App advertising models in the future
Wednesday, August 25, 2021 by Todd Wooten
Remember when content was king, back before three companies came to dominate digital advertising? Well, the content will be king again, thanks to emerging privacy regulations and a new interest in curbing anti-competitive behavior. But the future isn’t written in stone. In fact, we’re making it up as we go. Here’s how app developers and publishers can ...
How to unlock mobiles hidden data trove without touching privacy
Wednesday, October 28, 2020 by Todd Wooten
If it feels like the privacy conversation has swallowed advertising, you’re not alone. Gartner predicts global compliance spending will reach $8 billion by 2022—a figure that doesn’t include dramatic operational changes for advertisers, especially around data usage and media buying. But all the talk about personally identifiable information (PII) misse...
Qeexo AutoML platform now supports machine learning
Wednesday, September 9, 2020 by Brittany Hainzinger
Qeexo announces that its Qeexo AutoML platform now supports machine learning on Arm® Cortex®-M0 and Cortex®-M0+ processors, which power devices including sensors and microcontrollers from companies such as Arduino, Renesas, STMicroelectronics, and Bosch Sensortec.
The Arm Cortex-M0 processor is the smallest Arm processor available, and the Cortex-M0+ proc...
InApp advertising prices are on the rise says new report
Wednesday, September 4, 2019 by Freeman Lightner
Want to know why it's costing you more to advertise on the mobile platform? Smaato has released results in a new report based on its platform data from the first half of 2019. The Global In-App Advertising Trends report reveals valuable new insights into the programmatic growth of in-app advertising. Smaato found that in-app advertising volumes and prices are soarin...
Industrial IoT platform gets updates from Pulse Secure
Monday, December 17, 2018 by Richard Harris
Pulse Secure, a provider of Secure Access solutions to both enterprises and service providers, announced the release of Pulse Policy Secure (PPS) 9.0R3 to extend its Zero Trust Security model to IIoT devices and smart factories. The new version enables factories to streamline machinery repairs and diminish costly production downtime through IT-managed secure access...
Mobile retargeting best practices and worst mistakes
Monday, June 11, 2018 by Richard Harris
Retargeting has been a key component of growth strategies for most leading apps, but creating a successful retargeting strategy and measuring its success can be a slippery slope, especially without a clear market standard.
Adikteev recently released a whitepaper with insights and best practices for having an efficient app retargeting strategy so we cau...
People based identity management gets more accessible for brands
Thursday, February 15, 2018 by Christian Hargrave
Drawbridge and mParticle has announced a partnership that gives brands, developers, and publishers a simplified workflow to enhance their customer data by leveraging the Drawbridge Connected Consumer Graph.This integration simplifies the way brands can share and interact with their data for the purpose of creating custom people-based identity graphs that can be used for...
72M data points collected on children in spite of COPPA
Wednesday, December 27, 2017 by Richard Harris
New research released shows that adult ad technology is collecting vast amounts of personal data on kids while they’re spending time online. Behind the scenes of many kids apps and games, advertising technology built for adults captures more than 72 million data points on a child before they reach the age of 13. The findings were provided by SuperAwesome.SuperAwesome’s ...
Drawbridge launches the Connected Consumer Graph
Wednesday, November 15, 2017 by Richard Harris
Drawbridge has announced simplified access for brands and enterprises to test and access cross-device data through its Self-Service Graph Platform. The identity data platform offers marketers new ways to quickly, easily, and transparently understand how a custom Connected Consumer Graph from Drawbridge can extend and enhance first-party data for people-based marketing a...
The intersection of AR, IoT, and Apps in the legal realm
Thursday, April 27, 2017 by Adam Grant
In 2007 the Apple gave us the iPhone and Apps became the rage. While the term “Internet for things” was first coined 1999 by Kevin Ashton (one of the founders of the original Auto-ID Center at MIT), in 2013 the Global Standards Initiative on Internet of Things defined the term as “the infrastructure of the information society.” AR, or Augmented Reality, unlike virtual r...
How to attract more premium brands to inapp programmatic advertising
Thursday, October 6, 2016 by Maggie Mesa
Marketers are finding great success with in-app programmatic advertising - most notably, those pushing app installs - yet many brands are hesitant to invest in the data-driven buys. A lack of education on the incremental value (or even concerns over brand safety) is holding brands back from investing fully in one of the most engaging environments available in advertisin...
