What Is Shaping AdTech in 2026
Wednesday, January 7, 2026 by Charles Manning
In 2026, AI Orchestration will happen on the desktop - not in the cloud - and it will be "Integrative" in nature.
I am convinced that agentic orchestration (the kind that actually helps individuals and teams be more productive) will happen at scale on the desktop and not in the cloud (look no further than StationOne as a reference example). This prediction ...
Kids app design shifting from limits to long-term learning
Monday, October 27, 2025 by Richard Harris
Excessive screen time among kids has been shown to have detrimental impacts. Tragically, research shows that even kids as young as nine or ten who spend more time on screens face a higher risk of developing mental health issues such as depression and anxiety.
That’s why, in an attempt to hold Big Tech accountable, bipartisan legislation has been introduced in t...
Underdog Media joins Ad.com to expand premium publisher reach
Monday, October 20, 2025 by Brittany Hainzinger
Ad.com Interactive Media, Inc. has announced the acquisition of Underdog Media, a digital ad monetization platform known for delivering 100% viewable ad units across verified publisher networks. The deal represents a strategic expansion of Ad.com’s ability to provide premium, high-quality inventory and streamlined programmatic workflows.
The integration positio...
Vibecoding goes from hobby to business
Thursday, September 11, 2025 by Austin Harris
RevenueCat, said to be the platform powering in-app purchases for more than 50,000 apps, looks to have become a common platform for transforming vibecoded apps into revenue-generating businesses. As vibecoders look to uplevel their AI-built apps from passion projects to money-making ventures, RevenueCat is enabling them to charge for in-app experiences through subscript...
AI powered real estate partners with SuperWorld and ASI Alliance
Wednesday, August 27, 2025 by Trey Abbe
The Artificial Superintelligence (ASI) Alliance, an open-source project focused on decentralized Artificial General Intelligence (AGI) and Artificial Superintelligence (ASI), has announced a new partnership with SuperWorld, a virtual platform mapped onto the real world that allows users to buy, sell, and monetize over 64 billion plots of virtual real estate.
Accordin...
In app subscriptions report for 2025
Monday, July 21, 2025 by Austin Harris
Adapty has released its 2025 State of In-App Subscriptions report, delivering a comprehensive analysis of global trends, pricing benchmarks, and growth strategies shaping today’s app economy. Based on anonymized data from more than $1.9 billion in tracked revenue and over 215 million transactions across 11,000+ apps, the report offers a data-driven roadm...
AWS AI Agent Marketplace
Saturday, July 19, 2025 by Richard Harris
Amazon Web Services (AWS) is preparing to debut a groundbreaking AI Agent Marketplace, set to launch at the AWS Summit in New York City on July 16. This initiative marks a major stride in how artificial intelligence tools are distributed, accessed, and monetized, with leading AI firm Anthropic joining as a launch partner.
AWS AI Agent Marketplace: A One-Stop Shop for...
Subscription management arrives with RevenueCat and Paddle
Tuesday, June 17, 2025 by Brittany Hainzinger
RevenueCat and Paddle have launched a new integration to help developers unify subscriptions across web and mobile.
The integration allows users to purchase subscriptions seamlessly across web and mobile. Developers benefit from unified subscription data across platforms, with Paddle managing web-specific payments and the associated tax and compliance comp...
Fortnite returns to iOS
Wednesday, May 28, 2025 by Richard Harris
Fortnite has returned to the iOS App Store in the United States after nearly five years of absence, marking a turning point in the strained relationship between Epic Games and Apple. This reappearance is not just a routine relisting of a popular mobile game, it signifies a dramatic shift in the power struggle between large tech platforms and the developers who rely on t...
Boost app quality with new Play Console Insights
Wednesday, April 23, 2025 by Austin Harris
At Google Play, the team partners with developers to help their app or game business reach its full potential, providing powerful tools and insights every step of the way. In Google Play Console, developers will find the features needed to test, publish, improve, and grow their apps. Google is excited to share several enhancements to give developers even more actionable...
Bridging the AI gap - Turning hype into reality
Monday, January 6, 2025 by Richard Harris
As AI and analytics continue to drive innovation across industries, SciPlay’s SVP of Data & Analytics, Shmuel Ben-Meleh, shares key trends he believes will shape the industry’s approach to data in 2025. Shmuel’s insights offer a unique look into the future of data accessibility, real-time personalization, and the emerging tools that are redefining ...
2024 NFT Report reveals if NFTs are dead
Friday, September 27, 2024 by Austin Harris
In a recent report published by NFT Evening, the authors delve into the current state of Non-Fungible Tokens (NFTs) and pose a thought-provoking question: Are NFTs dead in 2024? This exploration reflects the complexities of the evolving digital asset landscape and raises critical considerations for creators, investors, and enthusiasts alike.
