monetize

monetize news search results

Developer news items we found relating to monetize

35 results
Unbiased-real-time-in-app-bidding-solution-launches

Unbiased real-time in-app bidding solution launches


Monday, September 16, 2019 by

AppLovin announced the launch of MAX, an unbiased real-time in-app bidding solution, less than a year after its acquisition of MAX Inc. Since its beta period in early 2019, MAX has been offering advertisers equal opportunity to bid simultaneously on each impression in a publisher’s inventory via a single unified auction. This process is meant to yield the highest ...


JOIN-2019-conference-details-released

JOIN 2019 conference details released


Friday, September 13, 2019 by

Looker has announced details for JOIN 2019, its annual three-day conference designed to offer a unique opportunity to explore the latest in practical data skills, network with fellow data enthusiasts and engage with leaders across the data community. In-depth sessions will be led by industry experts from companies including Slack, Namely, Chicago Cubs, WW...


Samsung-partners-with-Amdocs-to-accelerate-5G-network-deployment

Samsung partners with Amdocs to accelerate 5G network deployment


Monday, September 9, 2019 by

Samsung Electronics Co., Ltd. and Amdocs, a provider of software and services to communications and media companies, has announced multiple joint initiatives to accelerate communications service providers’ (CSP) journeys to open cloud networks that provide the freedom and agility necessary to innovate and better manage the delivery of 5G services to market, w...


Mobile-app-profitability-and-user-LTV

Mobile app profitability and user LTV


Tuesday, May 28, 2019 by

According to a recent survey, mobile advertising and app marketing practitioners believe that more and more advertisers will focus on actual profitability this year and move away from the exhausting what-ever-it-takes growth strategy. Profitability is a rallying cry I hear almost daily from mobile app publishers, and it begins with user acquisition campaigns. If ther...


Everything-Unity-said-at-GDC-19

Everything Unity said at GDC 19


Thursday, March 21, 2019 by

Unity Technologie's keynote at GDC 19 was filled with new technological breakthroughs and partner announcements that showcased everything that developers need to create, operate and monetize for today and tomorrow. Key partners and customers from Tencent, Activision, Glu Mobile, and NVIDIA joined Unity to set the stage for a week filled with hands-on experiences, op...


In-app-mobile-ad-spending-is-taking-a-quarter-of-media-budgets

In app mobile ad spending is taking a quarter of media budgets


Tuesday, February 5, 2019 by

A new study from PubMatic and Forrester reveals that media professionals opt for programmatic buys, via programmatic direct and open exchange, over direct buys for in-app inventory. Buyers also cite targeting capabilities and inventory quality as the top criteria for choosing programmatic in-app publishing partners. The report was a commissioned study conducted by Fo...


App-developer-and-software-jobs-might-be-declining-says-new-report

App developer and software jobs might be declining says new report


Thursday, January 17, 2019 by

If your title is app developer, or work if you work in the software development field and are starting to feel like the Jedi are dying off - you might be on to something. According to a new report put out by Freelancer.com, the software developer job title, and a few others including app developer, and app designer, have seen a dramatic decrease in popularity since l...


Enjin-blockchain-platform-to-be-used-by-BREC

Enjin blockchain platform to be used by BREC


Wednesday, January 16, 2019 by

The Blockchain Robotics Engineering Consortium (BREC) has announced they will utilize Enjin’s blockchain platform and ERC-1155 token standard for their upcoming robotic engineering system Makerverse. In addition to a virtual 3D engineering and simulation space, Makerverse will give engineers, enthusiasts, and gamers of all levels the ability to participate in t...


5-rules-of-monetizing-like-a-mobile-game-developer

5 rules of monetizing like a mobile game developer


Wednesday, January 9, 2019 by

Mobile game developers are some of the most successful monetizers and marketers in recent history. Need proof? Mobile gaming revenue accounted for nearly 82% of all app revenue in 2017 and will surpass $100 billion by 2021. The formula for success for mobile game developers is simple: easy payments, a finely-tuned monetization strategy, and great customer support. Bu...


Get-more-app-advertising-revenue-with-header-bidding-advertisements

Get more app advertising revenue with header bidding advertisements


Monday, December 3, 2018 by

An app publisher deciding to monetize using advertisements is making the smart choice is indicated by a recent study that says 76% of all mobile app revenues come from ads. Another factor boosting the advertising potential of apps is the time spent by users in-app. This has made apps the most effective channel to engage users which has enticed advertisers to direct thei...


Almost-everyone-is-trying-to-automate-says-CA

Almost everyone is trying to automate says CA


Thursday, October 25, 2018 by

CA Technologies has announced the results from new research conducted by analyst firm Enterprise Management Associates (EMA), “The State of Automation”. The study reveals the global state of automation maturity across organizations, highlights the increasing adoption of automation to drive business success, and demonstrates that automation is becoming t...


Sell-any-digital-service-using-AppDirect

Sell any digital service using AppDirect's new platform


Thursday, October 18, 2018 by

AppDirect has announced major platform additions that aim to empower businesses to sell, monetize, and manage digital services - alongside physical goods - across any channel they say.  It is a significant challenge for businesses to manage and customize how they sell, as older systems struggle to scale with the growing number of new product types and the multit...


