mimik Inc partners with AWS to offer a hybrid edge cloud platform
Thursday, July 30, 2020 by Brittany Hainzinger
mimik Inc. announced a strategic collaboration with Amazon Web Services (AWS) to offer its patented Hybrid Edge Cloud platform to AWS customers across industry verticals to develop applications utilizing the resources of edge devices and AWS infrastructure. The collaboration is designed to empower developers to leverage the computing resources of edge devices such as sm...
Escape the app launches live-gaming experience
Wednesday, July 22, 2020 by Brittany Hainzinger
A virtual reality-powered live video experience which allows gamers to participate in real escape rooms from anywhere in the world, will go live with its Kickstarter campaign to help the experience industry weather COVID-19 shutdowns.
Escape the App is an innovative mobile app which enhances the experience of playing real life escape rooms and virtual escape gam...
AudioMob launches beta program to better monetize games
Thursday, July 16, 2020 by Brittany Hainzinger
AudioMob has launched its open beta, following a deeply successful closed beta that attracted participation from both high-profile studios and global advertising brands.
Rewarded Audio, as an ad format, is a natural successor to rewarded video. It only differs from rewarded video by running the ads in the background of a game, while the player continues to play on, u...
Business solution built for Unity 3D
Tuesday, April 21, 2020 by Richard Harris
One of the greatest challenges faced by game-makers is balancing precious resources: it is the tension between creating what they and their players love, and the need to include complex business functionality. Launching today, Beamable is a new enterprise that enables game-makers to turn their products into scalable, sustainable businesses by incorporating best-of-class...
Ad revenue reporting extension from Adjust
Tuesday, January 21, 2020 by Brittany Hainzinger
Adjust announced an extension of its Ad Revenue reporting to MAX, the monetization solution from mobile marketing platform AppLovin. Marketers working with MAX can now measure revenue generated from users who engage with in-app advertising -- essential for optimizing retargeting campaigns and accurately measuring user lifetime value (LTV).
Ad Revenue, generated from ...
Global gaming industry in 2019
Thursday, January 9, 2020 by Christian Hargrave
Mobile is on track to dominate the estimated $152 billion global gaming industry in 2019, accounting for 45% of the market. To help app developers and advertisers take advantage of this meteoric growth, Adjust, the industry leader in mobile measurement, fraud prevention, and cybersecurity, has become the first mobile measurement partner in Unity Technologies’ Veri...
HedgeTrade announces invitation-only beta
Thursday, December 19, 2019 by Christian Hargrave
HedgeTrade is happy to announce the launch of the HedgeTrade Invitation-Only Beta. The Beta gives the HedgeTrade community the chance to register on the functioning platform, begin sharing and buying cryptocurrency trading predictions (Blueprints) and earn HedgeTrade (HEDG) tokens.
HedgeTrade is a simple, engaging open market for trading insights that aligns th...
API Manager 3 from WSO2 released
Monday, November 18, 2019 by Richard Harris
APIs are the essential building blocks of digital businesses—assembling data, events and services from within the organization, throughout ecosystems, and across devices. This is driving new demands for organizations to create and monetize APIs and API products; maximize adoption and reuse across internal and external portals and API marketplaces; and ensure API s...
Embracing operational analytics for better development
Friday, November 8, 2019 by Freeman Lightner
Operational analytics defines how we use business analytics to improve business operations. Amazon DynamoDB is a key-value and document database that delivers single-digit millisecond performance at any scale. Hundreds of thousands of AWS customers have chosen DynamoDB as their database for mobile, web, gaming, ad tech, IoT and other applications that need low-late...
MEGAFANS new advertising strategy
Monday, October 14, 2019 by Freeman Lightner
MEGAFANS Inc. (Mobile eSports Games Fanatics) has launched a new self-sustaining advertising strategy, unlike anything eSports companies have done so far they say. The new strategy involves utilizing the freemium model employed by gaming studios in order to monetize consumers who aren’t converting to eSports. Operating in a $68 billion market, this self-susta...
IBM buys Red Hat what does it mean
Thursday, September 26, 2019 by Richard Harris
With the IBM/Red Hat acquisition finalized, Jim Whitehurst has reaffirmed Red Hat's commitment to open source following much speculation. Given CloudBees' own commitment to open source through their work with the Jenkins project, Sacha Labourey, CEO of CloudBees, has expressed what a "massive win" this is for both Red Hat and the open-source ...