2024 NFT Report by NFT Ev...
Network exposure platform from Nokia
Tuesday, June 18, 2024 by Austin Harris
Nokia announced Network Exposure Platform, a new software offering that will expand and simplify the number of APIs available to operators, their partners, and customer channels to enable the creation of network powered applications for consumer, enterprise, and industrial customers.
Nokia Network Exposure Platform (NEP) is the first implementation of the&...
Publisher Portal for in game audio ad monetization from Odeeo
Tuesday, March 26, 2024 by Richard Harris
Odeeo has launched its new Publisher Portal which gives games publishers access to industry first comprehensive features, such as analytics and reporting tools previously only available for traditional display and video ads, including impressions, revenue and engagement rates.
Previously across the in-game audio ad industry, publishers had limited control over ad pla...
3Ready automotive showcase by 3SS at CES 2024
Tuesday, January 9, 2024 by Richard Harris
At CES 2024, 3 Screen Solutions (3SS), the provider of software for video entertainment services, will have its biggest presence ever, affording visitors multiple opportunities to experience the transformational 3Ready platform that drives next-level personalized and content-centric digital entertainment.
The beating heart of 3SS’ showcase at CES 2024 will be 3...
In game audio ads platform Odeeo sees growth in active users
Wednesday, March 15, 2023 by Austin Harris
Odeeo, the global audio ads in games platform has recorded 300% year-on-year revenue and daily active user (DAU) growth in 2022, and served over a billion ads, with 10B ad opportunities created.
Odeeo connects advertisers to the world's 2.9B mobile gamers. Its record growth is driven by its technical innovation and its timely exploitation of the burgeoning audio ...
How app development is evolving
Wednesday, March 15, 2023 by Richard Harris
Smartphone applications are a ubiquitous part of modern life, we talk to friends, consume media and program our daily life using software available in the palm of our hands. Mobile app functionality has steadily become more advanced and developers have to continuously push the envelope to secure a meaningful segment of the market share.
There’s an average of 3,...
Crypto price crash wipes off billions of dollars in digital assets
Monday, November 28, 2022 by Austin Harris
The recent crypto price crash has wiped off billions of dollars in value of all digital assets, and non-fungible tokens are no exception. Over the past six months, the price of both NFT collections and NFT coins plunged, causing many NFT buyers to vanish from marketplaces. Still, the revenues of NFT marketplaces continued rising.
According to data presented by Crypto...
NFTs are irrelevant. Say what!
Wednesday, November 23, 2022 by Richard Harris
NFT's, NFT's, NFT's! The buzzword you can't escape these days. But what are they and WHY? According to Hussein Hallak, the Co-Founder of Momentable, the new NFT e-commerce platform that is democratizing access to and reimagining the way we view art and culture, "NFT's are irrele...
Monetize mobile gaming with NFT marketplace Vessel
Friday, October 21, 2022 by Richard Harris
AppLovin announced its first NFT marketplace to launch in app stores through its subsidiary, OpenVessel Technologies, LLC. Vessel, which is currently live in Apple and Google Play app stores, enables mobile game developers to easily integrate non-fungible tokens (NFTs) into games to drive engagement and revenue.
"Vessel represents the next evolution in mobi...
Metaverse avatar platform secures $56M in funding
Wednesday, August 24, 2022 by Austin Harris
Ready Player Me, a cross-game avatar platform that allows users to explore virtual worlds with one consistent identity, has closed a $56M Series B round led by Andreessen Horowitz (a16z), with participation from other notable investors including David Baszucki, co-founder of Roblox, Justin Kan, co-founder of Twitch, Sebastian Knutsson & Riccardo Zacconi, King Games ...
Search 3 NFT search engine lands
Thursday, June 9, 2022 by Austin Harris
HUMBL, Inc. has announced the launch of Search 3, a new cross-chain search engine designed to help users explore Web 3, a decentralized version of the world wide web, built on blockchain.
"The common complaints about Web 3 are that it is hard to find and the consumer tools are too complex. With Search 3, we have provided a simplified front door to Web 3, along w...
Blockchain platform aims to avoid environmental destruction
Wednesday, March 23, 2022 by Brittany Hainzinger
Nature’s Vault, a GreenTech platform designed to accelerate the funding of impact investments combating climate change and ecosystem damage, today announced its seed funding round, Board and Advisors, and an expected first tokenization project to monetize the preservation of in-ground gold deposits avoiding the environmental impact of physical mining.
"Bui...
