HotPlay in game advertising updates from NextPlay
Thursday, August 25, 2022 by Freeman Lightner
NextPlay Technologies, Inc., a digital native ecosystem for finance, digital advertisers, and video gamers, updates shareholders on continuing progress made by its HotPlay in-game advertising group and game studio towards commercial launch.
Progress includes the expected commercial release of HotPlay 2.0 in calendar 2022, which, when released, will off...
Metaverse avatar platform secures $56M in funding
Wednesday, August 24, 2022 by Freeman Lightner
Ready Player Me, a cross-game avatar platform that allows users to explore virtual worlds with one consistent identity, has closed a $56M Series B round led by Andreessen Horowitz (a16z), with participation from other notable investors including David Baszucki, co-founder of Roblox, Justin Kan, co-founder of Twitch, Sebastian Knutsson & Riccardo Zacconi, King Games ...
Blockchain interoperability is key to mainstream adoption
Tuesday, June 28, 2022 by Richard Harris
Manu Nelamane Siddalingegowda, Head of Platform Development at Lisk discusses how Web3 and blockchain technology have the potential to reach mainstream adoption, vastly improving users’ online experience. However, blockchain technology is currently still in its infant stages of development, with each individual blockchain protocol siloed from each other leaving de...
Web3 developer ecosystem is accelerating globally
Friday, May 6, 2022 by Richard Harris
Rockaway Blockchain Fund (RBF), a European venture capital firm that invests in digital assets and infrastructure, has highlighted that Web3 developer activity is accelerating globally, with Europe set to become a major hub.
Speaking ahead of the Gateway to Cosmos Conference and Hackathon in Prague, the VC firm outlined how Europe’s presence as a leading tech h...
3D geolocation capabilities for Widow Games apps
Thursday, April 28, 2022 by Richard Harris
NextNav has partnered with Widow Games, a gaming development company closing the gap between the physical and the digital worlds. Through the partnership, Widow Games will bring NextNav's 3D geolocation capabilities to their applications, enabling more immersive virtual experiences tied to the real environments of users, and leveraging location verification to valid...
SDK runtime within the Google Privacy Sandbox
Tuesday, March 22, 2022 by Nathan Darst
Google recently announced its plans to bring its Privacy Sandbox to Android. Largely conceptual at this point, Google has made it clear this will be a multi-year lift (at least 2 years). The lead time is much appreciated; however, it's so distant that we don't have any solidified documentation, betas, or developer previews to act on. So what does that mean? Well...
Immersive AR and VR experiences from NextNav
Tuesday, March 1, 2022 by Brittany Hainzinger
NextNav announced they have partnered with echo3D. Through this partnership, NextNav’s vertical location service, Pinnacle, will provide echo3D developers with the crucial 3D location data needed to build immersive AR and VR content built on top of the physical world.
Over 16,000 developers rely on the echo3D platform for the tools and infra...
Building Better SDKs
Friday, January 14, 2022 by Nathan Darst
Nathan Darst is the Director of SDK Engineering for Kochava, a real-time data solutions company offering the leading omnichannel measurement and attribution solutions for data-driven marketers. Darst talks about building better SDKs, integrating them, using an SDK in code, what good APIs look like, and a ton more.
You've written some amazing code; so amazing...
Blockchain platform enters new development phase
Thursday, December 9, 2021 by Brittany Hainzinger
Lisk, the blockchain network built for business adoption, will offer full interoperability with other layer 1 blockchain protocols. The company unveiled a raft of developmental milestones, culminating with the launch of Lisk Diamond, the ultimate phase of the Lisk interoperability roadmap, at its AmpliFire event in Berlin on December 2nd. Attendees were also a...
Blockchain application platform Lisk announces AmpliFire event
Wednesday, December 8, 2021 by Freeman Lightner
Lisk will announce a variety of significant platform developments and updates at Lisk's AmpliFire event to coincide with the next phase of its interoperability roadmap. The event, which takes place in person in Berlin on Thursday, December 3rd, and on YouTube, will unveil improvements to the Lisk blockchain application platform as well as the ultimate vision for Lis...
Unity partners with Kindred to reinvent app monetization
Monday, November 22, 2021 by Russ Scritchfield
Kindred, the next-generation app monetization network, has announced it has been named a Unity Verified Solutions Partner, with a focus on reinventing in-app monetization and UX. Being a Verified Solutions Partner means that Unity’s Verified Solutions Partner team has tested and verified that the Kindred SDK for Unity is optimized for the latest version of the Uni...