Interactive voice AI technology lands from Instreamatic
Wednesday, September 18, 2019 by Richard Harris
Instreamatic, the voice dialogue marketing platform that allows media companies and advertisers to measure, manage, and monetize audio content by utilizing new interactive voice AI technology, and AirKast, a mobile publisher and ad network for broadcasters and media companies in the U.S., has announced a partnership that integrates Instreamatic into AirKa...
Unbiased realtime inapp bidding solution launches
Monday, September 16, 2019 by Richard Harris
AppLovin announced the launch of MAX, an unbiased real-time in-app bidding solution, less than a year after its acquisition of MAX Inc. Since its beta period in early 2019, MAX has been offering advertisers equal opportunity to bid simultaneously on each impression in a publisher’s inventory via a single unified auction. This process is meant to yield the highest ...
JOIN 2019 conference details released
Friday, September 13, 2019 by Richard Harris
Looker has announced details for JOIN 2019, its annual three-day conference designed to offer a unique opportunity to explore the latest in practical data skills, network with fellow data enthusiasts and engage with leaders across the data community. In-depth sessions will be led by industry experts from companies including Slack, Namely, Chicago Cubs, WW...
Samsung partners with Amdocs to accelerate 5G network deployment
Monday, September 9, 2019 by Freeman Lightner
Samsung Electronics Co., Ltd. and Amdocs, a provider of software and services to communications and media companies, has announced multiple joint initiatives to accelerate communications service providers’ (CSP) journeys to open cloud networks that provide the freedom and agility necessary to innovate and better manage the delivery of 5G services to market, w...
Mobile app profitability and user LTV
Tuesday, May 28, 2019 by Alon Golan
According to a recent survey, mobile advertising and app marketing practitioners believe that more and more advertisers will focus on actual profitability this year and move away from the exhausting what-ever-it-takes growth strategy.
Profitability is a rallying cry I hear almost daily from mobile app publishers, and it begins with user acquisition campaigns. If ther...
Everything Unity said at GDC 19
Thursday, March 21, 2019 by Brittany Hainzinger
Unity Technologie's keynote at GDC 19 was filled with new technological breakthroughs and partner announcements that showcased everything that developers need to create, operate and monetize for today and tomorrow. Key partners and customers from Tencent, Activision, Glu Mobile, and NVIDIA joined Unity to set the stage for a week filled with hands-on experiences, op...
In app mobile ad spending is taking a quarter of media budgets
Tuesday, February 5, 2019 by Richard Harris
A new study from PubMatic and Forrester reveals that media professionals opt for programmatic buys, via programmatic direct and open exchange, over direct buys for in-app inventory. Buyers also cite targeting capabilities and inventory quality as the top criteria for choosing programmatic in-app publishing partners.
The report was a commissioned study conducted by Fo...
App developer and software jobs might be declining says new report
Thursday, January 17, 2019 by Richard Harris
If your title is app developer, or work if you work in the software development field and are starting to feel like the Jedi are dying off - you might be on to something.
According to a new report put out by Freelancer.com, the software developer job title, and a few others including app developer, and app designer, have seen a dramatic decrease in popularity since l...
Enjin blockchain platform to be used by BREC
Wednesday, January 16, 2019 by Brittany Hainzinger
The Blockchain Robotics Engineering Consortium (BREC) has announced they will utilize Enjin’s blockchain platform and ERC-1155 token standard for their upcoming robotic engineering system Makerverse.
In addition to a virtual 3D engineering and simulation space, Makerverse will give engineers, enthusiasts, and gamers of all levels the ability to participate in t...
5 rules of monetizing like a mobile game developer
Wednesday, January 9, 2019 by Sean Webster
Mobile game developers are some of the most successful monetizers and marketers in recent history. Need proof? Mobile gaming revenue accounted for nearly 82% of all app revenue in 2017 and will surpass $100 billion by 2021.
The formula for success for mobile game developers is simple: easy payments, a finely-tuned monetization strategy, and great customer support. Bu...
Get more app advertising revenue with header bidding advertisements
Monday, December 3, 2018 by Saurabh Bhatia
An app publisher deciding to monetize using advertisements is making the smart choice is indicated by a recent study that says 76% of all mobile app revenues come from ads. Another factor boosting the advertising potential of apps is the time spent by users in-app. This has made apps the most effective channel to engage users which has enticed advertisers to direct thei...
Almost everyone is trying to automate says CA
Thursday, October 25, 2018 by Richard Harris
CA Technologies has announced the results from new research conducted by analyst firm Enterprise Management Associates (EMA), “The State of Automation”. The study reveals the global state of automation maturity across organizations, highlights the increasing adoption of automation to drive business success, and demonstrates that automation is becoming t...
