PubMatic has announced OpenWrap OTT
Tuesday, June 16, 2020 by Brittany Hainzinger
Digital technology company PubMatic announced the launch of OpenWrap OTT, a header bidding solution that centralizes 100% of direct and programmatic demand while preserving a seamless TV-like viewer experience. PubMatic has delivered more than 8 years of header bidding technology, and Prebid Server-based OpenWrap OTT helps both publishers and advertisers realize the ful...
Zappar computer vision libraries now available as SDKs
Wednesday, May 27, 2020 by Brittany Hainzinger
"The release of Universal AR is...
Developer kit with cloud-native support announced by NVIDIA
Thursday, May 14, 2020 by Brittany Hainzinger
NVIDIA announced availability of the NVIDIA® Jetson Xavier™ NX developer kit with cloud-native support — and the extension of this support to the entire NVIDIA Jetson™ edge computing lineup for autonomous machines.
The Jetson Xavier NX module is the ideal platform to accelerate AI applications, delivering greater than 10x higher performanc...
Xpring io and everything you need to know
Wednesday, April 1, 2020 by Brittany Hainzinger
In December, Xpring announced the launch of xpring.io, a developer site that includes a wallet, tools, services, and documentation that help developers insert payments in their products.
The Xpring Wallet now supports Interledger Protocol (ILP) STREAM, which enables developers to participate in the streaming economy by integrating streaming payments ...
Diffusion Cloud now free from Push Technology
Tuesday, March 31, 2020 by Brittany Hainzinger
Push Technology announced that it will provide Diffusion Cloud, Push Technology’s Real-Time API Management Cloud Platform, free for all existing customers and new customers developing systems in the cloud during these challenging times. The unprecedented offer is truly free as it includes: no restrictions on message or connection volume; free onboarding and operat...
Dabel video streaming app launches from Doki Doki and Agora
Thursday, March 5, 2020 by Brittany Hainzinger
Agora.io is leading the charge on enabling developers to create truly inclusive and diverse applications for everyone to engage and interact in online communities everywhere, regardless of geographical or physical limitations.
Agora and Doki Doki recently announced a partnership to work with the South African National Council for the Blind, to bring the Dabel, ...
Breakthrough in voice biometric optimization comes with IDVoice 2.11
Monday, January 27, 2020 by Freeman Lightner
ID R&D announced the newest release of its voice biometric solution, IDVoiceTM version 2.11. This release delivers a breakthrough in voice biometric optimization with an AI-based SDK of under 1MB, enabling voice biometrics to be implemented on the edge - from chips to IoT devices - for a new era of security and personalization in the voice-enabled UX.
RapidAPI now supports GraphQL
Thursday, January 23, 2020 by Richard Harris
RapidAPI announced it has added support for GraphQL APIs to its API Marketplace and has launched the first wave of GraphQL- based APIs including GitHub, GitLab, Yelp, AniList, Shopify, and more. Currently, RapidAPI has more than 10,000 REST-based APIs from companies such as Microsoft, Twilio, SendGrid, Nexmo, Skyscanner, Crunchbase, and Google. With the addition of Grap...
Advanced barcode reader from Dynasoft is here
Thursday, January 16, 2020 by Brittany Hainzinger
Dynamsoft has introduced its Dynamsoft Barcode Reader version 7.3 software development kit for advanced barcoding that intelligently restores physically missing parts of barcode images and that improves on the difficulties of scanning crumpled barcodes. The new SDK version also adds optical character recognition capabilities for processing text that may accompany a barc...
Global gaming industry in 2019
Thursday, January 9, 2020 by Christian Hargrave
Mobile is on track to dominate the estimated $152 billion global gaming industry in 2019, accounting for 45% of the market. To help app developers and advertisers take advantage of this meteoric growth, Adjust, the industry leader in mobile measurement, fraud prevention, and cybersecurity, has become the first mobile measurement partner in Unity Technologies’ Veri...
Syncfusion introduces new flutter widgets
Thursday, December 5, 2019 by Richard Harris
Syncfusion, Inc. is proud to announce the release of its new suite of Flutter widgets. Syncfusion’s Essential Studio for Flutter comes with powerful, user-friendly, and feature-rich charts and a data visualization widget, a radial gauge, written natively in Dart, making them compatible for Android, iOS, and web with no changes needed in the source code.
Misty Robotics has announced the general availability of Misty II
Friday, November 8, 2019 by Richard Harris
Misty Robotics announced the general availability of Misty II, the first professional-grade platform robot. Misty Robotics is opening the world of robots to all software developers as well as educators and researchers comfortable with code by removing existing barriers in the market. The company believes that platform robots are the missing link to accelerating the use ...