Quit hiding the cloud from your developers
Wednesday, November 17, 2021 by Tony Perez
If you say a person or organization “goes to great lengths” to achieve something, it means they try very hard and perhaps do extreme things to accomplish their goal. One example of “going to great lengths” that I’ve seen with traditional companies is how they go to great lengths to “hide” the cloud from their pool of potential t...
Blue Prism and AWS partner to transform automation
Tuesday, November 16, 2021 by Brittany Hainzinger
Blue Prism, a pioneer in intelligent automation, and Amazon Web Services, Inc. have announced a global, multiyear strategic collaboration agreement to transform how businesses provision intelligent automation.
Expanding on a wide range of automation provided by both companies to date, such as Blue Prism Service Assist, which gives customers a 360-degree vie...
MuPDF App Kits land from Artifex Software Inc
Monday, November 15, 2021 by Richard Harris
Artifex Software, Inc. has expanded the MuPDF family of products with the development of MuPDF App Kits. These easy-to-implement SDKs were explicitly designed for Android and iOS mobile application developers. Artifex technologies provide essential tools to major print manufacturers, SaaS and Cloud developers, PDF tools/creation companies, and software develop...
EraCloud launches from Era Software
Tuesday, November 9, 2021 by Richard Harris
Era Software, the company that helps enterprises observe cloud services and infrastructures, has announced the general availability of EraCloud, a software as a service (SaaS)-based offering that includes the EraSearch observability and analytics platform optimized for real-time, low-cost log management. In addition to EraSearch, EraCloud features administrative functio...
HackOnLisk2 hackathon from Lisk
Monday, November 1, 2021 by Richard Harris
Alexa Connect Kit SDK lands from Amazon
Wednesday, October 27, 2021 by Brittany Hainzinger
Amazon has announced Alexa Connect Kit SDK (ACK SDK), a software package that enables Original Design Manufacturers (ODMs) and System Integrators (SIs) to build their own ACK-based modules and differentiated Alexa-compatible smart device solutions without having to worry about managing cloud services, building an app, or writing an Alexa skill. Since the launch of ...
Promon partners with F5 to simplify mobile SDK integration
Wednesday, October 27, 2021 by Christian Hargrave
Promon, the Oslo-based app security company announced its partnership with F5, the multi-cloud application security and delivery company. This partnership now enables F5's customers to seamlessly implement the F5 Bot Defense Mobile SDK. The solution provides developers with the necessary tools to protect their applications from bot attacks utilizing Promon'...
Label recognizing software updates from Dynamsoft
Monday, October 18, 2021 by Richard Harris
Dynamsoft updated its software development kit used to scan and extract content digitally from physical labels, like price and inventory tags to passports, to add automatic dictionary-based spelling correction and new image processing modes. The SDK is ideal for application developers to expand data capture capabilities of printed labels and tags in industries like auto...
Extension marketplace for Agora lands
Monday, September 20, 2021 by Freeman Lightner
Agora, Inc., a platform for real-time engagement APIs, has announced its Extensions Marketplace at RTE2021, the company’s flagship conference and the world’s largest event exploring real-time engagement (RTE) technologies. The new marketplace features extensions from audio technology company Bose and a real-time content moderation solution from Hive.
The impact of iOS14 on digital advertising
Tuesday, July 6, 2021 by Freeman Lightner
The new way to look at ATT opt-in rates reveals 42% of consumer interactions with prompt allow ‘tracking’ (and 48% average per app).
We can all but ensure users saw a prompt by isolating those whose ATT status was initially listed as ‘Not Determined’ and then later their status changed to either ‘Authorized’ or ‘Denied’...
2 pillars of privacy: the app developers guide
Thursday, July 1, 2021 by Alex Ritchie
Now that iOS 14.5 has finally made its grand appearance (and shortly thereafter, 14.5.1… then 14.6), everyone seems to be taking stock of its long-awaited and predicted impact on the mobile advertising industry.
How has iOS 14.5 affected your company?
Developers are taking stock and trying to figure out how the change will ultimately affect their bott...
IQVIA Covid19 healthcare app challenge
Wednesday, June 2, 2021 by Brittany Hainzinger
IQVIA has announced details surrounding the COVID-19 Healthcare App Challenge, a hackathon-style competition for developers that wish to leverage the recently released IQVIA HealthCare Locator Software Development Kit. Starting today, developers can sign up for the hackathon here and will have until June 28 to develop an app to help consumers locate and engage healthcar...
Uptodown: An alternative to Google Play
Wednesday, June 2, 2021 by Richard Harris
The Uptodown app market has more than 130 million active users per month, and more than 450 monthly downloads of their more than 4 million APKs available. The company operates worldwide and it is localized to 15 different languages. The Spanish-based company was born in 2020 in Málaga and founded as a University Project in 2002. Recently we intervi...