F5 Networks Introduces New Security Functionality to DevOps Software
Wednesday, May 18, 2016 by Richard Harris
F5 Networks has launched new software-based solutions that give companies the opportunity to take advantage of the benefits provided by traditional data center, cloud, and hybrid architectures.The new products include:BIG-IP 12.1 software: Offers application services with enhanced public cloud integration and security policies for on-premises and hybrid cloud environmen...
Creating Apps for Kids What It Means to be COPPA Compliant
Wednesday, January 27, 2016 by Gai Havkin
A cute little interface and amazing content is often thought to be the right recipe for a killer app for kids. No doubt these are the main ingredients, but in order to have an app that’ll truly make it in the long run, a developer must be very thoughtful regarding the app’s monetization strategy AND genuine kid-friendliness - not only in interface and content - but also...
5 Steps for Mastering App Data Collection for User Acquisition and Reengagement
Thursday, January 7, 2016 by Diego Meller
User acquisition and re-engagement are essential to the success of any app marketing strategy. Whether the goal is bringing back dormant users, acquiring quality users who complete in-app events (like bookings or purchases), or even showing custom ads to a segment of users who have achieved an in-app activity threshold, collecting the right app data plays a major role i...
AWS Launches Beta of AWS IoT Cloud Services for Connected Devices
Wednesday, October 28, 2015 by Stuart Parkerson
The new beta AWS IoT offers a managed cloud platform that lets connected devices securely interact with cloud applications and other devices. AWS IoT can support billions of devices and trillions of messages, and can process and route those messages to AWS endpoints and to other devices reliably and securely. With AWS IoT, applications can keep track of and commun...
Kochava Adapter Framework Offers Developers an Omniview Glance at Marketing
Thursday, July 16, 2015 by Richard Harris
The Kochava mobile attribution analytics and optimization platform will now offer a new class of integration through the Kochava Adapter Framework, integrating push and in-app messaging insight from Localytics and other providers. Kochava has also introduced a new Audience Attribution service that provides the ability to view and correctly attribute installs to ads serv...
Sense360 SDK Expands Mobile Location Aware Technology Capabilities
Tuesday, June 30, 2015 by Stuart Parkerson
Sense360 offers an SDK that provides the ability for an app to automatically and in the background detect when and what users are doing in the real world. Using this capability allows developers to build automated experiences that react to where users are and what they are doing. The platform can help app publishers monetize and market their mobile apps.The SDK manages ...
Moving Past Facebook for Better Mobile Game Ad Targeting
Wednesday, October 8, 2014 by Fred Hsu
The mobile gaming industry has exploded over the last few years as Angry Birds and Candy Crush have made headlines around the world, and game advertisers are taking note. Many of these games have one thing in common: they are free-to-play, a model that has revolutionized monetization for gaming on mobile devices, opened up the industry to millions of players, and create...
Apperian Offers Enterprise Developers New Pre Production Mobile App Testing Service
Thursday, August 21, 2014 by Richard Harris
Apperian is offering a new solution to allow employees to contribute to testing pre-production business-to-employee (B2E) and business-to-consumer (B2C) mobile apps. This new offering leverages Apperian’s enterprise mobility platform and is specifically designed to help enterprises consistently deliver high quality mobile apps that users want to download, install a...
Crosswise Launches New Cross Device Mobile and Desktop Identification Data Solution
Tuesday, July 29, 2014 by Stuart Parkerson
Crosswise is launching a new cross-device identification service, a solution that provides a “data only” service that is completely neutral, free of media bias, and validated for accuracy by a quality score.The company, whose service enables tying specific users to all of their devices, will make this data available to all types of ad tech companies including devel...
EMM Report Says There Is A lot More Wearable Android Tech Being Used
Tuesday, July 1, 2014 by Stuart Parkerson
Wearables may help identify power mobile app users according to a new study from Nielsen. The findings from the analysis shows that owners of Android-powered wearables are highly engaged smartphone users who access a variety of apps and use significantly more data than average Android users.The analysis used Electronic Mobile Measurement (EMM), Nielsen’s on-de...
