6/30/2015 10:04:38 AM
Sense360 SDK Expands Mobile Location Aware Technology Capabilities
Location Aware Technology,SDK,API,App Publishers,Monetize,Market
https://appdevelopermagazine.com/images/news_images/Sense-360-App-Developer-Magazine_b7ze71bi.jpg
App Developer Magazine

Sense360 SDK Expands Mobile Location Aware Technology Capabilities



Stuart Parkerson Stuart Parkerson in Marketing & Promotion Tuesday, June 30, 2015
5,727

Sense360 offers an SDK that provides the ability for an app to automatically and in the background detect when and what users are doing in the real world. Using this capability allows developers to build automated experiences that react to where users are and what they are doing. The platform can help app publishers monetize and market their mobile apps.

The SDK manages the processes involved with capturing sensor data - including GPS, accelerometer, gyroscope, ambient light, barometer, and more – and interpreting that captured data while optimizing battery life and protecting user privacy. 

Using this information developers can then define the real-world events (triggers) that they want to leverage. When a user trips a trigger, the Sense360 platform alerts the app in real-time. Developers can then use the data to automate actions, call an API or trigger a notification.

Sense360 can detect:

Location: Sense360 detects three types of locations; Businesses (i.e. Gym, Restaurant, Airport...), Personalized Places (Home & Office), and Custom Places (developers supply the locations and radius).

Activity: Sense360 can help understand the mode of transportation (drove, walked, ran, biked) as well as in the near future activity might be (sitting, standing, phone in pocket / out of pocket….).

Context: Sense360 will soon be able to provide the ability to let developers include context into a trigger, like whether it is raining, snowing, or hot.

The platform can combine multiple types of triggers, add distance, and other parameters such as whether a user is arriving or leaving. As an example, a developer could build a trigger that fires when someone arrives in airport that is at least 100 miles away from home, or when someone leaves a restaurant by foot at a certain time after having been there for 1 hours or more. 

Use cases include:

- Smart Watch Notifications: Send notifications at the exact right moment someone needs a service

- Ambient Alerts: Send push notifications based on where users are and what they are doing

- Auto-check In: Register that someone arrived at a specific location without requiring any user input

- If {real-world event}: Trigger an API call or a server call when a user does something in the real-world

- Background ETA: Know when a user/provider is scheduled to arrive

- Who’s Nearby: Know where users are and who is clustered near each other, much like the Uber map of drivers

- Proximity: Know when two or more users are close to each other

- Geocaching: Allow users to leave notes that pop-up when other users enter the location

- Where are my users?: Be able to plot all users on a map

- Real-world Analytics: Understand what places and stores users visit

- Ad profiles: Build ad profiles that incorporate real-time and historical real-world activities

- Personalization: Personalize the content shown based on where users have been

- Re-marketing: Send users emails based on where they have been

Senses360 protects the security of data in the following ways:

- All the data is acquired with user consent.

- The platform does not collect any PII (Personally Identifiable Information) including Device ID or Advertising ID

- Any data stored by Senses360 uses the AES-256 encryption algorithm.

- All data is transferred over a secure link between users and Sense360 using the Secure Sockets Layer (SSL) protocol.

- Senses360 proactively obfuscates or deletes all data that can be used to reverse engineer PII. As an example, the platform obfuscates Wifi access-points, as some homes sometimes include their name.

- All sensitive data, like Home location, is stored on the user's phone and is never stored in Senses360 servers.

- POI data collected near a user's home is obfuscated to maintain privacy

- Senses360 limits the types of businesses an app can monitor.


Read more: http://sense360.com/

Get your Pi Day 2019 Shirt

Love Is Like Pi Never Ending T-Shirt Math Pi day Gift Shirt. Perfect Shirt to celebrate Pi Day 2019. Great gift whether you just love Math or you are a Math Student, Teacher or similar.

475 Tax Deductions for Businesses and Self-Employed Individuals

Are you paying more taxes than you have to as a developer or freelancer? The IRS is certainly not going to tell you about a deduction you failed to take, and your accountant is not likely to take the time to ask you about every deduction you’re entitled to. As former IRS Commissioner Mark Everson admitted, “If you don’t claim it, you don’t get it.

A hands-on guide to mastering mobile forensics for iOS and Android

Get hands-on experience in performing simple to complex mobile forensics techniques Retrieve and analyze data stored not only on mobile devices but also through the cloud and other connected mediums A practical guide to leveraging the power of mobile forensics on popular mobile platforms with lots of tips, tricks, and caveats.

Gps tracker for kids

The Chirp GPS app is a top-ranked location sharing app available for Apple and Android that is super easy to use, and most of all, it's reliable.

The Latest Nerd Ranch Guide (3rd Edition) to Android Programming

Write and run code every step of the way, using Android Studio to create apps that integrate with other apps, download and display pictures from the web, play sounds, and more. Each chapter and app has been designed and tested to provide the knowledge and experience you need to get started in Android development.