Game-monetization-models-are-changing

Game monetization models are changing


Tuesday, September 11, 2018 by

A new study released by deep-data analytics and player marketing specialists deltaDNA, reveals the evolving monetization trends within Free-to-Play (F2P) games, genres and platforms.   Based on data from over 800 million unique users and 2500 games recorded from January 2016 to the present day, the Game Profitability Index reveals a major shift in the core busine...


Mobile-game-advertising-partnership-between-Google-and-Unity-announced

Mobile game advertising partnership between Google and Unity announced


Friday, August 3, 2018 by

Unity Technologies and Google’s mobile advertising business, AdMob, have announced a strategic partnership that will be aimed at changing the way advertisers reach gamers on-the-go and help mobile game developers monetize their apps. With more than 50 percent of all new mobile games made on Unity, this partnership gives Google advertisers access to Unity’s e...


The-App-Lifecycle:-Tips-for-engaging-and-retaining-users

The App Lifecycle: Tips for engaging and retaining users


Monday, July 30, 2018 by

Today, there are over 6 billion apps across the app stores, with more and more popping up every day. Developers are constantly working to fight through the clutter to acquire new users via paid and organic channels. And in a world of ever-changing user attention, the challenge for developers once they do acquire a new user is figuring out how to keep the user engaged an...


Mobile-monetization-benchmark-report-drops-by-SOOMLA

Mobile monetization benchmark report drops by SOOMLA


Tuesday, July 24, 2018 by

SOOMLA released the second part in their Monetization Benchmarks series for Q2. The report provides an in-depth comparison of Monetization levels collected from hundreds of apps and a ranking of monetization providers in the mobile industry. The majority of mobile apps already utilize advertising as a monetization channel. However most publishers only know the averag...


Parallel-ad-bidding-solution-launches-by-PubNative

Parallel ad bidding solution launches by PubNative


Friday, July 13, 2018 by

PubNative announced the launch of HyBid, a solution that gives app developers more control over ad decisioning to allow multiple buyers to compete simultaneously in a unified auction, helping maximize revenue. By leveraging server-side exchange bidding and in-app pre-bidding technologies, publishers can now segment valuable impressions to the most competitive buyers and...


KaiOS-talks-smart-feature-phones-and-app-developers

KaiOS talks smart feature phones and app developers


Wednesday, June 13, 2018 by

KaiOS is a Linux-based mobile operating system built on a fork of Firefox OS that first appeared in 2017 and was developed by KaiOS Technologies Inc. in San Diego. We recently chatted with Tim Metz, Marketing Director at KaiOS Technologies, about KaiOS' emerging operating system for smart feature phones. We discuss why these devices are becoming relevant again, what...


Lightstreams--wants-to-fix-blockchain’s-privacy-problem

Lightstreams wants to fix blockchain’s privacy problem


Friday, May 4, 2018 by

Lightstreams has announced the launch of its blockchain protocol that aims to fix the mounting privacy issues holding back mainstream adoption of the technology. At the moment, any information stored on a blockchain is clear to everyone on the network. Instead, Lightstreams’ blockchain protocol enables users to grant and revoke access to sensitive information or content...


Why-developers-should-add-mobile-print-to-apps-

Why developers should add mobile print to apps


Friday, May 4, 2018 by

Printing has been a major part of history for thousands of years, dating back to ancient Mesopotamia, and despite the rise of digital technologies, it’s not going anywhere - in fact, the demand for printing continues to grow, for four major reasons:Despite digital advancements, printing is still the standard. Printed materials such as contracts, government forms and har...


eSports-gets-its-very-own-news-network

eSports gets its very own news network


Tuesday, May 1, 2018 by

Gamer World News Entertainment (GWNe) officially debuts as an ambitious new free and independent 24/7 multi-platform network featuring eSports and gamer news, information, entertainment and original programming exclusively dedicated to professional, competitive and casual gamers. eSports revolves around competition between gamers either one-on-one or in small teams, wit...


Facial-detection-for-verified-ad-views-launches-from-Jinglz

Facial detection for verified ad views launches from Jinglz


Saturday, April 21, 2018 by

Jinglz Inc. has announced the live production release of the PlayJinglz mobile app, and it is now available for public download through the Google Play Store. As a first demonstration of their “Verified View” technology, the PlayJinglz app highlights the company’s unique approach to mobile ad engagement.PlayJinglz allows users to watch short sponsored video content and ...


Make-interactive-stories-for-mobile-with-Gamebook.io

Make interactive stories for mobile with Gamebook.io


Wednesday, April 4, 2018 by

Gamebook has announced its new production software for the quick creation of high-quality, episodic, interactive stories, such as “choose your own story” style mobile games, interactive audio dramas, interactive books and apps, eLearning apps, and more.GameBook.io is designed for anyone who wants to quickly create interactive stories, including storytellers with little ...


