TomTom updates developer portal
Tuesday, November 14, 2017 by Austin Harris
TomTom has announced their completely revamped developer portal. Updates include enhancements to its product offerings and a pricing model geared towards small and medium sized businesses to easily integrate TomTom’s Online APIs into their applications.TomTom’s APIs and SDKs are already being used by a large array of enterprises and startups for artificial intelligence ...
Why Major US Sports Franchises Are Embracing Beacon Technology
Wednesday, August 3, 2016 by Stuart Parkerson
A new report from proximity marketing firm Proxbook titled “Proximity Marketing in Sports & Events - Q2 2016 Report,” takes an in-depth look at how the major North American sports leagues and franchises are leveraging location aware technology to increase engagement with fans and expand marketing efforts.According to the report authors, “Beacons and proximity techno...
How the 5miles Mobile Marketplace App Leverages Location Aware Technology
Saturday, March 5, 2016 by Richard Harris
We visited with Mark Brinkerhoff with 5miles to discuss the company’s hyper-local mobile marketplace app and how the team leverages location aware technology to facilitate user engagement for the app.ADM: Tell us about 5miles. What growth opportunity did you see that spurred the technology?Brinkerhoff: 5miles is the fun and easy way to buy and sell items and services wi...
Embarcadero Introduces Beacon Application Proximity Solution
Thursday, July 30, 2015 by Richard Harris
Embarcadero Technologies has released BeaconFence, an indoor/outdoor beacon-based user location and zone management solution that allows developers to build interactive applications that maintain and respond to precise user and hardware location and movement. The BeaconFence location aware technology solution enables application developers and ISVs (independent software...
Sense360 SDK Expands Mobile Location Aware Technology Capabilities
Tuesday, June 30, 2015 by Stuart Parkerson
Sense360 offers an SDK that provides the ability for an app to automatically and in the background detect when and what users are doing in the real world. Using this capability allows developers to build automated experiences that react to where users are and what they are doing. The platform can help app publishers monetize and market their mobile apps.The SDK manages ...
How Apple Indoor Maps and Positioning Caters High Visitor Volume Facilities
Friday, February 27, 2015 by Stuart Parkerson
One thing you can depend on, Apple is going to pack all kinds of goodies into its technology that offer the potential to transform the functionality of these devices and transform how you communicate with your customers. A case in point is Apple’s Indoor Positioning functionality, which Apple has updated for iOS 8 to provide facility owners with indoor latitude, longitu...
Location Aware Technology Helps a Hospital’s Customers Navigate Indoors
Tuesday, January 27, 2015 by Stuart Parkerson
Two of the biggest challenges for any business with large campuses are customer navigation and asset protection. Retailers, government agencies, college campuses – the list goes on.It’s particular challenge for hospitals. Think about it - hospitals don’t have regularly visiting customers. And their primary customer – patients – may be there just for the day, having to n...
Phunware Launches New Initiatives for 2015 to Help Companies Engage the Complete Mobile Application Life Cycle
Tuesday, January 13, 2015 by Stuart Parkerson
If you want success in mobile, you have to have the ability to quickly adapt to the reality that is the lightning fast evolution of the mobile ecosystem. Phunware has shown a unique ability to do just that as they have grown and evolved since the company was founded in 2009. To help its customers keep pace with today’s mobile realities, Phunware has announced several ne...
Random Thoughts as I Leave CES International
Monday, January 12, 2015 by Stuart Parkerson
If I can sum up CES and Las Vegas as a whole, I have to say one word – walking. I have walked more in four days that I did the past month. Next time I’m bringing more comfortable shoes.Of course, I was there to see the event from an app development perspective. I kicked off my trip with the AT&T Developer Conference on Sunday/Monday, APPNATION VI on Monday...
Let’s Get Ready to Rumble! How WWE Used Phunware’s Location Aware Technology Platform to Engage Fans at WrestleMania 30 in New Orleans
Monday, December 22, 2014 by Stuart Parkerson
For World Wrestling Entertainment (WWE), it’s all about giving fans the most cutting edge experience possible. At this year’s WrestleMania 30 in New Orleans, WWE was able to do just that in a new, meaningful, and decidedly interactive way.WWE hosted three WrestleMania-related events in New Orleans: WrestleMania Axxess (an event featuring autograph signings, live matches...
Will iBeacons Break Out This Holiday Retail Season
Monday, November 10, 2014 by Stuart Parkerson
Black Friday or Cyber Monday – which is bigger? Actually, that question may be a moot point, as many retail pundits think that Thanksgiving day in the US may quickly overtake those two days as more retail stores open their doors in advance of Black Friday. What better way to work off the drowsiness from the effect of the Tryptophan in your turkey than by getting out and...
Educating Consumers on iBeacons and Other Location Aware Mobile Technology
Friday, October 31, 2014 by Stuart Parkerson
Earlier this year I was writing about location based marketing, specifically iBeacon technology and in that article I mentioned that my wife had no idea what an iBeacon was or how it worked. When I told her that it would allow a retail establishment like Target to let her know about special offers while she is in the store, she said, “I want that!” And then she said, “M...
The Ultimate App Marketing Strategy: The Right Message to the Right Person at the Right Time and Place
Wednesday, September 24, 2014 by Stuart Parkerson
Advertisers are closer than ever to the Holy Grail of consumer app marketing: Reaching a customer who is on the verge of making a purchasing decision and sending them a personalized appeal to sway the purchase behavior in the advertiser’s favor. And this is not future sci-fi, it is happening today. And if you aren’t leveraging this type of mobile marketing, your co...
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