Unbiased real-time in-app bidding solution launches
Monday, September 16, 2019 by Richard Harris
AppLovin announced the launch of MAX, an unbiased real-time in-app bidding solution, less than a year after its acquisition of MAX Inc. Since its beta period in early 2019, MAX has been offering advertisers equal opportunity to bid simultaneously on each impression in a publisher’s inventory via a single unified auction. This process is meant to yield the highest ...
Mobile marketing 2019 landscape unmasked via Adjust Benchmarks
Tuesday, September 10, 2019 by Richard Harris
Adjust’s Global Benchmarks 2.0 is designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as retention and fraud data, publicly available.
The insights are based on Adjust’s aggregated database and analyze a combination of over 7,000 apps. The tool can ...
Code platform Pulumi 1.0 released
Monday, September 9, 2019 by Freeman Lightner
Pulumi Corporation announced the general availability of version 1.0 of its modern Infrastructure as Code platform. Pulumi 1.0 introduces new capabilities designed to help developer and operations teams overcome organizational silos and achieve best-in-class levels of productivity, reliability, and security on any cloud using familiar programming languages and open-sour...
Homeis raises $12M to help immigrants across the world
Thursday, August 22, 2019 by Richard Harris
Homeis, the first digital platform for immigrant communities around the world, today announced its $12 million Series A funding round led by Canaan and Spark Capital. Since its founding in 2017, Homeis has served hundreds of thousands of immigrants in its launched communities and will expand to serve all immigrant communities in the U.S. and across the globe, starting w...
Google incorporates OM SDK into in-app offering
Tuesday, August 20, 2019 by Christian Hargrave
Advertisers can now more easily verify their Google in-app investment at scale with their vendor of choice through the integration of the IAB Tech Lab’s Open Measurement Software Development Kit (OM SDK).
The Open Measurement initiative, led by the IAB Technology Laboratory and Open Measurement Working Group, works to create a universal standard for app p...
Data security platform from Virtru is here
Tuesday, August 13, 2019 by Christian Hargrave
Virtru, a data protection platform provider that stands at the intersection of security and privacy, announced the Virtru Developer Hub, a single development portal to integrate data protection capabilities and ensure the privacy of sensitive data. Now, developers can embed platform-agnostic protection into their applications or connected devices in just a few line...
Elastic Stack 7.3 brings maps and more
Monday, August 5, 2019 by Christian Hargrave
Elastic has delivered Elastic Stack 7.3, which includes some very cool new features such as data frames, anomaly detection, elastic maps, and more. Check out all the highlights of the latest release below.
Elastic Stack 7.3 highlights
Data frames: a new feature that allows users to pivot their Elasticsearch data on the fly to create live entity-centric in...
Playable gaming ads lands from Luna Labs
Friday, August 2, 2019 by Richard Harris
Luna Labs has officially launched the Luna toolkit, which allows developers building in Unity to streamline the development process, and easily create lightweight experiences for HTML5 game platforms and the next generation of playable ad creation.
“Luna was born in a gaming studio, where we saw first hand that there was an increasing need for HTML5 conte...
Mobile ads SDK Vungle updates to deliver a better experience
Thursday, July 18, 2019 by Christian Hargrave
Vungle unveiled updates to its software development kit with new features including Cache Optimization, which aims to deliver Vungle's creatives faster than ever. Additionally, the company also announced support for a new medium sized rectangle (MREC) ad format that adds Vungle's quality video ad content while maintaining the in-app user experience.
Data Catalog is now available in public beta
Tuesday, July 2, 2019 by Richard Harris
At Google Cloud Next '19 San Francisco, Google introduced Data Catalog, a fully managed, data discovery and metadata management service that allows you to quickly discover, manage, and understand your data in Google Cloud. We're announcing that Data Catalog is now available in public beta.
Simple and powerful data discovery
Data analysts can now use Data C...
Improved SDK from GIPHY
Monday, July 1, 2019 by Christian Hargrave
GIPHY has announced a new and improved SDK. This latest SDK from GIPHY brings new customization features (such as light and dark UIs), integrates impressively fast, gives developers first access to exclusive GIPHY features, and much more.
Some of the main features of the GIPHY SDK:
SDK GIFs: Four GIFs demonstrating the dark/light UI customization, GIPHY Emoji i...
Gitlab 12.0 released
Friday, June 28, 2019 by Christian Hargrave
GitLab is releasing 12.0 to help enterprises transform and accelerate DevOps adoption by bringing developers, operations professionals, and the security team together in the first single application for the entire DevSecOps lifecycle. With the 12.0 release, GitLab is building upon security features recently released - such as security dashboards, auto remediation and se...