GameBake launched for developers to reach new markets around the globe
Thursday, May 6, 2021 by Brittany Hainzinger
GameBake is thrilled to announce it has launched its distribution service for mobile games developers and publishers that wish to reach new markets across the globe.
GameBake provides the infrastructure and knowledge needed for developers and publishers to publish their games on a variety of high-quality platforms beyond Google Play and the Apple App Store. Accessibl...
Developer edition of Incognia fraud prevention solution has launched
Tuesday, May 4, 2021 by Brittany Hainzinger
Incognia announced the launch of its Developer Edition, a free version of Incognia’s mobile fraud prevention solution for mobile app developers. The offering allows mobile developers to add frictionless fraud prevention to fintech and mcommerce apps, enabling superior UX design and account security within their apps. Developers benefit from Incognia’s rapid ...
Apple developer guidelines for iOS 14.5 just got real
Monday, April 26, 2021 by Liz Waldeck-Pinckert
The day the mobile app industry has been waiting for has finally arrived. Apple begins enforcing its new privacy features this week with the release of iOS 14.5 – seven full months after the company first announced the changes. Starting this week, consent is mandatory for any and all user tracking.
We’ve gone back and forth on what opt-in rates migh...
Faster customized chat experiences announced from Sendbird
Thursday, April 22, 2021 by Brittany Hainzinger
Sendbird unveiled its latest tools for developers to bring industry-leading chat capabilities into their applications. Sendbird’s new Flutter SDK makes it easy for developers to build chat in Flutter applications. Because Flutter apps can extend across multiple platforms with a single code base, time to market to launch Sendbird Chat can be dramatically decreased....
Open source solution adapts apps for Huawei AppGallery
Thursday, April 15, 2021 by Brittany Hainzinger
Huawei has announced that its developer partner bluesource has created an open-source¹ method that adapts GMS apps for AppGallery removing the need to redevelop apps specifically for Huawei’s app store.
The solution, called the Choice SDK, makes it easy for app publishers to transform their existing apps based on GMS and Firebase frameworks into HMS usable...
Ryu Games accelerates growth of mobile cash gaming platform
Friday, March 26, 2021 by Brittany Hainzinger
Ryu Games announced the close of a $2.3 million seed round of funding from Velo Partners, Citta Ventures, MGV Capital, INP Capital, Side Door Ventures, and 500 Startups, which will help further fuel the company's growth. Other investors with deep gaming and cash gaming expertise include Geoff Bough, the former head of Business Development at FanDuel, David Kirk, the...
App tracking transparency and your API calls
Thursday, March 18, 2021 by Richard Harris
Apple’s new App Tracking Transparency feature is billed as a win for consumer data rights, with Apple vying for leadership as a global defender of privacy. But regardless of whether it’s good for you or not, the move has the potential to seriously disrupt apps and APIs that depend on the Identifier for Advertisers or IDFA. What’s more, even if an app d...
Code AR apps with one line of code
Friday, March 12, 2021 by Richard Harris
There’s a new spatial AR platform in town, and it's empowering app developers with the tools to quickly create and integrate location-based AR into their apps with a single line of code.
To create excitement for their new ReSight SDK before launch, the company recently held a developer contest, where more than 75 developers submitted their ideas for integra...
Denuvo has joined the PlayStation 5 Tools and Middleware program
Wednesday, March 10, 2021 by Brittany Hainzinger
As security and innovation collide, Denuvo by Irdeto announces it has joined the exclusive PlayStation®5 Tools and Middleware program. Denuvo offers its Anti-Cheat solution through this program to publishers and developers whose games are available on PlayStation®5.
Denuvo is at the forefront of games security with over 2 billion unique game installs pro...
Unity asset store gets new AdInMo SDK
Thursday, March 4, 2021 by Brittany Hainzinger
AdInMo’s InGamePlay™ brand advertising SDK is now available to all mobile game creators via the Unity Asset Store, the global marketplace where game developers source third party assets, tools and services.
Designed by game developers for game developers, AdInMo’s Unity SDK integration is a simple UNITY texture replacement that enables mobile game d...
AppsFlyer releases mobile attribution solution for Apple’s App Clips
Monday, November 2, 2020 by Brittany Hainzinger
AppsFlyer released a mobile attribution solution for Apple’s App Clips, Apple’s shortcut to completing a single app function or task quickly and seamlessly.
The pandemic is driving increased use of mobile devices from shopping online to hybrid shopping experiences like BOPIS and curbside pickup. With the holiday season upon us, brands have an opportunity ...