ABBYY enhances machine learning technology
Monday, October 14, 2019 by Richard Harris
ABBYY announced FlexiCapture 12 has enhanced machine learning (ML) technology to further improve the accuracy and speed of processing enterprise content. The modern intelligent document processing (IDP) platform delivers a unified platform whether deployed on premise, in the cloud or called by developers using SDK or RESTful APIs.
FlexiCapture meets the needs of orga...
MEGAFANS new advertising strategy
Monday, October 14, 2019 by Freeman Lightner
MEGAFANS Inc. (Mobile eSports Games Fanatics) has launched a new self-sustaining advertising strategy, unlike anything eSports companies have done so far they say. The new strategy involves utilizing the freemium model employed by gaming studios in order to monetize consumers who aren’t converting to eSports. Operating in a $68 billion market, this self-susta...
Ripple arms developers with Xpring to accept money easier in apps
Wednesday, October 2, 2019 by Richard Harris
Ripple is enabling the world to move value like information moves today. It’s this vision, known as the Internet of Value (IoV), that drives everything they do: from building our global payments network, RippleNet, to establishing initiatives like Xpring—which is helping scale innovative blockchain projects through partnership and investment.
They are thr...
.NET Core 3.0 is here
Wednesday, September 25, 2019 by Richard Harris
Microsoft has announced the release of .NET Core 3.0. It includes many improvements, including adding Windows Forms and WPF, adding new JSON APIs, support for ARM64 and improving performance across the board. C# 8 is also part of this release, which includes nullable, async streams, and more patterns. F# 4.7 is included and focused on relaxing syntax and targeting .NET ...
Unbiased realtime inapp bidding solution launches
Monday, September 16, 2019 by Richard Harris
AppLovin announced the launch of MAX, an unbiased real-time in-app bidding solution, less than a year after its acquisition of MAX Inc. Since its beta period in early 2019, MAX has been offering advertisers equal opportunity to bid simultaneously on each impression in a publisher’s inventory via a single unified auction. This process is meant to yield the highest ...
Mobile marketing 2019 landscape unmasked via Adjust Benchmarks
Tuesday, September 10, 2019 by Richard Harris
Adjust’s Global Benchmarks 2.0 is designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KPIs, such as retention and fraud data, publicly available.
The insights are based on Adjust’s aggregated database and analyze a combination of over 7,000 apps. The tool can ...
Code platform Pulumi 1.0 released
Monday, September 9, 2019 by Freeman Lightner
Pulumi Corporation announced the general availability of version 1.0 of its modern Infrastructure as Code platform. Pulumi 1.0 introduces new capabilities designed to help developer and operations teams overcome organizational silos and achieve best-in-class levels of productivity, reliability, and security on any cloud using familiar programming languages and open-sour...
Homeis raises $12M to help immigrants across the world
Thursday, August 22, 2019 by Richard Harris
Homeis, the first digital platform for immigrant communities around the world, today announced its $12 million Series A funding round led by Canaan and Spark Capital. Since its founding in 2017, Homeis has served hundreds of thousands of immigrants in its launched communities and will expand to serve all immigrant communities in the U.S. and across the globe, starting w...
Google incorporates OM SDK into inapp offering
Tuesday, August 20, 2019 by Christian Hargrave
Advertisers can now more easily verify their Google in-app investment at scale with their vendor of choice through the integration of the IAB Tech Lab’s Open Measurement Software Development Kit (OM SDK).
The Open Measurement initiative, led by the IAB Technology Laboratory and Open Measurement Working Group, works to create a universal standard for app p...
Data security platform from Virtru is here
Tuesday, August 13, 2019 by Christian Hargrave
Virtru, a data protection platform provider that stands at the intersection of security and privacy, announced the Virtru Developer Hub, a single development portal to integrate data protection capabilities and ensure the privacy of sensitive data. Now, developers can embed platform-agnostic protection into their applications or connected devices in just a few line...
Elastic Stack 7.3 brings maps and more
Monday, August 5, 2019 by Christian Hargrave
Elastic has delivered Elastic Stack 7.3, which includes some very cool new features such as data frames, anomaly detection, elastic maps, and more. Check out all the highlights of the latest release below.
Elastic Stack 7.3 highlights
Data frames: a new feature that allows users to pivot their Elasticsearch data on the fly to create live entity-centric in...
Playable gaming ads lands from Luna Labs
Friday, August 2, 2019 by Richard Harris
Luna Labs has officially launched the Luna toolkit, which allows developers building in Unity to streamline the development process, and easily create lightweight experiences for HTML5 game platforms and the next generation of playable ad creation.