Sand Vegas Casino Club to launch metaverse casinos
Monday, March 7, 2022 by Richard Harris
An NFT project called Sand Vegas Casino Club, or SVCC for short, is making quite a storm among metaverse enthusiasts and NFT holders for it's passive income earning potential. This project aims to create multiple virtual casinos and share profits to all holders of these 11,111 NFTs. The casinos will be launched in the Web 2.0 and 3.0 spaces and include a new va...
Building Better SDKs
Friday, January 14, 2022 by Nathan Darst
Nathan Darst is the Director of SDK Engineering for Kochava, a real-time data solutions company offering the leading omnichannel measurement and attribution solutions for data-driven marketers. Darst talks about building better SDKs, integrating them, using an SDK in code, what good APIs look like, and a ton more.
You've written some amazing code; so amazing...
5G 2022 predictions from EdgeQ
Tuesday, January 4, 2022 by Richard Harris
Vinay Ravuri, CEO at EdgeQ shares his predictions for 2022 about the cloudification of 5G, the death of Moore's law, 5G & AI convergence, and more.
5G will become an essential utility and assumed “natural resource” of infrastructure. Supplying the digital “pipeline” and harnessing data currency will become a focal point of national sec...
Apple gaming studio predictions for 2022
Monday, December 20, 2021 by Justin Welter
If Apple were a person, it would seem they are (still) living on top of the world. Still flush with cash, flexing those privacy muscles with the final rollout of iOS 14.5 and then benching more with iOS 15, and up 29% year over year. But like a senior year quarterback with three championships already to their name, expectations are high and when they’re not m...
Moonwalk NFT Utility Wallet launches
Tuesday, December 7, 2021 by Richard Harris
Moonwalk has announced the official unveiling of the Moonwalk-branded NFT Utility Wallet, a no-code solution for brands, gaming companies, and creators looking to create NFT communities and deploy NFT-powered unlocks and gamification. Available for desktop, mobile web, chrome extension and API deployment, Moonwalk’s unique NFT Utility Wallet acts as a ho...
Unity partners with Kindred to reinvent app monetization
Monday, November 22, 2021 by Russ Scritchfield
Kindred, the next-generation app monetization network, has announced it has been named a Unity Verified Solutions Partner, with a focus on reinventing in-app monetization and UX. Being a Verified Solutions Partner means that Unity’s Verified Solutions Partner team has tested and verified that the Kindred SDK for Unity is optimized for the latest version of the Uni...
Mobile gaming market turned upside down by Netflix
Tuesday, November 16, 2021 by Richard Harris
Stranger Things have happened but at the beginning of November, the global streaming giant Netflix announced that it is moving into the mobile gaming market.
Though it's a low-key debut by Netflix standards, with just five mobile games initially available to download through its app on Android smartphones (with two focused on the entertainment juggernaut's 80...
Boost game developers revenue with Kindred for Business
Tuesday, October 26, 2021 by Brittany Hainzinger
Kindred for Business officially launched a 'third way' for mobile game developers to boost annual revenues from players by as much as 400% without sacrificing all-important UX.
To date, mobile gaming studios have had to rely on in-app purchases and advertising to monetize users, both of which can negatively impact the UX for players and ultimately drive ...
Tappx acquires PlayOn Content to monetize video content
Wednesday, September 29, 2021 by Brittany Hainzinger
Tappx announced it has acquired PlayOn Content, a fast-growth video generation, and monetization platform. The acquisition will create a platform for global publishers which can generate, display and contextually monetize video content.
PlayOn Content supports media publishers to maintain video inventory using its proprietary video players. It currently operates...
Header bidding questions answered by AdColony
Wednesday, August 18, 2021 by Richard Harris
In this exclusive Q&A with ADM, Kelly McIvor from AdColony explains what header bidding is, how it is surging and how to choose a platform you trust, plus the challenges and reality that come with the hybrid model that includes waterfall and header bidding.
Last year around this time when marketing budgets at large were being slashed with out-of-home(OOH) an...
Growing your gaming app by looking at the data
Tuesday, August 10, 2021 by Andrey Kazakov
The world changed a lot in 2020. And in the mobile app industry, we saw our data reflect shifts in consumer behaviors and accelerated transformations of entire industries. People flocked to their mobile devices to do everything from getting a little Facetime with distant family to buying groceries. In fact, mobile outperformed 2020 expectations, with consumers spending ...
Uptodown: An alternative to Google Play
Wednesday, June 2, 2021 by Richard Harris
The Uptodown app market has more than 130 million active users per month, and more than 450 monthly downloads of their more than 4 million APKs available. The company operates worldwide and it is localized to 15 different languages. The Spanish-based company was born in 2020 in Málaga and founded as a University Project in 2002. Recently we intervi...
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