Sell any digital service using AppDirect's new platform
Thursday, October 18, 2018 by Richard Harris
AppDirect has announced major platform additions that aim to empower businesses to sell, monetize, and manage digital services - alongside physical goods - across any channel they say.
It is a significant challenge for businesses to manage and customize how they sell, as older systems struggle to scale with the growing number of new product types and the multit...
Game monetization models are changing
Tuesday, September 11, 2018 by Richard Harris
A new study released by deep-data analytics and player marketing specialists deltaDNA, reveals the evolving monetization trends within Free-to-Play (F2P) games, genres and platforms.
Based on data from over 800 million unique users and 2500 games recorded from January 2016 to the present day, the Game Profitability Index reveals a major shift in the core busine...
Mobile game advertising partnership between Google and Unity announced
Friday, August 3, 2018 by Richard Harris
Unity Technologies and Google’s mobile advertising business, AdMob, have announced a strategic partnership that will be aimed at changing the way advertisers reach gamers on-the-go and help mobile game developers monetize their apps. With more than 50 percent of all new mobile games made on Unity, this partnership gives Google advertisers access to Unity’s e...
The App Lifecycle: Tips for engaging and retaining users
Monday, July 30, 2018 by David Lundell
Today, there are over 6 billion apps across the app stores, with more and more popping up every day. Developers are constantly working to fight through the clutter to acquire new users via paid and organic channels. And in a world of ever-changing user attention, the challenge for developers once they do acquire a new user is figuring out how to keep the user engaged an...
Mobile monetization benchmark report drops by SOOMLA
Tuesday, July 24, 2018 by Richard Harris
SOOMLA released the second part in their Monetization Benchmarks series for Q2. The report provides an in-depth comparison of Monetization levels collected from hundreds of apps and a ranking of monetization providers in the mobile industry.
The majority of mobile apps already utilize advertising as a monetization channel. However most publishers only know the averag...
Parallel ad bidding solution launches by PubNative
Friday, July 13, 2018 by Richard Harris
PubNative announced the launch of HyBid, a solution that gives app developers more control over ad decisioning to allow multiple buyers to compete simultaneously in a unified auction, helping maximize revenue. By leveraging server-side exchange bidding and in-app pre-bidding technologies, publishers can now segment valuable impressions to the most competitive buyers and...
KaiOS talks smart feature phones and app developers
Wednesday, June 13, 2018 by Richard Harris
KaiOS is a Linux-based mobile operating system built on a fork of Firefox OS that first appeared in 2017 and was developed by KaiOS Technologies Inc. in San Diego. We recently chatted with Tim Metz, Marketing Director at KaiOS Technologies, about KaiOS' emerging operating system for smart feature phones. We discuss why these devices are becoming relevant again, what...
Lightstreams wants to fix blockchain’s privacy problem
Friday, May 4, 2018 by Richard Harris
Lightstreams has announced the launch of its blockchain protocol that aims to fix the mounting privacy issues holding back mainstream adoption of the technology. At the moment, any information stored on a blockchain is clear to everyone on the network. Instead, Lightstreams’ blockchain protocol enables users to grant and revoke access to sensitive information or content...
Why developers should add mobile print to apps
Friday, May 4, 2018 by Patrick Chen
Printing has been a major part of history for thousands of years, dating back to ancient Mesopotamia, and despite the rise of digital technologies, it’s not going anywhere - in fact, the demand for printing continues to grow, for four major reasons:Despite digital advancements, printing is still the standard. Printed materials such as contracts, government forms and har...
eSports gets its very own news network
Tuesday, May 1, 2018 by Christian Hargrave
Gamer World News Entertainment (GWNe) officially debuts as an ambitious new free and independent 24/7 multi-platform network featuring eSports and gamer news, information, entertainment and original programming exclusively dedicated to professional, competitive and casual gamers. eSports revolves around competition between gamers either one-on-one or in small teams, wit...
Facial detection for verified ad views launches from Jinglz
Saturday, April 21, 2018 by Richard Harris
Jinglz Inc. has announced the live production release of the PlayJinglz mobile app, and it is now available for public download through the Google Play Store. As a first demonstration of their “Verified View” technology, the PlayJinglz app highlights the company’s unique approach to mobile ad engagement.PlayJinglz allows users to watch short sponsored video content and ...
Make interactive stories for mobile with Gamebook.io
Wednesday, April 4, 2018 by Richard Harris
Gamebook has announced its new production software for the quick creation of high-quality, episodic, interactive stories, such as “choose your own story” style mobile games, interactive audio dramas, interactive books and apps, eLearning apps, and more.GameBook.io is designed for anyone who wants to quickly create interactive stories, including storytellers with little ...