Mobile web capture SDK announced by ABBYY
Monday, June 24, 2019 by Brittany Harris
ABBYY launched ABBYY Mobile Web Capture, a new SDK enabling developers to add real-time image and data capture to their mobile web-based onboarding scenarios. Suitable for iOS and Android, the SDK will help companies to dramatically accelerate onboarding processes, decrease client dropout rates caused by manual data entry, and create a better customer experience.
GDPR for app developers as seen by former CTO of CBS
Thursday, June 13, 2019 by Richard Harris
GDPR is only the beginning. Data protection laws impacting how developers manage customer data are exploding all over the globe. Recently, Turkey fined Facebook, Microsoft updated its Compliance Manager, and California prepared to implement its new privacy regulations.
As companies and app developers increasingly rely on a global customer base, combating this issue i...
Artificial intelligence in business needs Manageable AI
Thursday, May 30, 2019 by Ramesh Mahalingam
Incorporating Artificial Intelligence (AI) into the enterprise today is as challenging as it is beneficial. The automation of machine learning and Natural Language Processing (NLP) can accelerate most workflows for greater business value, yet many organizations incur considerable delays during the implementation phase.
The problem is the enormity of resources and eff...
Twitter teams up with MoPub
Thursday, May 30, 2019 by Brittany Harris
Back in March, Twitter shared how MoPub’s impression-level revenue data will enable mobile app publishers to understand true ads lifetime value (LTV) of users, which allows UA teams to better optimize paid user acquisition. Now, we’re extremely excited to announce the offering of this mission-critical solution to our full-platform publishers. Publishers will...
Mobile advertising trends to watch in 2019
Tuesday, May 28, 2019 by Christian Hargrave
PubMatic released its first Quarterly Mobile Index (QMI) of 2019. The report includes key trends, providing both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future mobile opportunities.
In the US, digital ad spends recently passed $100 billion due to dominant increases in mobile advertising and vi...
Google recommends Webpals Mobile to advertisers
Tuesday, May 28, 2019 by Christian Hargrave
Webpals Mobile was named to Google’s App Preferred Creative Partners program, bringing together app advertisers with a select group of trusted partners and their creative marketing teams to develop successful app ad creatives.
Creative assets are becoming increasingly critical for control and targeting in the age of automation, but many app marketers lack the e...
Artificial Intelligence meets television
Saturday, May 25, 2019 by Richard Harris
3 Screen Solutions (3SS) recognized specialists in the use of AI technology to understand what’s inside a video, says they have joined forces to launch and co-commercialize a new pre-integrated AI-based end-to-end platform which enables unprecedented TV service personalization and a range of benefits for operators and their subscribers.
The AI-based soluti...
Digital intelligence just got a jolt by ABBYY acquiring TimelinePI
Wednesday, May 22, 2019 by Richard Harris
ABBYY announced it has signed an agreement to acquire Philadelphia, Pennsylvania-based TimelinePI. TimelinePI provides a comprehensive process intelligence platform designed to empower users to understand, monitor and optimize any business process.
The global process analytics market size is expected to grow to USD 1,421.7 million by 2023 according to Research and Ma...
Blockchain developers get a new ABT wallet from ArcBlock
Tuesday, May 21, 2019 by Brittany Harris
ArcBlock has officially released its ABT Wallet giving every user access to their own decentralized identity and the ability to take back control of their digital-selves. Using ArcBlock's unique interconnected blockchain network ABT Network, and Forge Blockchain Application Framework, any developer can now add the ability for any application or service to use decent...
Maker of CryptoFight lands investment from gaming pioneer Calvin Ayre
Monday, May 20, 2019 by Brittany Harris
Kronoverse Corp. has secured a lead investment in its seed round from Calvin Ayre, online gaming entrepreneur, and founder of Ayre Group and CoinGeek. The investment comes on the heels of Kronoverse’s groundbreaking announcement last month that it will use the Bitcoin SV [BSV] blockchain to power CryptoFights’ game networking layer. Ayre is a key backer of B...
Self serve AI platform has launched
Monday, May 20, 2019 by Richard Harris
Xnor.ai has launched AI2GO, a self-serve platform that enables developers, device creators and companies to build smart, edge-based solutions without training or background in AI. AI2GO is available now and contains more than a hundred fully-trained models optimized to run on resource-constrained devices such as mobile devices, wearables, smart cameras, remote sens...