“Luna was born in a gaming studio, where we saw first hand that there was an increasing need for HTML5 conte...
Mobile ads SDK Vungle updates to deliver a better experience
Thursday, July 18, 2019 by Christian Hargrave
Vungle unveiled updates to its software development kit with new features including Cache Optimization, which aims to deliver Vungle's creatives faster than ever. Additionally, the company also announced support for a new medium sized rectangle (MREC) ad format that adds Vungle's quality video ad content while maintaining the in-app user experience.
Data Catalog is now available in public beta
Tuesday, July 2, 2019 by Richard Harris
At Google Cloud Next '19 San Francisco, Google introduced Data Catalog, a fully managed, data discovery and metadata management service that allows you to quickly discover, manage, and understand your data in Google Cloud. We're announcing that Data Catalog is now available in public beta.
Simple and powerful data discovery
Data analysts can now use Data C...
Improved SDK from GIPHY
Monday, July 1, 2019 by Christian Hargrave
GIPHY has announced a new and improved SDK. This latest SDK from GIPHY brings new customization features (such as light and dark UIs), integrates impressively fast, gives developers first access to exclusive GIPHY features, and much more.
Some of the main features of the GIPHY SDK:
SDK GIFs: Four GIFs demonstrating the dark/light UI customization, GIPHY Emoji i...
Gitlab 12.0 released
Friday, June 28, 2019 by Christian Hargrave
GitLab is releasing 12.0 to help enterprises transform and accelerate DevOps adoption by bringing developers, operations professionals, and the security team together in the first single application for the entire DevSecOps lifecycle. With the 12.0 release, GitLab is building upon security features recently released - such as security dashboards, auto remediation and se...
Mobile web capture SDK announced by ABBYY
Monday, June 24, 2019 by Brittany Hainzinger
ABBYY launched ABBYY Mobile Web Capture, a new SDK enabling developers to add real-time image and data capture to their mobile web-based onboarding scenarios. Suitable for iOS and Android, the SDK will help companies to dramatically accelerate onboarding processes, decrease client dropout rates caused by manual data entry, and create a better customer experience.
GDPR for app developers as seen by former CTO of CBS
Thursday, June 13, 2019 by Richard Harris
GDPR is only the beginning. Data protection laws impacting how developers manage customer data are exploding all over the globe. Recently, Turkey fined Facebook, Microsoft updated its Compliance Manager, and California prepared to implement its new privacy regulations.
As companies and app developers increasingly rely on a global customer base, combating this issue i...
Artificial intelligence in business needs Manageable AI
Thursday, May 30, 2019 by Ramesh Mahalingam
Incorporating Artificial Intelligence (AI) into the enterprise today is as challenging as it is beneficial. The automation of machine learning and Natural Language Processing (NLP) can accelerate most workflows for greater business value, yet many organizations incur considerable delays during the implementation phase.
The problem is the enormity of resources and eff...
Twitter teams up with MoPub
Thursday, May 30, 2019 by Brittany Hainzinger
Back in March, Twitter shared how MoPub’s impression-level revenue data will enable mobile app publishers to understand true ads lifetime value (LTV) of users, which allows UA teams to better optimize paid user acquisition. Now, we’re extremely excited to announce the offering of this mission-critical solution to our full-platform publishers. Publishers will...
Mobile advertising trends to watch in 2019
Tuesday, May 28, 2019 by Christian Hargrave
PubMatic released its first Quarterly Mobile Index (QMI) of 2019. The report includes key trends, providing both advertisers and publishers with insights around mobile advertising, leading to smarter programmatic strategies and future mobile opportunities.
In the US, digital ad spends recently passed $100 billion due to dominant increases in mobile advertising and vi...
Google recommends Webpals Mobile to advertisers
Tuesday, May 28, 2019 by Christian Hargrave
Webpals Mobile was named to Google’s App Preferred Creative Partners program, bringing together app advertisers with a select group of trusted partners and their creative marketing teams to develop successful app ad creatives.
Creative assets are becoming increasingly critical for control and targeting in the age of automation, but many app marketers lack the e...
Artificial Intelligence meets television
Saturday, May 25, 2019 by Richard Harris
3 Screen Solutions (3SS) recognized specialists in the use of AI technology to understand what’s inside a video, says they have joined forces to launch and co-commercialize a new pre-integrated AI-based end-to-end platform which enables unprecedented TV service personalization and a range of benefits for operators and their subscribers.
The AI-based soluti...