Vungle Launches Vungle Exchange to Serve High Resolution, High Bitrate 15 second Mobile Video Ads
Wednesday, April 30, 2014 by Stuart Parkerson
Vungle has launched the new Vungle Exchange to serve high-resolution, high-bitrate 15-second video ads. The videos will be served almost instantaneously to offer low-latency ad-serving. The platform is in currently in closed beta.The Vungle Exchange will initially support the IAB’s Video Ad Serving Template (VAST). But Vungle has also built flexible server-side tec...
New SDK for Building In App Mobile Two Factor Authentication Solutions
Friday, April 18, 2014 by Stuart Parkerson
SecureKey is now offering a new developer program and online portal to make available its multi-factor authentication platform to developers of Android and iOS apps. The SecureKey Developer Program and its Developer Portal offers developers access to the briidge.netConnect Mobile SDK and security APIs, a sandbox testing environment, a developer forum, pl...
App Developers Can Program for Samsung Gear 2 and Gear 2 Neo with New Samsung Backed Tizen SDK for Wearables
Tuesday, March 18, 2014 by Richard Harris
Samsung has announced that Tizen Software Development Kit (SDK) for Wearables is now available. Samsung is targeting developers to create apps for the Samsung Gear 2 and Gear 2 Neo and is promoting over 100 apps that are now available for these devices.The Tizen SDK for Wearables is a comprehensive set of tools for developing Samsung Gear applications. It consists of th...
From Lemonade and Lucy to COPPA and Cookies
Sunday, December 8, 2013 by Adam Grant
On July 1, 2013, the Child Online Privacy Protection Policy
(“COPPA”) dramatically altered how we think about cookies
Growing up as children in the US, our first taste of
commerce involved selling lemonade in front of our house on a sweltering summer
day, or wondering what justified the hefty price of 5 cents Lucy charged
Charlie Brown for psychiatr...
App Developers and COPPA: A Review of the FTC’s Six Step Compliance Plan
Wednesday, August 7, 2013 by Richard Harris
On July 1, 2013, the FTC’s Child Online Privacy Protection Policy (COPPA) went into affect, changing forever the landscape for app developers whose apps have users 13 and under.The FTC stance seems to be that they will rigorously enforce the act, which means that app developers with users in the US need to ensure they are in compliance, if COPPA applies to their app.&nb...
Appthority Releases Summer 2013 App Reputation Report
Tuesday, August 6, 2013 by Richard Harris
Appthority’s Summer 2013 App Reputation Report has been published, taking a behind the scenes look at how apps actually work as they relate to the consumer. The biggest finding of the study is the finding that 83% of the apps had some type of security risk or privacy issues.
Appthority conducted the study of 400 mainstream iOS and Android free and paid apps. Appthority...
Human Demand Introduces Privacy Compliant Re Engagement and Retargeting Platform
Wednesday, July 10, 2013 by Richard Harris
Human Demand Introduces Privacy Compliant Re-Engagement and Retargeting Platform Mobile DSP+DMP (Demand Side Platform + Data Management Platform) company Human Demand has announced a new app re-engagement platform available to developers to retain the users they have previously acquired through mobile re-engagement and retargeting. The program allows developer...
FTC releases privacy policy for mobile devices
Monday, February 4, 2013 by Richard Harris
The US FTC has issued a non-binding set of guidelines (here) for mobile privacy. That means they aren't policing them "yet" but based on these recommendations you might want to start being more pro-active with your app privacy policies.Mobile computing is growing so fast that the FTC is afraid US consumers might become the victims of overlooked policies, and u...
App Developers are the Good Guys
Thursday, January 17, 2013 by Richard Harris
Privacy is a growing concern for many companies and lawmakers and there is no shortage of mobile privacy reports and stories on the web. Unfortunately the stories are a playground for the mainstream media to grab and skew for shock value, and I would like to clarify a few things that try and scare everyone into thinking all mobile app developers are using shady pra...
FTC released amendments to COPPA
Wednesday, December 19, 2012 by Richard Harris
The Federal Trade Commission adopted final amendments to the Children’s Online Privacy Protection Rule that strengthen kids’ privacy protections and give parents greater control over the personal information that websites and online services may collect from children under 13. The FTC initiated a review in 2010 to ensure that the COPPA Rule keeps up with evolving t...