AI enabled mobile capture SDK from ABBYY lands
Monday, May 6, 2019 by Richard Harris
ABBYY has introduced ABBYY Mobile Capture, a software development kit (SDK) to enable end-to-end point-and-capture mobile experience where the user data is instantly captured via the camera to be used within an app or extracted and sent to back-end processes for self-service scenarios. The AI-enabled SDK frees the mobile user from manual data entry, which improves custo...
How hashgraph is different to blockchain
Monday, May 6, 2019 by Richard Harris
Hedera Hashgraph is a company which allows distributed ledger technology (DLT) to move beyond the limitations of blockchain. In simple terms, hashgraph goes further than what blockchain can do, while eliminating many blockchain’s issues. It was founded to provide a new form of distributed consensus. The platform is faster, fairer, more secure, and unrivaled by oth...
Acronis gives developers early access to new cyber platform
Monday, April 29, 2019 by Brittany Harris
Acronis announced the opening of its core platforms, enabling broad, third-party developer access to the Acronis Cyber Platform to encourage expanded functionality and application integrations while expanding their opportunities in Acronis’ large ecosystem.
The Acronis Cyber Platform, which is the foundation of the company’s existing services, features a ...
New SDK providing visual AI for mobile apps
Tuesday, April 23, 2019 by Richard Harris
Chooch AI will launch the Chooch IC2 mobile software development kit beta (SDK) this week. With this release, Chooch provides enterprise-grade trainable facial and object identification to mobile applications.
Chooch has been deployed by customers for a wide range of applications on many platforms. Chooch can be rapidly trained to be a visual expert in any field, fro...
HeadSpin acquires performance testing company and launches new tools
Wednesday, March 13, 2019 by Richard Harris
In an email to ADM, HeadSpin said they have acquired application performance testing company NimbleDroid. Effective immediately, HeadSpin will integrate the NimbleDroid functional performance testing tools into its core platform and all employees will join HeadSpin including NimbleDroid co-founder and CEO Junfeng Yang, who has been named Chief Scientist of HeadSpin...
Running applications directly from Cohesity now possible
Monday, March 4, 2019 by Richard Harris
Cohesity announced new capabilities that empower enterprises to run applications from Cohesity as well as third parties directly on the Cohesity DataPlatform. This milestone is a big step forward in empowering enterprises to derive insights from their most valuable business asset, their data.
This is the first time that enterprises are able to run applications ...
New mobile ads SDK lands from Verizon Media to replace Flurry Ads
Tuesday, February 26, 2019 by Brittany Harris
Verizon Media launched Verizon Ads recently, a new mobile SDK that is a single and modular SDK for app developers that aims to bring together the best monetization assets of AOL and Yahoo, and can provide access to complete mobile demand across Oath Ad Platforms. The SDK integrated with the IAB Tech Lab Open Measurement SDK. It will replace the Flurry Monetization ...
SendBird raises $52M
Tuesday, February 19, 2019 by Richard Harris
SendBird announced the closing of a $52 million series B round of fundraising led by ICONIQ Capital and joined by existing investors, Shasta Ventures, August Capital, Y Combinator, and Funders Club. SendBird will use the funding to rapidly scale the company to fully address today’s $4.2 billion service addressable market for user-to-user messaging services. SendBi...
Why app analytics tools can get your app removed
Friday, February 8, 2019 by Richard Harris
Apple has recently started to crack down on developers that aren’t disclosing how they are capturing analytics from their users, as reported by Techcrunch and a few other sources. Analytics that includes everything from taps and swipes, to what screens users are on, length of time inside apps, and more. Some embedded SDK's developer use even record user sessio...
Hothead games wants to make your mobile game a hit too
Thursday, January 24, 2019 by Richard Harris
Hothead Games announced that it has launched a new publishing division to help third-party game developers turn their mobile games into hits. The company is currently accepting submissions and offering financial assistance for games in various stages of development that will benefit from Hothead’s expertise in analytics, marketing, monetization, and gameplay mecha...
Creating native mobile apps without writing native code
Wednesday, January 16, 2019 by Richard Harris
Native programming can strike fear into the heart of anyone that doesn't know how to write it. While we as programmers understand our limits and capabilities, we still like to brag about the complicated function or route we just wrote. But just drop the words "Objective C, or Android Java" into the next conversation you have with fellow programmers and see...
The Kin Foundation wants more app developers
Tuesday, January 15, 2019 by Richard Harris
The Kin Foundation, the nonprofit governance body for the cryptocurrency Kin, has announced the second Kin Developer Program, an initiative that awards Kin and fiat currency to select developers who successfully launch Kin-powered features in consumer apps.
Through the program, up to 100 consumer app developers will have the opportunity to integrate Kin using the new...