About-that-new-AdMob-open-bidding-platform

About that new AdMob open bidding platform


Wednesday, March 21, 2018 by

Great games are magical. They allow players to escape to new worlds, turn into superheroes, and boost their puzzle-solving powers. And with mobile, billions of people across the world are experiencing the magic of games. Global interactive gaming is becoming mainstream, with 2.6 billion gamers in 2017 versus 100 million in 1995. Global gaming revenue is estimated to be ...


For-gaming-companies-data-unification-is-critical

For gaming companies data unification is critical


Monday, March 19, 2018 by

When it comes to understanding the entirety of player behavior, one thing that often gets in the way is data fragmentation. Gaming companies often have customer data stored across multiple systems, platforms, and software, resulting in a “siloed” model that fails to create a complete picture of the player journey.The good news is that behavioral analytics technology is ...


New-location-based-ad-network-surfaces

New location-based ad network surfaces


Wednesday, March 7, 2018 by

Do you have an app that uses GPS or telematics features for tracking and has struggled with a way to monetize?Answer Marketplace has announced that they will be connecting insurance advertisers with millions of drivers through a network of publishers seeking to enhance their apps. Through their network, advertisers are able to understand drivers’ risk and make smart, pe...


Results-from-the-GDC-Annual-State-of-the-Industry-Survey

Results from the GDC Annual State of the Industry Survey


Thursday, January 25, 2018 by

The 2018 Game Developers Conference (GDC) has released the results of the sixth annual State of the Industry Survey, revealing trends in the games industry ahead of GDC 2018 this March. With responses from nearly 4,000 game developers, this year’s survey results reflect a growing level of developer interest in the Nintendo Switch, with 12% of respondents currently devel...


Overcoming-IoT-security-threats-to-achieve-better-ROI

Overcoming IoT security threats to achieve better ROI


Monday, January 8, 2018 by

With B2B IoT segments expected to generate more than $300B annually by 2020, it’s no surprise that companies are rushing to build out their IoT businesses and cash in on the modern day gold-rush. However, many manufacturers are struggling to achieve long term profitability for their IoT projects beyond initial hardware sales.The key to ensuring an organization’s IoT inv...


This-is-how-much-dating-apps-make-every-minute

This is how much dating apps make every minute


Wednesday, December 6, 2017 by

There’s no denying the huge impact dating apps have had on our romantic lives, with 49 million Americans having participated in online dating at least once. With so many people now looking for love online, just how much money are our favorite dating apps making?Tech buy-back site Decluttr has crunched the numbers, looking at just how much money apps like Tinder, Bumble ...


Why-your-app-is-getting-uninstalled-and-how-to-prevent-it

Why your app is getting uninstalled and how to prevent it


Wednesday, November 22, 2017 by

App developers have a tough job managing the marketing life cycle. Before an app is released, app developers must have plans for user acquisition and they must be agile enough to adapt in those first hectic weeks. But as you gain traction and grow comfortable with how your app is doing, there is a huge worry that looms over you: what if users stop using your app and uni...


YouAppi-launches-lightweight-SDK

YouAppi launches lightweight SDK


Thursday, November 2, 2017 by

YouAppi has announced the launch of its lightweight SDK, designed to seamlessly deliver the company’s comprehensive 360 Degree Growth Marketing platform to leading mobile brands. This new SDK enables full control of ad delivery, including rewarded video, interstitial video and interstitial ads, through an intuitive, self-service platform. YouAppi’s 360 Degree Growth Mar...


Investing-in-websites-instead-of-apps

Investing in websites instead of apps


Thursday, October 26, 2017 by

Since the dawn of the first iPhone, Apple has been shaping the mobile narrative to suit its interests. Apple is able to maintain its dominance over the mobile market by brainwashing much of the technology industry into thinking that businesses need to spend hundreds of thousands of dollars creating and maintaining mobile apps to reach their target audiences. In fact, up...


Freemium-app-model-remains-best-option-for-developers

Freemium app model remains best option for developers


Thursday, October 19, 2017 by

More than 60% of app developers recommend a “freemium” model for monetizing a mobile app, according to a new survey. With the “freemium” model, an app is downloaded for free with the option of in-app purchases and upgrades, appealing to users’ desire to test an app before buying it. The new survey findings come from Clutch, a research and reviews platform for business s...


How-iOS-11-will-hurt-developer-revenue

How iOS 11 will hurt developer revenue


Tuesday, October 10, 2017 by

With the new release of iOS 11, Apple has made a profound change to its Safari browser that is likely to affect users, advertisers, and, most dramatically, publishers. What’s at stake is a previously dependable source of revenue for content providers: third-party cookies. Browsers generate cookies for each URL a user visits, which, until now, could be spun off into thir...


Automotive-startup-competition-2017-finalists

Automotive startup competition 2017 finalists


Monday, October 9, 2017 by

The Los Angeles Auto Show (LA Auto Show) and AutoMobility LA has announced the finalists for its 2017 Top Ten Automotive Startups Competition (Top Ten) presented by Magna International, Inc. Selected from nearly 300 applicants, these innovative finalists were chosen based on a number of different criteria including the potential to greatly impact the daily transportatio...