolls out new platforms, marketing channels, and automation tools. Their latest introduction is a new email marketing platform, offering a personalized and mobile-first approach to email.Email is an important channel for user nurturing because it enables you to engage users with longer, more visually compell...
App User Retention Sees Uptick in US but Decline in China
Saturday, June 13, 2015 by Stuart Parkerson
The most recent version of Localytics annual app user retention study provides a snapshot into loyalty and abandonment globally. The study focuses on two metrics: 1) User Retention - The percentage of users who return to an app eleven or more times and 2) User Abandonment - The percentage of users who abandon an app after one session.The study shows a decline in user re...
User Acquisition: The Hidden Driver Behind the Unbundling Trend
Tuesday, June 2, 2015 by Adam Foroughi
There’s no doubt that unbundling or launching specialized apps has been a sound strategic move for incumbent apps (think Twitter’s Vine and Periscope and Instagram’s Hyperlapse and Layout, not to mention Facebook’s Messenger), as has specializing from the get-go - the extreme examples being Yo, or IFTTT’s Do. This is for good reason. Streamlined, single-function ap...
Google Releases New Report on App UX
Monday, May 4, 2015 by Richard Harris
Google has published a new App UX report looking at how publishers can get the most from their apps, promote best practice across mobile and provide a superior experience to users. It outlines key principles that marketers, designers and developers need to consider throughout the entire app customer journey, from building apps, to improving user experience, optimizing c...
Localytics Introduces New Predictive App Marketing Platform
Wednesday, March 25, 2015 by Stuart Parkerson
Localytics is continuing to expand its app marketing and analytics platform with the introduction of new predictive app marketing tools. The company has also announced additional investor funding to underwrite its ability to grow and expand its platform. Localytics continues to scale, now supporting 32,000 apps across 2.3 billion devices for customers including HBO...
Don’t Let Your App Offer a DMV Like Experience
Wednesday, December 31, 2014 by Stuart Parkerson
I’ve yet to meet anyone who looks forward to going to the DMV. I just renewed my driver’s license and could not do so online so I trudged down to the DMV office and did the DMV dance. You know the routine - sign in and wait, then talk to someone and wait - repeat that process until you finally reach your goal.I bring this up because I want to point out that, while I hav...
Let’s Get Ready to Rumble! How WWE Used Phunware’s Location Aware Technology Platform to Engage Fans at WrestleMania 30 in New Orleans
Monday, December 22, 2014 by Stuart Parkerson
For World Wrestling Entertainment (WWE), it’s all about giving fans the most cutting edge experience possible. At this year’s WrestleMania 30 in New Orleans, WWE was able to do just that in a new, meaningful, and decidedly interactive way.WWE hosted three WrestleMania-related events in New Orleans: WrestleMania Axxess (an event featuring autograph signings, live matches...
How App Publishers Can Leverage Cross Promotion Opportunities
Saturday, November 22, 2014 by Stuart Parkerson
App publishers are discovering that excelling with the main functionality of their mobile app is no longer enough to keep and engage users.While every app is different, it’s hard to avoid the impact that cross-promotional opportunities present. Full-function, cross-platform mobile applications can help keep users entertained and provide deeper engagement.Case in point -...
Conversation Rate Optimization (CRO) and How It Contributes to Mobile App User Engagement
Sunday, September 21, 2014 by Sriram (a) Ram
What is CRO and why does a company needs to focus on it?Conversion is making your visitors perform an action which you want them to perform. Depending upon your purpose, the action can be anything, an online purchase, subscription, user enrollment, a download or just spending more time in your app.Monitoring the conversion figure, analyzing it and optimizing it to achie...
How to Turn Your Mobile App into a Scalable Business
Monday, August 25, 2014 by Itay Riemer
It might be easier than ever to develop your own app, but turning that app into a viable business is only getting harder.Apple's App Store is adding close to 20,000 new apps every month, and Google Play is matching or even topping those numbers. This makes for a crowded market where app developers are struggling to cut through the noise to have their product discovered ...
Using The Weather To Earn More Revenue From Your App
Friday, August 15, 2014 by Richard Harris
One of the concepts that we don’t hear a lot about here at ADM is how external factors can affect an app user’s interaction with an app and how that situation provides an opportunity to deliver content and marketing messages. Maybe it’s because prior to mobile marketing, their really was no way to proactively tailor a message to people on the go or based on their curren...
New Services for App Developers and Publishers Announced at Google IO
Thursday, June 26, 2014 by Richard Harris
One of the new services announced at Google I/O was the Google Play Developer Publishing API to help scale release operations. The new API will let developers upload APKs, manage in-app products and localized store listings. There will also be the ability to integrate publishing operations with release processes and toolchain through a RESTful API. This the Go...
The Ultimate Guide to App User Engagement
Monday, June 16, 2014 by Stuart Parkerson
The Facts: More than 50 percent of Americans own a smartphone; 800 apps are downloaded every second from the Apple App Store; US smartphones have an average of 41 apps installed - a 32% jump from last year. And nearly 22 percent are never used more than once.Sure, you need a great app with compelling, useful, entertaining & informative features & content. B...
Apmetrix Upgrades Mobile App Analytics Platform
Sunday, April 27, 2014 by Richard Harris
Apmetrix, a provider of business intelligence solutions for games and apps, has announced that 40 new data sources have been added to its real-time analytics platform. The addition of data includes sites and applications such as: Comscore, Facebook, Flurry, adjust.io, HasOffers/Mobile App Tracking, Google Analytics and AdWords, Fiksu, Tumblr, Exact Target, Vim...
Adobe Launches New App Marketing and Monetization Solutions with PhoneGap Enterprise and Support for Apple iBeacons
Tuesday, March 25, 2014 by Richard Harris
Developers can now create and deliver mobile apps while marketers manage, measure and monetize the content, all from within Adobe Marketing Cloud through the launch of new PhoneGap Enterprise and support for Apple iBeacons which help companies create, manage and deliver mobile app experiences to their customers and prospects in real-time. The ne...
Trends That Will Drive HTML5 This Year
Monday, March 3, 2014 by Robert Grossberg
2014 promises to be a big year for HTML5 mobile games. As
the CEO of a NYC-based mobile web game distribution company, I see three trends
application developers should look for this year that will drive the HTML5
resurgence.
Trend Number 1:
HTML5-based mobile web app demand will skyrocket
There is a growing set of HTML5 app stores that are all
looki...
Playnomics Launches User Segmentation Service to Help iOS, Android and Other App Developers Segment Users
Wednesday, February 12, 2014 by Stuart Parkerson
Add the small screen and big data together and you get the potential to transform how app developers interact with their app users.Playnomics has launched another salvo in helping developers understand user behavior with its User Segmentation Service (USS) which utilizes the company’s big data technology as a service to the developer. The USS API allows lower level...
